Tag: The Batavian

It’s not just nostalgia: How print enhances advertising and visibility for local-news projects

Photo (cc) 2026 by Dan Kennedy

Last Thursday I had an opportunity to take part in a panel on the state of community journalism. I was struck by the nostalgia for print expressed by two editors who are many decades younger than I am, which is why I’m revisiting this still-relevant issue.

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The event, titled “Peril and Promise,” was a fundraiser for The Local News, a print-and-digital nonprofit founded a decade ago in Ipswich, Massachusetts. (Its print edition, as you can see, has a slightly different name: the Ipswich Local News.) The panel comprised Local News editor Trevor Meek; Taylor Ann Bradford, the editor of the H-W News, a fairly new nonprofit covering Hamilton and Wenham that offers print with a minimal digital presence (here is its Instagram page); Joel Barrett, news editor of The Eagle-Tribune of North Andover, a chain-owned daily; and me. Moderating was retired editor Richard Lodge.

Continue reading “It’s not just nostalgia: How print enhances advertising and visibility for local-news projects”

Richard Tofel asks some questions about the New York local news subsidies

Rube Goldberg drawing via Wikipedia

Richard J. Tofel has been looking into the details of legislation that created a $90 million fund to ease the local news crisis in New York State, and he has some questions. The two most important: Are newspapers owned by publicly traded companies truly excluded, as initial reports would suggestion? And what, exactly, is a newspaper?

As I wrote the other day, the program would seem to exclude Gannett, a publicly traded corporation that owns 12 daily newspapers in New York, including the Democrat and Chronicle of Rochester and the Times Herald-Record of Middletown. But Tofel isn’t sure of that, observing that “a separate provision makes all of the newspapers eligible, despite being owned by public companies, because their print circulation has declined by more than 20% in the last five years — as has that of almost every print publication in the country.”

The other major issue is whether digital-only outlets would be eligible. Tofel writes that “whether digital news organizations will be included within what the law refers to as ‘newspapers’” is still up in the air, adding that if “the regulatory definition of ‘newspapers’ excludes digital entrants and isn’t targeted at local news jobs, the bill will have amounted to a belated incumbency protection act for a failing field.”

Among the 200 members of the Empire State Local News Coalition who pushed for this legislation is The Batavian, a digital-only for-profit in western New York. I’ve already heard from Howard Owens, the publisher, who’s worried that his outlet may not be eligible for any subsidies unless the language is clarified.

The fund would set aside $30 million a year for three years to provide assistance to local news organizations that hire and retain journalists — although that, too, is unclear; it’s possible the money would be used for business-side employees, Tofel says. It could serve as a model for other states, but first the details have got to be nailed down.

In an appearance on Editor & Publisher’s vodcast earlier this week, Zachary Richner, the founder of the Empire State coalition, said that the final language had yet to be fully worked out. That will be done not through legislation but administratively, via a governmental agency called Empire State Development.

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Startup news leaders tell journalism students how to get that first job

Maya McFadden of the New Haven Independent interviews Victor Joshua, founder of the youth basketball program Respect Hoops. Photo (cc) 2021 by Dan Kennedy.

I’ll be part of a panel tomorrow discussing job opportunities for new and recent journalism graduates. My role will be to talk about opportunities at the rising generation of local and regional news startups. I am not quite sure what to tell them, but more than anything I want them to know that they need to be resourceful.

About a dozen years ago, Thomas MacMillan told me how he got hired at the New Haven Independent, one of the original nonprofit digital-only local news sites. He was working at a non-journalism job and started doing some interning. He asked the editor, Paul Bass, how he could turn that into a staff job, and Bass’ unconventional answer was that MacMillan should write a grant to fund his position. MacMillan did it, got hired and, in my 2013 book, “The Wired City,” talked about the rewards.

“It’s really fun for me to feel like we’re on a rising star rather than a sinking ship,” MacMillan said. “There’s just something exciting about feeling like you’re working on the new paradigm, where you can experiment and try different things and people will occasionally take notice of what you’re doing.”

What I will tell students is that jobs at these startups are few and far between, but if you can land one, they come with great mentoring and, in some cases, surprisingly good pay. From my conversations with people, I’ve found that nonprofit boards and independent operators take their obligation to provide a living wage and benefits seriously. At the very least, journalists at these organizations are often making more than they would at a chain-owned newspaper.

Students can’t just expect jobs to open up, because that doesn’t happen all that often. Identify two, three or five that you’d like to work at. Get in touch and stay in touch. Cover some news for them — not for free, of course, but in most cases they’re not going to hire someone they don’t have a prior relationship with.

To prepare for the panel, I contacted an array of startup news folks to see what advice they would give to students. I present their lightly edited answers in full. Continue reading “Startup news leaders tell journalism students how to get that first job”

Pioneering digital publisher Howard Owens tells us about a new idea for raising revenues

Howard Owens. Photo by Don Walker and used by permission.

On the new “What Works” podcast, Ellen Clegg and I talk with Howard Owens, the publisher of The Batavian, a digital news organization in Genesee County, New York, way out near Buffalo. When I first met Howard, he was the director of digital publishing for GateHouse Media, which later morphed into Gannett. Howard launched The Batavian for GateHouse in 2008. In 2009, GateHouse eliminated Howard’s job, but they let him take The Batavian with him, and he’s been at it ever since.

The Batavian’s website is loaded with well over 100 ads, reflecting his belief that ads should be put right in front of the reader, not rotated in and out. He’s also got an innovative idea to raise money from his readers while keeping The Batavian free, which we ask him about during our conversation with him.

We’re also joined by Sebastian Grace, who just received his degree in journalism and political science from Northeastern. Everyone in journalism is freaking out about ChatGPT and other players in the new generation of artificial intelligence. Seb wrote a really smart piece, which is up on the What Works website, assuring us all that we shouldn’t worry — that AI is a tool that can allow journalists to work smarter.

Ellen has a Quick Take on Mississippi Today, which won a Pulitzer Prize for Local Reporting for stories that revealed how a former Mississippi governor used his office to steer millions of state welfare dollars to benefit family and friends. Including NFL quarterback Brett Favre! We interviewed Mary Margaret White, the CEO of Mississippi today, on the podcast in November 2022. And reporter Anna Wolfe has a great podcast about her prize-winning series.

I observe that journalism these days is often depicted as deep blue — something that liberals and progressives may pay attention to, but that conservatives and especially Trump supporters dismiss as fake news. But Steve Waldman, the head of the Rebuild Local News coalition, says it’s not that simple, and that the local news crisis is harming conservatives even more than it is liberals.

You can listen to our conversation here and subscribe through your favorite podcast app.

At The Batavian, an innovative paywall gives subscribers a four-hour head start

Photo (cc) 2009 by Dan Kennedy

Now, here’s an interesting idea. The Batavian, a for-profit digital news outlet located in Genesee County, in western New York, has begun charging readers who want to see stories as soon as they’re posted. Others have to wait four hours.

In a press release posted by the trade publication Editor & Publisher, Howard Owens, who has led The Batavian since its founding nearly 15 years ago, explained that the website has begun charging $8 a month, or $80 a year, for subscribers who don’t want to put up with the four-hour delay. He calls it an “Early Access Pass,” and he writes:

I’m not aware of any other news publication using a similar reader-revenue model. For 15 years, our news site has been supported by more than 150 locally owned businesses, and we had an obligation to our fellow small business owners to ensure The Batavian remains the first stop in our community for local news. A paywall like many newspaper sites erect would kill site traffic, but with this model, we anticipate our program will keep our market-dominating traffic numbers high.

In a post at The Batavian, Owens says that the Early Access Pass is off to a fast start. He quotes one couple who told him: “We believe that being connected to local news is important for a healthy community. Knowing what’s happening in our own backyards helps raise awareness of events that we can have an effect on. We appreciate having an unbiased news source, and that is still free for our neighbors who may frequently face difficult financial choices.”

The Batavian has been an innovative project since its founding, and I reported on it for my 2013 book “The Wired City.” Owens launched the site as a pilot project for GateHouse Media in 2008, when he was the chain’s head of digital publishing. After GateHouse eliminated his position the following year, he took The Batavian with him and has been at it ever since. (GateHouse, as you know, merged with Gannett in 2019 and took its name.)

You’ll be able to hear Owens talk about The Batavian on an upcoming episode of the “What Works” podcast.

Can Gannett and McClatchy’s joint venture reinvigorate national advertising?

At root, the debate over whether Google and Facebook should pay for news is about how their duopoly destroyed the value of digital advertising and then kept most of the revenues for themselves.

News, which is expensive, can’t survive on the pennies brought in by Google’s programmatic ads. That’s why there’s been so much emphasis in recent years on reader revenue — an emphasis that, at least in a few places, is starting to pay off.

Still, it would surely be a positive if news organizations could develop a revenue stream other than digital subscriptions. When readers are empowered, they expect their preferences and prejudices to be catered to. You need a balance. That’s why it’s interesting to see Axios’ recent report that Gannett and McClatchy will combine forces to sell national advertising for their hundreds of local and regional papers.

Can Gannett and McClatchy’s efforts drive up the price of digital ads? That’s the real issue, and without that their effort is not going to have much of an effect. Of course, it also does nothing to boost ad sales at the local level, which have been on the decline for years. Yes, local businesses have gravitated to Facebook just like everyone else. But local newspapers aren’t exactly known for being aggressive and creative about selling to the local hair salons, pizza restaurants and funeral homes, either. It can be done. Just ask Howard Owens, publisher of The Batavian in western New York state.

The partnership shows why I differentiate between Gannett and Alden Global Capital, even though their nuke-the-newsroom approach to the bottom line looks very much the same on the ground. Alden, by all appearances, is trying to squeeze as much money as it can out of the newspapers it’s killing and then get out. Gannett, on the other hand, is hoping to build a community news chain that can be sustainable in the long run.

Gannett’s biggest mistake, carried over from its predecessor company, GateHouse Media, is that its executives think they can build for the future while failing to provide enough journalism to retain readers. No matter how smart your business model, it’s not going to work if all you’re offering your audience is a shell.

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The Batavian moves to bolster its ad-supported free site with a subscription-based app

The Batavian, a hyperlocal news project in western New York, has long been among the more successful independent for-profit ventures  in community journalism. Launched by GateHouse Media in 2008 and operated by former GateHouse executive Howard Owens after the company eliminated his job the following year, the free site is an intriguing jumble of news, press releases, photos, promotions and vast amounts of local advertising. (The Batavian is prominently featured in “The Wired City,” my 2013 book about new forms of online local and regional journalism.)

Now Owens is trying something new — an ad-free mobile app designed with the idea of signing up paid subscribers. In a recent interview with Tom Grubisich of StreetFight, Owens said it took him two years to hone the app. The challenge, he said, is that though The Batavian is profitable, it has stopped growing. His goal for the app is not only to come up with a new revenue stream but to expand into other communities. He told Grubisich:

I’m interested in building a more native experience, which means it’s built around the feed, allows for more personalization and makes engagement more seamless. I’ll either do that for The Batavian, or if I’m fortunate enough to acquire funding, we’ll look for ways to expand that model into other communities. I’m most interested in being able to help aspiring local publishers get into the game and providing them the resources to be successful but we’ll also look software as a service and whole ownership of local news businesses.

At a moment when big, sexy digital media projects such as BuzzFeed are facing possible financial troubles, it’s important to keep an eye on the go-it-slow approach taken by independent publishers like Owens.

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News deserts spread as optimism over online local journalism fades away

When I began my research for “The Wired City” in 2009, I was optimistic that a new generation of online-only community news sites would rise to fill in at least some of the gaps left behind by shrinking legacy newspapers. Eight years later, the more prominent of the sites I reported on are still alive and well. The New Haven Independent, The Batavian, Voice of San Diego, and statehouse news services like CT News Junkie and The Connecticut Mirror are as vital today — if not more so — than they were back then.

But though there has been some growth, especially at the grassroots level, the hope for reasonably well-funded new forms of local journalism with the heft to hold government to account is largely unfulfilled. Efforts such as the Worcester Sun (disclosure: I’m an unpaid adviser) and WHAV Radio in Haverhill hold promise, but they’re still looking for a viable way forward. News deserts are spreading.

Paul Farhi of The Washington Post takes a look at an especially difficult case — East Palo Alto, California, a poor, mostly minority community in the shadow of wealthy Palto Alto. And he finds that in an area crying out for strong local journalism, the best that they have is East Palo Alto Today, a nonprofit with a print publication that only comes out once every other month.

Farhi also cites a study by the University of North Carolina on the role of hedge funds and other financial instruments in destroying local journalism. I intend to spend some time with that study in the days ahead.

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Hyperlocal news, civic engagement and spirituality

Banyan tree
Banyan tree

Is there a connection between hyperlocal journalism, civic engagement and spirituality? Not directly. But in “The Wired City” I argue that New Haven Independent editor Paul Bass’ emphasis on community and right actions are tied to his involvement in Judaism.

In Haverhill, Massachusetts, Banyan Project founder Tom Stites is working to launch Haverhill Matters, the first of what he hopes will be a network of cooperatively owned news sites, in line with the way Unitarian Universalist congregations govern themselves.

Stites, among other things, is the retired editor of the UU World, the denomination’s quarterly magazine. In the current issue, I write about my fellow UU Stites:

Although both Haverhill Matters and the Banyan Project are purely secular endeavors, Stites sees some parallels between his idea and Unitarian Universalism’s Fifth Principle: “The right of conscience and the use of the democratic process within our congregations and in society at large.” “If you think of news communities and religious communities — meaning congregations — as comparable, the authority of the congregation comes from its members,” says Stites. “It’s a democratic institution, things are decided by discussion and vote. With the co-op model it’s the closest in all possible ways to the congregational polity model. There really is a real congruence there.”

I also offer some thoughts about the New Haven Independent and community-building as well as The Batavian, whose publisher, Howard Owens, sees a strong, locally owned business community as a key to fostering civic engagement. I hope you’ll take a look.

Photo (cc) by McKay Savage and published under a Creative Commons license. Some rights reserved.