Media Nation

Subscription woes, public media challenges and the Post’s staff bites back

Here’s a round-up of media links for your Monday morning.

• With print dollars giving way to digital dimes and platform pennies, newspapers have been looking to online subscriptions for revenue and growth. Nationally, The New York Times, The Wall Street Journal and The Washington Post have all done well, though the Post, as we know, has hit some bumps. Regional papers like The Boston Globe and the Star Tribune of Minneapolis have succeeded, too. But Poynter business analyst Rick Edmonds has been reading the new Digital News Report from the Reuters Institute for the Study of Journalism and finds that, among digital subscribers, “at least 60% pay less than full price.” Full-price conversion at renewal time isn’t easy, either. Keep that in mind the next time you see an email from a newspaper offering six months for $1.

• Public broadcasting this year has been slammed with layoffs both nationally and in Boston, with both WBUR and GBH News suffering significant cuts. At Editor & Publisher, nonprofit consultant Tom Davidson writes that public media outlets face three challenges: audience fragmentation, a glut in podcasts and a decline in underwriting, as advertising is known in the nonprofit world. Davidson writes: “The good old days are not coming back. Drive-time audiences are never going to return to their late-2010 peak…. Engaging different audiences requires a deep, humble understanding of their wants, needs and desires.”

• I was heartened to see a four-byline story in The Washington Post, published Sunday night, about the latest scandal involving the paper’s new executive team. The story documents a close working relationship (free link) between John Ford, “a once-aspiring actor who has since admitted to an extensive career using deception and illegal means to obtain confidential information for Britain’s Sunday Times newspaper,” and Robert Winnett, who publisher Will Lewis, up to his neck in ethical challenges of his own, has named to become the Post’s executive editor later this year. The article, based on draft chapters of a book Ford wrote, includes this delicious package:

Winnett moved quickly to connect Ford with a lawyer, discussed obtaining an untraceable phone for future communications and reassured Ford that the “remarkable omerta” of British journalism would ensure his clandestine efforts would never come to light, according to draft chapters Ford wrote in 2017 and 2018 that were shared with The Post.

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The Sudbury leg of the Bruce Freeman Trail is open, sort of

The end of the line, just a few minutes north of Boston Post Road

The Bruce Freeman Trail, a bike path that currently runs from Lowell to Concord, is about to get a lot longer. On Saturday I rode from Acton south to Powder Mill Road in West Concord, where the trail was closed, as it was last year. This time, though, I could see that there were people on the other side using it, so I schlepped my bike over the road and back down to the trail. From there the trail continued another 5 miles into Sudbury, where it came to a dead stop just a short distance from Boston Post Road.

I can’t imagine why the opening at Powder Mill is still closed off. The Sudbury leg, which brings the total length of the trail to about 21 miles, is fully paved and fenced and looks like all it needs is a few finishing touches. There were as many people using it south of Powder Mill as north of it. In any case, I’m sure it will be officially open soon. Construction continues, and the next step will consist of building it out from Sudbury to Framingham.

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The Will Lewis scandal at The Washington Post is spinning out of control

Will Sally Buzbee return? Photo (cc) 2018 by Collision Conf.

Saturday was the first time I thought that Washington Post publisher Will Lewis might survive the scandal that had erupted over his role in the Murdoch phone-hacking schedule and his subsequent attempts at intimidating people into not reporting on it. By Saturday evening, though, it was clear that not only will he have to go but so will his hand-picked executive editor, Robert Winnett.

In case you missed it, here’s the lead of the latest New York Times report (free link), this one by Justin Scheck and Jo Becker:

The publisher and the incoming editor of The Washington Post, when they worked as journalists in London two decades ago, used fraudulently obtained phone and company records in newspaper articles, according to a former colleague, a published account of a private investigator and an analysis of newspaper archives.

Will Lewis, The Post’s publisher, assigned one of the articles in 2004 as business editor of The Sunday Times. Another was written by Robert Winnett, whom Mr. Lewis recently announced as The Post’s next executive editor.

What a disaster. And it gets worse, as Scheck and Becker recount the ways that Lewis has tried to play down his role in the scandal, including telling the BBC in 2020, “My role was to put things right, and that is what I did.” Now we know he was up to his neck in it. The Times story also reports that Lewis has been less than honest about how he handled a £110,000 payoff to a source.

Just a reminder: executive editor Sally Buzbee, who left the Post a week ago, was not fired; rather, she quit rather than accept a demotion to a new role overseeing social media and new editorial products. What are the odds of her returning triumphantly to the newsroom on Monday? No doubt that would require an apology by owner Jeff Bezos as well as some guaranteed job security. But that would seem to be Bezos’ best option at this point.

Earlier coverage.

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An insightful Times report on Jeff Bezos, Will Lewis and The Washington Post

Portrait of Jeff Bezos (cc) 2017 by thierry ehrmann

Some worthwhile insights in this New York Times story (free link) on Jeff Bezos and The Washington Post. According to Times reporters Benjamin Mullin and Katie Robertson, interim publisher Patty Stonesifer last fall did a thorough scrub of Will Lewis’ involvement in the Murdoch phone-hacking scandal and, according to an anonymous source, “came away satisfied with his explanation and confident that he was the right executive to run The Post.”

Lewis’ miserable attempts to manage the fallout from that scandal, which include reports that he tried to intimidate then-executive editor Sally Buzbee from reporting on it in the Post and that he told NPR media reporter David Folkenflik he could have an interview if he’d agree not to write about it, were apparently not enough to overcome Bezos’ belief that Lewis could be an effective publisher.

Bezos seems especially intrigued by Lewis’ proposal to create a “third newsroom” to include social media and new products, and the Times reports that Bezos pressed Buzbee to accept Lewis’ offer of running that shop. Buzbee declined and left the paper.

I’m intrigued by the third newsroom as well, since the Post desperately needs to find a strategy that involves more than being just like the Times only not as comprehensive. I still wonder if Lewis can overcome his self-inflicted wounds, but he has reportedly adopted a more contrite attitude in dealings with his employees. So we’ll see.

Earlier coverage.

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The Huntington News reports on the aftermath of April’s Northeastern encampment

Centennial Common at Northeastern University. Photo (cc) 2008 by Piotrus.

The pro-Palestinian encampment at Northeastern University’s Centennial Common may have been broken up nearly as soon as it appeared, but the events of those 48 hours in late April still reverberate. Now The Huntington News, our outstanding independent student newspaper, has published a massive overview that focuses on the police response.

Reported by Annika Sunkara, Eli Curwin and Emily Spatz, the story examines how protesters were treated by law enforcement officials who were called to the scene to take down the encampment and arrest those who refused to leave. Those officials included Boston, Northeastern and state police. As portrayed in the article, the response comes off as somewhat chaotic, with needlessly rough treatment of the some of the protesters as well as confusion over how those with a Northeastern affiliation should be treated.

The reporting speaks for itself, but I do want to highlight this:

Police ordered all individuals, including press, medics and legal observers, to leave Centennial.

Several Huntington News reporters were told to leave the barricaded area under threat of their “student status.”

Boston police ordered at least five legal observers, who had monitored the encampment since it was established, to move outside of the barricade.

How the press was treated when the encampment was broken up and arrests began on the morning of Saturday, April 27, has been a matter of controversy. Police officers have an obligation to move observers out of the way so that they’re not a hindrance and are not in danger of getting hurt. On the other hand, those observers should not be moved so far from the scene that they don’t have a clear view of how the police are doing their jobs. Journalism’s obligation is to bear witness at such moments.

Urszula Masny-Latos, executive director of the National Lawyers Guild of Massachusetts, told the News that the police moved observers “as far from the scene as possible so [the police] would not be easily visible.” She also said that Boston police overruled campus officers “and forced NLG legal observers off the grounds where the arrests happened.”

The Boston Police Department reportedly did not respond to the News about their actions.

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Reuters exposes NewsBreak’s Chinese ties and AI-based local news hallucinations

You would have thought that misusing artificial intelligence to make up a murder that never took place and to amplify a false story about yet another murder would have been enough to stop NewsBreak. But the media outlet, which has rushed in to fill the gap caused by the decline of legitimate local news, has continued along its hallucinatory way — until now.

Last week, Reuters published an investigative report into NewsBreak exposing the company’s Chinese ties and its use of AI to write fiction. Reporter James Pearson begins with the fake murder last Christmas Eve from Bridgeton, New Jersey, which I wrote about in January. Here’s Pearson’s lead:

Last Christmas Eve, NewsBreak, opens new tab, a free app with roots in China that is the most downloaded news app in the United States, published an alarming piece about a small town shooting. It was headlined “Christmas Day Tragedy Strikes Bridgeton, New Jersey Amid Rising Gun Violence in Small Towns.”

The problem was, no such shooting took place. The Bridgeton, New Jersey police department posted a statement on Facebook on December 27 dismissing the article — produced using AI technology — as “entirely false.”

“Nothing even similar to this story occurred on or around Christmas, or even in recent memory for the area they described,” the post said. “It seems this ‘news’ outlet’s AI writes fiction they have no problem publishing to readers.”

Pearson fails to mention that the fake story was first exposed by Eric Conklin of NJ.com. Nor does he report that, just a few weeks earlier, NewsBreak used AI to amplify yet another fake-murder story that was produced by actual humans at the Mid Hudson News in New York, a monumental error revealed by Lana Bellamy and Phillip Pantuso of the Times Union, based in Albany.

Despite the lack of credit to local news outlets, the Reuters investigation represents the deepest dive yet into NewsBreak, and could result in action. As Pearson notes, NewsBreak, despite its sleazy tactics, has content-sharing arrangements with news outlets such as The Associated Press, CNN, Fox and, well, Reuters. As far back as 2022, Norman Pearlstine, a longtime top news executive who was working as a consultant for NewsBreak, warned his client: “I cannot think of a faster way to destroy the NewsBreak brand.”

NewsBreak remains a popular destination for people looking for local news. According to SimilarWeb, it was visited nearly 57 million times between March 24 and May 24. But maybe NewsBreak’s reign of error is coming to an end. In a follow-up story, members of Congress voiced concern, with Sen. Mark Warner, chair of the Intelligence Committee, saying, “The only thing more terrifying than a company that deals in unchecked, artificially generated news, is one with deep ties to an adversarial foreign government.”

To be fair, the company says those ties were severed several years ago. Still, NewsBreak’s irresponsibly sloppy use of AI to generate fake local news needs to be called out and shamed.

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The Washington Post looks to local as a way of reviving its sagging fortunes

I was intrigued to learn that embattled Washington Post publisher Will Lewis is thinking about expanding the Post’s local coverage as he seeks a way to turn around the paper’s declining fortunes. It’s an idea I’ve suggested a couple of times (here and here), so I’m heartened to see that the Post might actually move in that direction.

In Axios D.C., Cuneyt Dil reports that the product would be known as Local Plus and would be aimed at readers who are willing to pay a premium for newsletters and “exclusive experiences,” whatever that’s supposed to mean. If Lewis decides to head down that route, he’d be embracing the Post’s roots, harking back to a time when it had the highest penetration rate in the country and had more in common with large regional papers like The Boston Globe and The Philadelphia Inquirer than with The New York Times.

Of course, Lewis doesn’t have to choose since digital distribution means that the Post can continue with the national and international mission that owner Jeff Bezos set for it a decade ago.

In my 2018 book “The Return of the Moguls,” I tracked the Bezos led-transformation. Under the Graham family, from whom Bezos bought the paper in 2013, the Post was barely profitable and was accomplishing that mainly through cuts. The Grahams’ final play was to double down on local, unveiling the slogan “Of Washington, For Washington.”

Even in the early Bezos years, Post executives understood the value of local. For several years they offered two different digital products — a colorful, low-cost magazine-like app that contained no local news and that was aimed at a national audience, and a more traditional app that cost more and included all of the Post’s journalism, including local and regional coverage.

The Post’s major Bezos-era challenge has come since Donald Trump left the White House and a post-Trump-bump malaise hit multiple news outlets. The New York Times has been a notable exception, zooming to more than 10 million paid subscribers on the strength of its lifestyle offerings, including recipes, consumer advice and games. The Post, meanwhile, slid from 3 million to 2.5 million paid subscribers as of a year ago, and may have slipped more since then.

If the Post is going to start growing again, it has to find areas where it’s not competing head-to-head with the Times. I assume that’s what Lewis’ “third newsroom” comprising social media and lifestyle journalism comes in, although he hasn’t even begun to define what that will look like.

Local news, too, would be a smart move, and charging a premium for it makes a lot of sense.

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Margaret Sullivan’s advice for The Washington Post

Former Washington Post media columnist Margaret Sullivan has written a sensible though surprisingly restrained column for The Guardian on how the Post can recover from its self-inflicted wounds: publisher Will Lewis promises to behave; owner Jeff Bezos makes it clear that he’s still committed to the Post and its mission of holding the powerful accountable; and a public editor is brought in “to provide transparency and accountability to readers.” Sullivan, who’s also a former public editor for The New York Times, says she’s not interested in the job herself.

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Mississippi Today fights a judge’s order to turn over internal documents

Former Mississippi Gov. Phil Bryant. Photo (cc) 2016 by Tammy Anthony Baker.

The nonprofit news organization Mississippi Today has filed an appeal with that state’s Supreme Court rather than turn over internal documents sought by former Gov. Phil Bryant, who’s suing Today over its Pulitzer Prize-winning investigation into a state welfare scandal.

It’s a high-stakes gamble: Mississippi recognizes only a very limited reporter’s privilege protecting journalists and news organizations from being ordered to identify anonymous sources and from producing documents. A lower court went along with Bryant, who argues that he is seeking evidence he needs in his attempt to prove that he was libeled by Today and its publisher, Mary Margaret White, a past guest on our “What Works” podcast. Today’s editor-in-chief, Adam Ganucheau, writes:

The Supreme Court could guarantee these critical rights for the first time in our state’s history, or it could establish a dangerous precedent for Mississippi journalists and the public at large by tossing aside an essential First Amendment protection.

As readers of Media Nation know, the U.S. Supreme Court, in its 1972 Branzburg v. Hayes decision, ruled that the First Amendment does not provide for a reporter’s privilege. Nevertheless, 49 states offer some form of privilege either through a law or a ruling by state courts. The sole exceptions are Wyoming and the federal government itself. (The latest efforts to create a federal shield law are currently stalled in the Senate.)

The reporter’s privilege in Mississippi, though, is extremely limited — so much so that Ganucheau doesn’t regard his state as having any privilege at all. The Reporters Committee for Freedom of the Press lumps Mississippi in with a group of states that have the lowest level of protection for journalism, including Idaho, Utah, Iowa, Missouri, Virginia and, sadly for us New Englanders, Massachusetts and New Hampshire.

In RCFP’s guide to the reporter’s privilege, Mississippi lawyer Hale Gregory writes that “there are no reported decisions from Mississippi’s appellate courts regarding the reporters’ privilege, qualified or otherwise,” but that several court orders by the state’s trial courts have recognized “a qualified privilege.”

Mississippi Today has emerged as a vital source of accountability journalism in our poorest state. Currently it’s partnering with The New York Times on an investigation into a county sheriff’s department that has already led to prison sentences for six deputies who tortured two Black men in their custody, and that could lead to a federal civil-rights lawsuit.

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Appeals court rules that school officials had a right to ban anti-trans T-shirts

Liam Morrison. Handout photo via Nemasket Week.

Not surprisingly, a federal appeals court has ruled against a Middleborough student who sued the school system after he was banned from wearing two T-shirts with anti-transgender messages.

According to an article by Sawyer Smook-Pollitt in Nemasket Week, Chief Judge David Barron, writing for the First Circuit Court of Appeals, ruled that school officials did not act “unreasonably in concluding that the shirt would be understood … in this middle school setting … to demean the identity of transgender and gender nonconforming students.” John R. Ellement covered the story for The Boston Globe as well.

Earlier, Morrison lost in U.S. District Court. At this point, his only recourse would be an appeal to the U.S. Supreme Court. Given the high court’s lurch to the right, maybe his high-profile backers at the Massachusetts Family Institute, a religious-right organization, will give it a try.

As I’ve written previously, Liam Morrison, then a seventh-grader, was sent home from the Nichols Middle School twice in the spring of 2023 — the first time for wearing a T-shirt that read “There Are Only Two Genders” and, the second time, for amending that to “There Are (Censored) Genders.”

This was not an easy call. At root, the First Amendment exists to protect unpopular speech, and Morrison’s T-shirts were surely unpopular among his LGBTQ classmates and their allies. On balance, though, I think school officials and the courts have gotten it right.

As Judge Barron observes, the T-shirts’ message was demeaning to trans students and dismissive of their very identity. By contrast, if a student wore a pro-transgender T-shirt, that would not represent any sort of threat or insult to non-trans students. In addition, the courts have ruled repeatedly that public school students’ First Amendment rights are limited when they are on school property. The school handbook in Middleborough bans clothing that targets “groups based on race, ethnicity, gender identity, religious affiliation or any other classification.”

For all these reasons, I’ve refrained from giving a New England Muzzle Award to Middleborough school officials, even though Morrison and his family no doubt believe they’ve been muzzled.

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