Minnesota Star Tribune – Media Nation

Bluesky is having its moment; plus, Soon-Shiong reverses himself, and a local-news event in Ipswich

From the moment that Elon Musk bought Twitter in late 2022 and took a wrecking ball to it, millions of appalled users have sought alternatives. Mastodon, a decentralized nonprofit, got some early buzz, though it failed to gain mass traction. Threads, part of the Meta universe, has enjoyed some success, attracting 275 million users; but many of those users are also disenchanted with an algorithm that plays down news and politics.

Now Bluesky is having its moment. The most Twitter-like of the new platforms, Bluesky has experienced a surge of a million new users since the election, attracting the attention of The New York Times, The Associated Press, Slate and others. Its current user base of about 15 million makes it far smaller than Threads, but its customizable feeds, lists and starter packs, as well as its lack of an algorithm, have led many of us to conclude that it’s a better tool for sharing and discussing journalism.

As media writer Oliver Darcy puts it: “But while the masses might be joining Threads, power users in media and politics seem to now be preferring Bluesky. That is where the conversation is now forming. Even on Threads, one of the biggest topics of discussion this week is Bluesky.”

Bluesky got off to a slow start because for quite a long while you could only join by invitation. Former Twitter CEO Jack Dorsey’s involvement was a poison pill for some, though he has since moved on. Today Bluesky is owned by a public benefit corporation — a for-profit company that nevertheless must adhere to some nonprofit-like principles such as “extending benefits to stakeholders like communities and employees,” as Kiplinger puts it.

In other words, Bluesky, unlike Threads and Twitter, is not under the control of an erratic billionaire.

Twitter/X still has nearly 500 million users worldwide, but it has been overrun by trolls, bots and various right-wing extremists, including Musk himself. The Guardian created a stir Wednesday when it announced that it was mostly leaving Twitter, calling it a “toxic media platform.” But many news outlets continue to make heavy use of Twitter.

Six to 10 years ago, when Twitter was at its most useful, it was a gathering place for liberals, conservatives and moderates. Unfortunately, neither Threads nor Bluesky has been able to replicate that vibe, as their user bases are overwhelmingly liberal and progressive. And thus our national discourse continues to become more polarized.

Soon-Shiong comes clean

Patrick Soon-Shiong, the other billionaire newspaper owner who killed an endorsement of Kamala Harris just days before the election, is now saying that his daughter was right all along when she cited Harris’ pro-Israel position in the war in Gaza as the reason that his Los Angeles Times did not weigh in on the presidential race.

“Somebody had asked me, ‘was that the reason?’ I said, ‘well, that wasn’t the only reason.’ Clearly, that was one of the reasons, and there are many other reasons, but I think that should be exposed really transparently about all the reasons,” he told CNN reporters Liam Reilly and Hadas Gold.

Soon-Shiong had previously denied a claim in The New York Times by his daughter, Nika, that the family had decided not to endorse because of Gaza. Instead, he said that he wanted his paper to move away from endorsements, and that he killed the Harris endorsement because the editorial board had ignored his directive to put together a nonpartisan guide to Harris’ and Donald Trump’s stands on the issues.

Now it appears that Soon-Shiong was being less than candid — or, as former LA Times journalist Matt Pearce writes, “Well, Patrick Soon-Shiong lied.” Pearce adds:

If you own large newspaper and have strong opinions about Israel’s war in Gaza, and those opinions about Gaza directly affect how you influence the newspaper’s engagement with politics and the public during an election, then you should probably print your opinion about Gaza in the newspaper you own instead of publicly dumping on your employees and claiming you’d asked them to do some other nonsense that you hadn’t actually asked them to do, and then lying to reporters about your opinions on Gaza not having influenced your political decisionmaking while publicly scolding your daughter for telling the New York Times hey my dad did this because of Gaza, which you followed by writing an internal email to your chief operating officer and executive editor to more or less elaborate at length that hey I did this because of Gaza (feelings which themselves have already gotten watered down in the only-sort-of-coming-clean interview with CNN).

The other billionaire non-endorser, of course, is Jeff Bezos, who canceled a Harris endorsement in The Washington Post at the last minute and claimed he had decided the Post should stop endorsing candidates.

There is a third billionaire non-endorser as well: Glen Taylor of The Minnesota Star Tribune, whose opinion editor announced back in August that the paper would no longer endorse. As my co-author and podcast partner Ellen Clegg wrote for What Works, that was enough to prompt outrage among former Strib opinion journalists, a group of whom published their own Harris endorsement independently.

Please come to Ipswich

If you’re on the North Shore, I’ll be moderating a panel of local-news leaders today at 6 p.m. at the True North Ale Company in Ipswich. The event is free, although donations are requested. Please register here.

The panel is being held to mark the fifth anniversary of Ipswich Local News, whose publisher, John Muldoon, will be a panelist. He’ll be joined by Kris Olson of The Marblehead Current, Erika Brown of The Manchester Cricket and Jack Lawrence of the soon-to-be-launched Hamilton-Wenham News.

Texas Tribune CEO Sonal Shah tells us what’s next for the pioneering news project

Texas Tribune CEO Sonal Shah at the Texas Tribune Festival in Austin last September

On the latest “What Works” podcast, Ellen Clegg and I talk with Sonal Shah, the CEO of The Texas Tribune, a pioneering nonprofit newsroom. Shah, a Houston native and first-generation immigrant, took over as chief executive in January 2023 after co-founder Evan Smith decided to move on.

Shah is part of a major transition at the Tribune and brings broad experience in government, the private sector and philanthropy. She is a trained economist who worked on the Obama presidential transition team, worked in philanthropy for Google, and was national policy director for Pete Buttigieg’s run for president.

I’ve got a Quick Take about Advance Local, a local news chain in New Jersey that is ending its print editions — including the storied Star-Ledger of Newark — and going fully digital.

Ellen’s Quick Take is on The Minnesota Star Tribune’s editorial non-endorsement in the presidential race and an alternative endorsement of Kamala Harris written on a blog by former Strib staffers.

You can listen to our conversation here, or you can subscribe through your favorite podcast app.

At The Minnesota Star Tribune, a non-endorsement leads 15 former staffers to write their own

Last week, in a commentary for CommonWealth Beacon, I compared the outrage that greeted The Washington Post and the Los Angeles Times over their non-endorsements with the relative calm with which a similar decision at The Minnesota Star Tribune was met.

I wrote that the problem with the Post’s billionaire owner, Jeff Bezos, and his counterpart at the LA Times, Patrick Soon-Shiong, was their last-minute cancellations of editorials endorsing Kamala Harris — and that the Strib had escaped similar opprobrium by announcing its decision back in August.

Well, not so fast. Because as Ellen Clegg reports at What Works, 15 former Star Tribune opinion journalists were so offended by the paper’s failure to endorse Harris that they wrote their own and published it online under the headline “The endorsement editorial the Star Tribune should have published.”

Ellen profiled the Strib in our book, “What Works in Community News.” Like the Post, the LA Times and, for that matter, The Boston Globe under John and Linda Henry, the Star Tribune is owned by a billionaire: Glen Taylor, who has received praise for building up the paper and transforming it into a profitable enterprise.

Earlier this year, the Star Tribune’s new editorial page editor, Phillip Morris, put an end to endorsements as part of a wide-ranging rethink of the opinion section. But Ellen writes that it’s unclear what role Taylor or publisher Steve Grove may have had in that decision.

Ellen also notes that Grove is writing a memoir and says: “Let’s hope that along with chapters about ‘reinvention, love, community, and what holds us together,’ he explains how he’ll stand up to powerful people who would prefer that the independent press heed their whims, and to the dark forces that want to extinguish it altogether.”

Correction: It’s Grove who’s writing a memoir, not Taylor, as I incorrectly wrote earlier.

April Alonso of Cicero Independiente tells us how a bilingual news project serves its community

April Alonso. Photo by Michael Izquierdo.

On the latest “What Works” podcast, Ellen Clegg and I talk with April Alonso, co-founder and digital editor of Cicero Independiente outside of Chicago. The nonprofit bilingual news outlet covers the communities of Cicero and Berwyn in Illinois.

Cicero Independiente and MuckRock, a Boston-based investigative news organization that specializes in public records and investigative reporting, won the 2024 Victor McElheny Award for Local Science Journalism, given by MIT’s Knight Science Journalism Program, for an investigation of air quality called “The Air We Breathe.”

April has an extensive background as a multimedia content creator. She was a multimedia fellow for The Chicago Reporter, and served as a multimedia content creator for “La Verdad,” a bilingual podcast.

I’ve got a Quick Take about a town north of Vancouver, in British Columbia, that has learned a bitter lesson about Canada’s law forcing Facebook’s parent company, Meta, to pay for news. The law has led to a rise in disinformation with fewer effective ways to combat it. Meta’s greed is at the heart of this, of course. But so, too, is the failure of government officials to realize that their proposed solution to help local news outlets would backfire in an ugly way.

Ellen’s Quick Take is on a new philanthropic effort created by The Minnesota Star Tribune. It’s called the Local News Fund, and it is soliciting donations supporting statewide journalism that will be matched by a $500,000 grant from a Minnesota foundation.

You can listen to our conversation here, or you can subscribe through your favorite podcast app.

The Star Tribune unveils a Minnesota-wide rebranding and a new opinion mission

The Star Tribune of Minneapolis has been something of a doppelgänger for The Boston Globe as well as a model. Like the Globe, the Strib, as it is known, has emerged as a profitable, growing enterprise under the guidance of a billionaire sports owner.

In Boston, of course, that’s John Henry, who’s also the principal owner of the Red Sox. In Minneapolis, it’s Glen Taylor, the principal owner of the NBA’s Minnesota Timberwolves. Both men have other sports interests as well. I wrote about Henry’s struggles with the Globe in my 2018 book “The Return of the Moguls”; the paper didn’t really take off until sometime after that. My collaborator Ellen Clegg wrote about the Star Tribune in our 2024 book, “What Works in Community News.”

The parallels don’t stop there. The Globe, formerly a New England-wide paper that had contracted to Eastern Massachusetts, has been expanding in recent years, with editions in Rhode Island and New Hampshire and more to come. Executives at the Strib have been working to re-establish the paper as a Minnesota-wide entity.

Now the Strib has taken the next step. In a post for our website, What Works, Ellen writes about the Strib’s rebranding as The Minnesota Star Tribune and the innovative approach being taken by the Strib’s new opinion editor, Phillip Morris. Among other things, Morris is building up an ambitious roster of community writers known as Strib Voices and has abolished political endorsements in favor of a deeper dive into candidates and issues — something Ellen, as a retired editorial-page editor at the Globe, takes a keen interest in.

I’d be surprised if the Globe drops endorsements. Indeed, the paper just unveiled its first endorsement of the 2024 election, backing Mara Dolan in the Democratic primary for Governor’s Council. But at a time when they are increasingly seen as an anachronism, and with even The New York Times ending local and statewide endorsements, I’d also be surprised if it’s not at least being talked about at the Globe.