Boston Globe – Page 59

Ex-Phoenician David Bernstein’s big Menino win

My former Boston Phoenix colleague David Bernstein, now looking for work, scored a big win on Wednesday, reporting before anyone that Mayor Tom Menino would not seek re-election. With the Phoenix now history, Bernstein posted the news on his blog — first as rumor, later as confirmed fact.

Given that Menino gave major interviews Wednesday to the Boston Globe and the Boston Herald, it strikes me as exceedingly likely that a media embargo was in place — and I received additional, direct confirmation of that this morning. Which just goes to show the futility of embargoes in the Internet age. Good for Bernstein for operating outside the system, even if it’s not by his own choice. News organizations might consider rethinking their participation in such attempts at media manipulation.

Both the Globe and the Herald offer excellent coverage of the Menino era today. And how about Globe editor Brian McGrory jumping back into the fray by interviewing Menino and writing a column? McGrory was the Globe’s signature voice for years. Returning to the trenches for one day was a smart move.

More: Andrew Beaujon of Poynter has a nice Storify on how Bernstein’s scoop played out on Twitter.

Photo (cc) by Dan4th Nicholas and published under a Creative Commons license. Some rights reserved.

Boston Globe recycles a year-old AP story

The Boston Globe does some major recycling today by publishing a year-old story on the political battle over same-sex marriage. The story, by David Crary of the Associated Press, appears on page A11 of the ~~print~~ eReader edition* and begins:

Foes and supporters of same-sex marriage are gearing up for five costly and bruising statewide showdowns in the coming months on an issue that evenly divides Americans.

It’s an election year subplot sure to stir up heated emotions …

And yes, that would be the 2012 election year.

It turns out that Crary’s article ran on the free Boston.com site on March 8, 2012, under the headline “Bruising gay-marriage showdowns likely in 5 states.” The classics are classics for a reason, I guess.

Subplot: The story appears nowhere today at the paid BostonGlobe.com site. I had to look it up in the ePaper edition after being asked about it on Twitter by @NotSoNiceville. Isn’t BostonGlobe.com, which is a paid site, supposed to include every story in the print edition?

*Update: Eagle-eyed David Bernstein reports that the entire page A11 of the eReader edition is from March 8, 2012. So apparently this is a problem with the eReader edition only — not with the print edition, which only appears up here in Media Nation on Sundays.

Update II: From @BostonGlobePR: “Due to a production error, pages from 3/11/2012 were appended to today’s ePaper. The edition will be corrected and reprocessed.”

Update III: As commenter Bill Ritchotte noted earlier today, the Globe’s free Boston.com site posted an item from a syndication service called the Prudent Investor “reporting” that Nobel Prize-winning economist (and New York Times columnist) Paul Krugman had declared bankruptcy.

In fact, the Prudent Investor had been taken in by a satirical site called the Daily Currant. There’s a German angle as well. Mediaite has the details and Romenesko has an image of the Boston.com page before the item was taken down. For what it’s worth, I’m told Boston.com runs the Prudent Investor feed on autopilot.

Update IV (2:30 p.m.): I just received an email from Globe spokeswoman Ellen Clegg. She writes: “The post about Paul Krugman was an automatic feed on a partner website, FinancialContent.com, which Boston.com uses to provide stock and other financial data. The story did not originate with the Boston Globe or Boston.com, and we worked to get it taken down as soon as we heard about it from readers. We have asked FinancialContent.com to provide us with more information as to how this story was added into their financial news feed.”

Masthead changes announced at the Boston Globe

Boston Globe editor Brian McGrory announced several changes to the masthead earlier today. The most significant: managing editor Caleb Solomon will become managing editor for digital to “oversee our rapidly evolving websites and portable platforms,” as McGrory put it in a memo to the newsroom.

Solomon was thought by some to be in the mix as a possible successor to Marty Baron when Baron left the paper late last year to take charge of the Washington Post. The position went to McGrory instead.

With Solomon shifting to the online side, Christine Chinlund will move up from deputy managing editor for news operations to managing editor for news. McGrory writes that Chinlund was his editor when he was the Globe’s national reporter — “though I don’t think she remembers, which, admittedly, sort of hurts.”

Getting a title enhancement is Mark Morrow, deputy managing editor for Sunday and projects, who will become senior deputy managing editor.

Combined with McGrory’s recent changes at Boston.com and BostonGlobe.com, it seems pretty clear that he’s determined to make his mark even as the New York Times Co. shops the paper around to prospective buyers. It calls to mind Baron’s steady hand during the tumult of 2009, when the Times Co. threatened to close the Globe, demanded $20 million in concessions from the paper’s unions, and then put it up for sale only to pull it back.

The full text of McGrory’s memo, a copy of which was sent to Media Nation earlier today, is below.

I’m excited to share some changes in the newsroom leadership.

I’ve asked Caleb Solomon, the managing editor for the past five years, to switch his focus to our digital operation and oversee our rapidly evolving websites and portable platforms as managing editor/digital. He has enthusiastically agreed.

This is an important role, vital actually, to the way our work is read and viewed by the region and the world, and key to our future in every imaginable way. The Globe has for years been at the vanguard of the digital news revolution, first with boston.com in 1995, and then with the introduction of Bostonglobe.com and the two brands web strategy in 2011. Now we’re in the process of sorting out the sites, untangling the content, and creating stronger identities that can mutually thrive with different revenue models. Caleb will shepherd this from the newsroom perspective. He’ll be our eyes and ears in the Nieman and MIT media labs, as well as in our own, and search high and low for what works and what doesn’t. Caleb, having arrived here from the Wall Street Journal in 2003, had an extraordinarily successful run as the Globe’s business editor. We worked together when he was the deputy managing editor for enterprise, and I worked for him when he ascended to be managing editor. My admiration has grown with every passing year and job. Caleb possesses the talent to see long distances and the innate ability to get things done. To that end, he has always viewed digital as the future, evidenced when he created a digital-first philosophy in business that served as a model for the rest of the paper. As managing editor, he was the hands-on editorial force behind the advent of Bostonglobe.com, which has won every accolade under the sun, as well as our highly decorated video operation. He’s already been more indispensable than merely valuable in my short time in this role, and that will flourish in his new position.

I’ve asked Chris Chinlund, the deputy managing editor for news operations, to assume the role of managing editor/news. There’s no one I could imagine more up to this critical job, with impeccable news judgment, journalism values of the highest order, and hands-on editing skills that are on sharp display night in, night out. There’s also the matter of her experience. Investigative background? Chris was part of the Spotlight Team that exposed Whitey Bulger as an FBI informant. National politics? She covered the 1988 presidential campaign as a reporter and was the editor overseeing the 1992 race. World news? She served as foreign editor after the September 11 attacks. She’s also been a New England reporter, suburban reporter and editor, and assistant health science editor in her 30 years at the Globe. She worked a memorable stint as our final ombudsman, and was the editor of the dearly departed Focus section. She was my editor when I was a national reporter way back when, though I don’t think she remembers, which, admittedly, sort of hurts. Chris worked in my shop when I was Metro editor, we worked alongside each other when she became deputy managing editor, and she was my editor again during a second stint as a columnist. All of this gives me pretty good perspective on what we’ll be getting as she ascends to the position of managing editor, and what we’ll be getting is nothing shy of great. She’s also, as each and every person in here well knows, a world class colleague.

I’ve asked Mark Morrow, the deputy managing editor for Sunday and projects, to become a senior deputy managing editor, keeping a similar portfolio. With this new status, Mark has fresh license to interject his trademark creativity across an even broader spectrum of Globe work. As we all know and appreciate, Mark has been the senior editor on just about every distinctive Globe project for the past decade, including the fallout to our Pulitzer Prize winning Catholic Church series, the Partners Health Care Spotlight series, the Probation Department series, and most recently, the 68 Blocks narrative and the Immigration series. He has also overseen and edited two major Globe books, on Mitt Romney and Whitey Bulger, both to critical acclaim. Name it, Mark has delved deeply into it, with wordsmithing skills and perspective that are unrivaled in my time at the Globe. Add to this the fact that week after week, Mark oversees the critical Sunday paper, the showcase for some of our best work. I have already sought Mark’s wise counsel on a constant basis and tapped into his steady stream of ideas, and that will only increase in this enhanced position.

It’s a real tribute to the breadth and depth of this newsroom that journalists of this caliber are ready-made for the task ahead. I’m excited about these changes, very much so. You should be as well. They are effective immediately. Now let’s continue the great and important work of the Globe.

Brian

McNamara rips would-be Globe owner on political ads

Former Boston Globe legend Eileen McNamara has posted some disturbing news about Aaron Kushner, who tried to buy the Globe a few years ago and who may make another run at the paper now that the New York Times Co. has put it up for sale.

Writing for the Cognoscenti site at WBUR.org, McNamara reports that Kushner — a Boston-area native who bought the Orange County Register in 2012 — did exactly the wrong thing when two city councilors complained about an ad placed by a citizens group called Save Anaheim. The ad accused them of violating California’s open meeting law — accurately, according to McNamara. But Kushner’s response was to tell his advertising department to stop taking ads that criticize politicians by name.

(The story was first reported by Voice of Orange County, which McNamara credits.)

McNamara writes:

It is hard enough for grassroots organizations to be heard in politics in the wake of the 2010 U.S. Supreme Court decision in Citizens United, which allows corporations to dump unlimited amounts of cash into the electoral process. A free and independent press is all we have to level the playing field. Save Anaheim’s protests online are little match for the bullhorn wielded by City Hall, especially if the city’s largest newspaper refuses to carry its dissenting views to a wider audience.

McNamara, a Brandeis professor who won a Pulitzer Prize back when she was a Globe columnist, says that when she reached out to Kushner for comment, he declined the opportunity. [But see update below.] So can we call that strike two? To be fair, Kushner did talk with Voice of Orange County, saying he acted not to curry favor with the councilors but because “we don’t like negative political advertisements.”

As McNamara notes, Kushner has been winning plaudits for investing in the Register rather than cutting its budget, although it remains to be seen whether his print-centric approach will pay off in the long run.

For Globe-watchers, it’s been easy to fantasize about Kushner — possibly allied with the members of the Taylor family, who used to own the paper — returning it to its status as a locally owned institution.

Well, maybe not so fast.

Update: Kushner has now posted a comment to McNamara’s item. Among other things, he says was concerned that the Save Anaheim ad could have resulted in a libel suit against the Register. Not sure that I agree, but his response is detailed, thoughtful and civil.

Boston Globe fun-with-numbers edition

Ken Doctor’s analysis of the “newsonomics” of The Boston Globe’s pending sale continues to yield rich insights. One part I find particularly interesting is his estimate that the Globe’s natural ceiling for digital subscriptions is probably in the vicinity of 105,000. It’s currently 28,000.

(As I’ve explained before, the auditors also give the Globe credit for seven-day print subscribers who access BostonGlobe.com at least once a week, which means the paper currently reports having 50,000 digital subscribers.)

The Globe charges about $15 a month for digital subscriptions, with or without home delivery of the Sunday print edition. Yes, there are a lot of discounts in there, but just as a quick math exercise, let’s pretend there aren’t. So:

105,000 x $15 x 12 months = $18.9 million per year

If you figure an average of $100,000 in pay and benefits per employee, that adds up to 189 people — about half of the paper’s 365 journalists.

I’m leaving out a lot of expenses (including, most significantly, non-newsroom employees), but I’m also leaving out other revenue sources — mainly seven-day print circulation, print and online advertising, and commercial printing of other newspapers, including the Boston Herald, currently issuing daily predictions of the Globe’s imminent demise.

It also seems to me that one underexploited opportunity is online advertising at BostonGlobe.com. Yes, it’s nice to give paying customers a clean, uncluttered reading experience. But surely there could be a few more ads without devolving into flashing banners, pop-up windows and stuff floating across the page. I like ads. “Ads are content,” as Howard Owens says. They contribute to a sense of community and vitality.

Globe spokeswoman Ellen Clegg recently told me that the Globe’s total number of unique monthly visitors is 7.5 million — 6 million at the free Boston.com site and 1.5 million at BostonGlobe.com. I would think you could sell a decent amount of advertising to an online audience of 1.5 million. Currently, though, when you read articles you can often find white space where an ad ought to be.

One caution is the Globe’s new policy of limiting social sharing on BostonGlobe.com and cutting the amount of Globe content on Boston.com. Editor Brian McGrory has said that the goal is to boost digital subscriptions. The danger is that the restrictions:

may fail to turn all but a tiny handful non-subscribers into paying customers;
may hurt Boston.com’s traffic by making the site less enticing; and
may (actually, will) reduce unpaid traffic to BostonGlobe.com, thus making it a less desirable platform for advertisers.

Fortunately, the restrictions can be tightened or eased depending on whether or not they are working as intended.

Poynter analyst hails Globe’s prospects

Earlier this month, before the New York Times Co. announced it was putting The Boston Globe up for sale for the second time in four years, Poynter Institute business analyst Rick Edmonds sat down with Josh Benton of the Nieman Journalism Lab for the lab’s weekly podcast, “Press Publish.”

Toward the end of their nearly hour-long conversation, Benton asked Edmonds which newspapers he thought had the brightest prospects over the next few years. Edmonds responded that he could think of four major metros that were getting it right: the Globe, the Seattle Times, the Milwaukee Journal Sentinel and the Tampa Bay Times — formerly and still better known as the St. Petersburg Times.

(It should be noted that Poynter owns the Tampa Bay Times, although I think anyone would point to that paper as one model for how to do it right.)

What Edmonds meant: the four papers had done a better job than most of maintaining the quality and depth of their journalism while at the same time achieving some measure of success financially. Earlier in the podcast, Edmonds voiced his enthusiasm for flexible online paywalls such as the Globe’s (now becoming less flexible).

As another prominent newspaper analyst, Ken Doctor, observes, a lot of newspapers are likely to be sold in the months ahead. The business has recovered slightly since the depths of 2009 and prices are low. Of course, prices are low because the long-term prospects for newspapers remain grim. Still, there are no doubt a number of prospective owners who have enough money and ego to think that they will be the great exception.

Seen in that light, the Globe is a prime property that can be acquired for an attractive price. “The Globe isn’t going anywhere,” Globe columnist Kevin Cullen writes. “It’s changing owners.”

More pointless speculation on who will buy the Globe

There’s a name I left out in my earlier post on the possible sale of The Boston Globe: Rick Daniels, a former top Globe executive who, in December, left GateHouse Media New England, where he was president.

Not long after Daniels’ departure, I started picking up some buzz that he would emerge as part of a group interested in buying the Globe. And I see both the Globe and the Boston Herald mention him today.

No one has any idea what’s going to happen. But it strikes me that one possible scenario is an alliance joining Orange County Register owner Aaron Kushner; former Globe executive Stephen Taylor, part of the family that used to own the Globe; and Daniels. Kushner wanted the Globe at one time, still may, and has joined forces with Taylor in the past. Daniels worked for the Taylors. Why not?

Update: Your first must-read on the whole topic is Ken Doctor’s latest for the Nieman Journalism Lab, “The newsonomics of The Boston Globe’s sale.” Among other things, he guesses a sale price of $100 million to $150 million for the Globe and its related properties — 10 percent of what the New York Times Co. paid 20 years ago, not adjusted for inflation.

New York Times Co. puts the Globe up for sale — again

As some of you no doubt already know, the New York Times Co. announced earlier today that it is seeking to sell The Boston Globe and its affiliated media properties, principally Boston.com and the Telegram & Gazette of Worcester.

When the Times Co. bought the Globe 20 years ago it paid $1.1 billion, a whopping half the company’s stock-market valuation at the time. When it tried and failed to sell in 2009, the only potential buyers interested in the Globe were reportedly offering pennies on those 1993 dollars.

We’ve been down this road before, and it’s hard to know whether the Times Co. has already lined up a buyer or if this is another fishing expedition. One name to keep an eye on, though: Aaron Kushner, a local guy who was spurned in his efforts to buy the Globe a couple of years ago and wound up with the Orange County Register instead.

Kushner is winning good marks for investing in the Register and for taking a counterintuitive print-centric approach. I can’t imagine him owning both the Register and the Globe, but might he engineer some sort of trade?

And don’t rule out another bid by the Globe’s former owners, the Taylor family — either separately or in collaboration with Kushner.

No sense delving in too deeply today. There will be much, much more to come in the days and weeks ahead.

Brian McGrory wants to restrict free Globe content

Recently I reported for the Nieman Journalism Lab that The Boston Globe was tightening up on social sharing and on how much Globe content it offers on its free Boston.com site. Today Andrew Beaujon of Poynter.org interviews Globe editor Brian McGrory, who tells him that free Globe articles will increasingly become a thing of the past.

“We’re going to start removing our in-depth Globe journalism from Boston.com, which is not a small move,” McGrory says.

The new editor describes his goal as “untangling” the paid BostonGlobe.com and the free Boston.com sites, telling Beaujon that Boston.com will feature “more social media, more community bloggers, hopefully edgier content.” Breaking news will continue to run on Boston.com, but news stories will likely be no longer than 150 words.

When Globe publisher Christopher Mayer announced in the fall of 2010 that the paper would pursue paid digital subscriptions, McGrory, then a columnist, was one of its most enthusiastic proponents (scroll down past my Q&A with Mayer).

(And by the way, we’re now up to 150 words.)

The Globe has to pay the bills, of course. I just hope McGrory and company understand how many free alternatives are out there. Even if they’re not as good as the Globe, they may prove to be good enough for those determined not to pay. An overly restrictive paywall could also trigger new competition.

I’ll make one suggestion that might help McGrory accomplish his goals while at the same time ensuring that the Globe remains part of the online conversation. The Globe’s corporate big brother, The New York Times, allows people access to 10 stories a month before the paywall kicks in.

That seems reasonable, given that anyone who wants to read the Globe regularly is going to click at least 10 times a day. I hope the Globe considers it.

The Boston Globe’s paywall is raised a little higher

This article appeared earlier at the Nieman Journalism Lab.

The flexible paywall that The Boston Globe introduced for its subscription website about a year and a half ago has slowly gotten a little less flexible. Fewer Globe stories are available on the paper’s free Boston.com site, and restrictions have been placed on social sharing.

The reason, according to Globe spokeswoman Ellen Clegg, is that the paper’s executives are still trying to figure out how to get paid online journalism right in a world awash in free news.

“The core of our two-brand strategy,” she told me by email, “involves trying to find the optimal balance between a free, ad-supported model and a premium, consumer-supported model.”

The restrictions were brought home to me recently when I learned that the paper had started limiting social media sharing to only two free links a month — a serious limit on someone like me, who regularly shares links on my blog, on Facebook and on Twitter. As a subscriber, I can share as many links as I like, of course. But non-subscribers can only click on two before getting a message that they cannot pass go.

So let’s run down the changes, shall we?

First, those social-media links. Clegg says that when BostonGlobe.com went live in the fall of 2011, social sharing was limited to five links per month. If so, it wasn’t well publicized. I’ve gone back and looked at some of the coverage, including a piece I wrote for the Nieman Journalism Lab and the Globe’s own FAQ, and can find no mention of a monthly cap.

In any case, Clegg says that in December 2012, that number was cut to two links a month from search and social media — “per device, and per browser.” In other words, eight a month if you want to juggle among Chrome, Safari, Firefox and Internet Explorer (but who wants to do that?), and more if you move back and forth among other screens. “Email sharing,” she adds, “is unlimited.”

Second, when BostonGlobe.com debuted, the editors selected five stories a day that would also run on the free Boston.com site. Most sports stories ran on Boston.com as well. Last April, the number of free news stories was cut from five to four, and some additional sports content was moved behind the paywall.

“This is part of an effort to continually experiment, test and analyze how our readers engage with us digitally,” Clegg says. “We have been trying to find the right balance between the free-sharing culture of the Internet and paid access to premium Globe content. We believe that we can only arrive at that balance through experimentation.”

How well is it working? The Globe’s digital subscription base has risen, but slowly. Currently, Clegg says, the Globe has about 50,000 paid digital subscribers — but that doesn’t mean 50,000 people paying directly for a digital subscription. It’s a figure that includes digital-only subscribers; Sunday-only print subscribers (I’m one of them), who automatically get seven-day digital access; and seven-day print subscribers who access BostonGlobe.com at least once a week.

That’s how digital subscriptions are counted by the Alliance for Audited Media (formerly the Audit Bureau of Circulations), and it’s a pretty expansive definition. As I’ve written before, about half of those counted as Globe digital subscribers get the paper delivered to their doorstep all seven days.

So is the decision by Globe executives to tighten the paywall smart or dumb? It’s hard to say. From the beginning, the idea behind the paid BostonGlobe.com site was to find a way to get regular readers to pay without turning away occasional readers and without hurting the free, advertiser-supported (and just-redesigned) Boston.com site. (Here is how Globe publisher Christopher Mayer explained it to me shortly after plans to build the paywall were announced in the fall of 2010.) Today, Clegg says, Boston.com attracts about 6 million unique visitors a month. Another 1.5 million uniques a month visit BostonGlobe.com, mainly as a result of the site’s free-access features.

I know that since I learned about the two-links-per-month limit, I’ve been looking for the equivalent content in Boston.com’s news blogs or elsewhere. I tend to shy away from BostonHerald.com unless I’m writing specifically about the Herald, since much of its content moves into the paper’s paid archives after two weeks. But there are plenty of other sources of free local news, even if it’s not always of the same quality as the Globe’s.

I’m inclined to cut the Globe some slack as Mayer, editor Brian McGrory and company grope their way into the future. But the new rules have already nudged me away from Globe content, and I’m a paying customer. That can’t be a good thing.