Tom Menino in 2008

My former Boston Phoenix colleague David Bernstein, now looking for work, scored a big win on Wednesday, reporting before anyone that Mayor Tom Menino would not seek re-election. With the Phoenix now history, Bernstein posted the news on his blog — first as rumor, later as confirmed fact.

Given that Menino gave major interviews Wednesday to the Boston Globe and the Boston Herald, it strikes me as exceedingly likely that a media embargo was in place — and I received additional, direct confirmation of that this morning. Which just goes to show the futility of embargoes in the Internet age. Good for Bernstein for operating outside the system, even if it’s not by his own choice. News organizations might consider rethinking their participation in such attempts at media manipulation.

Both the Globe and the Herald offer excellent coverage of the Menino era today. And how about Globe editor Brian McGrory jumping back into the fray by interviewing Menino and writing a column? McGrory was the Globe’s signature voice for years. Returning to the trenches for one day was a smart move.

More: Andrew Beaujon of Poynter has a nice Storify on how Bernstein’s scoop played out on Twitter.

Photo (cc) by Dan4th Nicholas and published under a Creative Commons license. Some rights reserved.