Conflicts of interest and the new media moguls

5790408612_8952178d3f_mWashington Post executive editor Martin Baron has rejected a demand by a group of left-leaning activists that the Post more fully disclose Amazon.com’s business dealings with the CIA.

Nearly 33,000 people have signed an online petition put together by RootsAction, headed by longtime media critic Norman Solomon, to call attention to Amazon’s $600 million contract to provide cloud services to the CIA. The Post’s owner is Jeff Bezos, the founder and chief executive of Amazon. Here is the text of the petition:

A basic principle of journalism is to acknowledge when the owner of a media outlet has a major financial relationship with the subject of coverage. We strongly urge the Washington Post to be fully candid with its readers about the fact that the newspaper’s new owner, Jeff Bezos, is the founder and CEO of Amazon which recently landed a $600 million contract with the CIA. The Washington Post’s coverage of the CIA should include full disclosure that the sole owner of the Post is also the main owner of Amazon — and Amazon is now gaining huge profits directly from the CIA.

Baron, in his response, argues that the Post “has among the strictest ethics policies in the field of journalism, and we vigorously enforce it. We have routinely disclosed corporate conflicts when they were directly relevant to our coverage. We reported on Amazon’s pursuit of CIA contracts in our coverage of plans by Jeff Bezos to purchase The Washington Post.” Baron goes on to point out that the Post has been a leader in reporting on the National Security Agency and on the CIA’s involvement in the Colombian government’s fight against an insurgency, writing:

You can be sure neither the NSA nor the CIA has been pleased with publication of their secrets.

Neither Amazon nor Jeff Bezos was involved, nor ever will be involved, in our coverage of the intelligence community.

(Note: I first learned about the petition from Greg Mitchell’s blog, Pressing Issues.)

The exchange between RootsAction and Baron highlights the conflicts of interest that can arise when wealthy individuals such as Bezos buy in to the newspaper business. It’s a situation that affects The Boston Globe as well, as its editors juggle the lower-stakes conflict between John Henry’s ownership of the Globe and his majority interest in the Red Sox.

Baron himself is not unfamiliar with the Red Sox conflict, as the New York Times Co., from whom Henry bought the Globe, owned a minority stake in the team and in New England Sports Network, which carries Red Sox games, during most of Baron’s years as Globe editor.

The way the Globe handled it during those years was just about right: don’t disclose in sports stories, but disclose whenever the paper covers the Red Sox as a business. Current Globe editor Brian McGrory has insisted that Henry will not interfere. Henry, in a speech before the Greater Boston Chamber of Commerce last week, said he would not breech the wall of separation between the Globe’s news operations and its business interests.

Of course, it’s not as though the era in which news organizations were typically owned by publicly traded corporations was free of such conflicts. (The Times Co., after all, is a publicly traded corporation, though the Sulzberger family calls the shots.) Media critic Danny Schechter noted in his book “Embedded: Weapons of Mass Deception” that MSNBC — then in its pre-liberal phase — was a cheerleader for the war in Iraq even as its then-corporate parent, General Electric Co., was a leading military contractor.

But the rise of a new breed of media moguls such as Bezos, Henry and Aaron Kushner of the Orange County Register, who buy their way into the news business with their own personal wealth, seems likely to bring the issue of conflicts to the fore. The same is true of a media entrepreneur of a different sort — eBay founder Pierre Omidyar, who is launching an online venture called First Look Media with (among others) the journalists Glenn Greenwald and Laura Poitras.

It is the very fact that these individuals have been successful that makes them such intriguing players in the quest to reinvent the news business. But disclosure and non-interference need to be at the forefront of their ethical codes.

Chris Mayer to step down as Globe publisher

Chris Mayer
Chris Mayer

Boston Globe publisher Chris Mayer was his usual affable self when we exchanged New Year’s greetings this morning at the Mandarin Oriental hotel. He knew something very few others knew — that he would be announcing his departure before the end of the day. But no doubt he’d come to terms with that as early as last August, when Red Sox principal owner John Henry agreed to buy the paper from the New York Times Co. for $70 million.

Mayer, like me and several hundred other people, had turned out for a breakfast speech by Henry before the Greater Boston Chamber of Commerce. The soft-spoken Henry didn’t make much news. He talked about his soccer and baseball teams for so long that I wondered if he would ever get around to his newspaper. When he did, it was to say he planned to apply the same formula to turning around the Globe that he did to reviving the Red Sox — hard work and smarts, leavened, he hoped, with good fortune.

“No one has a magic bullet for newspapers,” Henry said. “We have to get it right at the Globe, and we’ll work as hard as we need to do to do that.” And though he talked about boosting the paper’s coverage in areas in which it excels — particularly in local coverage — he conceded that it meant cutting back in some other, unspecified areas as well.

If it’s smarts that Henry is looking for, Mayer has plenty. A longtime Globe veteran who got the top job in 2010 following a string of Times Co. executives, Mayer was a popular choice both inside and outside 135 Morrissey Blvd. Moreover, he deserves much of the credit for some key business-side decisions made in recent years, such as raising the price of the print edition and introducing the paper’s two-website strategy — the subscription-based BostonGlobe.com and the free Boston.com.

Still, it’s hardly a surprise that the new owner would want to pick his own publisher. Last week came word that the Globe was hiring Hill Holliday chairman Mike Sheehan as an advertising consultant, a move that seemed more Henry than Mayer. And this morning Henry announced that he was seeking a chief operating officer to run the Globe — a person who, one might assume, could be handed the title of publisher as well. (Craig Douglas of the Boston Business Journal covers Mayer’s departure here and Henry’s talk here.)

With Mayer leaving, it’s time to start wondering how committed Henry is to keeping Brian McGrory as the Globe’s editor. Owners hire publishers; publishers hire editors. And Mayer’s successor may want to put his or her mark on the paper by choosing the Globe’s top news executive. It’s hard to imagine how anyone could have done a better job than McGrory, who oversaw the paper’s Pulitzer-caliber coverage of the Boston Marathon bombings as well as important enterprise projects. But it’s hard to imagine how Mayer could have done a better job, either.

The message today, in case anyone had missed it before, is that Henry didn’t inherit the Globe — he bought it. And though he seems sincere in talking about the paper as a public trust, he’s making it clear that he intends to run it as he sees fit.

A big hire for the Globe — and an intriguing idea

This may not be an exact analogy, but it looks like The Boston Globe is thinking in terms of networks. The paper just announced a major hire — John Allen, who covers the Vatican for the National Catholic Reporter. And the press release includes this intriguing quote from Globe editor Brian McGrory:

He will be a correspondent first and foremost. He will be an analyst on all things Catholic. He will also help us explore the very real possibility of launching a free-standing publication devoted to Catholicism, drawing in other correspondents and leading voices from near and far.

Allowing entrepreneurial journalists like Ezra Klein to operate semi-independently inside a traditional news operation like The Washington Post is one way to embrace the network. Another way is to do what the Globe is considering — treat the news organization as a hub, with various spokes feeding into it.

Ezra Klein and the problem with top-down control

Ezra Klein
Ezra Klein

This commentary was published earlier at the Nieman Journalism Lab.

What should a 21st-century news organization look like? A single entity, run from the top, with a common set of values? Or a loose network of related projects, sharing a brand and to some extent a mission but operating semi-independently?

With the likely departure of Ezra Klein from The Washington Post, the management of one of our last great newspapers might be showing signs of preferring the former approach. Klein, who founded and runs the widely read Wonkblog at washingtonpost.com, is reportedly leaving for a new venture, as yet undefined. According to Ravi Somaiya in The New York Times, Klein sought an eight-figure Post investment in the new project. Klein already has his own Wonkblog staff, but clearly he has something much bigger in mind — perhaps an all-purpose independent news organization along the lines of Talking Points Memo. (Although it wouldn’t be called Wonkblog — the Post owns the name and will be keeping it, writes The Huffington Post’s Michael Calderone, who broke the news about Klein’s proposal last month.)

We can’t know everything that went into the decision. Maybe it came down to money. But Wonkblog generates a hefty amount of Web traffic — more than 4 million page views a month, according to a profile of Klein in The New Republic last February. “It’s ‘fuck you traffic,’” a Post source told TNR’s Julia Ioffe. “He’s always had enough traffic to end any argument with the senior editors.” Apparently, that’s no longer the case.

Significantly, the Times reports that new Post owner Jeff Bezos was involved in the decision to let Klein leave. Last September, shortly after announcing his intention to buy the Post for $250 million, the Amazon.com founder lauded the “daily ritual” of reading the morning paper — which led to some chiding by one of the Post’s own journalists, Timothy B. Lee. Despite Bezos’ well-earned reputation as a clear-eyed digital visionary, he appears to have some romantic notions about the business he’s bought into. And allowing entrepreneurs such as the twentysomething Klein run his own shop inside the Post might not fit with that vision.

What makes the likely Klein departure even more significant is that in 2006 the Post, under the ownership of the Graham family, allowed John Harris and Jim VandeHei to walk out the door and start Politico. Now, I have a lot of problems with Politico’s gossipy “drive the day” approach. But as Times columnist Ross Douthat has observed, much of the media conversation about Washington politics has shifted from the Post to Politico, threatening one of the Post’s franchises. It would have been enormously beneficial to the Post if Politico had been launched under its own umbrella. And Politico itself might be better.

So if the Post is reluctant to loosen the reins, are there any other news organizations that are taking a different approach? Walt Mossberg and Kara Swisher walked away from their AllThingsD site at The Wall Street Journal and set up a new project called Re/code in partnership with NBC. Perhaps the most famous example is Nate Silver, who brought his FiveThirtyEight poll-analysis site to The New York Times a few years ago and then moved it lock, stock and barrel to ESPN. In that regard, I suppose you could say NBC and ESPN have embraced the network approach. To some extent you might say also that of The Huffington Post, as it combines professional journalists, unpaid bloggers (I’m one) and a dizzying array content — from Calderone’s excellent media coverage to the notorious Sideboob vertical.

Jeff Jarvis recently argued that Patch — AOL’s incredibly shrinking hyperlocal news project — might have stood a chance if AOL chief executive Tim Armstrong had taken a network approach. Rather than running cookie-cutter community sites from the top down, Jarvis asked, what if Patch had offered advertising and support services to a network of independent or semi-independent sites?

The problem with such scenarios is that media executives — and business leaders in general — are not accustomed to the idea of giving up control. Calderone reports that some Post staffers have long grumbled at what they see as “preferential treatment” for Klein, which suggests the depth of the problem. But entrepreneurial journalists like Harris and VandeHei, like Mossberg and Swisher, and like Silver and Klein have a proven track record.

Legacy news organizations need to find a way to tap into that success outside the old models of ownership and not worry about obsolete notions of employer-employee relationships. Reach and influence are what matter. And they are proving to be incompatible with the ambitions of young journalists like Ezra Klein.

More: After this piece was published at Nieman, Mathew Ingram responded at Gigaom with his own smart take.

NEFAC seeks First Amendment champions

The following is a press release from the New England First Amendment Coalition, which is affiliated with the School of Journalism at Northeastern University.

banner2The New England First Amendment Coalition is seeking applications for a pair of annual awards to recognize both private citizens and professional journalists who aggressively advance the people’s knowledge of what government is doing — or failing to do — on their behalf.

The Antonia Orfield Citizenship Award and the Freedom of Information Award will be presented at NEFAC’s annual luncheon Feb. 7 in Boston. Candidates for the Citizenship Award should have shown tenacity or bravery in the face of difficulty in obtaining information of which the public has a right to know. Both awards will be presented to New Englanders for activity in the six-state region in calendar year 2013.

Nominations for the Citizenship Award are due Jan. 8 and can be made by submitting these forms by email to rosecavanagh.nefac@gmail.com or by fax to 401.751.7542.

Rosanna Cavanagh, NEFAC’s executive director, said that the FOI Award will be a recognition of journalism at its best, working to bring the sometimes shadowy workings of the government into the light of day. Work in broadcast, online or print media is eligible. It will be given to a New England journalist for work that protects or advances the public’s right to know under federal or state law. Preference will be given to applicants who overcome significant official resistance.

Applicants for the FOI Award should submit their story or series along with a cover letter explaining the process of getting the story, why it was a significant accomplishment and how it affected the public. Entries, which also are due by Jan. 8, may be submitted electronically. The entry forms are here.

James Risen
James Risen

NEFAC will honor James Risen, investigative reporter for The New York Times, with the fourth annual Stephen Hamblett First Amendment Award at the luncheon. Risen, a Pulitzer Prize-winning journalist who’s done ground-breaking work on domestic spying, now faces legal peril for refusing to disclose the source for his account of a failed CIA operation in Iran. The Hamblett Award is named for the late chairman and publisher of the Providence Journal. Previous recipients include Philip Balboni, co-founder of GlobalPost; Martin Baron, former editor of The Boston Globe and now executive editor of The Washington Post; and the late Anthony Lewis, longtime columnist for The New York Times.

The luncheon will be held in conjunction with the New England Newspaper & Press Association’s 2014 convention and trade show at the Boston Park Plaza Hotel.

NEFAC was formed in 2006 to advance and protect the Five Freedoms of the First Amendment, including the principle of the public’s right to know. We’re a broad-based organization of people who believe in the power of an informed democratic society. Our members include lawyers, journalists, historians, librarians, academics and private citizens. We work in partnership with the Initiative for Investigative Reporting at the Northeastern University School of Journalism.

Explanatory journalism you can dance to

http://www.youtube.com/watch?v=Ki7zb8HbQPc

Back in September, during his first visit to The Washington Post, incoming owner Jeff Bezos identified an online feature called “9 questions about Syria you were too embarrassed to ask” as an example of the kind of journalism he likes.

So here we are four months later, and the Post has run a feature called “9 questions about South Sudan you were too embarrassed to ask.” Both pieces were written by foreign-affairs blogger Max Fisher. Like the earlier article, the South Sudan post includes an easy-to-understand explanation of why South Sudan has descended into chaos, how it became a country and — yes — a musical interlude.

The print version, by the way, features only five questions — and, of course, no Queen Zee.

Both the Syria and South Sudan posts are good examples of an old axiom — rather than complaining that what’s important often isn’t interesting, journalists should instead find ways to make the important interesting.