What Works – Page 7 – Media Nation

In a separate lawsuit, Gannett joins antitrust effort aimed at Google (and Facebook)

Since early 2021, Google has faced legal challenges over its control of digital advertising. Essentially, the tech giant stands accused of violating antitrust law by controlling all aspects of the ad market. As Paul Farrell, the lawyer for a group of seven newspapers in West Virginia, told Gretchen A. Peck of the trade publication Editor & Publisher:

They [Google] have completely monetized and commercialized their search engine, and what they’ve also done is create an advertising marketplace in which they represent and profit from the buyers and the sellers, while also owning the exchange. Google is the broker for the buyer and gets a commission. Google is the broker for the seller and gets a commission. Google owns, operates and sets the rules for the ad exchange. And they are also in the market themselves.

The suit filed by Farrell on behalf of the West Virginia papers was later joined by about 200 papers and included Facebook, which was accused of colluding with Google in order to receive preferential treatment. Attorneys general in Texas and several other states filed a separate suit, with BuzzFeed News reporting that the CEOs of Google and Facebook “personally signed off on a secret advertising deal.” The Justice Department got involved, and the European Union is suing Google on similar grounds.

On Tuesday, Google’s legal woes grew that much more complicated as Gannett, the country’s largest newspaper chain, filed its own lawsuit against Google in federal district court. Writing in USA Today, Gannett’s flagship publication, chair and CEO Mike Reed accused Google of “monopolization of advertising technology markets and deceptive commercial practices.” He added:

The core of the case and our position is that Google abuses its control over the ad server monopoly to make it increasingly difficult for rival exchanges to run competitive auctions. Further, Google’s exchange rigs its own auctions so Google’s advertisers can buy ad space at bargain prices. That means less investment in online content and fewer ad slots for publishers to sell and advertisers to buy. Google always wins because it takes a growing share of that shrinking pie.

In addition to USA Today, Gannett owns about 200 daily papers and other publications across the country, including local papers such as the Telegram & Gazette of Worcester, The Patriot Ledger of Quincy, the MetroWest Daily News of Framingham and The Providence Journal.

So why did Reed decide to file his own lawsuit rather than joining antitrust efforts that are already under way? It’s a good question, and it’s one that Editor & Publisher’s Mike and Robin Blinder asked him about in their vodcast, “E&P Reports.” Reed’s answer: “You know, as far as us going by ourselves, we just felt like we had the right size, we had the right legal counsel, and we felt like we didn’t want to wait.”

Jeff Jarvis, a well-known digital media observer and director of the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York Graduate School of Journalism, was critical of the Gannett suit, telling E&P:

It is tragic that once-great Gannett is resorting to protectionism and retribution against its competitors rather than have a strategy for innovation and growth in a changed marketplace. There are legitimate questions to be addressed regarding Google’s power in both sides of the advertising market and authorities in both Europe and the U.S. are investigating them. But for Gannett to blame Google’s alleged monopoly for its present troubles is just sad.

But you can disparage Gannett for decimating its newspapers while still supporting legal efforts to hold Google to account. Few media observers have been more critical of Gannett than my What Works partner Ellen Clegg and I. Greed and crushing debt have led the chain to cut its journalistic capacity far more deeply than would have otherwise been necessary. Yet it’s simply a fact that very little digital advertising money has flowed to the news business, and that lack of innovation on the part of the news business is only partly to blame. If news publishers and government investigators are able to show that situation is either partly or wholly the result of illegal practices on the part of Google (and Facebook), then there’s no reason why Gannett shouldn’t be one of the beneficiaries, regardless of the company’s otherwise loathsome behavior.

Moreover, the antitrust route strikes me as far more promising than congressional efforts to force Google and Facebook to pay for the news they repurpose. Last week, the Senate Judiciary Committee passed the Journalism Competition and Preservation Act on a bipartisan 14-7 vote, according to Ted Johnson of Deadline. The JCPA would allow the news business to bargain collectively with Google and Facebook for a share of their revenues. Even if the JCPA passes the full Senate, though, it seems unlikely to prevail in the Republican-controlled House. A similar law in Australia has served mainly to enrich press baron Rupert Murdoch, and there’s no guarantee that the JCPA would bolster journalism at the local level.

Regulating a monopoly often leads to unintended negative consequences. Breaking one up, as Gannett and its numerous co-plaintiffs would like to do, can spark innovation. Local news today is getting by through a combination of paywalls, low-value programmatic ads and — in the nonprofit sector — foundation grants, membership fees and events. Nothing would be more welcome than to see that bolstered by a reinvigorated ad market.

Andy Thibault tells us about The Winsted Citizen and his relationship with Ralph Nader

Andy Thibault and Billie Holiday delivering The Winsted Citizen

On this week’s podcast, Ellen Clegg and I talk with Andy Thibault, editor and publisher of The Winsted Citizen in Connecticut. The Citizen is a monthly print newspaper serving Litchfield County and the surrounding area. The paper’s digital presence is minimal, although it does publish The Winsted Citizen Blog. But that’s about to change, Thibault says. He’s going digital.

Starting a news organization is never easy, but the Citizen hit a brief speed bump. A speed bump named Ralph Nader, a native of Winsted who was initially the prime mover behind the paper but who got caught up in a dispute over how much financial support he was going to provide. According to Andy, he and Nader are now working together cooperatively and everything is moving ahead just fine.

Jack Walsh, a graduate student in Northeastern University’s School of Journalism, joins us to talk about his recent profile of the Chelsea Record, a 150-year-old weekly paper in the small city of Chelsea, Massachusetts. You can find Jack’s story on the What Works website and read his newsletter, Local News Matters, on Substack.

I’ve got a Quick Take on Gannett. Recently, many union journalists at Gannett staged a one-day strike over layoffs and cutbacks in benefits. Yet there are some interesting moves being made at the top of the company as well, with two news leaders being added to the senior executive team. Is the chain actually looking to bulk up its journalism?

Ellen discusses a recent poll about local news and accountability journalism. Surprisingly few Americans believe that local news media hold public officials accountable, according to a national poll commissioned by the Medill School of Journalism at Northwestern University. This shows the devastating impact of the hollowing out of community news. And it calls into question whether local journalism is fulfilling one of its primary missions.

You can listen to our conversation here and subscribe through your favorite podcast app.

Brant Houston talks about his new book, which chronicles two decades of disruption

On the latest “What Works” podcast, Ellen Clegg and I talk with Brant Houston, who is hard to describe in one sentence: he’s an author, an educator, an investigative journalist, an expert in data-based reporting, and a co-founder of the Global Investigative Journalism Network and the Institute for Nonprofit News.

His new book, “Changing Models for Journalism,” chronicles the history of change, disruption and reinvention in our industry over the past two decades. These are themes we explore on this podcast, and in our own forthcoming book, “What Works in Community News.” Brant takes us back to the early days of digital and recounts the early optimism, and the early misconceptions, about the promise and the peril of the internet.

I’ve got a Quick Take on Pink Slime Journalism 3.0. We’ve seen an explosion of websites that might be called Pink Slime 2.0 as political operatives have sought to take advantage of the decline in real local news. That followed Pink Slime 1.0 — an outbreak about a decade ago of local news being produced by low-paid workers in distant locales, including the Philippines. Now, NewsGuard reports that dubious online content powered by artificial intelligence is spreading.

Ellen looks at the numbers in the 2023 impact report on local news by the INN. And there’s some good news: As the nonprofit journalism field expands, the resources to sustain these newsrooms are expanding, too.

You can listen to our conversation here and subscribe through your favorite podcast app.

Something for the kitchen table: Why print makes sense for some local news startups

Local news board members Greg Bestick of the Harpswell Anchor, Fred Perry of Brookline.News and Virginia McIntyre of The Concord Bridge. Photo (cc) 2023 by Dan Kennedy.

Residents looking to start news organizations in their communities usually look to digital first. Even at the local level, advertising revenues are not what they used to be, and the cost of offering a print newspaper — both in terms of money and complexity — often isn’t worth it.

Yet the traditional notion of publishing a weekly newspaper remains attractive on several levels. Readers like it. Advertisers prefer it. And in many states, public notices placed by governmental agencies, a lucrative source of revenue, are restricted to print papers.

So I was interested to learn that print is part of the discussion at three nonprofit local news startups that were featured at a panel discussion, “The Re-Emergence of the Community Newspaper,” held during the recent conference of the NorthEast Association of Communications Executives, held in Meredith, New Hampshire.

The Harpswell Anchor in Maine and The Concord Bridge in Massachusetts have offered print right from the beginning. Brookline.News in Massachusetts is digital-only but may offer a print edition in the future. (Disclosure: Ellen Clegg, my research, podcast and writing partner, is also a founder and co-chair of Brookline.News.)

Greg Bestick, president of the nonprofit board that publishes the Anchor, said print was not something he and his fellow founders especially wanted to offer. What changed their mind, he explained, was that a survey of the community revealed that 95% wanted something they could hold in their hands.

“We weren’t thrilled about that,” Bestick said, “but we did say we’d be much more robust online than the previous owner.”

Unlike The Concord Bridge and Brookline.News, which were both launched in response to massive budget cuts by the newspaper chain Gannett, The Harpswell Anchor had been a locally owned for-profit newspaper until several years ago. The paper ceased publication during the COVID-19 pandemic, Bestick said. The new iteration of the Anchor has had an operating surplus from the start, he added, and won 11 awards from the Maine Press Association during its first year.

Virginia McIntyre, a member of The Concord Bridge’s board, said the founders of that site were enthusiastic about print right from the start. “We wanted something people could have on the kitchen table,” she said, adding: “It’s nice to have something that the family can see as a whole. Our advertisers also like having an ad that hits every household.” The print edition of the Bridge, she explained, is mailed for free to each of Concord’s 8,700 households.

Discussions about starting a community news outlet began after Gannett decided in early 2022 to eliminate nearly all local journalism from its Massachusetts weeklies. The Concord Journal is still published, but it’s filled with regional stories from throughout Gannett’s network. Because of that, McIntyre said, many residents had no idea about important developments such as the hiring of a town manager and a $110 million middle school project. Although the Bridge includes feature stories and coverage of school sports, she said that the goal is to inform the public about day-to-day goings-on.

“It’s not entertainment,” she said. “I always thought Concord was a boring place, and now I know it is.”

In contrast to Concord, Gannett shut down the Brookline Tab altogether, leaving a community of nearly 60,000 people just minutes from Boston without any local source of news. “The Tab was not good. But it was something,” said Fred Perry, a member of the Brookline.News board.

Brookline.News’ website didn’t go live until last week; a newsletter began covering the town just before the annual town meeting in April. Perry said he’s hoping that the project can start offering a print edition sometime this fall, praising “the wonderful examples on both sides of me,” a reference to Bestick and McIntyre. Several other board members, he added, are skeptical of print because of the cost, but he said he’s optimistic that print “can generate a significant surplus.”

The panel discussion was moderated by John Harrison, an executive with Wallit, a company that helps publishers manage digital subscriptions.

In many cases, digital-only makes sense. LION (Local Independent Online News) Publishers, an organization for digital news entrepreneurs, has more than 300 members. Many of the projects that Ellen and I are profiling in our forthcoming book, “What Works in Community News,” are digital-only, and they have no plans to add a print edition.

Yet print has persisted long past its anticipated expiration date. Perhaps the best way to think about it is that print is still worth doing — but only if it makes sense in terms of revenue, reader preferences and advertiser reach.

Correction: Updated with the proper spelling of Greg Bestick’s name.

A new report finds that content farms are loading up on AI. Will local news be next?

Meet your new reporting staff. Photo (cc) 2023 by Dan Kennedy.

A recent report by NewsGuard, a project that evaluates news organizations for reliability and transparency, found that clickbait generated by artificial intelligence is on the rise. McKenzie Sadeghi and Lorenzo Arvanitis write:

NewsGuard has identified 49 news and information sites that appear to be almost entirely written by artificial intelligence software. A new generation of content farms is on the way.

The report didn’t specifically identify any local news websites that are using AI to write low-quality stories aimed at getting clicks and programmatic advertising. Perhaps non-local stories about health, entertainment and tech, to name three of the topics for which content farms are using AI, more readily fly under the radar. If you’re going to use AI to produce articles about the local tax rate or the women’s track team, you’re going to get caught pretty quickly when the results prove to be wrong. Still, the use of AI to produce some forms of local news, such as routine articles about real-estate transactions, is not new.

According to the NewsGuard report, there doesn’t seem to be a concerted effort yet to use AI in order to produce deliberately false stories, although there have been a few examples, including a celebrity death site that claimed President Biden had “passed away peacefully in his sleep.”

Call this Pink Slime 3.0. Version 1.0 was low-tech compared to what’s available today. Back in 2012, the public radio program “This American Life” found that a company called Journatic (pronounced “joor-NAT-ik,” though I always thought it should be “JOOR-nuh-tik”) was producing local content for newspapers using grossly underpaid, out-of-town reporters — including cheap Filipino workers who wrote articles under fake bylines.

Pink Slime 2.0, of more recent vintage, consists of hundreds of websites launched to exploit the decline of local news. Under such banners as “North Boston News” (!), these sites purport to offer community journalism but are actually a cover for political propaganda. Nearly all of them serve right-wing interests, thought there were a few on the left as well.

Pink Slime 3.0 threatens to become more insidious as AI continues to improve. As Seth Smalley wrote for Poynter Online, this is “pink slime on steroids.”

Of course, AI could prove to be a boon for local news, as Sebastian Grace wrote last week for What Works, our Northeastern journalism project tracking developments in community journalism. By eliminating repetitive drudge work, AI can free journalists to produce high-value stories that really matter.

Still, bottom-feeders like CNET — not exactly a content farm, but not much better than that, either — have already been caught publishing error-laden stories with AI. You can only imagine what sort of advice these content farms are going to give people about dealing with their medical problems.

OpenAI, which likes to portray itself as a responsible player in discussions about the future of AI, would not respond to NewsGuard’s inquiries. Neither would Facebook, which is amplifying AI-generated content.

The only thing we can be sure of is that a new, more insidious version of pink slime is coming to a website near you — if it hasn’t already.

Pioneering digital publisher Howard Owens tells us about a new idea for raising revenues

Howard Owens. Photo by Don Walker and used by permission.

On the new “What Works” podcast, Ellen Clegg and I talk with Howard Owens, the publisher of The Batavian, a digital news organization in Genesee County, New York, way out near Buffalo. When I first met Howard, he was the director of digital publishing for GateHouse Media, which later morphed into Gannett. Howard launched The Batavian for GateHouse in 2008. In 2009, GateHouse eliminated Howard’s job, but they let him take The Batavian with him, and he’s been at it ever since.

The Batavian’s website is loaded with well over 100 ads, reflecting his belief that ads should be put right in front of the reader, not rotated in and out. He’s also got an innovative idea to raise money from his readers while keeping The Batavian free, which we ask him about during our conversation with him.

We’re also joined by Sebastian Grace, who just received his degree in journalism and political science from Northeastern. Everyone in journalism is freaking out about ChatGPT and other players in the new generation of artificial intelligence. Seb wrote a really smart piece, which is up on the What Works website, assuring us all that we shouldn’t worry — that AI is a tool that can allow journalists to work smarter.

Ellen has a Quick Take on Mississippi Today, which won a Pulitzer Prize for Local Reporting for stories that revealed how a former Mississippi governor used his office to steer millions of state welfare dollars to benefit family and friends. Including NFL quarterback Brett Favre! We interviewed Mary Margaret White, the CEO of Mississippi today, on the podcast in November 2022. And reporter Anna Wolfe has a great podcast about her prize-winning series.

I observe that journalism these days is often depicted as deep blue — something that liberals and progressives may pay attention to, but that conservatives and especially Trump supporters dismiss as fake news. But Steve Waldman, the head of the Rebuild Local News coalition, says it’s not that simple, and that the local news crisis is harming conservatives even more than it is liberals.

You can listen to our conversation here and subscribe through your favorite podcast app.

I’m back on Twitter, and no, I’m not especially happy about it

Recently I wanted to add a news feed to What Works, the website that Ellen Clegg and I host about the future of local news. There are a fair number of items that come to our attention, and we wanted a way to alert our readers without necessarily writing a full blog post.

Because we had deleted our Twitter account last fall in response to Elon Musk’s sociopathic debut as the platform’s new owner, I looked into setting up a Mastodon news feed. I began by signing up for a Mastodon account for What Works. That was simple enough. Then I tried to figure out how to embed it at our website. I’m not going to get into the technical details except to say that it would have required either more money than we wanted to spend or more hassle than I wanted to put up with. We revived our Twitter account — we’re at @whatworks_nu — and added a news feed to the right-hand column of whatworks.news.

How long will it last? I don’t know. Musk has been arbitrarily cutting off access to Twitter’s API, which means that the feed could stop working at any moment. For now, though, it’s by far the best alternative we have. Which brings me to the state of Twitter and its various alternatives and would-be alternatives.

Twitter is of no importance to most ordinary people, and they should feel fortunate. I’d been a heavy user since the early days, though, and I wasn’t sure what to do when Musk took over. But in late November, following some particularly vile behavior by the Boy King, I decided I’d had enough. I stopped using Twitter and went all-in at Mastodon, writing about it a few weeks later.

And I stuck with it for three months. I don’t believe I posted any tweets in December, January and February except to remind people that they could find me here or on Mastodon at @dankennedy_nu@journa.host, or to rip into Musk. I was so anxious to get rid of my blue check mark that I found out how to do it myself without waiting for Musk to get around to it. In March, though, I started drifting back, and there I remain — mostly on Mastodon, but on Twitter as well.

If you don’t care, believe me, I get it. You’re under no obligation to read this post. But if you’re dealing with the same dilemma as me, here are the various reasons that I came back: Only a tiny handful of the people and accounts I follow on Twitter moved to Mastodon. Black Twitter has most decidedly not moved to Mastodon. Likewise with conservative voices that I value. Some of Mastodon’s biggest boosters have continued tweeting like crazy. Most media and political people are still exclusively on Twitter, especially at the state level. The local news outlets and journalism organizations I follow as part of my work are not on Mastodon. Big Media won’t move, either. Finally, despite everything, Twitter is not nearly as broken as some observers will have you believe. It still works, even though it goes down more than it did before Musk laid off most of his workforce and stopped paying the bills.

Everything is always subject to change, and I wish I hadn’t sounded as definitive as I did when I wrote that I was leaving. If you want to call me a hypocrite, go right ahead. I still like Mastodon, I still expect that at some point it will become more feasible (or necessary) to leave Twitter for good, and I continue to be interested in other alternatives — especially Bluesky, with which Twitter co-founder Jack Dorsey is involved.

For now, though, I’m back on Twitter — chagrined, not as active as I was before, but with a greater understanding that most people are not obsessed enough with social media to go to the bother of packing up and moving to a new, unfamiliar platform.

Pulitzer notes: The Globe’s harrowing story on child abuse is named a finalist

The word “harrowing” is an overused cliché, but it’s exactly the right word to describe Janelle Nanos’ story about an adult survivor of childhood sexual abuse, published by The Boston Globe Magazine last summer. Nanos’ 11,000-word account of Kate Price’s long quest to learn the truth about what had happened to her was a finalist for a Pulitzer Prize in feature writing; this year’s Pulitzers were announced on Monday.

Price remembers being raped by her father — possibly starting when she was as young as 3 — and being pimped out to other men who he would contact via CB radio. She has spent her adult life trying to nail down the details, and by the end of the story we learn that she’s succeeded in coming about as close as she’ll probably ever get to proving that her memories are real.

Nanos, a reporter and editor for the Globe’s business section, has been following Price for 10 years and is currently expanding it into a book. The personal tone she takes is handled deftly, enhancing the narrative by making herself part of Price’s journey. Her story also helps puncture the argument, still made in some circles, that claims of childhood sexual abuse are not to be believed because memories of such abuse are not reliable.

At The Batavian, an innovative paywall gives subscribers a four-hour head start

Now, here’s an interesting idea. The Batavian, a for-profit digital news outlet located in Genesee County, in western New York, has begun charging readers who want to see stories as soon as they’re posted. Others have to wait four hours.

In a press release posted by the trade publication Editor & Publisher, Howard Owens, who has led The Batavian since its founding nearly 15 years ago, explained that the website has begun charging $8 a month, or $80 a year, for subscribers who don’t want to put up with the four-hour delay. He calls it an “Early Access Pass,” and he writes:

I’m not aware of any other news publication using a similar reader-revenue model. For 15 years, our news site has been supported by more than 150 locally owned businesses, and we had an obligation to our fellow small business owners to ensure The Batavian remains the first stop in our community for local news. A paywall like many newspaper sites erect would kill site traffic, but with this model, we anticipate our program will keep our market-dominating traffic numbers high.

In a post at The Batavian, Owens says that the Early Access Pass is off to a fast start. He quotes one couple who told him: “We believe that being connected to local news is important for a healthy community. Knowing what’s happening in our own backyards helps raise awareness of events that we can have an effect on. We appreciate having an unbiased news source, and that is still free for our neighbors who may frequently face difficult financial choices.”

The Batavian has been an innovative project since its founding, and I reported on it for my 2013 book “The Wired City.” Owens launched the site as a pilot project for GateHouse Media in 2008, when he was the chain’s head of digital publishing. After GateHouse eliminated his position the following year, he took The Batavian with him and has been at it ever since. (GateHouse, as you know, merged with Gannett in 2019 and took its name.)

You’ll be able to hear Owens talk about The Batavian on an upcoming episode of the “What Works” podcast.

A family-owned newspaper in Pennsylvania will be donated to a public broadcaster

Lancaster, Pa. Photo (cc) 2016 by Steam Pipe Distribution Venue.

Some very good news on the community journalism front: The family who owns the daily newspaper LNP of Lancaster, Pennsylvania, is donating it to the local public broadcasting outlet. WITF will acquire LNP, Lancaster Online and several other media properties, known collectively as LNP Media. LNP reporter Chad Umble writes:

The Steinman family’s 158-year ownership of a daily newspaper in Lancaster will end in June with a gift meant to safeguard the future of its flagship publication.

Steinman Communications leadership on Tuesday announced to staff their plans to give LNP Media Group, publisher of LNP | LancasterOnline, at no cost to WITF, the Harrisburg-based public broadcasting station operator. WITF will oversee the Lancaster media company, which will be converted to a public benefit corporation and become a subsidiary of WITF.

Robby Brod of WITF covers the story as well.

Significantly, the deal will be accompanied by a major donation from the Steinman family, which will provide LNP with five years of runway to achieve long-term sustainability. Now, that’s stepping up. You may also recall that WITF was absolutely fierce in calling out elected officials in Pennsylvania who lied about the 2020 election results.

Not too many parallels come to mind. Probably the closest took place in 2022, when WBEZ acquired the Chicago Sun-Times, a tabloid that was traditionally that city’s No. 2 daily. The Sun-Times was converted to a nonprofit, whereas the LNP properties will be run as a public benefit corporation — a for-profit whose governance structure imposes certain requirements for serving the public interest. Both deals, though, show that public broadcasters can help save regional news coverage.

I’ve reported pretty extensively on yet another situation that involved not a major regional newspaper but, rather, a medium-size digital-and-broadcast operation: NJ Spotlight News, created in 2019 by the merger of NJ Spotlight and NJ PBS. The combined operation includes a website that covers politics and public policy in New Jersey as well as a half-hour television newscast. The website and the newscast both incorporate quite a bit of journalism in common. The story of the merger and its aftermath will be told in “What Works in Community News,” the book that Ellen Clegg and I are working on.

Recently my friend and mentor Thomas Patterson of the Harvard Kennedy School wrote a paper on how public radio stations could do more to help solve the local news crisis; I wrote a response. The merger taking place in Pennsylvania isn’t quite what Patterson and I have in mind, but it’s adjacent. And it’s a great example of public media filling the gap at a time when traditional for-profit newspapers are fading.