Media Nation

By Dan Kennedy • The press, politics, technology, culture and other passions

Tag: NewsGuard

Local news round-up: Disturbing revelations in NH, plus pink slime and Google’s thuggish tactics

By

On April 13, 2024

In Local News

New Hampshire Statehouse in Concord. Photo (cc) 2012 by AlexiusHoratius

The Boston Globe published a story Friday about a New Hampshire state representative named Jonathan Stone, an ex-police officer who — according to recently released records that he tried to keep secret — “spoke of killing police and raping the chief’s wife and children.”

As the Globe notes, the story was broken on April 5 by Damien Fisher of InDepthNH, a nonprofit news organization that covers politics and public policy in the Granite State. Fisher’s story begins:

Republican Rep. Jon Stone’s New Hampshire law enforcement career ended when he threatened to kill fellow police officers in a shooting spree, and murder his chief after raping the chief’s wife and children, all while he was already under scrutiny for his inappropriate relationship with a teen girl, according to the internal investigation reports finally released this week.

Yikes. Fisher writes that he first filed a right-to-know request in 2020, and that the records were ordered released last month by New Hampshire’s Supreme Court. InDepthNH executive editor and founder Nancy West was a guest on our “What Works” podcast in November 2022.

In Ohio, DIY pink slime

Jack Brewster of NewsGuard, a project that tracks the rise of pink slime news sites, has written an essay for The Wall Street Journal (free link) that is at turns harrowing and hilarious. Spending just $105, he put together a website powered by artificial intelligence that’s designed to look like a local news outlet. Per his specifications, the site, which he called the Buckeye State Press, was designed with a right-wing bias, favoring Republican Senate candidate Bernie Moreno over the Democratic incumbent, U.S. Sen. Sherrod Brown.

Brewster used an Israeli-based service called Fiverr.com to build the site, which in turn was programmed by a Pakistani freelancer named Huzafa Nawaz. Brewster writes:

From there, all I had to do was answer a few questions about what kind of site I was looking for and the topics I wanted the site’s articles to cover. The domain and site hosting added an extra $25 to the total. The entire AI content farm cost me just $105, and I literally have to do nothing to operate it. It runs itself, auto-publishing dozens of articles a day based on the instructions that I gave to it.

I’ve been following developments in pink slime off and on for the past decade, and what I’ve found is that they are pretty inept. That proved to be the case with Brewster’s experiment as well — at one point his site hallucinated Brown’s attendance at a local fig festival. At some point, though, these projects are going to evolve into effective sources of political propaganda, which we all need to be concerned about.

Google plays hardball in California

As I’ve said repeatedly, I’m skeptical of legislative attempts to force Google and Facebook to pay news organizations for the journalism that they repurpose. If anything, the notion has become more nonsensical over time, as Facebook’s parent company, Meta, has made it clear that it would just as soon eliminate news content on platforms like Facebook and Threads.

Google is a different matter, but no less complicated. News publishers want money from Google, but at the same time exactly none of them add the necessary code to their sites which would make them invisible to Google, because they’re dependent on traffic from the giant search engine, too.

Still, it’s hard not to be outraged by Google’s latest tactic. According to Jeremy B. White of Politico, Google is blocking access to some local news content in parts of California as it fights against state legislation that would force them to pay news organizations. White writes:

“We have long said that this is the wrong approach to supporting journalism,” Google’s vice president for global news partnerships, Jaffer Zaidi, said in a Friday blog post. Zaidi warned the bill could “result in significant changes to the services we can offer Californians and the traffic we can provide to California publishers.”

Well, I guess so. These are the tactics of a thug, and yet another sign that the tech giants have amassed way too much power.

Leave a comment | Read comments

Sports Illustrated, caught running AI content and author profiles, tries to deflect blame

By

On November 28, 2023

In Media

Time-Life co-founder Henry Luce in 1954. Photo via the Library of Congress.

Fake journalism produced by artificial intelligence is quickly devolving into a fiasco. The latest scandal involves Sports Illustrated, once a great magazine that was part of the Time-Life empire, now — well, who knows? It’s owned by something called The Arena Group, whose holdings also include TheStreet and Parade magazine (remember them?), and whose website says the company “combines powerful brands, in areas consumers are passionate about and delivers compelling experiences.” Corporate gobbledygook perfected except for the misplaced comma.

On Monday, Maggie Harrison of Futurism reported that SI had published articles generated by AI and — get this — included bylines and writer profiles that also had been generated by AI. Fake writers producing fake stories, in other words. All we need are fake readers. Harrison wrote: “After we reached out with questions to the magazine’s publisher, The Arena Group, all the AI-generated authors disappeared from Sports Illustrated’s site without explanation.”

SI later posted a message on X/Twitter that almost literally says, No, we did not publish any AI content. What actually happened was that we published AI content. Huh? The message is worth reproducing in full:

We didn’t do it! The third-party content provider did it! Well, all right then. Poynter media analyst Tom Jones, himself a former sports writer, has a lot to say this morning. He does not seem impressed with The Arena Group’s attempt to deflect blame, writing, “The stories in question do not appear to be the traditional sports features we’re all familiar with when it comes to Sports Illustrated. The stories were more along the lines of product features and reviews. For example, one story from 2022 was about the best volleyballs. Not that it makes any difference.” No, it doesn’t.

The real threat coming from AI-produced fake journalism is that bottom-feeders with no interest in quality are going to load up on the stuff, thus harming the reputation of quality news organizations as well. NewsGuard recently conducted a study that found 49 content farms were using material that seemed to be “almost entirely written” by AI. Even in its shrunken form, Sports Illustrated is better than a content farm. Even so, Henry Luce is rolling over in his grave.

Leave a comment | Post comments

A new report finds that content farms are loading up on AI. Will local news be next?

By

On May 23, 2023

In Local News, Technology

Meet your new reporting staff. Photo (cc) 2023 by Dan Kennedy.

A recent report by NewsGuard, a project that evaluates news organizations for reliability and transparency, found that clickbait generated by artificial intelligence is on the rise. McKenzie Sadeghi and Lorenzo Arvanitis write:

NewsGuard has identified 49 news and information sites that appear to be almost entirely written by artificial intelligence software. A new generation of content farms is on the way.

The report didn’t specifically identify any local news websites that are using AI to write low-quality stories aimed at getting clicks and programmatic advertising. Perhaps non-local stories about health, entertainment and tech, to name three of the topics for which content farms are using AI, more readily fly under the radar. If you’re going to use AI to produce articles about the local tax rate or the women’s track team, you’re going to get caught pretty quickly when the results prove to be wrong. Still, the use of AI to produce some forms of local news, such as routine articles about real-estate transactions, is not new.

According to the NewsGuard report, there doesn’t seem to be a concerted effort yet to use AI in order to produce deliberately false stories, although there have been a few examples, including a celebrity death site that claimed President Biden had “passed away peacefully in his sleep.”

Call this Pink Slime 3.0. Version 1.0 was low-tech compared to what’s available today. Back in 2012, the public radio program “This American Life” found that a company called Journatic (pronounced “joor-NAT-ik,” though I always thought it should be “JOOR-nuh-tik”) was producing local content for newspapers using grossly underpaid, out-of-town reporters — including cheap Filipino workers who wrote articles under fake bylines.

Pink Slime 2.0, of more recent vintage, consists of hundreds of websites launched to exploit the decline of local news. Under such banners as “North Boston News” (!), these sites purport to offer community journalism but are actually a cover for political propaganda. Nearly all of them serve right-wing interests, thought there were a few on the left as well.

Pink Slime 3.0 threatens to become more insidious as AI continues to improve. As Seth Smalley wrote for Poynter Online, this is “pink slime on steroids.”

Of course, AI could prove to be a boon for local news, as Sebastian Grace wrote last week for What Works, our Northeastern journalism project tracking developments in community journalism. By eliminating repetitive drudge work, AI can free journalists to produce high-value stories that really matter.

Still, bottom-feeders like CNET — not exactly a content farm, but not much better than that, either — have already been caught publishing error-laden stories with AI. You can only imagine what sort of advice these content farms are going to give people about dealing with their medical problems.

OpenAI, which likes to portray itself as a responsible player in discussions about the future of AI, would not respond to NewsGuard’s inquiries. Neither would Facebook, which is amplifying AI-generated content.

The only thing we can be sure of is that a new, more insidious version of pink slime is coming to a website near you — if it hasn’t already.

Powered by WordPress & Theme by Anders Norén