Tag: Shailesh Prakash

The ProJo will shut its printing plant; plus, Google News exec quits, and healthier news habits

Illustration c. 1902 via the Internet Archive Book Images

The Providence Journal is shutting down its printing plant next March because its previous owner bet on a technology that is no longer supported. As a friend who’s now retired from the Journal put it on Facebook, “I didn’t realize we had the Betamax of printing presses.”

The closure could have serious consequences. The Journal, which is owned by the Gannett chain, is where a number of other Gannett papers are printed, including the regional edition of USA Today, the Telegram & Gazette of Worcester, The Patriot Ledger of Quincy, the Cape Cod Times and others. The plant also earns money by printing non-Gannett papers such as the Daily News of New York, the Boston Herald and the Hartford Courant, all owned by the hedge fund Alden Global Capital.

According to Journal reporter Jack Perry, the closure will result in the loss of 136 jobs. He reports that some of the printing will move to Gannett’s facility in Auburn, Massachusetts, which, he writes, should result in no significant effect on delivery — but that some will move to a plant that the company owns in New Jersey. Perry explains what happened:

In 1987, The Providence Journal opened its $60 million production plant and began printing with a technology, flexography, that was new to newspapers, although the packaging industry had used it for about six decades. In relying on water-based, rather than oil-based ink, flexography was considered better for the environment, and cleaner for readers in that it wouldn’t leave ink smudges on their fingers.

Despite those and other perceived advantages, flexography didn’t catch on in the newspaper industry and replace offset printing as some expected. The English company that makes the printing plates for Providence’s flexo presses decided to stop making the plates because it wasn’t cost effective, since the Providence facility is its only remaining customer, according to Mike Niland, senior director of manufacturing, Gannett Publishing Services New England. It is the only company that makes the plates, he said.

A news industry source told me Tuesday via email that the printing quality should actually improve after the papers move from flexo to offset, though that would seem like small consolation given the early deadlines that will no doubt be imposed in order to truck papers north from New Jersey.

This is not the first time that Gannett has closed a New England printing plant. In January 2023, the company announced that it would shut down its facility in Portsmouth, New Hampshire. That closure affected two New Hampshire papers, the Portsmouth Herald and Foster’s Daily Democrat of Dover, as well as the Burlington Free Press of Vermont, located not far from the Canadian border. The printing at that time was parceled out between Gannett’s plants in Providence and Auburn, Massachusetts. Now only Auburn remains.

Digital giant quits Google

One of the giants of digital news has quit Google. Shailesh Prakash, a vice president and general manager of Google News, has quit after just two years, reports Alexandra Bruell (gift link) in The Wall Street Journal, writing: “The high-profile departure comes amid a continuing rift between Google and news outlets over how the search engine drives traffic and uses their content.”

Prakash came to Google from The Washington Post, and I interviewed him for my 2018 book, “The Return of the Moguls.” Like then-executive editor Marty Baron, Prakash was a holdover from the Graham family regime, though Jeff Bezos had the good sense to hold on to both of them when he bought the paper in 2013.

Though the Journal story provides little insight into why Prakash decided to leave Google, it does describe the increasingly challenging environment in which he found himself:

At Google, he brought an understanding of publishers’ frustrations as they have grappled with traffic declines and seek compensation for the Alphabet unit’s [i.e., Google’s] use of their content. While he oversaw product and engineering for the News group, he also communicated with leaders at news publishers regarding changes related to search and generative AI.

Solving those news blues

The election of Donald Trump to a second term in the White House has led a lot of us to wonder how we might change our news-consumption habits. I’m thinking about less news of the day, more deep dives into topics that may not be directly related to national politics.

Nieman Lab editor Laura Hazard Owen has some good ideas as well: print newspapers, which are better than digital at packing their journalism into a finite space; cutting back on social media, including getting rid of Twitter; recommitting to RSS; and not reading news after hours.

“I’m still a working journalist and a huge part of my job is to read and follow the news,” she writes. “I’ll still do both those things because I love them. But sometimes it’s healthy to do something you love a little less, and differently.”

Arc was supposed to be a key to The Washington Post’s future. It became a problem instead.

Shailesh Prakash, former chief technologist at The Washington Post. Photo (cc) 2017 by Nordiske Mediedager.

Several months ago, Brian Stelter wrote an article (gift link) for The Atlantic exploring how The Washington Post had lost its way. During the Trump years, the Post thrived under the ownership of Amazon founder Jeff Bezos, adding audience and staff as well as turning a profit. Since then, all three of those metrics have nose-dived. Bezos’ choice to turn things around, publisher Will Lewis, is beset by ethical problems that no one seems to want to deal with.

All those issues are explored in detail by Stelter, but there was one fact that stood out to me: The Post’s content-management system, Arc, which was supposed to be a money-maker, had instead turned out to be a drag on the bottom line. Stelter wrote:

In 2021, the Post’s total profit was about $60 million. In 2022, the paper began to dip into the red. [Then-publisher Fred] Ryan reassured people that the loss was expected because of the investments in the Post’s journalism and continued losses at Arc XP, the in-house content-management system that the Post expanded during Bezos’s and Ryan’s tenure (the software is now licensed to other companies). Arc needed to spend a lot of money to have a chance to make money in the future, the argument went, and according to two sources, it accounted for the majority of the Post’s losses in 2022 and 2023.

If Ryan was right, then there was nothing wrong with the Post that getting Arc under control wouldn’t fix. I was surprised, and I filed that factoid away for future use. Well, the future arrived this week, as the Post announced it was laying off about 25% of Arc’s staff — more than 50 people — in order to stem those losses.

What happened? Stories about the layoffs in The Wall Street Journal (gift link) and Axios don’t really make it clear. But it seems that what at one time had looked like a smart bet on the future went south in a serious way.

CMS’s are universally loathed, but Arc was billed as something different and better — simple and built in a modular manner to made it easier to add features. It’s fast. To this day, the Post’s mobile apps load much more quickly than The New York Times’. The Boston Globe is an Arc customer, and if you use its Arc-based apps (look for a white “B” against a black background), content loads more or less instantly.

When I was reporting on the Post for my 2018 book “The Return of the Moguls,” then-chief technologist Shailesh Prakash touted Arc as a key to the Post’s future success. Internally, the Post’s iteration of Arc featured the infamous “MartyBot” — an image of then-executive editor Marty Baron that popped up on a journalist’s screen as a reminder that a deadline was approaching. One of Arc’s customers was Mark Zusman, the editor and publisher of Willamette Week in Oregon. He told me by email:

They flew a team out here and within three months we were up and running. I was pleasantly surprised with how quickly it happened. Arc creates enormous functionality under the hood. I have a happy news team (talk about unusual) and the Post is rolling out improvements on a regular basis.

Prakash told me that he hoped Arc might help the Post become the hub of a news ecosystem that would benefit both the Post and news organizations that licensed the CMS:

I would love it if the platform we built for the Post was powering a lot of other media organizations. That would definitely break down the silos for content sharing, a lot of the silos for analytics, for personalization. The larger the scale the better you can do in some of those scenarios. But those are still aspirational at this point.

Well, Prakash is long gone, and is now vice president of news at Google. Baron has retired. And Arc has failed to deliver on its promise of becoming a revenue-generator for the Post as well as a way for the paper to establish itself as the center of a network of Arc-using news organizations.

I hope we find out what happened. I know that Arc is expensive — probably too expensive for it to be adopted by more than a handful of news clients. Still Axios reports that the CMS has more than 2,500 customers. Maybe the layoffs will allow for a reset that will lead to future growth. But the story of Arc sounds like one of opportunity that slipped away.

Jeff Bezos is reinventing The Washington Post — again. And this time he’s on his own.

Jeff Bezos. Painting (cc) 2017 by thierry ehrmann.

Having tracked the rise of The Washington Post under owner Jeff Bezos, executive editor Marty Baron and chief technologist Shailesh Prakash in my 2018 book “The Return of the Moguls,” I’ve watched its dispiriting decline with sadness. On Sunday, that decline was underscored by Sally Buzbee’s departure as executive editor. CNN media reporter Oliver Darcy has the story.

Lest we forget, Bezos did not choose Baron and Prakash; rather, he inherited them from Graham family ownership after he bought the paper in 2013 for $250 million. And though Bezos had the good sense to keep them and give them the resources they needed, it was their vision that created a great digital, nationally focused news organization that was positioned perfectly for the rise of Trump. Maybe an early warning sign was that when Bezos did get to make a big hire, he chose Ronald Reagan apparatchik Fred Ryan as publisher. As Baron makes clear in his book “Collision of Power,” Ryan did not prove to be an inspired choice.

Since Donald Trump left office, it’s been nothing but a downhill slide for the Post, which, according to the new publisher, Will Lewis, lost $77 million last year and about half its audience since 2020. Was that entirely the fault of Buzbee, a former Associated Press executive editor who took the Post’s helm after Baron retired in early 2021? Of course not. But it all happened on her watch, so it’s not a surprise that she’s leaving.

As Poynter media reporter Tom Jones points out, it’s not 100% clear that Buzbee was fired. It’s possible that she decided she wanted nothing to do with Lewis’ recently articulated vision, which includes having “AI everywhere in our newsroom,” according to Semafor media reporter Max Tani. Ugh.

The new executive team sets off some alarm bells. Lewis is a former publisher of Rupert Murdoch’s Wall Street Journal who reportedly was involved in helping Murdoch clean up his tabloids’ phone-hacking scandal in the U.K. a dozen years ago, according to David Folkenflik of NPR. Buzbee will be replaced on a temporary basis by Matt Murray, a former editor-in-chief of the Journal. After the 2024 election, Murray will slide over to a newly created position creating service and social media journalism while the main news product will be under the direction of Robert Winnett, currently deputy editor of The Telegraph Media Group, a right-wing news organization. Media critic Dan Gillmor wrote on Mastodon:

The Washington Post is about to lurch sharply to the right politically as former Murdoch apparatchik solidifies his grip on the organization. Current editor Buzbee is out, and he’s bringing in people from Murdoch’s Wall Street Journal and the Telegraph (right-wing UK news org).

I’m willing to wait and see, in part because The Wall Street Journal remains a great newspaper notwithstanding its editorial page, whose right-wing orientation precedes Murdoch’s ownership. I’m deeply concerned about what Lewis has in mind with his artificial intelligence initiative, though.

For the second time since he bought it in 2013, Jeff Bezos is faced with the challenge of reinventing The Washington Post. He succeeded spectacularly the first time, with years of growth, profitability and influence. This time, though, he’s doing it with people he chose himself — and there are caution signs all over the place.

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Book review: Marty Baron has written a plea for journalism that isn’t afraid to tell the truth

Photo (cc) 2017 by Álvaro García Fuentes

For more than eight years, The Washington Post experienced a second golden age. From late 2013, when Amazon founder Jeff Bezos bought the storied paper for $250 million, through the early months of 2021, when Donald Trump left the White House and a new administration began to settle in, the Post was firing on all cylinders. Thanks to Bezos’ strategic investments in technology and an expanded news report, the Post emerged as a real competitor to The New York Times for the first time since the 1970s.

That second golden age also overlapped with Martin Baron’s time as executive editor of the Post. In his new book, “Collision of Power: Trump, Bezos, and The Washington Post,” Baron tells the story of those years, offering a behind-the-scenes look at the end of the legendary Graham era; how Bezos quickly transformed a shrinking, mostly regional newspaper into a national digital media outlet; and the challenge of covering Trump, whom Baron frankly, and repeatedly, calls an “authoritarian.”

I’ve covered Marty Baron off and on for years, back when he was editor of The Boston Globe and I was the media columnist for The Boston Phoenix, and later when I was reporting on the Post for my 2018 book, “The Return of the Moguls: How Jeff Bezos and John Henry Are Remaking Newspapers for the Twenty-First Century.” Baron is both accessible and accountable, but he can also be intimidating and a bit defensive. He deserves his reputation as the best editor of his era, not just at the Times but at the Globe and, before that, the Miami Herald. Continue reading “Book review: Marty Baron has written a plea for journalism that isn’t afraid to tell the truth”

The Fred Ryan era at the Post had run its course. Killing Launcher proved it.

Photo (cc) 2016 by Dan Kennedy

Back in January, The Washington Post was struggling, and publisher Fred Ryan had some difficult decisions to make. What he chose was to eliminate 20 newsroom positions and leave another 30 openings unfilled. Oh, and there was this: He decided (or, at the very least, agreed) to phase out Launcher, a Post vertical devoted to covering video games, and lay off the site’s five staff members.

At a time when the Post was fighting for ways to differentiate itself from its larger rival, The New York Times, Launcher should have been considered a key part of that strategy. Gaming is the largest entertainment medium, larger than movies and music combined. And Launcher was doing well. As editor Mike Hume tweeted, the move was “sad, upsetting, and perhaps most of all, mindboggling,” adding that Launcher had drawn “tens of millions of users, the majority first-time readers of The Post and almost all of them under the age of 40.”

Kat Bailey put it this way at IGN:

In the video game world, Launcher made a name for itself as a high-quality games media site with a focus on first-rate reporting, often taking the lead on difficult stories beyond the scope of the traditional enthusiast press. It stood out as one of the few examples of serious games reporting in a legacy newspaper, often landing major interviews and exclusives as a result.

It’s been obvious for quite some time that the Post needs a major reset. After years of growth, profits and what owner Jeff Bezos once called “swagger,” the paper has been stumbling since Donald Trump left the White House. Paid digital subscriptions are down from about 3 million to about 2.5 million, traffic to its website is on the wane, and the paper is losing money.

So it may have been met with a huge sigh of relief when Ryan announced Monday that he was stepping down as publisher and CEO. “I’m deeply grateful to Fred for his leadership and for the friendship that we’ve developed over the years,” Bezos wrote, according to an account of Ryan’s departure in The Wall Street Journal. Ryan told the staff in a note: “Together, we have accomplished one of the most extraordinary transformations in modern media history. We have evolved from a primarily local print newspaper to become a global digital publication.”

I didn’t interview Ryan when I was reporting on the Post’s revival in 2015 and ’16 for my book “The Return of the Moguls.” (I didn’t interview Bezos, either, but that’s a long story involving emails, snail mail and phone calls. Suffice to say he doesn’t give interviews to anyone, even the Post.) I spoke with then-executive editor Marty Baron and then-chief technologist Shailesh Prakash, who were leading the Post’s revival. I made a few attempts to connect with Ryan, but it didn’t happen. In any case, Baron and Prakash were the ones who were doing the transformational work.

So I was fascinated with Charlotte Klein’s account of the Post’s decline in Vanity Fair earlier this year. Bezos had paid a rare visit to the Post, and everyone was wondering what it all meant. At the time, it seemed like Ryan was feeling empowered with legends like Baron and Prakash having moved on. There was even talk that Baron’s replacement, Sally Buzbee, was musing with her inner circle that she might leave if Ryan didn’t stay in his lane. But in reporting on Ryan’s departure Monday, Klein writes that Buzbee had smoothed things over in recent months even as Bezos has been a more visible presence.

“Bezos, I’m told, has brought refreshing candor to the discussions, in which he’s asked about things like the Post’s paywall strategy and, notably, plan for growing subscriptions,” Klein writes. “At times, he sharply questioned Ryan, one of the sources said.”

For now, the Post will be led by an interim CEO, Patty Stonesifer, former CEO of the Bill & Melinda Gates Foundation. The way forward is not clear at all. Being just like the Times, only smaller and not as good, is not a business strategy. The Post is still a great newspaper, rivaled only by the Times and The Wall Street Journal. But it needs to find its own identify, as the Journal has with an emphasis on business news and a right-wing editorial page. (I’m not suggesting that the Post emulate the Journal’s opinion section; the Post’s is bad enough already.)

More than anything, the Post needs to identify coverage areas that the Times has ignored and doesn’t seem to be interested in. Like, you know, video games. Did I mention that it’s the largest entertainment medium in the country, and that Launcher was bringing in tens of millions of young readers before the Post decided to shut it down? Yes. Yes, I did.

Facebook’s tortured relationship with journalism gets a few more tweaks

Facebook has long had a tortured relationship with journalism. When I was reporting for “The Return of the Moguls” in 2015 and ’16, news publishers were embracing Instant Articles, news stories that would load quickly but that would also live on Facebook’s platform rather than the publisher’s.

The Washington Post was so committed to the project that it published every single piece of content as an Instant Article. Shailesh Prakash, the Post’s chief technologist, would talk about the “Facebook barbell,” a strategy that aimed to convert users at the Facebook end of the barbell into paying subscribers at the Post end.

Instant Articles never really went away, but enthusiasm waned — especially when, in 2018, Facebook began downgrading news in its algorithm in favor of posts from family and friends.

Nor was that the first time Facebook pulled a bait-and-switch. Earlier it had something called the Social Reader, inviting news organizations to develop apps that would live within that space. Then, in 2012, it made changes that resulted in a collapse in traffic. Former Post digital editor David Beard told me that’s when he began turning his attention to newsletters, which the Post could control directly rather than having to depend on Mark Zuckerberg’s whims.

Now they’re doing it again. Mathew Ingram of the Columbia Journalism Review reports that Facebook is experimenting with its news feed to see what the effect would be of showing users less political news as well as the way it measures how users interact with the site. The change, needless to say, comes after years of controversy over Facebook’s role in promoting misinformation and disinformation about politics, the Jan. 6 insurrection and the COVID-19 pandemic.

I’m sure Zuckerberg would be very happy if Facebook could serve solely as a platform for people to share uplifting personal news and cat photos. It would make his life a lot easier. But I’m also sure that he would be unwilling to see Facebook’s revenues drop even a little in order to make that happen. Remember that story about Facebook tweaking its algorithm to favor reliable news just before the 2020 election — and then changing it back afterwards because they found that users spent less time on the platform? So he keeps trying this and that, hoping to alight up on the magic formula that will make him and his company less hated, and less likely to be hauled before congressional committees, without hurting his bottom line.

One of the latest efforts is his foray into local news. If Facebook can be a solution to the local news crisis, well, what’s not to like? Earlier this year Facebook and Substack announced initiatives to bring local news projects to their platforms for some very, very short money.

Earlier today, Sarah Scire of the Nieman Journalism Lab profiled some of the 25 local journalists who are setting up shop on Bulletin, Facebook’s new newsletter platform. They seem like an idealistic lot, with about half the newsletters being produced by journalists of color. But there are warning signs. Scire writes:

Facebook says it’s providing “licensing fees” to the local journalists as part of a “multi-year commitment” but spokesperson Erin Miller would not specify how much the company is paying the writers or for how long. The company has said it won’t take a cut of subscription revenue “for the length of these partnerships.” But, again, it’s not saying how long those partnerships will last.

How long will Facebook’s commitment to local news last before it goes the way of the Social Reader and Instant Articles? I don’t like playing the cynic, especially about a program that could help community journalists and the audiences they serve. But cynicism about Facebook is the only stance that seems realistic after years of bad behavior and broken promises.

The template for the Bezos-Baron revival of the Post was set early on

Marty Baron, center. Photo (cc) 2017 by the Knight Foundation.

I was struck by how little new information there was in this New York Times overview of Marty Baron’s years as executive editor of The Washington Post. As described by Times reporter Marc Tracy, the Post succeeded under Baron and owner Jeff Bezos by switching its focus from regional to national, and from print to digital.

There’s more to it than just that, of course, and Tracy’s piece is worthwhile if you’re not familiar with the subject. The ground that Tracy covers is laid out in my 2018 book, “The Return of the Moguls.” The Bezos-Baron template was set early on. In recent years, the Post has continued to grow (its digital subscriber base now exceeds 3 million, and more than 1,000 journalists work in the newsroom), but that’s simply a continuation of earlier trends.

Likewise, New York University journalism professor Jay Rosen has been touting a comment Baron made to CNN’s Brian Stelter about what he learned from Bezos: “One thing that Jeff emphasized at the beginning is that we really should be paying attention to our customer more than our competitors.” As Rosen says, “Sounds simple, like banal business advice. It’s not.”

In 2016 I asked Baron about the Post’s competition with the Times, and he answered the question in a manner similar to what he told Stelter. I compressed Baron’s answer in my book, but here’s a fuller quote:

Well, we don’t obsess about The New York Times in that sense. We don’t see that as our only competition. We see other people as our competition and, frankly, we see all calls on people’s time and in terms of getting news and information as being a competition for us, not to mention all the other competition for people’s time.

One aspect of the Bezos-Baron era that Tracy leaves out is the role of technology in the Post’s revival. Under chief technologist Shailesh Prakash (like Baron, a holdover from the Graham era), the Post developed state-of-the-art digital products that are fast and a pleasure to use — better than the Times’ very good products, quite frankly.

Overall, the Bezos-Baron partnership has been good for the Post, good for journalism and good for the public. I hope the next editor can build on Baron’s legacy.

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Bezos’ bucks may re-ignite Post-Times competition

Jeff Bezos
Jeff Bezos

When Amazon.com founder Jeff Bezos bought The Washington Post last year for the paltry sum (especially for him) of $250 million, newspaper observers hoped that it presaged a new era for the struggling daily. For now, at least, it looks like those hopes are becoming a reality.

The Post is ramping up. Michael Calderone of The Huffington Post reported recently that the paper has hired 50 full-time staff journalists so far in 2014, and that it is making at least a partial return to its status as a national newspaper — a status it had retreated from during the final years of Graham family ownership. Executive editor Marty Baron told Calderone:

We’ve talked a lot about the need to grow. We’ve said that in order to grow, we have to look outside our own immediate region and the only opportunity for growth is digital. We are looking at growth opportunities around the country.

Richard Byrne Reilly recently wrote in VentureBeat that Bezos isn’t quite the hands-off owner that he appears to be, taking a deep interest in the paper’s digital initiatives. According to Reilly:

With chief information officer and technology vice president Shailesh Prakash at the helm, Bezos is pumping cash into the once staid company’s IT infrastructure. Lots of it. The new leadership has put 25 computer engineers into the newsroom, helping reporters craft multifaceted digital stories for mobile devices.

The Post’s expansion is a heartening development, and it’s one we’re seeing unfold in Boston as well. Red Sox principal owner John Henry, whose $75 million purchase of The Boston Globe was announced just days before Bezos said he was buying the Post, has, like Bezos, shown a willingness to try to grow his news organization out of the doldrums into which it had fallen.

The Globe is making some interesting moves into video; has redesigned its nearly two-decade-old free Boston.com site while moving all Globe content behind a flexible paywall at BostonGlobe.com; has developed new verticals for innovation and technology (BetaBoston) and arts and entertainment (RadioBDC and BDCWire); and will soon unveil a standalone site covering the Catholic Church.

As for the Post, it’s notable that its comeback coincides with a serious misstep at The New York Times — the botched firing of executive editor Jill Abramson. Combined with the loss this week of the Times’ chief digital strategist, Aron Pilhofer, to The Guardian, and the release of an internal report criticizing the Times’ own digital strategy, it may not be an exaggeration to suggest that energy and momentum have swung from the Times to the Post. (To be sure, the Times’ new executive editor, Dean Baquet, enjoys an excellent reputation.)

From the Pentagon Papers and Watergate in the early 1970s until about a decade ago, the Times and the Post were often mentioned in the same breath as our two leading newspapers. Good as the Post was during the final years of the Graham era, budget-cutting allowed the Times to open up a lead and remain in a category of its own.

It would be great for journalism and for all of us if Bezos, Baron and company are able to level the playing field once again.

Photo (cc) by Steve Jurvetson and used under a Creative Commons license. Some rights reserved.