The Star Tribune of Minneapolis has been something of a doppelgänger for The Boston Globe as well as a model. Like the Globe, the Strib, as it is known, has emerged as a profitable, growing enterprise under the guidance of a billionaire sports owner.
In Boston, of course, that’s John Henry, who’s also the principal owner of the Red Sox. In Minneapolis, it’s Glen Taylor, the principal owner of the NBA’s Minnesota Timberwolves. Both men have other sports interests as well. I wrote about Henry’s struggles with the Globe in my 2018 book “The Return of the Moguls”; the paper didn’t really take off until sometime after that. My collaborator Ellen Clegg wrote about the Star Tribune in our 2024 book, “What Works in Community News.”
The parallels don’t stop there. The Globe, formerly a New England-wide paper that had contracted to Eastern Massachusetts, has been expanding in recent years, with editions in Rhode Island and New Hampshire and more to come. Executives at the Strib have been working to re-establish the paper as a Minnesota-wide entity.
Now the Strib has taken the next step. In a post for our website, What Works, Ellen writes about the Strib’s rebranding as The Minnesota Star Tribune and the innovative approach being taken by the Strib’s new opinion editor, Phillip Morris. Among other things, Morris is building up an ambitious roster of community writers known as Strib Voices and has abolished political endorsements in favor of a deeper dive into candidates and issues — something Ellen, as a retired editorial-page editor at the Globe, takes a keen interest in.
I’d be surprised if the Globe drops endorsements. Indeed, the paper just unveiled its first endorsement of the 2024 election, backing Mara Dolan in the Democratic primary for Governor’s Council. But at a time when they are increasingly seen as an anachronism, and with even The New York Times ending local and statewide endorsements, I’d also be surprised if it’s not at least being talked about at the Globe.
I spoke with CNN’s Jon Passantino via email today for a story in the Reliable Sources newsletter about some causes for hope amid a startling run of newsroom cuts. Here’s what I said:
“Billionaire newspaper ownership is coming under fire lately because of [Los Angeles Times owner Patrick] Soon-Shiong’s fecklessness and because Jeff Bezos has hit a few bumps with the [Washington] Post, although I think that will prove to be temporary,” Kennedy told CNN, pointing to recent successes at The Minneapolis Star Tribune and The Boston Globe newspapers.
“There are reasons to be optimistic given the hundreds of independent local news organizations that have sprouted up in recent years,” he said. “The challenge is that coverage at the hyperlocal level is hit or miss, as some communities are well-served and others — especially in rural areas and in urban communities of color — tend to be overlooked.”
The New York Times has published a story (free link) that calls into question the rise of billionaires who own news organizations, noting that The Washington Post under Jeff Bezos, the Los Angeles Times under Patrick Soon-Shiong and Time magazine under Marc Benioff are all losing money. True enough. My problem with the story is that reporters Benjamin Mullin and Katie Robertson try too hard to impose an ubertake when in fact there’s important background with each of those examples. Mullin and Robertson write:
All three newsrooms greeted their new owners with cautious optimism that their business acumen and tech know-how would help figure out the perplexing question of how to make money as a digital publication.
But it increasingly appears that the billionaires are struggling just like nearly everyone else. Time, The Washington Post and The Los Angeles Times all lost millions of dollars last year, people with knowledge of the companies’ finances have said, after considerable investment from their owners and intensive efforts to drum up new revenue streams.
The role of wealthy newspaper owners is something of ongoing interest to me. My last book, “The Return of the Moguls” (2018), focused on the Post, The Boston Globe and the Orange County Register in Southern California, owned by a rich Boston-area businessman named Aaron Kushner. At the time the book came out, the Post was flying high, the Globe was muddling along and the Register was failing; it eventually fell into the hands of the slash-and-burn hedge fund Alden Globe Capital. The Post’s and the Globe’s fortunes have since moved in opposite directions.
Here are the particulars that get glossed over in Mullin and Robertson’s attempt to impose an overarching framework:
• Bezos, who bought the Post in 2013, made deep investments in technology and built up the staff. The result was years of growth and profits, which only came sputtering to a halt after Donald Trump left the White House. Former executive editor Marty Baron, in his book “Collision of Power,” suggests that, over time, a disciplined approach to hiring became more lax. In other words, the Post got ahead of itself and is now in the midst of a reset. A new publisher, William Lewis, begins work this month, and we’ll see if he can articulate a strategy that amounts to more than “just like the Times only not as comprehensive.”
• Benioff bought a dog and, predictably, it’s going “woof woof.” Time was the largest of the Big Three newsweeklies, along with Newsweek and U.S. World & News Report; it’s also the only one of the three that still exists in a somewhat recognizable form. Newsweeklies succeeded because, pre-internet, you couldn’t get great national papers like the Times, the Post and The Wall Street Journal delivered to your doorstep. Not only is there no discernible reason for them to exist anymore, but the leading newsweekly these days, at least in terms of cachet, is The Economist.
• Not all billionaire owners are in it for the right reasons, and Soon-Shiong has proven to be an uncertain leader. Does he care about the Los Angeles Times or not? He’s built it up; now he’s tearing it down. He recently pushed out his executive editor, Kevin Merida, the most prominent Black editor in the country, and he’s done some truly awful things such as delivering Tribune Publishing’s papers to Alden Global Capital and more recently selling The San Diego Union-Tribune to Alden.
So what does that tell us about billionaire owners? Not much. As Mullin and Robertson acknowledge, some are doing just fine, including The Boston Globe under John and Linda Henry and The Atlantic under Laurene Powell Jobs. They could have also mentioned the Star Tribune of Minneapolis under Glen Taylor or, for that matter, The New York Times, a publicly traded company that is nevertheless under the tight control of the Sulzberger family. I don’t think the Sulzbergers are billionaires, but they are not poor.
At the moment, it seems that the only two viable models for large regional dailies is individual ownership by wealthy people who are willing to invest in future profitability and nonprofit ownership, either in the form of a nonprofit organization owning a for-profit paper, as with The Philadelphia Inquirer and the Tampa Bay Times, or a paper that goes fully nonprofit, as with The Salt Lake Tribune and The Baltimore Banner. The Banner is a digital startup that nevertheless is attempting to position itself as a comprehensive replacement for The Baltimore Sun. The Sun, in turn, was one of the Tribune papers that Soon-Shiong helped gift-wrap for Alden, and just this past week was sold to right-wing television executive David Smith.
There’s some very bad news coming out of Los Angeles this week. Kevin Merida, the executive editor of the Los Angeles Times, is stepping down after just two and a half years on the job. Merida, who previously held high-level jobs at The Washington Post and ESPN, is perhaps the country’s most prominent Black editor, and his departure raises serious questions about the LA Times’ owner, billionaire Patrick Soon-Shiong, who bought the paper in 2018.
Soon-Shiong has certainly been a better steward than a corporate chain or hedge fund would have been, but his time at the helm has been unsteady. He wants to grow toward profitability, but he keeps cutting the staff. Twice he has gone out of his way to deliver newspapers into the arms of the undertakers at Alden Global Capital, doing nothing to stop Alden’s acquisition of Tribune Publishing’s nine major-market dailies in 2021 and then selling The San Diego Union-Tribune to Alden in 2023.
Poynter media columnist Tom Jones notes that Soon-Shiong is now trying to reassure the LA Times newsroom that Merida’s departure will not lead to a similar fate:
Perhaps sensing the uneasiness of his newsroom, Soon-Shiong wrote in a note, “Our commitment to the L.A. Times and its mission has not wavered since the inception of our acquisition. However, given the persistent challenges we face, it is now imperative that we all work together to build a sustainable business that allows for growth and innovation of the L.A. Times and L.A. Times Studios in order to achieve our vision.”
Benjamin Mullin, writing in The New York Times, reports that Merida clashed with members of Soon-Shiong’s family over Merida’s edict that staff members who signed a petition condemning Israel’s war in Gaza would be temporarily banned from covering stories related to the war. Whether or not you think Merida was clinging to outmoded ethical standards, you can’t say that move was controversial. Indeed, two New York Times contributors resigned, apparently under pressure, after signing a similar letter.
At one time it looked like wealthy individual owners might be a solution to the news crisis — not that they could be expected to underwrite losses forever, but they could certainly provide the runway needed to build a new, sustainable business model. Now, with Jeff Bezos’ Washington Post floundering, it looks like the only wealthy newspaper owners who’ve fulfilled their promise are John and Linda Henry at The Boston Globe and Glen Taylor at the Star Tribune of Minneapolis.
Sadly, it’s hard to be optimistic about the future of the LA Times under Soon-Shiong.
Amid the evisceration of large regional newspapers at the hands of corporate and hedge-fund owners stand a few notable exceptions. The Boston Globe, The Seattle Times, The Philadelphia Inquirer and several others are among the major metros with committed local ownership that have managed to survive and even thrive. So, too, with the Star Tribune of Minneapolis, which under billionaire owner Glen Taylor has undergone a renaissance, transforming itself into a profitable business and a Pulitzer factory.
Now the Strib is growing. As Ellen Clegg writes at What Works, new CEO and publisher Steve Grove is expanding the paper’s reach into the more rural parts of the state, where the lack of reliable news and information is especially acute. Ellen writes:
The expansion plans are nothing if not ambitious. The newsroom has posted jobs for reporters in north central and southwest Minnesota and is expanding existing teams in communities outside the Twin Cities of Minneapolis and St. Paul. Back in the downtown Minneapolis office, the Strib is launching a “Today Desk” to track breaking news online and beefing up that reporting team. Grove is also in the market for a greater Minnesota columnist to roam the state’s rural communities and report on trends — the kind of coverage that has been harder for small nonprofit media startups to sustain.
The Star Tribune is one of the projects that Ellen and I write about in our book “What Works in Community News,” which was published today by Beacon Press.
The release of a new report by Penelope Muse Abernathy on the state of local news is always a big deal. For 15 years now, she’s been tracking the extent of the crisis, and has done more than anyone to popularize the phrase “news deserts,” which describes communities without a source of reliable news and information. This week Abernathy, now at Northwestern University’s Medill School, issued “The State of Local News 2023.” It’s a downbeat report, although there are a few bright spots. Here’s a key finding:
The data and insights collected and analyzed in this 2023 report on The State of Local News paint the picture of a country and society increasingly divided between the journalism-have’s — mostly residents in more affluent cities and suburban areas where alternative news sources are gaining traction — and the journalism have-not’s, those in economically struggling and traditionally underserved metro, suburban and rural communities. This partitioning of our citizenry poses a far-reaching crisis for our democracy as it simultaneously struggles with political polarization, a lack of civic engagement and the proliferation of misinformation and information online.
Before I continue, a disclosure: Abernathy, who’s been a guest on our “What Works” podcast about the future of local news, was kind enough to provide a pre-publication endorsement of the book that Ellen Clegg and I have written, “What Works in Community News,” which comes out in January.
Abernathy’s principal collaborator on the new report is Sarah Stonbely, director of Medill’s State of Local News Project, who I interviewed in 2022 when she was at the Center for Cooperative Media, part of Montclair State University in New Jersey.
If you’d like a good summary of Abernathy and Stonbely’s report, I recommend Sarah Fischer’s overview in Axios, which leads with the prediction that the U.S. will have lost one third of its newspapers by the end of 2024.
The cleavage between affluent urban and suburban areas and less affluent urban and rural areas is one of the major challenges Abernathy and Stonbely identify, and it’s definitely something that Ellen and I noticed in our reporting for “What Works in Community News.” I recall asking folks at the start-up Colorado Sun why they were trying to stretch their resources to cover stories across the state rather than focusing on Denver. The answer: the Denver metro area was already fairly well served despite massive cuts at The Denver Post, owned by the hedge fund Alden Global Capital. By contrast, there was very little news coverage in the more rural parts of the state.
As Abernathy and Stonbely put it: “The footprint for alternative local news outlets — approximately 550 digital-only sites, 720 ethnic media organizations and 215 public broadcasting stations — remains very small and centered around metro areas.” Indeed, this chart tells a rather harrowing tale. As you can see, people who live in news deserts are considerably less affluent and less educated than the national average.
The report also includes a section called “Bright Spots in the Local News Landscape.” Although the interactive map is a little hard to navigate, I can see that several projects that Ellen and I profile in “What Works in Community News” are included, such as NJ Spotlight News, the Star Tribune of Minneapolis, The Texas Tribune, The Colorado Sun and the Daily Memphian.
The report also highlights The Boston Globe as one of its good-news stories, observing that, under the ownership of John and Linda Henry, the paper has thrived on the strength of its digital subscriptions. In a sidebar, Tom Brown, the Globe’s vice president of consumer analytics, tells Abernathy that digital growth continues, although at a slower rate than during the COVID pandemic. Retention is down slightly, too. “We are nonetheless still seeing overall strong retention,” Brown says, “and we are investing in several areas of the business with the goal of engaging subscribers more and, in particular, our new subscribers.”
Editor Nancy Barnes adds that though the Globe is ramping up its coverage of the Greater Boston area as well as in Rhode Island and New Hampshire, it can’t fill the gap created by the gutting and closure of local weekly papers at the hands of Gannett, the giant newspaper chain that until recently dominated coverage of the Boston suburbs and exurbs.
“Having returned to Boston after many years away, I have been stunned by the decimation of local newspapers across Massachusetts and New England,” Barnes says. “However, our coverage strategy is not tied to specific Gatehouse newspaper communities [a reference to Gannett’s predecessor company]. We cover greater Boston in depth, but we don’t have the bandwidth to be the local news source for everyone.”
This week’s Medill report is the first of a multi-part series. Future chapters will be released over the next few weeks and into January.
