Marty Baron on Jeff Bezos, The Washington Post and the soul of American journalism

Photo (cc) 2013 by Esther Vargas

Previously published at GBH News.

Sunday was Marty Baron’s last day as executive editor of The Washington Post. The legendary editor, along with the Post’s deep-pockets owner, Jeff Bezos, is widely credited with reviving the paper and restoring its status as one of the pre-eminent American newspapers. Five years ago GBH News contributor Dan Kennedy interviewed Baron for his book “The Return Of The Moguls: How Jeff Bezos And John Henry Are Remaking Newspapers For The Twenty-First Century.” An excerpt from the book follows.

When I interviewed Marty Baron in March 2016, his office at The Washington Post’s new headquarters was smaller than I had expected. We sat at a conference table next to a human-sized cardboard cutout of an Oscar statuette, which he said was waiting for him after he returned from the Academy Awards gala in Hollywood.

The Oscar was for “Spotlight,” based on The Boston Globe’s Pulitzer-winning investigation into the pedophile-priest crisis within the Catholic Church — the story that defined Baron’s years as editor of the Globe. He also showed me a small chocolate Oscar he’d brought home. Soft-spoken and businesslike, with graying reddish hair and a closely trimmed beard, Baron talked for an hour about life at the Post under Jeff Bezos.

“I was completely shocked, obviously,” Baron said when I asked him about his reaction to the news that Bezos would buy the Post. “I told people when I came here that while the Times would probably like to sell the Globe, it was highly unlikely that Don Graham would be selling The Washington Post. So I was kind of stunned when I heard about it. But I thought that it could have some real advantages for us” — a reference to Bezos’s preference for growth over cutting and his deep understanding of technology and consumer behavior.

“I did not know if it would be a good thing for me personally,” Baron added, “because obviously when a new owner comes in he has the absolute right to pick who he wants to run the organization that he has acquired. He said positive things at the beginning, but my sense was that it would be a year of figuring out the place and deciding what he wanted to do.”

Even though Bezos bought a $23 million mansion in Washington, D.C., in late 2016, he spends most of his time on the West Coast. For the most part he manages his newspaper from afar, presiding over an hour-long conference call with the Post’s top executives every other week.

“It starts on time, ends on time; it’s very disciplined,” Baron said. “He gets all of the material in advance. We don’t use it to go through presentations. We use it to review any questions that he might have or to embark on any broader discussions. But typically all of the material is sent to him in advance in a narrative style, not PowerPoints. He doesn’t like PowerPoints, thankfully. He typically has some questions, and those questions become a springboard to discussion of whatever we need to talk about.” The Post’s leadership also travels to Seattle twice a year for a day of meetings. Baron said those meetings run from around noon to 6 p.m., followed by dinner.

I also asked Baron how the Post had been able to amass as large a digital audience as The New York Times — between 80 and 100 million monthly unique visitors at that time — despite a staff that was about half the size. His answer was two-fold. First, he said that the Post was not competing with the Times so much as it was competing for people’s attention, whether it be against The Huffington Post, BuzzFeed, Politico or Vox. Second, he said the Post is “doing things that are much more attuned to the digital environment” by “treating the web as a distinct medium.”

Among the examples Baron cited: hiring young digital-native journalists who write with a distinctive voice and who are unconcerned as to whether their stories appear in print or are only posted online; embracing multimedia tools such as video, the publication of original documents and annotation — debate transcripts, for instance, have been marked up with highlighted comments by Post journalists, adding context and occasional snark; and writing engaging headlines that are not constrained by the artificial confines of column width, as are print headlines.

“I mean, look, radio is different from newspapers, television is different from radio,” Baron said. “Here comes the web. We should be different, and mobile might be different, too.”

Now, I would argue that the Times’ approach to digital, although different from the Post’s, is every bit as engaging and innovative. But in discussing the Post’s rapidly growing digital audience, there’s an additional topic that can’t be avoided: its reliance on a presentation for some types of material that are aimed at maximizing shares and eyeballs.

Baron doesn’t like the term “clickbait,” and I agree with him that that’s not quite the right word. After all, “clickbait” suggests that the underlying story does not live up to the promise of the headline, and that’s rarely the case with Post journalism. But the Washington Post experience can vary quite a bit depending on how you access that journalism. The print paper mixes heavy and light fare, the serious and the entertaining, in a way that isn’t much different from what news consumers are used to. The website and the apps, though, often take a more viral approach.

That’s especially true with the national digital edition — the magazine-like app for mobile and tablet that debuted on Amazon’s Kindle Fire and later migrated to other platforms. For one thing, it omits local news so that its low cost won’t lure Washington-area readers into switching from their more expensive print or digital subscription. For another, the story mix and the presentation often have a viral feel to them. For instance, as I perused the national app on my iPhone on a Wednesday afternoon in April 2016, I saw stories like “O Cannabis! Canada Moves To Legalize Marijuana in 2017,” illustrated with a pot-festooned Canadian flag; “What Your First Name Says About Your Politics”; and “Diet Coke Is Getting A New Look.”

To be fair, these stories were well-reported and were interspersed amid more serious news. If I were riding on the subway and looking for something to read, I would have clicked on any of them. And there is nothing wrong with lightening things up as long as the core mission remains in place.

Longtime media critic and Post-watcher Jack Shafer, now with Politico, told me that he’s an admirer of Baron’s Post.

“It’s as good as it’s ever been,” he said. “In terms of accuracy, accountability, imagination, Marty Baron is a genius and an inspirational editor.” As for what Shafer forthrightly called “click-baitery,” he said it was no different from the days when newspaper editors would drop in a “Ripley’s Believe It Or Not” brief to fill a hole on a page. The idea, he said, is to make the Post a “habit.”

“You’re sitting there, you’re bored, or you’re angry at your editor, and you just want a media moment,” Shafer said. “It turns out that there’s a much larger market for that than we ever imagined.”

Baron put it this way: “Being viral doesn’t mean clickbait, and writing a headline and using a photo that would cause somebody to share something on a serious subject doesn’t make it clickbait. We do write headlines that we think will lead to sharing, and in many ways they get to the point a lot better. They actually explain the story better than traditional newspaper headlines. I mean newspaper headlines are terrible, right? They all have to be constrained within column sizes, so if you have a one-column head it’s all headline-ese. People don’t speak in headline-ese. The web and our apps allow us to write in a way that people speak.”

Post media blogger Erik Wemple, a veteran print journalist — among other career stops, he was the editor and media columnist at the alt-weekly Washington City Paper — told me that he was untroubled to be a newspaper columnist whose work rarely appeared in the newspaper. “All of the messaging and the emphasis seems to be on digital,” he said, adding that when he looked at the print paper, he often found it stale, as he saw stories that had appeared online a day or two earlier. “There’s a clear focus on digital work here,” he said. “That’s what the feedback loop bears, and that’s what drives conversation.”

***

One subject that often arises when asking about Jeff Bezos and The Washington Post is whether it can cover Amazon independently and impartially. Of course, it’s not unusual for a news organization to have an owner with outside interests that deserve coverage, with John Henry’s ownership of the Globe and the Red Sox being a prime example. But Amazon represents a particular challenge given its size, influence and cultural impact. Amazon, after all, is largely responsible for disrupting the book industry. Amazon Web Services does business with the CIA.

When Bezos met with Post staff members a month after he announced he would buy the paper, he told them that they should “feel free to cover Amazon anyway you want, feel free to cover Jeff Bezos any way you want.” By the spring of 2017, there were no reports that Bezos had tried to interfere with the Post’s news coverage.

Indeed, within days of the announcement that he would buy the paper, the Post published an in-depth examination of Bezos and Amazon that could fairly be described as warts and all — he was described as “ruthless” and a “bully” in his dealings with competitors and a boss who was known for launching “tirades” that “humiliated colleagues.”

As is his custom, Bezos refused to cooperate with the team of reporters who worked on that story. But national investigative editor Kimberly Kindy, who was among those journalists, told me there were no repercussions from Bezos after publication. “I don’t think that we have shied away from covering him. And he certainly has invited us to,” she said. Kindy’s Post career thrived under Bezos’s ownership. Among other things, she was deeply involved in a massive effort to document fatal shootings of civilians by police officers — a project that won the 2016 Pulitzer Prize for National Reporting.

Yet it was The New York Times, and not The Washington Post, that produced a lengthy, highly critical investigative story about Amazon’s workplace culture — a story that created a sensation when it was published in the summer of 2015. For anyone who had read Brad Stone’s 2013 book about Amazon, “The Everything Store,” there was little new information. Indeed, it struck me that the Times, unlike Stone, missed some crucial context in its implication that Amazon was uniquely awful rather than merely awful in the manner that’s typical of hard-charging technology companies. As the technology writer Mathew Ingram put it in criticizing the Times’ reporting, “To take just one example, Apple co-founder Steve Jobs’ treatment of his staff makes anything that Amazon has done (or likely ever will do) seem like a day at the beach.”

Regardless of the merits of the Times’ story, though, it may be too much to expect that the Post, of all media outlets, would take the lead on in-depth enterprise reporting about the dark side of Amazon. “To expect a newspaper to be a fifth column against itself and its owners is naive and probably without precedent,” Jack Shafer said.

Erik Wemple, on the other hand, said he hoped the Post could engage in such reporting if it was warranted. “It would be incredibly awkward to commission a big investigative story. And I hope we do endure that awkwardness,” Wemple said. “Bezos’s dream of a paper of record necessitates tough coverage of Amazon.” He added: “The difficulty is always one of self-censorship. That’s a serious concern of any news organization that has a mogul running it.”

Baron, for his part, said he had no intention of letting Bezos’s ownership of the Post interfere with the way his journalists covered Amazon. “Jeff said at his first town hall here, ‘You should cover me and cover Amazon the way you would cover any other company and any other chief executive, and I’m fine with that,’” Baron said. “On multiple occasions since then he has repeated that. He said the same thing to me personally. And I said, ‘Good, because that’s what I’m planning to do.’ And I have never heard from him about a single story about Amazon.”

***

In his early days at The Boston Globe, Baron kept an exceedingly low profile. As the news business shrank, Baron slowly began to emerge as a voice for embracing change while at the same time maintaining high journalistic standards. In 2012, when he was still at the Globe, he gave a speech in which he urged journalists to fight against the “fear” that had overcome them — fear of being accused of bias, of losing customers or offending advertisers: “Fear, in short, that our weakened financial condition will be made weaker because we did something strong and right, because we simply told the truth and told it straight.”

Baron’s public persona has only become more prominent since the release of the movie “Spotlight.” After the stunning victory of Donald Trump in the 2016 presidential campaign, marked by unprecedented attacks by Trump on the media, and especially on Jeff Bezos and the Post, Baron made use of his public platform to call for tough, independent coverage of the incoming president.

“If we fail to pursue the truth and to tell it unflinchingly — because we’re fearful that we’ll be unpopular, or because powerful interests (including the White House and the Congress) will assail us, or because we worry about financial repercussions to advertising or subscriptions — the public will not forgive us,” Baron said in accepting an award named for the late iconoclastic journalist Christopher Hitchens. “Nor, in my view, should they.”

Some months earlier, sitting in his office on a Wednesday afternoon, I had asked Baron about his emerging role as a voice of conscience in the news business. It was a moment that I found surprisingly poignant. Nearly 15 years earlier, I had interviewed him at the Globe for the first time. In those days he was virtually unknown outside the newspaper business. Now he was the most famous editor in the country by virtue of “Spotlight” as well as a respected advocate for excellence at a time when many newspapers were just a shadow of what they had once been.

“We could use more leadership in the industry,” he replied. A few moments later he added: “I think that people are searching for how to survive and succeed in the current environment while not abandoning our core principles. To the extent that I have helped shape the thinking in our profession about how one might do that, I feel pleased by that.”

Adapted from “The Return Of The Moguls: How Jeff Bezos And John Henry Are Remaking Newspapers For The Twenty-First Century,” by Dan Kennedy. Published in 2018 by ForeEdge, an imprint of University Press of New England: www.upne.com/1611685947.html.

The template for the Bezos-Baron revival of the Post was set early on

Marty Baron, center. Photo (cc) 2017 by the Knight Foundation.

I was struck by how little new information there was in this New York Times overview of Marty Baron’s years as executive editor of The Washington Post. As described by Times reporter Marc Tracy, the Post succeeded under Baron and owner Jeff Bezos by switching its focus from regional to national, and from print to digital.

There’s more to it than just that, of course, and Tracy’s piece is worthwhile if you’re not familiar with the subject. The ground that Tracy covers is laid out in my 2018 book, “The Return of the Moguls.” The Bezos-Baron template was set early on. In recent years, the Post has continued to grow (its digital subscriber base now exceeds 3 million, and more than 1,000 journalists work in the newsroom), but that’s simply a continuation of earlier trends.

Likewise, New York University journalism professor Jay Rosen has been touting a comment Baron made to CNN’s Brian Stelter about what he learned from Bezos: “One thing that Jeff emphasized at the beginning is that we really should be paying attention to our customer more than our competitors.” As Rosen says, “Sounds simple, like banal business advice. It’s not.”

In 2016 I asked Baron about the Post’s competition with the Times, and he answered the question in a manner similar to what he told Stelter. I compressed Baron’s answer in my book, but here’s a fuller quote:

Well, we don’t obsess about The New York Times in that sense. We don’t see that as our only competition. We see other people as our competition and, frankly, we see all calls on people’s time and in terms of getting news and information as being a competition for us, not to mention all the other competition for people’s time.

One aspect of the Bezos-Baron era that Tracy leaves out is the role of technology in the Post’s revival. Under chief technologist Shailesh Prakash (like Baron, a holdover from the Graham era), the Post developed state-of-the-art digital products that are fast and a pleasure to use — better than the Times’ very good products, quite frankly.

Overall, the Bezos-Baron partnership has been good for the Post, good for journalism and good for the public. I hope the next editor can build on Baron’s legacy.

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Marty Baron, Walter Lippmann and the true meaning of objectivity

Walter Lippmann in 1905. Photo in the public domain.

Isaac Chotiner of The New Yorker has a terrific interview with Marty Baron, who’s retiring as executive editor of The Washington Post. I’m amused at the way Baron treats The New Yorker with the same brusqueness as he does other media outlets. For instance:

Chotiner: Why do you think [Jeff] Bezos decided to buy the Post?

Baron: You can look at what he’s said about that. I assume that you have. He’s talked about it many times.

Baron also expresses the view that local newspapers are going to have to save themselves the same way that national papers did: by persuading their readers to pay for it.

I was struck by how similar much of what Baron said was to my 2016 interview with him for “The Return of the Moguls.” Baron has his lodestar, and he follows it. But how journalists should and shouldn’t use social media is a bigger issue today than it was in 2016, so he and Chotiner talk about that quite a bit. And Baron also defines objectivity in exactly the way that I try to get it across to my students:

I do think that people have been routinely mischaracterizing what objectivity means. It really dates back a hundred years. Walter Lippmann essentially was the originator of the idea. What was the idea? It was a recognition that all of us as journalists, all of us as human beings, have preconceptions. Those preconceptions arrived from our own backgrounds, our life experiences, the people we associate with, you name it. And it’s important as we go about our reporting that we try to set those preconceptions aside — and almost approach our work in as scientific a way as possible — and to be open-minded, to be honest, to be fair, to listen generously to people, to hear what they have to say, to take it seriously into account, to do a thorough job of reporting, to do a rigorous job of reporting.

The idea of objectivity — I should make clear — it’s not neutrality, it’s not both-sides-ism, it’s not so-called balance. It’s never been that. That’s not the idea of objectivity. But once we do our reporting, once we do a rigorous job and we’re satisfied that we’ve done the job in an appropriate way, we’re supposed to tell people what we’ve actually found. Not pretend that we didn’t learn anything definitive. Not meet all sides equally if we know that they’re not equal. It’s none of that. It’s to tell people in an unflinching way what we have learned, what we have discovered.

The entire interview is well worth your time.

The Washington Post’s top editor, Marty Baron, will retire next month

Marty Baron, right, in conversation with Alberto Ibarguen, president of the Knight Foundation. Photo (cc) 2017 by the Knight Foundation.

Republished at GBH News.

Not unexpected, but stunning nevertheless: Washington Post executive editor Marty Baron is retiring after eight years at the helm, according to Brian Stelter of CNN. Baron was widely regarded as the best newspaper editor of his generation, and his leadership — not just at the Post but as a voice for journalism and the First Amendment — will be hugely missed.

Under Baron, the Post was fearless, negotiating the bizarre media landscape dominated by Donald Trump with a sure-footedness that its larger competitor, The New York Times, never quite seemed to master. Before coming to the Post, Baron was the editor of The Boston Globe, where he led the paper’s reporting that showed Cardinal Bernard Law was deeply involved in the pedophile-priest crisis.

I interviewed Baron several times over the years, including in early 2016 for my book “The Return of the Moguls: How Jeff Bezos and John Henry Are Remaking Newspapers for the Twenty-First Century.” Here is an excerpt about Baron’s reaction when he learned in August 2013 that Amazon founder Jeff Bezos was buying the Post:

“I was completely shocked, obviously,” Baron said when I asked him about his reaction to the news that Bezos would buy the Post. “I told people when I came here that while the Times would probably like to sell the Globe, it was highly unlikely that Don Graham would be selling the Washington Post. So I was kind of stunned when I heard about it. But I thought that it could have some real advantages for us”—a reference to Bezos’s preference for growth over cutting and his deep understanding of technology and consumer behavior. “I did not know if it would be a good thing for me personally,” Baron added, “because obviously when a new owner comes in he has the absolute right to pick who he wants to run the organization that he has acquired. He said positive things at the beginning, but my sense was that it would be a year of figuring out the place and deciding what he wanted to do.”

Bezos, to his credit, realized what he had inherited, kept Baron in place and by all accounts left him alone to do his job. The Post has built its paid digital subscription base from around 100,000 to 200,000 in early 2016 to 3 million today, and the newsroom has grown from 580 to more than 1,000 since Bezos bought the paper. It’s also been profitable for five years.

And the Post’s main selling point has been the excellence of its journalism. Baron is going to be incredibly difficult to replace.

Globe editor Brian McGrory addresses diversity in the newsroom and in coverage

Also published at WGBHNews.org.

This past Wednesday, Boston Globe editor Brian McGrory sent a long memo to his staff about steps the Globe will take to respond to issues of race and equity — both in the paper’s coverage and the diversity of its newsroom.

So far, at least, the Globe has been able to avoid the sort of public turmoil over race that the Los Angeles Times and The Washington Post, among other news organizations, have experienced. But the Globe has long suffered from a lack of people of color in leadership positions. The last ranking Black editor, Greg Moore, left for The Denver Post in 2002 several months after losing out on the top position to Marty Baron. (The Globe’s opinion pages are led by Bina Venkataraman, who is Indian American.)

A couple of other points. First, although McGrory sent this out on Wednesday, no one leaked it to me until late Thursday. I don’t know the outcome of the Thursday presentation McGrory refers to. If someone at the Globe would like to send something along, I’d love to see it. I’d consider publishing an anonymous report as long as I knew who it was from.

Second, toward the end McGrory mentions wanting the Globe to adopt what amounts to a “right to be forgotten” for people who’ve been charged or even convicted of minor crimes. This sounds like an excellent idea as long as news stories aren’t going to be deleted from the archives.

Before the web, print editions soon disappeared into microfilm collections that were virtually impossible to search, which meant that the sort of minor incidents McGrory is referring to could not be easily found by, say, prospective employers. We need some way of returning to those days of semi-privacy without destroying the historical record.

What follows is the full text of McGrory’s memo.

Updates and plans

Hey all,

We’ll start with a request: Everyone should do everything possible to attend Thursday’s presentation of the company’s inclusion council. You’ve received an invitation under separate cover for an 11 a.m. Zoom call. The group will share findings and insights that may be hard to hear, but are vitally important to know, so I’d urge you all to participate.

Beyond that, we agreed at our town meeting a few weeks back that discussions about race, even and especially discussions involving deeply uncomfortable truths, are utterly vital. Since then, I’ve been fortunate to have had a good number of one-on-one conversations and small group discussions with people in the room, all of which have been eye-opening to the point of being invaluable. While all these exchanges are important, they are but a start. The real marker of this moment will be the actions that we take. So here, I’d like to outline some of the plans for the newsroom going forward. They are not the final word. They are a starting point, something that will ideally serve as our foundation for durable progress.

Recent assignments

In terms of our coverage, some key assignments have already been made and are worth sharing with you now. We launched a criminal justice team to look at the underlying racism in law enforcement that has served as the tipping point in the protests and calls for action. About two weeks old, it’s already had remarkable impact with stories on outrageously high overtime payments and ballooning payrolls, police officers on the streets despite numerous civilian complaints, a T officer who quietly resigned after abusing a homeless man, the acquisition by Boston Police of more miltary-style equipment, and clear-eyed looks at the push to defund. There is much more on the way. That team includes Milton Valencia, Vernal Coleman, Evan Allen, Tonya Alanez, Andrew Ryan, and Evan Allen, with strong assists from Dugan Arnett, Laura Crimaldi, and Danny McDonald. It’s led by Brendan McCarthy and Nestor Ramos, in a pitch-perfect example of cross-department collaboration. We are past time giving Boston Police and other law enforcement the scrutiny they warrant; this team is already addressing that.

If we focus only on criminal justice, we have failed in our mission to address core issues of racial inequality in and around Boston, one of the most unequal places on the planet. This, as we’ve discussed for years, should be a part of everyone’s beat, whether you cover the environment, the arts, sports, transportation, retail, or real estate. It’s especially vital in primary education, where society blithely accepts systems that are profoundly unequal. We have a strong education team already in place. Naomi Martin will join it, and the indefatigable Felicia Gans will also play a pivotal role ramping up the digital presence as part of her broader portfolio. Felice Belman will now help editor Sarah Carr with oversight.

In addition, we’ve asked Deanna Pan, Zoe Greenberg, Dasia Moore, and Jenee Osterheldt to focus a good part of their time and creative energy on broader racial and social injustice issues, including that wide space where race and COVID collide. And our business staff will remain focused on the epic economic injustices that are prevalent in this region.

Before, during, and after the recent town meeting, many colleagues have been forthright and generous with their insights and ideas. Not surprisingly, they’ve been really thoughtful — and really appreciated. Many of the plans below are pulled from these conversations, discussions with senior editors, and feedback from smaller groups. Again, there should and will be more to come.

• Cover the neighborhoods of color in and around Boston with more intensity — the culture, the economics, the challenges, the triumphs, the people, while also looking at broader stories about city life. We would assign at least one but likely more reporters to it, with strong editing guidance. We would also look for partnerships and innovative ways to get information to residents.

• Promote and/or hire Black editors and other editors of color to significant roles, including, but by no means limited to, the masthead. This is of paramount importance.

• Require a staff-wide work audit for racial representation. Each reporter, photographer, columnist, producer, and editor will be given the necessary time to look back six months and assess their work through a racial lens — how many people of color were subjects, how many were quoted as experts, how many were depicted in photographs and videos, and in what fashion?
Likewise, we’ll go through home pages and print section fronts, as well as the magazine, to see how often and in what ways we depicted Black people and other people of color.

This exercise is not meant to embarrass or penalize anyone. It’s to learn from our own work and create awareness of what we need to do. We’ll figure out a meaningful way to share the broader results.

Meantime, it is of the utmost importance for everyone to include a diverse range of voices in stories and to develop sources who don’t look like you. Jenee has worked up a strong list of Black sources to share, with an assist from Adrian [Walker] and Yvonne Abraham, to help people get started.

• We’ve had important success hiring star journalists of color over the past couple of years, but we are nowhere near where we want or need to be. We’ll redouble our efforts to make the newsroom more diverse, with a dual focus on retention and hiring.

• Make sure we dedicate the right resources to cover law enforcement agencies as a key part of our regular and ongoing coverage.

Internal changes

• Reframe our summer internship program, beginning in 2021, to a diversity internship and training program in which all participants will be students or recent graduates of color.

• Mandate that a specific proportion of our co-ops are students of color.

• Work with the Guild to amend the newsroom’s ethics policy to allow for participation in Black Lives Matter rallies by staffers.

• Form a newsroom advisory council to weigh in on coverage and initiatives that involve race issues.

• Explore outside funding for a training program for early-career journalists of color, in partnership with universities, nonprofits, and possibly other news organizations. This program would allow for the hiring of journalists for a predetermined tenure at the Globe involving intensive training, mentorship, and meaningful work while they are here.

One more

• Launch a ‘right to forget’ initiative that allows people to appeal their presence in a story from the Globe archives and ask for it to be de-linked from search engines. This includes, but is not limited to, someone charged and even convicted of non-violent crimes. Our journalism was never meant to be a permanent obstacle to someone’s success, with the worst decisions and moments in regular people’s lives accessible by a few keystrokes for the rest of time. This will be a complicated endeavor, involving a small committee and imperfect judgments, but it will be worthwhile.

There will undoubtedly be additional measures. And we will also be working closely in the newsroom with ReadySet, a diversity, equity, and inclusion consulting firm that has been smartly engaged by the Globe’s inclusion council to help the entire organization.

As tends to happen in this business, we find ourselves at the intersection of opportunity and responsibility. It’s on all of us to make the most of it and to have the strongest impact, meaning we have much work to do in the weeks ahead.

Please keep reaching out with your thoughts, insights, and ideas.

Brian

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Baron was right to stop Woodward from exposing Kavanaugh’s duplicity

Bob Woodward. Photo (cc) 2010 by Miguel Ariel Contreras Drake-McLaughlin.

There is a lot to chew over in Ben Smith’s deep dive into The Washington Post, which — like news (and non-news) organizations everywhere — is struggling with issues of diversity. But let me keep the focus narrow here, because Smith leads with a blockbuster anecdote about something that unfolded during Brett Kavanaugh’s Supreme Court confirmation hearings in 2018. Smith writes in The New York Times:

Bob Woodward, the Post legend who protected the identity of his Watergate source, Deep Throat, for 30 years, was going to unmask one of his own confidential sources. He was, in particular, going to disclose that Judge Kavanaugh had been an anonymous source in his 1999 book “Shadow: Five Presidents and the Legacy of Watergate.”

Mr. Woodward was planning to expose Mr. Kavanaugh because the judge had publicly denied — in a huffy letter in 1999 to The Post — an account about Kenneth Starr’s investigation of President Bill Clinton that he had himself, confidentially, provided to Mr. Woodward for his book. (Mr. Kavanaugh served as a lawyer on Mr. Starr’s team.)

What Kavanaugh allegedly did pretty much defines one of the circumstances under which a reporter might consider exposing an anonymous source: he told the truth (apparently) to Woodward and then lied about it in public. And the stakes were high, as Woodward’s story, if published, could have presented yet another obstacle to Kavanaugh’s confirmation.

But executive editor Marty Baron intervened, according to Smith: “Mr. Baron and other editors persuaded Mr. Woodward that it would be bad for The Post and ‘bad for Bob’ to disclose a source, one of the journalists told me. The piece never ran.”

Among those siding with Baron is Matt Storin, his predecessor as editor of The Boston Globe, where Baron served for nearly more than a decade before moving to the Post. “I’m not in a position to render judgment on a lot of this piece, but @PostBaron absolutely did the right thing on the Woodward issue, supporting any reporter in the future who needs an anonymous source,” Storin tweeted.

I agree with Storin — and, thus, with Baron. Unless Woodward promised Kavanaugh he’d keep his identity confidential only if he subsequently told the truth in public about their exchange, then Woodward had no business breaking their agreement. It’s a tough call, and the fact that someone of Woodward’s stature wanted to go the other way shows that good people can differ on this. But Woodward, pressured by Baron, ultimately did the right thing.

It’s not like Kavanaugh is the first source to tell a reporter one thing in confidence and then say something else publicly. It’s happened to me, and I’m sure most reporters would tell you the same thing. But that’s one of the risks you take when grant anonymity to someone.

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Shirley Leung to resume her column as Globe seeks editorial page editor

Shirley Leung (via LinkedIn)

Looks like some big changes are coming to The Boston Globe’s opinion pages. On Friday, a friend of Media Nation pointed me to this ad on Indeed.com for an editorial page editor. I made an inquiry and learned that, sure enough, interim editorial page editor Shirley Leung will be returning to the newsroom, where she’ll resume writing her column for the business section.

https://twitter.com/dankennedy_nu/status/1126918041412014080

Leung was named interim after Ellen Clegg retired last summer. Leung emailed me a statement this morning:

It was announced internally to the staff on April 8 that I am returning to my column, which I miss dearly. I’ve learned a lot on the editorial page, and I’ve been grateful for the opportunity — and I got to see my name on the masthead! A national search is underway. We are currently working on a date for my return to the newsroom.

And there’s more interesting information in the listing: “The Editorial Page Editor role will provide leadership (and influence final design) for the Sunday Review, and the Op Ed sections, in addition to being a member of the Editorial Board.”

The Globe does not currently have a Sunday Review section. It does have an Ideas section, but there’s no mention of it in the ad. Lest you think I’m reading too much into that, I have heard anecdotally in recent weeks that the Globe’s owners, John and Linda Henry, have been contemplating a Sunday opinion section that would be more newsy and less esoteric than Ideas, which dates back to the early years of the Marty Baron era.

Ideas replaced Focus, which was, in fact, a Sunday week-in-review section.

Leung recently got caught up in a controversy over a column by freelance contributor Luke O’Neil, which, she told WGBH News’ “Boston Public Radio,” was published online without sufficient oversight. O’Neil wrote that one of his “biggest regrets” was “not pissing in Bill Kristol’s salmon” during his days as a waiter. The column was revised twice before being taken down at what Leung said was the Henrys’ insistence. There have been no indications that there was any lasting fallout for Leung over that episode or that her stepping aside is related to it, but that hasn’t stopped her critics on Twitter from speculating to that effect.

As a business columnist, Leung was a provocateur, taking contrary stands on issues such as the Boston Olympics (she was for it, with reservations) and on the Demoulas family controversy (she was sympathetic to Arthur S. Demoulas in the battle over the future of Market Basket in the face of a public outcry on behalf of his cousin Arthur T. Demoulas).

I often disagreed with her, but I’ve missed her voice. This strikes me as a good move.

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Trump throws the Washington Post off the bus

Washington Post executive editor Marty Baron (left) interviews Post owner Jeff Bezos at a recent event.
Washington Post executive editor Marty Baron (left) interviews Post owner Jeff Bezos at a recent event.

Donald Trump, who earlier today suggested that President Obama might somehow be linked to the Orlando shooting, has revoked the credentials of Washington Post reporters because of a headline stating that Trump had suggested Obama might somehow be linked to the Orlando shooting. Trump:

Post executive editor Marty Baron:

Donald Trump’s decision to revoke The Washington Post’s press credentials is nothing less than a repudiation of the role of a free and independent press. When coverage doesn’t correspond to what the candidate wants it to be, then a news organization is banished. The Post will continue to cover Donald Trump as it has all along — honorably, honestly, accurately, energetically, and unflinchingly. We’re proud of our coverage, and we’re going to keep at it.

It was just a few weeks ago that Trump launched a Nixonesque attack on the Post and its owner, Amazon chief executive Jeff Bezos.

A few random thoughts.

• Shouldn’t we be suspicious of any news organization that hasn’t had its credentials revoked by the Trump campaign?

• This won’t hurt the Post a bit. Access is hugely overrated.

• I’m sorry that this is the first time I’ve written about Trump’s banishment of journalists. Previously he’s gone after Politico, the Huffington Post, and the Daily Beast. Yes, the Washington Post is one of our great newspapers. But Trump’s attacks on other news organizations are no less despicable.

• I’d like to see every news organization covering Trump burn their credentials and refuse to report on his events until open access is guaranteed for all.

Your Saturday media round-up

No, not the debut of a new feature. But there’s a lot going on today. So let’s get to it.

• Jason Rezaian is coming home. Rezaian, who’s a Washington Post reporter, is being released by Iran along with three other prisoners as part of a swap. Meanwhile, Iran is moving closer to compliance with the nuclear deal, and, as we know, it returned without incident a group of American sailors who had drifted into its territorial waters even as the Republican presidential candidates were calling for war or something.

What President Obama’s critics refuse to acknowledge is that Iran is complicated, factionalized, and slowly lurching toward better (not good) behavior. Obama has invested a considerable amount of his moral authority into trying to nudge along a less dangerous Iran, and his efforts are paying off.

And kudos to Post executive editor Marty Baron, who has kept the spotlight on Rezaian’s unjust imprisonment for the past year and a half.

• The routes are at the root. Boston Globe reporter Mark Arsenault today has the most thorough examination yet of what went wrong with the Globe‘s home-delivery system when it switched vendors at the end of December. Arsenault takes a tough look at the decisions made by the paper’s business executives, who clearly did not do enough vetting of the plans put together by the new vendor, ACI Media Group. And he opens with Globe publisher John Henry amid thousands of undelivered papers at the Newton distribution center, sending a message that, yes, the owner is engaged.

As has been reported previously, but not in as much detail as Arsenault offers, ACI’s routes just didn’t make sense. And what looked like a mere glitch at the end of day one turned into a catastrophe as drivers walked off the job once they realized there was no way they could make their appointed rounds.

It’s the Globe itself that has to take primary responsibility, of course. But based on Arsenault’s report, ACI officials—who did not speak to him—clearly sold the Globe a bill of goods. If ACI has a different perspective on what happened, we’d like to hear it soon.

• Digital First workers revolt. Employees at Digital First Media are fighting for their first raise in seven to 10 years, according to an announcement by workers represented by the Newspaper Guild. These folks have been abused for years by bad ownership as hedge funds have sought to cash in.

The effort covers some 1,000 Guild members. It’s unclear whether employees at non-Guild papers—including the Lowell Sun and the New Haven Register—would be helped.

Post to Times: We’re the new paper of record

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I caught this house ad earlier today while reading The Washington Post. It comes shortly after Post owner Jeff Bezos told Charlie Rose on “CBS This Morning” that the Post is “working on becoming the new paper of record.”

Bezos added: “We’ve always been a local paper, and just this month The Washington Post passed The New York Times in terms of number of viewers online. This is a gigantic accomplishment for the Post team. We’re just gonna keep after that.”

Bezos’ complete remarks about the Post have been transcribed by Laura Hazard Owen of the Nieman Journalism Lab. Just click here.

And speaking of the Post, Baxter Holmes has a piece at Esquire headlined “Is Martin Baron the Best News Editor of All Time?” Yes, it’s over the top in its praise of the Post’s executive editor and former Boston Globe editor. But Baron may well be the best American newspaper editor working today, and Holmes’ story is well worth your time.