Michael Graham has left WTKK Radio (96.9 FM), according to AllAccess.com. I certainly won’t miss him, but his departure, unfortunately, would appear to presage Greater Media’s rumored decision to relaunch WTKK as an automated music station. Here’s more from Radio Insight.
Talk radio, as we all know, is not what it used to be. But if WTKK is taken out of play, I wonder if Entercom might decide to reinvigorate WRKO (AM 680), which has all but disappeared except for Howie Carr’s afternoon-drive show. If Jim Braude and Margery Eagan are out at ‘TKK, then they deserve a slot somewhere.
Meanwhile, Dan Rea continues to do well evenings at WBZ (AM 1030) with a talk show that is as conservative as any on the air — but that is also intelligent and respectful of its listeners. Is there a lesson in that?
The Boston Herald reports today that Greater Media could be preparing to get rid of the talk format at WTKK Radio (96.9 FM) because toxic hosts like Michael Graham are increasingly repellant to advertisers.
The story, by Ira Kantor, has some resonance because rumors of the move have surfaced off and on for many months. An interesting new wrinkle Kantor found is that someone has registered music-related domain names like 969bostonsbeat.com and 969thebeat.com in preparation for a switch. When I looked them up I discovered that whoever put in for them had paid a little extra for privacy protection. There’s no way of knowing whether they were registered by Greater Media or an entrepreneurial squatter, but the fact that they were only registered last week is surely indicative of something.
Kantor also quotes Friend of Media Nation Donna Halper, who thinks Greater Media will keep WTKK as a talk station but is nevertheless hedging its bets. Halper tells Kantor:
I am firmly convinced [Greater Media] will make things work for them and find a way to keep it around, but have a Plan B in the event they need to turn on a dime and have something that will attract a younger audience, because right now it’s not talk radio.
WTKK has had a schizophrenic format for quite a while. Its morning drive-time hosts, Jim Braude and Margery Eagan, are civilized and funny. Braude is a liberal and Eagan is — well, sort of liberal, sort of moderate. But whenever I tune in, they seem to be talking about something other than politics.
The afternoon drive host, meanwhile, is Graham, a right-wing bully who replaced the even more noxious Jay Severin a couple of years ago.
If Greater Media brings the hammer down on talk, I’d like to see Braude and Eagan land somewhere. In the current radio market, though — shrinking, moving online, with those that are still on the air embracing cheap robo-programming — it’s hard to imagine where.
The Boston Herald’s Jessica Heslam reports that WXKS (AM 1200) — the home of Rush Limbaugh and Glenn Beck — is tanking, and that it shows Boston may be a lousy market for right-wing radio.
She’s right, but the Clear Channel-owned ‘XKS is hardly proof, given its less-than-clear signal. The real story is farther down in her piece, where we learn that the city’s two major talk-radio stations, WTKK (96.9 FM) and WRKO (AM 680), are performing poorly as well. Both ‘TKK and ‘RKO are mostly right-wing.
Heslam makes no mention of it, but I’m sure the ratings for Boston’s one liberal talk station, WWZN (AM 1510), are minuscule, given its poor signal.
Fact is, talk radio was once a phenomenon, but now it’s grown stale. The only show on the commercial dial that sounds even remotely like talk radio in its Boston heyday is Dan Rea’s, on WBZ (AM 1030). Rea’s a journalist who knows how to ask questions, and he hosts a guest-heavy, non-shouting program that doesn’t grate.
That’s not to say there aren’t talk-show hosts in Boston who are doing a pretty good job. I’d cite Jim Braude and Margery Eagan on ‘TKK and Charley Manning on ‘RKO. But the glory days of Boston talk radio are over.
I don’t understand why WTKK hosts Jim Braude and Margery Eagan would moderate a gubernatorial debate that featured only three of the four candidates. If it was their call, they were wrong. If it was management’s call, they should have refused to have anything to do with it.
If ‘TKK’s aim was to have a debate between the two major-party candidates, Democratic Gov. Deval Patrick and Republican challenger Charlie Baker, I would have fewer objections — though still some. September is too soon to start excluding anyone.
But there was no logical reason to include independent candidate Tim Cahill, who has no chance of winning, and exclude Green-Rainbow candidate Jill Stein, who also has no chance.
Not only was it unfair to Stein, it was unfair to Baker. Every time Cahill is given oxygen, he hurts Baker with the conservative base Baker needs to secure if he is to defeat Patrick this November. At the same time, nearly all of Stein’s support comes from people who might otherwise be persuaded to vote for Patrick.
She also happens to be as thoughtful and substantive as any of them, but I suppose that’s beside the point.
Sometimes a cigar is just a cigar. So maybe Howie Carr’s suspension from WRKO Radio (AM 680) is just a suspension. But let me inject some uninformed speculation into the matter. The once-great station has been running on fumes for some time. Maybe its corporate owner, Entercom, has decided to force an end game, let Carr out of his contract and turn ‘RKO into an outlet for, oh, let’s say Spanish-language infomercials.
The Boston Globe’s Erin Ailsworth reports that Carr was suspended for a week for badmouthing the station on the air — something he has done continuously since he was forced into staying in 2007. (Apparently it’s gotten worse lately.) Carr is said to be unhappy that Rush Limbaugh’s syndicated show recently moved to Clear Channel’s WXKS (AM 1200), part of a national “Rush Radio” network.
Funny, but I thought one of the reasons the station replaced Rush with Republican political consultant Charley Manning was that Howie and Manning are buddies, and that Charley might keep the petulant star more or less in line. I don’t have any numbers in front of me, but Boston radio observers have long noted that this is one of Limbaugh’s worst markets. The idea of not fighting to keep Limbaugh and going with a local show struck me as pretty smart, even if Manning’s show is a work in progress.
Carr does seem to be wallowing in bitterness lately. For instance, he recently wrote in his Boston Herald column that President Obama wouldn’t have made it through college and law school if he weren’t black:
Of course, no one expects Barack Obama to really know anything. We understand, all too well, exactly how he got through Columbia and Harvard Law. He had certain … intangibles, shall we say.
That’s pretty rancid even by Howie’s standards. No, I’m not leaving anything out — the ellipses are his, not mine.
Back in 2007, Carr tried to jump to WTKK (96.9 FM), which wanted him as its morning guy. Unfortunately for Carr, he turned out to have a contract more restrictive than Curt Flood’s, and he was forced to stay.
What’s not known is whether Greater Media, which owns ‘TKK, still wants him. Morning drive is now ably helmed by Jim Braude and Margery Eagan. Would ‘TKK move Jay Severin out of afternoon drive to make way for Carr?
Moreover, given the changed economic climate, it certainly seems unlikely that Greater Media would still be willing to pay Carr $7 million over five years.
The other mystery factor is how much Entercom really wants WRKO to succeed. There’s a lot of audience overlap between ‘RKO and another Entercom station, WEEI (AM 850), a sports-talk outlet that also carries the Red Sox. No doubt the company wants WRKO to make money, but not at the expense of its more-valuable sports station.
Carr is a legitimate talent, but it’s been years since he’s showed more than an occasional glimmer. His suspension comes at a time when he probably has little leverage. Maybe he’ll be back on the air in a week as though nothing happened. But you have to wonder if Entercom executives have finally decided it’s time to do something drastic about its faltering talk station.
Boston Herald reporter Jay Fitzgerald has some very good news: WTKK (96.9 FM) is moving Jim Braude and Margery Eagan’s mid-day talk show to morning drive, where it will now be heard Monday to Friday from 7 to 10 a.m. Aging has-been Don Imus’ syndicated program will be relegated to the decidedly unattractive 5-to-7 a.m. slot.
In making the move, WTKK rectifies a mistake that goes back to its failed attempt to lure Howie Carr from WRKO (AM 680) for morning drive. Carr wanted to come over, but he turned out to have the most restrictive contract since Curt Flood; indeed, he was whining about it as recently as yesterday.
Stuck with no Howie, ‘TKK took back Imus, who was returning to the airwaves following his penance for referring to African-American female basketball players as “nappy-headed hos.”
Naturally, a lot of attention will be focused on the duel between Eagan and Braude’s program and ‘RKO’s morning-drive show hosted by Tom Finneran and Todd Feinburg. That shouldn’t be much of a contest. Braude and Eagan are naturals. Finneran has never gotten comfortable behind the microphone, and Feinburg is all plodding, ultraconservative earnestness.
The far more interesting question is whether this is the first of several shoes to drop at ‘TKK. It’s hard to read the tea leaves, but the station has made a statement: Its signature program is now a morning talk show hosted by a liberal, Braude, and a moderate, Eagan, both of whom bring a light touch to the proceedings and are respectful toward and engaging with callers.
Where does that leave WTKK’s right-wing twins, yipping ninny Michael Graham and hatemongering afternoon host Jay Severin?
For the moment, they appear to be OK. Graham’s actually getting an extra hour. As for Severin, maybe I’m parsing this too finely, but I do find it interesting that he’s losing a drive-time hour (6 to 7 p.m.) and gaining a non-drive hour (2 to 3 p.m.). Michele McPhee is moving up a bit, from 6 to 10 p.m., which could be seen as an attempt to expose her to more listeners.
More than anything, Eagan and Braude’s move up is step toward civility on the airwaves — rare at any time, and something we ought to celebrate.
Gov. Deval Patrick has discovered that there is — I hope you’re sitting down — offensive programming on WTKK Radio (96.9 FM), the station where he has been making monthly appearances since entering office more than two years ago.
Patrick, appearing on Jim Braude and Margery Eagan’s program, said he was “embarrassed to be associated with the station” after management decided to lift the month-long suspension it had handed out to Jay Severin for his vile comments about Mexicans. (Globe; Herald.)
But as I and many others have noted, Severin’s comments that day were entirely consistent with his rhetoric over the past decade. If his ratings hadn’t been sliding, it’s not likely he would have gotten into trouble.
Weirdly, Patrick had never expressed any misgivings about appearing on the station until Severin actually apologized. Governor, this may be the one moment when you don’t need to feel embarrassed — a moment that will last until the next time Severin goes off. Enjoy it.
And no, I don’t know what they are. But here’s last night’s “NewsNight” segment from NECN in which former Boston Globe reporter-turned-communications consultant Tom Palmer, host Jim Braude and I discuss tolls, gas hikes and investigations.
While the focus on the talk-radio wars here and elsewhere has generally been on the dysfunctional station that is WRKO (AM 680), it seems that the real mess may be at WTKK (96.9 FM). Globe columnist Steve Bailey reports that WRKO is charging — and presumably getting — considerably more money for advertising than its rival during the all-important morning and evening commutes.
In the morning, ‘RKO’s Tom Finneran show (on which Bailey appears) is charging $400 for a 60-second ad, compared to $250 for the same ad on the syndicated “Imus in the Morning” program on ‘TKK. In the afternoon, Howie Carr (WRKO) gets $600, while Jay Severin (WTKK) lags at $350.
I imagine this needs to be taken with at least a grain of salt. In the newspaper business, ad-rate cards tend to feature more creative writing than anything you’ll find in the actual paper, and that may be true of radio as well. But Bailey’s numbers make a certain amount of sense.
Finneran, the born-again non-lobbyist, hasn’t exactly set the world on fire, but the aging Imus’ return has essentially been a non-story. I suspect that most of Imus’ few remaining listeners found a new morning routine during his richly earned hiatus, and they’re not going back.
As for the Carr-Severin war, it’s a shame both sides can’t lose — but Carr does manage to bring intelligence, wit and an encyclopedic knowledge of Boston to the table, despite his laziness and his occasional indulgences in homophobic snickering. Severin possesses a large vocabulary, but his ranting, his mindless cheerleading on behalf of Mitt Romney and his mundane-yet-offensive insights into politics are tiresome. I’m not sure why, but Severin has become much less listenable since his return from syndication a couple of years ago. I guess listeners agree with me, given that Severin was beating Carr in the ratings before he left.
WTKK could have solved its drive-time shortcomings. Part of it wasn’t the station’s fault — Howie Carr wanted to switch and become the station’s morning host, but his contract didn’t allow him to do so. If I were running ‘TKK and had somehow found a way to land Carr, I’d have kept him in the afternoon and moved Severin to the less important mid-day slot. Then I’d have moved “Eagan and Braude,” the station’s best program, to morning drive.
Not that they asked me. But you know what? They’d be better off if they had.
One final note. Bailey also reports that the ad rates charged by the sports-talk programs on WEEI, a sister station to ‘RKO, absolutely blow away both ‘RKO and ‘TKK. To paraphrase Henry Kissinger’s famous dictum about academic politics, the infighting between ‘RKO and ‘TKK is so fierce because the stakes are so small.
