The Boston Herald’s Jessica Heslam reports that WXKS (AM 1200) — the home of Rush Limbaugh and Glenn Beck — is tanking, and that it shows Boston may be a lousy market for right-wing radio.
She’s right, but the Clear Channel-owned ‘XKS is hardly proof, given its less-than-clear signal. The real story is farther down in her piece, where we learn that the city’s two major talk-radio stations, WTKK (96.9 FM) and WRKO (AM 680), are performing poorly as well. Both ‘TKK and ‘RKO are mostly right-wing.
Heslam makes no mention of it, but I’m sure the ratings for Boston’s one liberal talk station, WWZN (AM 1510), are minuscule, given its poor signal.
Fact is, talk radio was once a phenomenon, but now it’s grown stale. The only show on the commercial dial that sounds even remotely like talk radio in its Boston heyday is Dan Rea’s, on WBZ (AM 1030). Rea’s a journalist who knows how to ask questions, and he hosts a guest-heavy, non-shouting program that doesn’t grate.
That’s not to say there aren’t talk-show hosts in Boston who are doing a pretty good job. I’d cite Jim Braude and Margery Eagan on ‘TKK and Charley Manning on ‘RKO. But the glory days of Boston talk radio are over.