Boston Herald reporter Jay Fitzgerald has some very good news: WTKK (96.9 FM) is moving Jim Braude and Margery Eagan’s mid-day talk show to morning drive, where it will now be heard Monday to Friday from 7 to 10 a.m. Aging has-been Don Imus’ syndicated program will be relegated to the decidedly unattractive 5-to-7 a.m. slot.
In making the move, WTKK rectifies a mistake that goes back to its failed attempt to lure Howie Carr from WRKO (AM 680) for morning drive. Carr wanted to come over, but he turned out to have the most restrictive contract since Curt Flood; indeed, he was whining about it as recently as yesterday.
Stuck with no Howie, ‘TKK took back Imus, who was returning to the airwaves following his penance for referring to African-American female basketball players as “nappy-headed hos.”
Naturally, a lot of attention will be focused on the duel between Eagan and Braude’s program and ‘RKO’s morning-drive show hosted by Tom Finneran and Todd Feinburg. That shouldn’t be much of a contest. Braude and Eagan are naturals. Finneran has never gotten comfortable behind the microphone, and Feinburg is all plodding, ultraconservative earnestness.
The far more interesting question is whether this is the first of several shoes to drop at ‘TKK. It’s hard to read the tea leaves, but the station has made a statement: Its signature program is now a morning talk show hosted by a liberal, Braude, and a moderate, Eagan, both of whom bring a light touch to the proceedings and are respectful toward and engaging with callers.
For the moment, they appear to be OK. Graham’s actually getting an extra hour. As for Severin, maybe I’m parsing this too finely, but I do find it interesting that he’s losing a drive-time hour (6 to 7 p.m.) and gaining a non-drive hour (2 to 3 p.m.). Michele McPhee is moving up a bit, from 6 to 10 p.m., which could be seen as an attempt to expose her to more listeners.
More than anything, Eagan and Braude’s move up is step toward civility on the airwaves — rare at any time, and something we ought to celebrate.