Ellen Clegg – Page 10

Globe’s Catholic site, downtown move are getting closer

John Henry’s vision for The Boston Globe is slipping more and more into focus, as the paper is edging closer to launching its website covering Catholicism and moving from Dorchester to downtown Boston.

The Catholic site will include three reporters and a Web producer, according to an announcement by Teresa Hanafin, the longtime Globe veteran who will edit the project. Look for it to debut in September.

In addition to John Allen, who’s been covering the Church for the Globe since being lured away from the National Catholic Reporter earlier this year, the team will comprise Ines San Martin, an Argentinian journalist who will report from the Vatican; Michael O’Loughlin, a Yale Divinity School graduate who will be the site’s national reporter; and Web producer Christina Reinwald.

Unlike the Globe’s new print-oriented Friday Capital section, which covers politics, the Catholic site will be aimed both at and well beyond Boston with national and international audiences in mind. “It will have a global audience. There’s a natural audience for it,” Globe chief executive officer Mike Sheehan said in a just-published interview with CommonWealth magazine editor (and former Globe reporter) Bruce Mohl.

Because of that, Globe spokeswoman Ellen Clegg tells me, the Catholic site will be exempt from the Globe’s paywall. It will be interesting to see how Sheehan, an ad man by trade, grapples with the difficult challenge of selling enough online advertising to make it work. Although this is pure speculation, I wonder if some of the content could be repackaged in, say, a weekly print magazine supported by paid subscriptions and ads.

The relocation from Dorchester to downtown, meanwhile, has moved closer to reality. Thomas Grillo reported in the Boston Business Journal on Tuesday that John Henry has hired Colliers International to find 150,000 square feet of office space — a considerable downsizing from the 815,000 square feet in the 1950s-era Dorchester plant. The Globe’s printing operations would most likely be shifted to a facility in Millbury, which Henry kept when he recently sold the Telegram & Gazette of Worcester to a Florida chain.

One of the locations Colliers is investigating, Grillo reports, is in the Seaport District. And Sheehan, in the CommonWealth interview, says that would be his top choice: “I’d love to be in the Seaport area. If we were within walking distance of South Station, that would be ideal.”

If it happens, among the Globe’s new neighbors would be the Boston Herald, which moved to the Seaport District in 2012.

The Globe’s John Henry disclosures are a work in progress

Previously published at WGBH News.

Q: Does The Boston Globe disclose that John Henry owns the paper whenever it reports on one of his other business interests? Or does it omit that information, leaving less-savvy readers in the dark?

A: Yes.

Tuesday was a case in point. On page one, the Globe’s Brian MacQuarrie reported that the Stop Handgun Violence billboard on Lansdowne Street facing the Massachusetts Turnpike may be coming down by next March. The new owner of the property — Fenway Sports Group, which owns the Red Sox — declined to comment, according to the story. Nowhere did we learn that Henry is Fenway’s lead investor.

On the front of the Metro section, though, Travis Andersen disclosed the connection in an update on an elevator accident at Fenway Park that left a woman seriously injured. Andersen wrote: “A spokeswoman for the Red Sox, whose principal owner, John Henry, also owns The Boston Globe, declined to comment Monday, citing the ongoing review.”

And so it goes — the most prominent recent example being the Globe’s reporting on Jared Remy, who has been charged with murdering his girlfriend, Jennifer Martel. Remy is the son of Red Sox broadcaster Jerry Remy, and the Globe has weighed in with some extremely tough stories on the entire family (original here; most recent follow-up here). Those articles, though, omitted the Henry connection, even as op-ed columnist Alex Beam included it when he wrote a piece arguing that Jerry Remy should be able to keep his job in the broadcast booth.

I asked Globe editor Brian McGrory whether he thought the Henry connection should have been made clear in the Remy coverage and the billboard story. “Our disclosure policy would apply to the stories that you mention,” McGrory replied by email, saying he would “renew our vigor in terms of letting readers know.”

I also asked Globe spokeswoman Ellen Clegg whether there was any specific policy she could cite. Her response, also by email:

Our policy is to disclose John Henry’s business interests when it’s relevant to the story.

By now, we assume the vast majority of Boston Globe readers are aware of Mr. Henry’s ownership of the Red Sox and therefore do not feel the need to disclose it in every story about the team.

There’s an additional factor in the case of Jerry Remy’s ongoing employment: he works for New England Sports Network, not the Red Sox. Eighty percent of NESN is owned by Fenway Sports Group, so Henry is essentially the top executive. When I asked Clegg if she thought most Globe readers were aware of that, she responded, “No, I don’t assume that most people know about NESN.”

Disclosure may be good for the soul, but when you think about some of the larger conflicts of interest that news organizations have to navigate, the Globe-Red Sox connection can seem trivial. To take just one example: Wouldn’t it have been nice to know that the media companies that own all of our network news divisions and cable news channels were lobbying the FCC for deregulatory goodies at the same time they were providing supine coverage of the run-up to the war in Iraq? So yes, the Globe should disclose, but some perspective is necessary as well.

Few would argue that the Globe should run a disclosure when it covers the Red Sox as a baseball team (although columnist Dan Shaughnessy did this morning, jokingly calling Henry the “greatest person ever”). The paper’s coverage of the boss’ other businesses has been tough and independent. We’re still in the early stages of Henry’s ownership of the Globe, and it’s going to take a while to get the disclosure thing right.

And it could be worse. After all, Amazon.com, founded by Washington Post owner Jeff Bezos, does business with the CIA.

Boston Globe fun-with-numbers edition

Ken Doctor’s analysis of the “newsonomics” of The Boston Globe’s pending sale continues to yield rich insights. One part I find particularly interesting is his estimate that the Globe’s natural ceiling for digital subscriptions is probably in the vicinity of 105,000. It’s currently 28,000.

(As I’ve explained before, the auditors also give the Globe credit for seven-day print subscribers who access BostonGlobe.com at least once a week, which means the paper currently reports having 50,000 digital subscribers.)

The Globe charges about $15 a month for digital subscriptions, with or without home delivery of the Sunday print edition. Yes, there are a lot of discounts in there, but just as a quick math exercise, let’s pretend there aren’t. So:

105,000 x $15 x 12 months = $18.9 million per year

If you figure an average of $100,000 in pay and benefits per employee, that adds up to 189 people — about half of the paper’s 365 journalists.

I’m leaving out a lot of expenses (including, most significantly, non-newsroom employees), but I’m also leaving out other revenue sources — mainly seven-day print circulation, print and online advertising, and commercial printing of other newspapers, including the Boston Herald, currently issuing daily predictions of the Globe’s imminent demise.

It also seems to me that one underexploited opportunity is online advertising at BostonGlobe.com. Yes, it’s nice to give paying customers a clean, uncluttered reading experience. But surely there could be a few more ads without devolving into flashing banners, pop-up windows and stuff floating across the page. I like ads. “Ads are content,” as Howard Owens says. They contribute to a sense of community and vitality.

Globe spokeswoman Ellen Clegg recently told me that the Globe’s total number of unique monthly visitors is 7.5 million — 6 million at the free Boston.com site and 1.5 million at BostonGlobe.com. I would think you could sell a decent amount of advertising to an online audience of 1.5 million. Currently, though, when you read articles you can often find white space where an ad ought to be.

One caution is the Globe’s new policy of limiting social sharing on BostonGlobe.com and cutting the amount of Globe content on Boston.com. Editor Brian McGrory has said that the goal is to boost digital subscriptions. The danger is that the restrictions:

may fail to turn all but a tiny handful non-subscribers into paying customers;
may hurt Boston.com’s traffic by making the site less enticing; and
may (actually, will) reduce unpaid traffic to BostonGlobe.com, thus making it a less desirable platform for advertisers.

Fortunately, the restrictions can be tightened or eased depending on whether or not they are working as intended.

The Boston Globe’s paywall is raised a little higher

This article appeared earlier at the Nieman Journalism Lab.

The flexible paywall that The Boston Globe introduced for its subscription website about a year and a half ago has slowly gotten a little less flexible. Fewer Globe stories are available on the paper’s free Boston.com site, and restrictions have been placed on social sharing.

The reason, according to Globe spokeswoman Ellen Clegg, is that the paper’s executives are still trying to figure out how to get paid online journalism right in a world awash in free news.

“The core of our two-brand strategy,” she told me by email, “involves trying to find the optimal balance between a free, ad-supported model and a premium, consumer-supported model.”

The restrictions were brought home to me recently when I learned that the paper had started limiting social media sharing to only two free links a month — a serious limit on someone like me, who regularly shares links on my blog, on Facebook and on Twitter. As a subscriber, I can share as many links as I like, of course. But non-subscribers can only click on two before getting a message that they cannot pass go.

So let’s run down the changes, shall we?

First, those social-media links. Clegg says that when BostonGlobe.com went live in the fall of 2011, social sharing was limited to five links per month. If so, it wasn’t well publicized. I’ve gone back and looked at some of the coverage, including a piece I wrote for the Nieman Journalism Lab and the Globe’s own FAQ, and can find no mention of a monthly cap.

In any case, Clegg says that in December 2012, that number was cut to two links a month from search and social media — “per device, and per browser.” In other words, eight a month if you want to juggle among Chrome, Safari, Firefox and Internet Explorer (but who wants to do that?), and more if you move back and forth among other screens. “Email sharing,” she adds, “is unlimited.”

Second, when BostonGlobe.com debuted, the editors selected five stories a day that would also run on the free Boston.com site. Most sports stories ran on Boston.com as well. Last April, the number of free news stories was cut from five to four, and some additional sports content was moved behind the paywall.

“This is part of an effort to continually experiment, test and analyze how our readers engage with us digitally,” Clegg says. “We have been trying to find the right balance between the free-sharing culture of the Internet and paid access to premium Globe content. We believe that we can only arrive at that balance through experimentation.”

How well is it working? The Globe’s digital subscription base has risen, but slowly. Currently, Clegg says, the Globe has about 50,000 paid digital subscribers — but that doesn’t mean 50,000 people paying directly for a digital subscription. It’s a figure that includes digital-only subscribers; Sunday-only print subscribers (I’m one of them), who automatically get seven-day digital access; and seven-day print subscribers who access BostonGlobe.com at least once a week.

That’s how digital subscriptions are counted by the Alliance for Audited Media (formerly the Audit Bureau of Circulations), and it’s a pretty expansive definition. As I’ve written before, about half of those counted as Globe digital subscribers get the paper delivered to their doorstep all seven days.

So is the decision by Globe executives to tighten the paywall smart or dumb? It’s hard to say. From the beginning, the idea behind the paid BostonGlobe.com site was to find a way to get regular readers to pay without turning away occasional readers and without hurting the free, advertiser-supported (and just-redesigned) Boston.com site. (Here is how Globe publisher Christopher Mayer explained it to me shortly after plans to build the paywall were announced in the fall of 2010.) Today, Clegg says, Boston.com attracts about 6 million unique visitors a month. Another 1.5 million uniques a month visit BostonGlobe.com, mainly as a result of the site’s free-access features.

I know that since I learned about the two-links-per-month limit, I’ve been looking for the equivalent content in Boston.com’s news blogs or elsewhere. I tend to shy away from BostonHerald.com unless I’m writing specifically about the Herald, since much of its content moves into the paper’s paid archives after two weeks. But there are plenty of other sources of free local news, even if it’s not always of the same quality as the Globe’s.

I’m inclined to cut the Globe some slack as Mayer, editor Brian McGrory and company grope their way into the future. But the new rules have already nudged me away from Globe content, and I’m a paying customer. That can’t be a good thing.