Fewer followers, more engagement: What I found in a Twitter-versus-Mastodon test

Can Mastodon be a workable substitute for Twitter? It may never be as big. But given that a lot of us are trying to figure out how to manage our social media presence now that Elon Musk is banning journalists, shutting off access to the API and just generally acting like petulant child, I was interested to see what happened the other day when I had a chance to test comparative engagement.

Since Dec. 11, I hadn’t posted anything to Twitter other than occasional tweets letting people know I had moved and where they could find me. On Friday, though, I decided to make an exception to let my followers know that I’d written an op-ed for The Boston Globe about how local news organizations can stand up to corporate chains. As of Sunday evening, I’ve gotten six likes and no retweets. Twitter claims that my tweet has been viewed 573 times, but who knows?

Twitter post

I posted the same thing on Mastodon, also on Friday. Right now I’ve gotten 24 likes and 37 boosts (retweets in Mastodon-talk). And when I posted a follow-up noting that I’d gotten more engagement on Mastodon than on Twitter, that got another 31 likes and nine boosts. Unlike Twitter, Mastodon servers don’t provide any metrics on how many views you’ve received, which, folks tell me, would be pretty much impossible given its decentralized nature.

Mastodon post

Now for some points of comparison: I have 18,900 followers on Twitter and 2,500 on Mastodon. Then again, on Twitter I have no idea how many are bots, users who haven’t logged on for years or people who’ve died. Plus my account is locked, and at this point I’m sure my followers are accustomed to my absence.

I joined Mastodon in November, so all of my followers are of recent vintage. Plus I’ve been quite active over there, using it pretty much the way I used to use Twitter. So in that respect the heightened engagement isn’t too surprising. Even so, the experience has given me one less reason to look back at what was.

Local news startups are overcoming the evils of corporate chain ownership

The Berkshire Eagle of Pittsfield is overcoming the devastating cuts imposed by hedge-fund ownership. 1899 map via Snapshots of the Past.

First published by The Boston Globe.

By now it is widely understood that local news is in crisis. The United States has lost a fourth of its newspapers since 2005, and the loss has led to such ills as lower voter turnout in local elections, more political corruption, and the rise of ideologically driven “pink slime” websites that are designed to look like legitimate sources of community journalism.

Even in the face of this decline, though, hundreds of local news projects have been launched in recent years, from Denver, where The Colorado Sun was launched by 10 journalists who’d left The Denver Post in the face of devastating cuts, to MLK50, which focuses on social justice issues in Memphis. Some are nonprofit; some are for-profit. Most are new digital outlets; some are legacy newspapers. All of them are independent alternatives to the corporate chains that are stripping newsrooms and bleeding revenues in order to enrich their owners and pay down debt.

This trend is happening in the Boston suburbs, too, as Gannett, the country’s largest newspaper chain, has closed many of its weekly newspapers and shifted most of those that remain from local to regional news. Affluent communities such as Marblehead, Concord, Bedford, and Lexington are all home to startups, with more scheduled to come online this year. So, too, is New Bedford, a gritty, working-class city where the nonprofit The New Bedford Light is filling much of the gap created by the shrinkage of Gannett’s daily The Standard-Times. (I’m also hoping to help facilitate a news startup in the community where I live.)

But these projects all must deal with the headwinds of chain owners. Gannett, a publicly traded company that controls about 200 daily papers, and the hedge fund Alden Global Capital, with about 100, have a stranglehold on readership and advertising in many communities, even where they offer little in the way of news and information.

Which raises a question: What if corporate chain ownership could somehow be made to disappear? As it happens, there are several Massachusetts examples that offer lessons for what happens when the slash-and-burn out-of-town owner sells to local interests.

Take Nantucket. Marianne Stanton, editor and publisher of The Inquirer and Mirror, purchased the weekly from Gannett in 2020 with the help of David Worth, a local businessman. Since then, she said in an interview, she’s expanded the editorial staff from four to seven full-time positions, upgraded the computer system, and boosted marketing and circulation efforts.

“We are doing this off of the revenues we earn,” she said, adding that Gannett had been planning to cut the budget and replace much of the local coverage with regional news even though “we were profitable, we were doing well.”

In Pittsfield, the story is similar. In 2016, a group of four local business leaders bought from Alden three small papers in southern Vermont as well as The Berkshire Eagle, once one of the most respected small dailies in the country, which had to slash much of its coverage following repeated budget cuts by Alden. They added staff, increased the size and improved the quality of the newsprint, and expanded coverage in areas such as investigative reporting and culture.

The upward trajectory has been somewhat uneven. In 2020 the Eagle cut back the number of days it offers a print paper from seven to five, a move that Fredric Rutberg, president and publisher, said was accelerated because of the challenges posed by the COVID-19 pandemic. The following year, the owners sold the Vermont properties. Still, there is little question the Eagle is doing far better than it would have under continued Alden ownership.

Rutberg said he believes that many more newspapers may be acquired by local owners as the chains realize that the economies of scale they hoped for may not exist. But what if that process could be speeded up? What if chain owners could be given incentives to unload their papers?

It’s something that Steven Waldman has been thinking about. The founder of Rebuild Local News, a coalition of more than 3,000 news and civic organizations, Waldman has put together a plan called Replanting Newspapers into Communities aimed at making it easier for the chains to sell and for local interests to buy. One of its goals is proposed federal legislation that would provide tax credits, pension relief, and loan guarantees for buyers that have a public service mission, and a range of tax incentives for chain newspaper owners to sell to such buyers. The proposal would also impose limits on new acquisitions by chain owners.

“I think we are in a new era where people understand that public policy has to be an important part of the discussion about how to save local news,” Waldman said in a recent podcast interview.

At a time of intense polarization at the national level, local news can be a way to bring us together — but overcoming the pernicious effects of corporate chain journalism is essential to providing the news and information we need to for self-governance. Independent local ownership is proving it can be done, one community at a time.

Dan Kennedy is a professor of journalism at Northeastern University. His latest book, “What Works in Community News,” coauthored with former Globe editorial page editor Ellen Clegg, who is launching a nonprofit news startup in Brookline, is scheduled to be published in 2024.

The CJR’s critique of ‘Russia Russia Russia’ coverage is all trees, no forest

Presidents Vladimir Putin and Donald Trump in 2017. Photo via Kremlin.ru.

On Jan. 27, Holman Jenkins Jr., a conservative columnist for The Wall Street Journal’s conservative editorial page, asserted that revelations by special counsel John Durham show that Donald Trump probably owed his 2016 election to a Russian influence campaign. Jenkins was referring to a “presumably fake email exchange” between Debbie Wasserman Schultz, then the head of the Democratic Party, and Leonard Benardo of the Open Society Foundation. Jenkins wrote:

The fictitious email referred to a presumably equally fictitious conversation between the Clinton campaign’s Amanda Renteria and Obama Attorney General Loretta Lynch about making sure the Clinton server investigation didn’t “go too far.” The words found their way into a Russian intelligence document, which found its way to the FBI, becoming the justification for FBI chief James Comey’s chaotic actions in the 2016 election, which likely elected Mr. Trump.

I offer this tidbit by way of a brief comment on Jeff Gerth’s 24,000-word analysis for the Columbia Journalism Review in which he takes the media to task for “Russia Russia Russia,” as Trump would put it. Now, I’m in no position to assess all of Gerth’s claims — he’s mastered the details, and I haven’t. But Jenkins’ column shows that, contrary to Gerth’s assertions, the Russia investigation was grounded firmly in reality and that new revelations continue to emerge.

Much of Gerth’s coverage focuses on his former employer, The New York Times. Gerth writes:

Outside of the Times’ own bubble, the damage to the credibility of the Times and its peers persists, three years on, and is likely to take on new energy as the nation faces yet another election season animated by antagonism toward the press. At its root was an undeclared war between an entrenched media, and a new kind of disruptive presidency, with its own hyperbolic version of the truth. (The Washington Post has tracked thousands of Trump’s false or misleading statements.) At times, Trump seemed almost to be toying with the press, offering spontaneous answers to questions about Russia that seemed to point to darker narratives. When those storylines were authoritatively undercut, the follow-ups were downplayed or ignored.

In fact, Gerth offers pretty convincing evidence that the Times engaged in some sloppy reporting. And yet, what I keep coming back to is this paragraph, in which then-Washington Post executive editor Marty Baron defended the press’ performance (or at least the Post’s performance) in a way that perfectly encapsulates what we all saw being reported in real time:

Baron declined to be interviewed but, in an email to me, defended the Post’s coverage, writing that “the evidence showed that Russia intervened in the election, that the Trump campaign was aware of it, welcomed it and never alerted law enforcement or intelligence agencies to it. And reporting showed that Trump sought to impede the investigation into it.”

What about Baron’s statement is wrong? No, botched facts can’t be condoned, and, as I said, Gerth seems to have found plenty of them. But the overall arc of the narrative as described by Baron is exactly what we all saw.

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David Corn, whose reporting for Mother Jones has been a lodestar for anyone following the Trump-Russia connections, wrote an analysis headlined “Columbia Journalism Review’s Big Fail: It Published 24,000 Words on Russiagate and Missed the Point.” Corn, whose mastery of the details matches Gerth’s, accuses Gerth of “misdirection,” writing:

Gerth finds plenty of ammo for his assault on the media. But here’s where he goes wrong: He misrepresents the scandal that is the subject of the media coverage he is scrutinizing. He defines the Trump-Russia affair by only two elements of the tale: the question of Trump collusion with Moscow and the unconfirmed Steele dossier. This is exactly how Trump and his lieutenants want the scandal to be perceived. From the start, Trump has proclaimed “no collusion,” setting that as the bar for judging him. That is, no evidence of criminal collusion, and he’s scot-free. And he and his defenders have fixated on the Steele dossier—often falsely claiming it triggered the FBI’s investigation—to portray Trump as the victim of untrue allegations and “fake news.” Gerth essentially accepts these terms of the debate.

Corn adds: “Trump may have been the victim of occasionally errant reporting. But he was no victim of a hoax or an off-the-rails media witch hunt. He helped an adversary sabotage an American election.”

Once in office, Trump was impeached twice. The first time was for threatening to withhold weapons from Ukraine unless President Volodymyr Zelenskyy would announce that his government was investigating Hunter Biden. One of Trump’s campaign managers, Paul Manafort, you may recall, was involved in supporting the previous Russian-backed regime, which had been overthrown by pro-democracy activists several years earlier. You have to wonder what U.S. policy in Ukraine’s war of self-defense against Russia would be today if Trump had defeated Joe Biden in 2020.

Gerth has shown that the press, and especially the Times, was not as careful as it should have been in reporting on Russia Russia Russia. And yes, details matter. But the notion that Trump was a victim of bad reporting with regard to Russia is just nonsense. In the end, Gerth has produced a report that’s all trees, no forest.

A new report urges a pivot beyond local journalism into ‘civic information’

There is no substitute for journalism. For-profit legacy newspapers may no longer muster enough reporting capacity to cover their communities — especially if they’re owned by a corporate chain or a hedge fund. But independent journalism with reporters, editors and ethical standards are fundamental to providing the public with the news and information it needs to govern itself in a democracy.

Today we are seeing an explosion of independent local news outlets, mostly digital, mostly nonprofit. It’s happening in the Boston area and across the country. Yet a different kind of vision, stretching back to the earliest days of the web, persists: that members of the public can take charge of at least some of their own information needs. We used to call these people citizen journalists, and it became fashionable to sneer when that vision fell short of its most idealistic expectations. Yet it persists in some quarters and — harnessed properly — could still prove useful to grassroots democracy and storytelling.

Last week a report called “The Roadmap for Local News: An Emergent Approach to Meeting Civic Information Needs” was released by three respected media thinkers — Elizabeth Green of Chalkbeat, Darryl Holliday of City Bureau and Mike Rispoli of Free Press. Based on interviews with 51 thought leaders in local news, the report calls for reorienting ourselves from journalism to civic information in solving the local news crisis.

Read the rest at What Works.

A feisty speech by a good and decent man kicks off the 2024 presidential campaign

Then-candidate Joe Biden campaigning in Nevada. Photo (cc) 2020 by Gage Skidmore.

The problem with the Republican lie that President Biden is frail and has lost his fastball — amplified all too often by our timid media — is that, on occasions like the State of the Union address, millions of Americans can see that he’s fine. More than fine.

Biden delivered an excellent speech last night, coming across as vigorous and feisty as someone decades younger and quite possibly trapping Republicans into promising that they won’t cut Social Security and Medicare — as they were threatening to do a few months ago, notwithstanding Rep. Marjorie Taylor Greene’s shouts of “liar” when the president reminded them of it.

Writing at the liberal website Talking Points Memo, Josh Marshall summed it up:

He lead [sic] them into a trap which they could only spring on themselves and they did so to a tee. I don’t know how else to describe it. He brutalized them in a bear hug of bipartisanship. He thanked them for their moment conversion and agreement not to cut Social Security.

Biden got energy from the angry and unhinged responses. Kevin McCarthy spent the second half of the speech trying to shush his members, the same feral radicals who tortured him for a week last month. The whole tableau spoke more than a thousand words.

It was beautiful.

The behavior by a number of Republicans in the chamber, led by Greene, would have been stunning just a few years ago, but we’ve gotten long past that. Two pundits from the center-right make that clear. First up: Amanda Carpenter at The Bulwark, a leading source of Never Trump conservative commentary:

Back in 2009, when South Carolina Republican Rep. Joe Wilson yelled “You lie!” in the middle of an address by President Barack Obama to a joint session of Congress, sensibilities were shocked. Wilson’s outburst became a days-long story, and he was formally reprimanded by the House.

Nowadays, though, the House Republican Conference has a whole contingent of Joe Wilsons: boorish loudmouths whose lack of impulse control is only matched by their desire for attention. Don’t hold your breath waiting for them to face a reprimand for their shouts and jeers last night. Biden encountered several “You lie!”-like objections without batting an eye or missing a line in his scripted remarks.

David Frum, a former speechwriter for President George W. Bush put it this way:

In this hyper-polarized era, the goal of the survival-minded politician is not so much to offer grand visions as to expand his own coalition, even if only a little, while squeezing his opponents where it hurts most. Like a boxer trying to goad his antagonist into leaving open a vulnerable spot for a counterpunch, Biden’s plan was to invite Republicans to make dangerous mistakes. This was a speech not of lofty phrases but of cunning ploys; not one for the ages, but one that will reverberate long enough to make a difference in November 2024.

Finally, two excerpts from commentary on the farther right. Here’s the lead of today’s editorial in the Washington Examiner, headlined “A Banal Failure of a State of the Union”:

The best thing that can be said about President Joe Biden’s second State of the Union address last night is that a record-low number of people wasted their time watching it. It was a laundry list of nanny statism, promising that not even the tiniest detail of people’s lives will be free from federal interference — not “resort fees” nor “targeted advertising” on social media.

David Harsanyi writes at The Federalist:

Like Nero bragging about rebuilding Circus Maximus after burning it down, Joe Biden took to the podium tonight to take credit for solving a slew of problems he helped create.

Biden’s speech reminded me that, above all else, he is a good and decent man. I thought the content was excellent and his delivery nearly so. His 2024 re-election campaign is now under way — and, last night, it got off to a strong start.

A wild tale about a news war in Santa Cruz, Calif.

Natural Bridges State Beach in Santa Cruz, Calif. Photo (cc) 2005 by Coralie Mercier

James Rainey of the Los Angeles Times has a pretty wild story about the trials and tribulations of Lookout Santa Cruz, a news outlet in California launched by the longtime media analyst Ken Doctor. In Rainey’s telling, Doctor is a demanding, dictatorial boss who’s had trouble holding onto talent, and he’s angered his competitors with claims that they regard as dismissive.

On the other hand, it sounds like Doctor has pretty quickly established Lookout as the news source of record in Santa Cruz, even though the Santa Cruz Sentinel, owned by the hedge fund Alden Global Capital, reaches more readers.

As it happens, we’ve had both Doctor and another of his competitors, Kara Meyberg Guzman, co-founder of Santa Cruz Local, on the “What Works” podcast, and we asked them both about each other. Please give them a listen.

A Mass. bill would provide tax credits for subscriptions to local news outlets

Massachusetts Statehouse. Photo (cc) 1996 by Daderot.

Now that federal efforts to provide assistance to local news have fallen short, we may see more activity at the state level. One such effort is a bill filed in the Massachusetts Legislature that would provide tax credits to people who subscribe to a “local community newspaper,” whether in print or online. Boston Globe reporter Dana Gerber has the details (and quotes me).

The bill was filed last month by Rep. Jeffrey Rosario Turco, D-Revere. The legislation, H.D.1518, is similar to one of the three tax credits in the federal Local Journalism Sustainability Act — it provides a tax credit for subscribers of up to $250 a year. As I told Gerber, this may prove to be symbolic given that state income taxes are lower than federal taxes. Still, it would focus attention on the importance of local news, which is not a bad thing.

The devil, as always, is in the details. According to the bill, an eligible newspaper or website would have to provide “original content derived from primary sources and relating to news and current events,” serve “the needs of a regional or local community,” and employ “at least 1 local news journalist who resides in such regional or local community.”

That last requirement could prove to be a sticking point. Low-paid community journalists can’t be expected to live in an affluent community where the cost of housing is sky-high. That was as much of an issue decades ago as it is today. Maybe “regional or local” means that a reporter who covers, say, Concord could live in Lowell; I hope so.

Another challenge is that local news is increasingly being provided by nonprofit news organizations as the Gannett newspaper chain closes weekly newspapers and cuts back on community coverage. Most nonprofits offer their news for free, and donations to nonprofits are already tax-exempt.

It’s also hard not to notice that Turco is proposing his legislation in something of a vacuum, as the state commission approved two years ago to study the local news crisis in Massachusetts has yet to get off the ground. I had a hand in drafting the bill that created the commission would be a member. Maybe 2023 will be the year that there’s some movement on that front.

Mike Barnicle, Pulitzer winner

MSNBC commentator Michael Barnicle, who left his perch as a Boston Globe columnist in 1998 after he was confronted with evidence that he was a serial fabricator and plagiarist, sat there and said nothing during a Jan. 30 appearance in which he was described as “a Pulitzer Prize winner for his Boston Globe reporting.”

Barnicle was appearing with sports commentator Stephen A. Smith. The fictional accolades from host Ari Melber come at about 1:05 of the above video. I watched the segment to the end, and Barnicle makes no attempt to correct the record. He does, though, mock U.S. Rep. Anthony Devolder or George Santos or whatever his name is for — you guessed it — fabricating his biography.

Update: Some of Barnicle’s work may have been included in the Globe’s 1975 Pulitzer for Public Service, which recognized its coverage of the city’s school-desegregation crisis.

According to our friends at Wikipedia, J. Anthony Lukas, author “Common Ground,” the best book about Boston ever written, told an interviewer that a 1974 Barnicle column headlined “Busing Puts Burden on Working Class, Black and White” was a defining moment in the Globe’s coverage. There is no citation for that interview. There’s also nothing in “Common Ground,” at the Pulitzer Prize website or in the Globe’s own story about winning the Pulitzer that reveals whether any Barnicle columns were submitted or not. But it’s possible there were one or more Barnicle columns in the Globe’s entry.

That does not make Barnicle a Pulitzer-winner, and it would have been easy enough for him to correct Melber. But if Barnicle really was part of the team that won the Pulitzer, his failure to speak up strikes me as less of a big deal.

Special non-delivery

It’s after 9 a.m., and we still don’t have our Sunday New York Times — but I’m guessing it has more to do with The Boston Globe. Friends on Facebook who get the Globe, but not the Times, are telling me that it’s arriving late and/or missing sections.

We don’t get the Globe in print anymore; we’re seven-day digital subscribers. But I’m guessing that our amazing delivery person didn’t drop off the Times at 6 a.m., as she usually does, because it wasn’t worth it to run her route without the Globe. I can’t say I blame her. By the way, this is the second or third week that the Times has been printed at Dow Jones’ facility in Chicopee rather than at the Globe’s Taunton plant.

If you’re going to charge an arm and a leg for the print edition, then you’ve got to perform. The Globe’s problems with its Taunton facility go back to the day it opened in 2017, and they’ve never been fully resolved.

Update: The Times was on our front porch when we got home from church a little before noon. And several people passed along this email from the Globe: