Some pressing questions for John Henry

Boston Globe InstagramThis commentary was published earlier at The Huffington Post and at WGBH News .

The speculation had been building since Wednesday, when The Boston Globe reported that Red Sox principal owner John Henry had restructured his bid to buy the paper.

It reached a peak on Friday afternoon, when legendary baseball reporter Peter Gammons — himself a Globe alumnus — posted a one-line item on his new website, Gammons Daily: “A source says the New York Times Corporation has chosen John Henry as the new owner of the Boston Globe.”

Confirmation came early today, as the Globe and The New York Times each reported that Henry had purchased the Globe and its associated properties — most prominently Boston.com and the Telegram & Gazette of Worcester — for $70 million. The Globe’s story led page one, whereas the Times’ version apparently didn’t even make it into today’s print edition.

The sale price represents a huge comedown from 1993, when the Times Co. purchased the Globe for $1.1 billion, half the company’s stock-market valuation at that time. As if by way of justification, the Times’ report on the Henry deal runs through several other pennies-on-the-dollar sales of major metropolitan newspapers in recent years, including those of Philadelphia’s daily papers, the Inquirer and the Daily News, as well as The Tampa Tribune.

Henry’s winning bid also thwarts an attempted comeback by members of the Taylor family, who owned the Globe almost from its founding in 1872 until the 1993 sale.

Among the would-be buyers was a group that included Stephen Taylor, a former executive vice president of the Globe, and Benjamin Taylor, a former publisher. A lot of people in Boston were rooting for the Taylors. But the money they got for selling the paper 20 years ago was split among dozens of family members, and their bid to repurchase the Globe was widely viewed as undercapitalized. You have to assume that if they had the money, the Times Co. would have sold it to them already — or in 2009, when the Globe was first put up for sale.

The ascension of a wealthy local owner may represent the best possible outcome for the Globe. Nevertheless there are questions Henry will have to answer soon — starting with the fate of publisher Christopher Mayer and editor Brian McGrory, well-liked Globe veterans who generally get high marks for the way they’re running the paper. Will they stay? Or will Henry bring in his own people?

Here are a few other questions for Henry.

1. Will he seek to improve the Globe’s bottom line by investing — or by cutting? Unlike newspaper owners who’ve financed their acquisition by taking on debt that they then have to pay off by slashing the newsroom, Henry has the luxury of being able to do anything he wants.

Although paid print circulation and advertising revenue have been dropping, the Globe is believed to be marginally profitable — a considerable improvement over 2009, when the Times Co. actually threatened to close the paper over mounting losses. The Globe today also has about 360 full-time editorial employees. That’s quite a drop from the 550 or so the Globe employed a dozen years ago, as my WGBH colleague Adam Reilly recently reported in Boston magazine, but it’s still enough to make the paper by far the largest news organization in Eastern Massachusetts. The Globe may no longer be the 800-pound gorilla, but a 600-pound gorilla can still accomplish a lot.

My guess (and hope) is that Henry will pursue a growth strategy, and that he has a healthy enough ego to believe he can succeed where others have failed. Perhaps he’ll emulate Aaron Kushner, the young greeting-card executive (and onetime Globe bidder) who’s attracted attention with his attempts to turn around the Orange County Register by hiring journalists and expanding coverage.

One aspect of Kushner’s stewardship I hope Henry doesn’t emulate is Kushner’s emphasis on print. The Globe has taken an innovative approach to the Internet with its two-website strategy (Boston.com, which is free, exists alongside the paid BostonGlobe.com site), a streaming music station, RadioBDC, and online coverage of Boston’s suburbs, neighborhoods and colleges through its Your Town and Your Campus sites. (Disclosure: Our students at Northeastern University contribute to Your Town and Your Campus as well as to other parts of the Globe.)

Henry could be a hero to the newspaper business if he can figure out new digital strategies. A print-first orientation would be a major step backwards.

2. What happens to the Globe’s Boston headquarters? The Globe occupies prime Dorchester real estate near the University of Massachusetts and the JFK Library, leading to considerable speculation that the next owner might want to sell the property and move the paper. Indeed, the Globe’s land and physical assets might be worth the $70 million purchase price all by themselves.

The challenge is that the Globe’s massive printing presses would have to be moved. And the paper has been able to build a nice business for itself by printing a number of other papers, including the city’s second daily, the Boston Herald, as well as some suburban papers.

Still, it would make all kinds of sense to move the presses to a low-cost exurban location and transfer the newsroom and business operations to a smaller space closer to the downtown.

3. How will the Globe cover the Red Sox? The jokes have already started (yes, I’ve done my best to help) about Globe sports columnist Dan Shaughnessy, a notoriously negative presence who wrote former Red Sox manager Terry Francona’s trash-and-burn memoir Francona: The Red Sox Years, which is highly critical of the Red Sox’ ownership.

In fact, the Globe and the Red Sox have been down this road before. Until a few years ago, the Times Co. was a part-owner of New England Sports Network (NESN), which broadcasts Red Sox and Bruins games and whose majority owner is the Red Sox. Henry’s sole ownership of the Globe, though, would represent full immersion in a way that the NESN deal did not.

The real issue is not how the Globe covers the Red Sox as a baseball team but rather how it manages the tricky task of reporting on a major business and civic organization that’s run by the paper’s new owner.

Earlier this year the Globe published a tough report on a sweetheart licensing deal the Red Sox have with the city to use the streets around Fenway Park before games — making “tens of millions of dollars” while “paying a tiny fraction in licensing fees.” (Further disclosure: Some of the Globe’s reporting was done in partnership with Northeastern’s Initiative for Investigative Reporting.)

I’d expect to see tough scrutiny of how the Globe covers the Red Sox in the months and years ahead. No doubt the Herald and other rival news organizations will pay close attention to the relationship. The problem isn’t so much that the Globe is likely to go into the tank for the Red Sox (it isn’t), but that it’s really in a no-win situation.

The answers to those and other questions will emerge in the weeks and months ahead. What matters today is that our largest and most important news organization has been purchased by a local businessman with deep pockets and a track record as a good corporate citizen. That’s good news not just for the Globe, but for all of us.

Photo (cc) by Dan Kennedy.

Why John Henry’s bid for the Globe makes sense

John Henry
John Henry

Maybe it’s because this has dragged on for such a long time, but Beth Healy’s report that Red Sox principal owner John Henry has decided to make a solo bid to buy the paper and its associated properties carries with it the ring of inevitability.

He’s got the money, which has always been the big question about local favorites Steve and Ben Taylor. If they had the cash, the New York Times Co. would have sold it to them in 2009.

Henry doesn’t have any obvious flaws, like San Diego businessman “Papa Doug” Manchester. He’s even restructured his bid — possibly at the request of the Times Co.?

I wouldn’t be surprised to see Henry introduced as the next owner of the Globe sooner rather than later — possibly to be followed by an announcement that Dan Shaughnessy has accepted a job at ESPN.

Photo via Wikipedia.

What to watch for as the Globe sale heats up

CA_SDUTBeth Healy today offers an update on who might buy The Boston Globe and its related properties, which include the Telegram & Gazette of Worcester and Boston.com. She reports that eight potential buyers are circling, and that the deadline for submitting bids is June 27.

Three story lines worth following:

1. The Taylors are still in the mix. It would be a comeback of epic proportions if Steve and Ben Taylor were to repurchase the Globe 20 years after their family sold it to the New York Times Co. for $1.1 billion. And for those of us who want to see the Globe wind up in responsible local hands, it would probably represent the best outcome.

The question since 2009, when the Taylors made their first failed attempt to reacquire the Globe, is whether they can raise enough money to buy the paper and run it properly. Maybe the Taylors can combine forces with the Kraft family, who own the New England Patriots and are said to be interested.

Former Globe president Rick Daniels is in the mix as well. But he’s partnering with a private-equity executive, which raises all kinds of red flags.

2. The “face of hell” emerges. “Papa Doug” Manchester, as he likes to be known, bought the San Diego Union-Tribune in 2011 and renamed it U-T San Diego, which ought to be reason enough to disqualify him. But it gets worse. Manchester, a hotel magnate, is a conservative opponent of same-sex marriage who has shaped his paper’s coverage to serve his business interests. Here is a charming excerpt from a profile of Manchester by Voice of San Diego’s Rob Davis:

Few San Diegans could have evoked the visceral cancel-my-subscription-today reaction that Manchester did when he bought the Union-Tribune. He has a reputation: egomaniacal, short-tempered, litigious, unrelenting. Some fear him. Two politically connected people warned me not to write a negative word about him. “If there is a hell, Doug Manchester is the face of it,” one said.

And now he’s said to be interested in the Globe.

3. The Globe’s headquarters may be sold. Healy reports that several prospective buyers would sell the Globe’s Dorchester plant if they succeed in buying the media properties. This strikes me as odd, since the Globe has had some success in taking on outside printing jobs such as the Boston Herald, The Patriot Ledger of Quincy and The Enterprise of Brockton.

I don’t understand how the Globe can keep the presses rolling unless it stays put. On the other hand, space isn’t exactly at a premium at 135 Morrissey Blvd. these days. Maybe the idea is to sell the building, lease back part of it and rent out the rest.

No doubt we’ll learn more in the weeks to come.

Image via Today’s Front Pages at the Newseum.

Poynter analyst hails Globe’s prospects

Rick Edmonds

Earlier this month, before the New York Times Co. announced it was putting The Boston Globe up for sale for the second time in four years, Poynter Institute business analyst Rick Edmonds sat down with Josh Benton of the Nieman Journalism Lab for the lab’s weekly podcast, “Press Publish.”

Toward the end of their nearly hour-long conversation, Benton asked Edmonds which newspapers he thought had the brightest prospects over the next few years. Edmonds responded that he could think of four major metros that were getting it right: the Globe, the Seattle Times, the Milwaukee Journal Sentinel and the Tampa Bay Times — formerly and still better known as the St. Petersburg Times.

(It should be noted that Poynter owns the Tampa Bay Times, although I think anyone would point to that paper as one model for how to do it right.)

What Edmonds meant: the four papers had done a better job than most of maintaining the quality and depth of their journalism while at the same time achieving some measure of success financially. Earlier in the podcast, Edmonds voiced his enthusiasm for flexible online paywalls such as the Globe’s (now becoming less flexible).

As another prominent newspaper analyst, Ken Doctor, observes, a lot of newspapers are likely to be sold in the months ahead. The business has recovered slightly since the depths of 2009 and prices are low. Of course, prices are low because the long-term prospects for newspapers remain grim. Still, there are no doubt a number of prospective owners who have enough money and ego to think that they will be the great exception.

Seen in that light, the Globe is a prime property that can be acquired for an attractive price. “The Globe isn’t going anywhere,” Globe columnist Kevin Cullen writes. “It’s changing owners.”

More pointless speculation on who will buy the Globe

There’s a name I left out in my earlier post on the possible sale of The Boston Globe: Rick Daniels, a former top Globe executive who, in December, left GateHouse Media New England, where he was president.

Not long after Daniels’ departure, I started picking up some buzz that he would emerge as part of a group interested in buying the Globe. And I see both the Globe and the Boston Herald mention him today.

No one has any idea what’s going to happen. But it strikes me that one possible scenario is an alliance joining Orange County Register owner Aaron Kushner; former Globe executive Stephen Taylor, part of the family that used to own the Globe; and Daniels. Kushner wanted the Globe at one time, still may, and has joined forces with Taylor in the past. Daniels worked for the Taylors. Why not?

Update: Your first must-read on the whole topic is Ken Doctor’s latest for the Nieman Journalism Lab, “The newsonomics of The Boston Globe’s sale.” Among other things, he guesses a sale price of $100 million to $150 million for the Globe and its related properties — 10 percent of what the New York Times Co. paid 20 years ago, not adjusted for inflation.

New York Times Co. puts the Globe up for sale — again

As some of you no doubt already know, the New York Times Co. announced earlier today that it is seeking to sell The Boston Globe and its affiliated media properties, principally Boston.com and the Telegram & Gazette of Worcester.

When the Times Co. bought the Globe 20 years ago it paid $1.1 billion, a whopping half the company’s stock-market valuation at the time. When it tried and failed to sell in 2009, the only potential buyers interested in the Globe were reportedly offering pennies on those 1993 dollars.

We’ve been down this road before, and it’s hard to know whether the Times Co. has already lined up a buyer or if this is another fishing expedition. One name to keep an eye on, though: Aaron Kushner, a local guy who was spurned in his efforts to buy the Globe a couple of years ago and wound up with the Orange County Register instead.

Kushner is winning good marks for investing in the Register and for taking a counterintuitive print-centric approach. I can’t imagine him owning both the Register and the Globe, but might he engineer some sort of trade?

And don’t rule out another bid by the Globe’s former owners, the Taylor family — either separately or in collaboration with Kushner.

No sense delving in too deeply today. There will be much, much more to come in the days and weeks ahead.

Brian McGrory is named the Boston Globe’s new editor

Brian McGrory

Brian McGrory has been named editor of the Boston Globe, succeeding Marty Baron, who left recently to become executive editor of the Washington Post. McGrory was widely seen as a popular candidate inside the Globe newsroom, so no doubt they’re celebrating at 135 Morrissey Blvd. this afternoon.

McGrory drew praise inside and outside the Globe for his performance as metro editor several years ago. Although he returned to his slot as a metro columnist following three years on the job, that may have been the last ticket he needed punched given his previous experience as a local reporter, White House correspondent and roving national reporter.

He is also the author of several books, including, most recently, “Buddy: How a Rooster Made Me a Family Man.”

McGrory is just the sixth Globe editor of the modern era, dating back to the 1960s. He follows, in chronological order, Tom Winship, Michael Janeway, Jack Driscoll, Matt Storin and Baron.

McGrory takes over the newsroom at a time when the future of the Globe is unclear. Although the Baron era was a journalistic success highlighted by six Pulitzer Prizes, the Globe, like all newspapers, is unsteady financially. The Globe’s owner, the New York Times Co., is thought to be almost certain to sell the paper at some point, though it is not believed to be actively shopping it at the moment.

Here is the press release the Globe sent out a little while ago:

Brian McGrory, a 23-year veteran of The Boston Globe who led groundbreaking coverage of corruption as an editor, and writes with depth and texture about the region as a columnist, has been named the next editor of The Boston Globe, effective immediately.

Mr. McGrory, 51, will report to Christopher M. Mayer, Globe Publisher. A Boston native, he will be charged with running the newsroom for The Boston Globe and BostonGlobe.com and the newsroom’s contribution to Boston.com.

“Brian has distinguished himself throughout his career at the Globe as a reporter, editor and columnist and as a native of Boston, he is the ideal candidate to lead the Globe’s newsroom,” said Mr. Mayer. “Brian will continue to emphasize the accountability reporting that has been the Globe’s trademark, combined with narrative storytelling that gives readers a strong sense of our unique community.”

“This is a great honor to guide the Boston Globe news operations, since I grew up delivering the Globe, then reading the Globe, and later writing for the Globe,” said Mr. McGrory.  “It is also a great honor to work with my colleagues and build on what I believe is the best metro newspaper in America.”

Mr. McGrory joined the Globe in 1989 as one of the first reporters hired into the South Weekly section. Since then, he has covered the city of Boston as a general assignment reporter, served as White House correspondent, and as a roving national correspondent. In 1998, he became a metro columnist, and quickly made his mark as a must read. He was named associate editor in 2004.

In 2007, he was named deputy managing editor for local news. He led the metro staff in a comprehensive investigation of corruption and cronyism on Beacon Hill that eventually led to resignations and indictments.

Governor Deval Patrick and the State Legislature passed a pension reform bill after an investigation by the Globe revealed public pension abuses, coverage that brought Sean Murphy recognition as a finalist for the Goldsmith Investigative Reporting Prize by the Shorenstein Center on the Press, Politics, and Public Policy at Harvard University. Under McGrory, the newsroom also reported extensively on a city system that bestowed benefits on favored developers.

He directed wide-ranging, sensitive coverage of Senator Edward M. Kennedy’s struggle with brain cancer, his death, and his funeral.

McGrory steered the metro staff to new levels of narrative journalism, stressing the value of vivid and detailed storytelling in an era when consumers have many media choices. An 8,000-word narrative about a pair of sisters who died in an arson fire in South Boston after years of neglect won the Casey Medal for Meritorious Journalism and led to widespread reforms in government services for children.

After nearly three years as metro editor, he resumed his twice-a-week metro front column, where he has regularly enlightened readers about the quirks and character of the community and held public officials and business leaders accountable. He is the author of a memoir and four novels.

“During his tenure as metro editor, Brian built a strong team of reporters and editors and imbued the newsroom with a competitive spirit. Day after day, Brian and his team delivered award-winning journalism, in print and online,” Mayer added.

McGrory was raised in Roslindale and Weymouth. He received a B.A. from Bates College in Maine, and worked early in his career at the New Haven Register and The Patriot Ledger in Quincy.

Readers show increasing willingness to pick up the tab

New York Times figures include International Herald Tribune. Boston Globe figures include Worcester Telegram & Gazette and Boston.com. Courtesy of Paul McMorrow.

Advertiser-supported journalism isn’t going away, but it’s not going to recover, either. The forces aligned against it are just too overwhelming. Classifieds aren’t coming back. Print is dying. And online advertisers are staying away from news sites even as Internet ads overall continue to grow, as this Reuters report by Jennifer Saba shows.

Which is why the New York Times Co.’s progress in tilting the revenue equation away from advertising and toward readers is so important. Joe Coscarelli of New York magazine writes that circulation revenue at the company’s Big Three newspapers — the Times, the International Herald Tribune and the Boston Globe — is rising faster than ad revenue is falling.

(Coscarelli doesn’t say so, but his Globe numbers are almost certainly for the New England Newspaper Group — the Globe, the Worcester Telegram & Gazette and Boston.com. The Times Co. does not break out those numbers separately.)

Here are the details. In the second quarter of this year, which ended on June 30, the Times Co. lost $88.1 million. Advertising, both in print and online, fell 6.6 percent, to $220 million. But circulation revenue rose 8.3 percent, to $233 million. News-business analyst Ken Doctor tells Coscarelli that the Times Co. may be the first major newspaper company to pull in more money from circulation than from advertising.

The newspaper business had long earned some 80 percent of its revenues from ads. It was often said that the news was free, with readers asked to pay only for printing and delivery. The question facing the industry is whether there are enough readers who value newspapers to pay much more for print than they used to, and to pay anything at all for online access.

The Times and the Globe both have smart, flexible digital-subscription systems that are being closely watched by newspaper executives. (The Telegram & Gazette has a paywall as well, though I’m not familiar enough with it to offer an assessment.) But the Times has been much more successful than the Globe in selling digital subscriptions — 509,000 for the Times and the IHT in the second quarter, compared to about 23,000 for the Globe, according to Chris Reidy of the Globe.

The caution flag for the Globe is that the Times is an utterly unique product — for all its flaws, it is surely the highest-quality, most comprehensive news source in the United States. And it may be the one news source people are willing to pay for.

The Globe is an excellent regional paper, but it’s unlikely that online subscriptions will ever be more than a small part of its revenue stream. Globe executives themselves seem wary of pushing the paywall too hard, as they continue to offer quite a bit of Globe content on the free Boston.com site. Indeed, the chart above, put together by Paul McMorrow of CommonWealth Magazine, shows that circulation revenue as a percentage of overall revenues actually dipped slightly in the second quarter at the New England Media Group.

In other words, the latest numbers are great news for the Times. For everyone else, they are something to aspire to, with no guarantee of success.

Globe versus Herald: Scarborough edition

About a month after the Audit Bureau of Circulations (ABC) reported that the Boston Herald’s paid circulation was falling and the Boston Globe’s was rising, the Herald today offers the results of a new Scarborough survey that claims exactly the opposite.

OK, not exactly the opposite — the Scarborough report counts total print and Web readership, not papers and digital editions sold. Overall, according to Herald reporter Frank Quaratiello, “The Herald’s print and Web audience rose 6 percent while the Globe’s combined audience dropped 6 percent.”

Unlike ABC reports, I do not have access to Scarborough surveys, which clients such as the Globe and the Herald pay for. So I’m not in a position to endorse or dispute the Herald’s take. (But if anyone wants to send me a copy …)

And though it doesn’t merit its own item, I’ll note a final Globe-versus-Herald brief for today: a Herald story quoting an unnamed union source who says the New York Times Co. is shutting the Globe’s suburban bureaus in the near future — “another sign that the Big Apple company is setting the stage to sell the Hub broadsheet.”

More: I should note the latest ABC figures, which show the Globe’s total paid circulation on Sundays is 365,512, whereas the Herald’s is 81,677. On Monday through Friday, it’s 225,482 for the Globe and 103,616 for the Herald.

For Web traffic, the best I can do is Compete.com, whose overall numbers are suspect, but which has some usefulness in terms of making apples-to-apples comparisons. According to Compete, the Globe’s free Boston.com site attracted 2.8 million unique visitors in April, compared to 1.2 million for BostonHerald.com.

It depends on what you mean by “bureaus.” Update: The Herald story refers to the Globe’s “remaining suburban bureaus.” But two Globe sources tell me that the Globe only has one — in Danvers.