Recently I had the opportunity to record a podcast about my Shorenstein paper on the Washington Post under Jeff Bezos with CBS News legend Bob Schieffer and Andrew Schwartz of the Center for Strategic and International Studies. Our conversation was posted on Thursday.
My Shorenstein paper is part of a book project with a working title of The Return of the Moguls, which will be about the Post under Bezos, the Boston Globe under Red Sox principal owner John Henry, and the Orange County Register under entrepreneur Aaron Kushner, to be published by ForeEdge in 2017.
Schieffer and Schwartz’s podcast, “About the News,” offers regular updates about various media topics. It’s available at iTunes.
Washington Post executive editor Marty Baron (left) interviews Post owner Jeff Bezos at a recent event.
Donald Trump, who earlier today suggested that President Obama might somehow be linked to the Orlando shooting, has revoked the credentials of Washington Post reporters because of a headline stating that Trump had suggested Obama might somehow be linked to the Orlando shooting. Trump:
Post executive editor Marty Baron:
Donald Trump’s decision to revoke The Washington Post’s press credentials is nothing less than a repudiation of the role of a free and independent press. When coverage doesn’t correspond to what the candidate wants it to be, then a news organization is banished. The Post will continue to cover Donald Trump as it has all along — honorably, honestly, accurately, energetically, and unflinchingly. We’re proud of our coverage, and we’re going to keep at it.
It was just a few weeks ago that Trump launched a Nixonesque attack on the Post and its owner, Amazon chief executive Jeff Bezos.
A few random thoughts.
• Shouldn’t we be suspicious of any news organization that hasn’t had its credentials revoked by the Trump campaign?
• This won’t hurt the Post a bit. Access is hugely overrated.
• I’m sorry that this is the first time I’ve written about Trump’s banishment of journalists. Previously he’s gone after Politico, the Huffington Post, and the Daily Beast. Yes, the Washington Post is one of our great newspapers. But Trump’s attacks on other news organizations are no less despicable.
• I’d like to see every news organization covering Trump burn their credentials and refuse to report on his events until open access is guaranteed for all.
I’m excited to let you see what I worked on during the spring semester at the Shorenstein Center for Media, Politics and Public Policy: a paper on the reinvention of the Washington Post under Jeff Bezos titled “The Bezos Effect.” It’s long, but I also wrote a summary version for my friends at the Nieman Journalism Lab.
My time as a Joan Shorenstein Fellow at Harvard’s Kennedy School was incredibly rewarding. An expanded version of my paper will appear in my book-in-progress, which has a working title of The Return of the Moguls and which will be published by ForeEdge, the trade imprint of University Press of New England, in 2017.
Hard to believe, but my time as a Joan Shorenstein Fellow at Harvard’s Kennedy School will be ending soon. Recently I recorded an HKS PolicyCast podcast under the expert guidance of host Matt Cadwallader. We talked about my research regarding wealthy newspaper owners and whether the innovations they’ve introduced may show the way for others. I hope you’ll give it a listen.
As I’ve written before, I’m working on a book that will largely be about three such owners—Amazon’s Jeff Bezos, who bought the Washington Post in 2013; Red Sox principal owner John Henry, who announced he would purchase the Boston Globe just three days before Bezos made his move; and greeting-card executive Aaron Kushner, whose time as publisher of the Orange County Register ended in 2015, but whose print-centric approach made him perhaps the most closely watched newspaper owner of 2012-’13.
Bezos and the Post will be the subject of the paper I’m writing for Shorenstein, so—in case any of you folks at the Globe were wondering—I’ve suspended my reporting on the Globe for the time being. I’ll be back.
Joan Shorenstein Fellows (from left): Joanna Jolly of the BBC; me; Johanna Dunaway of Texas A&M University; and Marilyn Thompson of Politico.
On Tuesday the Joan Shorenstein Fellows at Harvard’s Kennedy School spoke about our research projects; the audio is now online and here’s what you’ll find. More specifically, I talked about Jeff Bezos’s ownership of the Washington Post and what (if any) lessons that holds for the newspaper business.
I caught this house ad earlier today while reading The Washington Post. It comes shortly after Post owner Jeff Bezos told Charlie Rose on “CBS This Morning” that the Post is “working on becoming the new paper of record.”
Bezos added: “We’ve always been a local paper, and just this month The Washington Post passed The New York Times in terms of number of viewers online. This is a gigantic accomplishment for the Post team. We’re just gonna keep after that.”
Bezos’ complete remarks about the Post have been transcribed by Laura Hazard Owen of the Nieman Journalism Lab. Just click here.
And speaking of the Post, Baxter Holmes has a piece at Esquire headlined “Is Martin Baron the Best News Editor of All Time?” Yes, it’s over the top in its praise of the Post’s executive editor and former Boston Globe editor. But Baron may well be the best American newspaper editor working today, and Holmes’ story is well worth your time.
Is The Washington Post “more authoritative” than The New York Times? You might expect investigative reporting legend Bob Woodward to say so. After all, Woodward has spent nearly his entire career at the Post, and institutional loyalty runs deep.
Still, Woodward’s remarks — delivered at a stop on his latest book tour Tuesday night in Harvard Square — come at a time when they’re likely to garner more attention than they otherwise might. Amazon founder Jeff Bezos, who bought the Post from the Graham family nearly two years ago, is sinking money and resources into the paper. And media analysts like Ken Doctor are saying that the Post is making its first serious run at the Times in many years.
Asked by a member of the audience about changes in the media business, Woodward responded with an unsolicited paean to Bezos. “I think he’s helping us as a business,” Woodward said. “It’s a better website. I find things much more authoritative, quite frankly, than The New York Times, to be honest.”
And when asked by his interlocutor, Washington insider-turned-Harvard academic David Gergen, whether newspapers remain committed to investigative reporting, Woodward replied: “I know The Washington Post is, because I asked Jeff Bezos. He has the money. We talked about this. He said I could quote him on this, and I will. He said, ‘Rest assured, Marty’ — Baron, the editor — ‘will have the resources he needs.’”
Woodward will forever be remembered as one-half of the twentysomething reporting duo (with Carl Bernstein) who broke open the Watergate story and brought down Richard Nixon’s presidency. Now a no-longer-boyish 72, Woodward was on hand to promote his latest book, “The Last of the President’s Men.” In it, Woodward tells the story of Alexander Butterfield, the Nixon aide who revealed the existence of the White House taping system before a congressional committee, thus providing the evidence that Nixon really was a crook.
Several hundred people crowded into the First Parish Church for Woodward’s reading, sponsored by the Harvard Book Store. The book is based on some 40 hours’ worth of interviews Woodward conducted with Butterfield, as well as a trove of documents. Butterfield, Woodward said, provided invaluable insights into the inner workings of the Nixon White House, especially of the early years. “For two years, there was no taping system,” he said. “In a sense Butterfield became the tape recorder.”
The event began on a light-hearted note, with Gergen — who served four presidents, including Nixon — asking, “When did you all sense that you were on to something much bigger than you’d thought?” Woodward’s response: “When Nixon resigned.”
The conversation, though, took a darker turn as Woodward described Nixon’s prosecution of the Vietnam War. Perhaps the most disturbing revelation in “The Last of the President’s Men” is that Nixon ordered more and more bombs to be dropped during 1972 — the year he was up for re-election — even though he secretly acknowledged it had accomplished “zilch.” The reason, Woodward said, was that polling showed the bombing campaign was popular with the American public.
“It’s close to a war crime,” Woodward said.
Equally nauseating was Nixon’s response to journalist Seymour Hersh’s revelation in 1969 that American troops had massacred civilians in the village of My Lai. Nixon ordered Butterfield to go after everyone involved in exposing it, including the soldier who blew the whistle, Life and Time magazines and a perceived enemy who Woodward said was described by Nixon as “a liberal Jew.”
The mood brightened considerably when Gergen asked Woodward how he would go about investigating the leading 2016 presidential candidates, Donald Trump and Hillary Clinton. Woodward said he would talk about Trump first, and then brought down the house with this: “Can we ask the audience a question? How many people want the next president to be somebody who has no touch with reality?”
As for Clinton, Woodward turned the tables and questioned Gergen.
Woodward: “You worked with her.”
Gergen: “I did.”
Woodward: “Do you trust her?”
Gergen paused before answering: “I have found — I don’t think she — I don’t think she tells lies. I think she’s careful with the truth.”
Woodward, after the laughs had faded away: “You didn’t get to work for all these presidents for no reason.”
Notwithstanding Woodward’s enthusiasm for Jeff Bezos’ ownership of the Post, his talk was, in some respects, an elegy for the kind of journalism Woodward represents. Whether you prefer the Post or the Times, at their best they stand for a rigor that often seems to be on the wane.
For all the faults of the 1970s-era press, there was something approaching a national consensus that made it possible for a story like Watergate to keep building. These days, the media are too fragmented, with too many so-called news outlets aligned with partisan interests. Fox News chief Roger Ailes would release his flying monkeys to go after the liberal media and it would all end in a standoff.
Though Woodward’s establishment-oriented journalism is sometimes criticized, including by none other than the aforementioned Hersh, he nevertheless represents something important: the power of the press to do good through thorough, indefatigable reporting aimed at rooting out the truth rather than serving some ideological cause.
Thanks for the assist from Kylie Ayal, a third-year journalism student at Boston University, who supplied me with a copy of her audio file of the event after I managed to erase mine by mistake.
I thought I should say a few words about what I’m up to.
For the next year, I’ll be on sabbatical from Northeastern as I work on a book about how three business people who are passionate about newspapers are using their wealth to reinvent their papers and possibly to show the way for others. They are John Henry of The Boston Globe, Jeff Bezos of The Washington Post and Aaron Kushner of the Orange County Register. Kushner is no longer running the Register, but the print-centric orientation he took during his time at the helm has much to tell us.
My project actually became public two years ago when the Globe somehow got word. That item has proved useful in helping me to line up interviews. But only now am I embarking on the bulk of my reporting. I lost a year when I agreed to serve as interim director of Northeastern’s School of Journalism following the death of my friend and mentor Steve Burgard. Steve’s death was a difficult blow. In terms of the book, though, the delay may prove to be a good thing, as it seems to me that Henry’s and Bezos’ visions are still coming into focus.
I have a contract with University Press of New England and a year that should be (I hope) free of distractions. I’m excited to push ahead.
As I wrote Monday, I thought the most significant part of Nick Ciubotariu’s post in defense of Amazon was his flat-out denial that the company fires a certain number of employees every year as a way of “culling” the staff. So I want to note that The New York Times is now asserting that its reporting is correct and that Ciubotariu is simply wrong:
His points contradicted the accounts of many former and current colleagues, and some of his assertions were incorrect, including a statement that the company does not cull employees on an annual basis. An Amazon spokesman previously confirmed that the company sought to manage out a certain percentage of its work force annually. The number varies from year to year.
The responses to the Times’ megastory on Amazon’s workplace environment, reported and written by Jodi Kantor and David Streitfeld, continue to roll in. Here are a few — none of them long — that I think are worth your time.
At Fortune, Mathew Ingram argues that though the Times’ reporting may be accurate, it lacks context. “For some, it is probably a cruel place where they [employees] feel unwelcome, and their performance is judged more harshly than they would like,” Ingram writes, “but for others I expect it is a challenging environment that makes them do things they might not have even thought they were capable of.”
Ingram also makes an important point that I couldn’t help but notice as I was reading the Times opus: an underlying dismissiveness of Amazon because it’s a mere retailer (not actually true, but whatever). Ingram puts it this way:
I think part of the reason that Amazon gets singled out is that it is seen as just a retailer, not a company like Apple that is making magical products to improve people’s lives or fill them with joy. This tone runs throughout the New York Times piece, which talks about how employees are subjected to inhuman treatment “with words like ‘mission’ used to describe lightning-quick delivery of Cocoa Krispies or selfie sticks.” The implication is that selling things somehow isn’t a worthwhile goal.
Buzz Machine blogger Jeff Jarvis thinks the Times article lacks balance, and says that though it did manage to take note of the fact that Amazon chief executive Jeff Bezos also owns The Washington Post, more emphasis should have been placed on the Times’ rivalry with the Post.
“The Times did not say until halfway down its very long piece that Amazon founder Jeff Bezos owns the Washington Post, which some say is closing in on The Times,” Jarvis writes. “The problem at a moment like this is that once one starts to believe The Times might have an agenda, one is left trying to suss out what it might be.”
Former Poynter faculty member Bill Mitchell, a colleague of mine at Northeastern, praises the Times article for its use of on-the-record sources rather than relying on anonymous whispers. “I don’t recall an anonymous source amid the 6,700 words,” he writes. Actually, there are a few, but he’s right that the story is better documented than many such stories.
Mitchell also hails the Times for its “even-handed tone,” which I find interesting mainly because of how different readers interpret the same material in different ways. I thought the Times article was overwhelmingly negative, and that the Amazon employees and officials who spoke favorably about the company were cast in the role of corporate stooges.
Anyway, much to chew over — as there should be given Amazon’s role as a paradigm of the new economy.
Because I’m working on a book that deals in part with how Amazon founder and chief executive Jeff Bezos is transforming The Washington Post, I read The New York Times’ account of Amazon’s brutal workplace environment with great interest.
Reporters Jodi Kantor and David Streitfeld portray a company in which high-ranking employees are regularly reduced to tears, in which everyone is encouraged to drop anonymous dimes on one another, and in which a culture of 80-hour-plus work weeks is so ingrained that nothing — not even serious health problems — must be allowed to interfere.
This story is still playing out, but I have a few preliminary observations.
First, very little in the Times story will surprise anyone who read Brad Stone’s 2013 book “The Everything Store: Jeff Bezos and the Age of Amazon.” Stone goes into great detail about what a difficult place Amazon is to work. A key difference is that Stone, unlike Kantor and Streitfeld, is at least somewhat sympathetic to Bezos and understands that he and his team have built something truly remarkable.
Second, the Times article did not convince me that the culture of Amazon is uniquely awful. If you’ve read Walter Isaacson’s biography of Steve Jobs, you know that the upper reaches of Apple could be pretty hellish back when Jobs was ranting and raving. Occasionally you hear stories along similar lines about other tech companies. Would you want to run afoul of Mark Zuckerberg, Larry Ellison or Steve Ballmer? We’re also talking here about a special kind of white-collar, highly educated hell among people who could easily leave and work elsewhere. How about working as a clerk at Wal-Mart? Or as a farm laborer in California?
Third, some of the details in the Times article are being disputed. Nick Ciubotariu, a high-ranking engineer at Amazon, has written a long response to the Times article defending his company. It’s a mixed bag that will provide fodder for Amazon’s critics and defenders alike. Some of it is mind-bending, such as this: “No one is ‘quizzed’ — the quiz is totally, 100% voluntary.” Huh?
Some of it, though, is worth pondering. Ciubotariu, a newish employee (he’s been there 18 months), writes that he has heard the Amazon culture has improved in recent years, and he accuses the Times of relying on old stories from former employees. That has some resonance, as Stone in “The Everything Store” describes Bezos’ halting efforts to curb some of his excesses.
But Ciubotariu also offers specific denials of some of the Times’ assertions, including the most toxic one of all — that a certain number of employees are fired every year as a deliberate management practice. Here’s how the Times puts it: “Losers leave or are fired in annual cullings of the staff — ‘purposeful Darwinism,’ one former Amazon human resources director said.”
Here’s Ciubotariu: “There is no ‘culling of the staff’ annually. That’s just not true. No one would be here if that actually took place and it was a thing.”
At Re/code, Peter Kafka reports that Bezos himself has responded in a memo to his employees, urging them to read both the Times story and Ciubotariu’s response. Bezos writes in part:
The [Times] article goes further than reporting isolated anecdotes. It claims that our intentional approach is to create a soulless, dystopian workplace where no fun is had and no laughter heard. Again, I don’t recognize this Amazon and I very much hope you don’t, either.
I am sure that we haven’t heard the last word.
Photo (cc) by Luke Dorny and published under a Creative Commons license. Some rights reserved.
