There have been rumblings for a while that it was time for news organizations to bring back the position of ombudsperson, also known as the public editor — an in-house journalist who would look at issues in coverage and render a judgment.
At one time the job was fairly common at many larger news organizations, including The Washington Post, The New York Times and The Boston Globe. But as the business model for journalism deteriorated, the position was increasingly seen as a luxury.
On Tuesday, The Dallas Morning News took a step in the right direction, hiring a public editor who will be independent of the newsroom and report directly to the publisher: Stephen Buckley, a journalism professor at Duke University, who is a longtime journalist and has worked for The Washington Post, the Tampa Bay Times and the Poynter Institute. His first column will be published on May 12. According to a press release:
Through active reader engagement and a regular column, Buckley will use an independent lens to help provide readers with understanding and clarity and hold the News accountable for adhering to its high standards. Buckley will be an observer and advocate while informing readers how the News reported controversial topics and issues as they arise.
In an interview with Tom Jones, who writes Poynter’s daily newsletter, Buckley called his hiring “a really bold, counterintuitive move. And the motivation is exactly right, which is: the most important issue for our industry is reestablishing trust with the public.” Oddly, Buckley also said, “I don’t represent the newsroom and I don’t represent the readers.” The public editor’s position has sometimes been described as that of a reader representative. But if Buckley wishes to emphasize his independence, that’s not a bad thing.
A year ago I called for the Globe to restore its long-abolished ombudsman position after the paper published a flawed investigation of MBTA executives who worked from distant locales. It turned out that the story wrong was about some of those executives, and it led to the departure of veteran investigative reporter Andrea Estes. The Globe has never explained what went wrong or why Estes, a respected journalist, was fired. Estes is now doing good work as a reporter for the nonprofit Plymouth Independent.
More recently, Globe columnist Kimberly Atkins Stohr wrote that it was time for news organizations to bring back the public editor, taking note specifically of the oft-voiced criticism that The New York Times’ political coverage is too often marred by both-sides-ism — a criticism I’ve been making for many years. For a long time, the Times employed excellent public editors, culminating in Margaret Sullivan, its penultimate and best in-house critic. But the position was abolished after Sullivan’s successor, Liz Spayd, clashed with the newsroom over a few questionable judgments she offered.
NPR still has a public editor, Kelly McBride of the Poynter Institute, and she demonstrates why the position is valuable. She was a guest on last week’s public radio program “On the Media,” offering some thoughtful insights into the recent controversy over former senior business editor Uri Berliner, who resigned from NPR after writing an error-filled essay about what he regards as the network’s liberal bias.
For many news organizations that are still facing financial challenges, bringing back a paid in-house critic may seem like a bad idea. Large newspapers like The Washington Post and the Los Angeles Times are losing money and cutting staff. But The New York Times and the Globe are profitable and growing. At a moment when trust in the media is at a historic low, hiring a public editor can represent a small but significant step to restoring that trust.
