How to make Reader editions better

No doubt the best coding brains at the New York Times Co. are focused on iPad development these days. But as a paid subscriber to the Reader editions of the New York Times and the Boston Globe, I have a few suggestions for how they could be better. I’d want to see these ideas incorporated into the iPad app as well, so please consider this a two-fer:

1. A front-page image of the print edition should be included, just as it is on the papers’ websites. We Reader readers, to coin a phrase, exist in a sort of electronic halfway house: we still read the paper as the paper, but we don’t mind giving up ink on dead trees. So we, of all customers, want to get a sense of what the front looks like.

2. The Reader organizational scheme should be as clear and easy-to-follow as the simple list format the papers use on their websites for that day’s edition (Globe here; Times here). Yes, I can skim through every Reader story very quickly, but sometimes I’d like to select a section front, then pick and choose.

3. Mega-dittoes for the Globe’s “g” section, which is just a mess in Reader. Way too many short items are just thrown up there. It needs a complete rethink.

4. Folks at the Globe need to take photos more seriously when putting together the Reader edition. There are too many instances of context-free pictures with no captions.

5. Reader editions should always link to multimedia extras such as videos. I know of a few occasions when I’ve found out hours after reading the paper that I missed on a terrific video.

My fear is that the Reader platform hasn’t attracted enough users to make further development worthwhile. I almost never see an ad other than a house ad, for instance. I still think it’s a promising idea, though, and perhaps development can take place in parallel with the iPad.

Boston Globe edges closer to paywall

The Boston Globe will soon start charging for online content, Eric Convey reports in the Boston Business Journal. As with plans being developed by its corporate cousin the New York Times, the Globe’s paywall will be deliberately porous so that bloggers and their readers can share a certain number of stories each month. Heavy users, though, will be expected to cough up.

I predict, at best, very limited success — so limited that it may prove not worth doing. The Times Co. reported today that its revenue from print advertising and circulation continues to fall, but that online ad revenues are up by 14 percent compared to a year ago. Yes, the overall volume is lower, but online is where the growth is.

Rupert Murdoch’s Times of London lost between two-thirds and 90 percent of its online readers when it erected an admittedly more rigid paywall earlier this year. The Globe’s website, Boston.com, draws about 5 million unique visitors each month. The paywall could wind up alienating readers and advertisers alike.

I’d keep Boston.com free but get rid of the “Today’s Globe” section, which is a perfect replica of the print edition. Post most Globe stories to Boston.com, but maybe not all of them. Make sure readers get the message that the Globe and Boston.com are not the same. And reserve the full contents of the Globe itself for paid platforms — not just print, but mobile, iPad, Reader, Kindle and the like.

The Boston Herald already does a good job of differentiating its print and online editions. And the Globe has a greater opportunity, because the Herald is lagging in alternative electronic platforms.

More from Ralph Ranalli at BeatthePress.org, whose post alerted me to this story. Also, another Times Co. property, the Telegram & Gazette of Worcester, started charging for online content last month.

O’Reilly called Nolan’s protest “outrageous”

Barry Nolan
Barry Nolan

Two years ago, the Phoenix newspapers bestowed one of their annual Muzzle Awards on Comcast for firing Barry Nolan, the Boston-based host of “Backstage,” which appeared locally on CN8.

Nolan’s apparent offense: speaking out against a decision by the National Academy of Arts & Sciences to present a coveted Governors Award to Fox News blowhard Bill O’Reilly. Nolan showed up at the Boston Emmy Awards to protest the choice.

“I got fired for saying demonstrably true things in a roomful of news people that people agreed with,” Nolan told me at the time. “Which tells you more, I think, about the times we live in than about the idiosyncrasies of somebody at Comcast.”

Now, at long last, Nolan’s story — and his $1.2 million wrongful-termination suit against Comcast — is getting a full airing. Earlier this week, the Columbia Journalism Review posted on its website a 2,700-word story by veteran Boston journalist Terry Ann Knopf. The chief revelation: a “carefully worded, lawyerly letter” from O’Reilly to Comcast chairman and CEO Brian Roberts in which O’Reilly said he considered Nolan’s one-man crusade to be “outrageous behavior” and “a disturbing situation.” O’Reilly wrote:

We at “The O’Reilly Factor” have always considered Comcast to be an excellent business partner and I believe the same holds true for the entire Fox News Channel. Therefore, it was puzzling to see a Comcast employee, Barry Nolan, use Comcast corporate assets to attack me and FNC.

(Disclosures: Knopf, a former longtime television critic for the Patriot Ledger of Quincy, interviewed me for her story, and quotes me. Also, I have spoken twice to her media-criticism students at Boston University.)

Now, it’s true that Nolan publicly referred to O’Reilly as “a mental case.” But the fact that O’Reilly would reach out to crush a critic who was in no position to do him any real harm only serves to underscore his reputation for bullying people. It’s even more disturbing that Comcast, which is now trying to acquire NBC, would cave.

Oddly enough, Knopf’s story was originally slated to run in the Boston Globe Magazine. When Knopf interviewed me, she was on assignment for the magazine. In late July, I received a call from a Globe Magazine fact-checker. Both Knopf and Globe Magazine editor Susanne Althoff declined to comment this week when I asked them why the piece was killed.

The story of Barry Nolan and Bill O’Reilly is the story of what happens when someone goes up against two of the most powerful media corporations on the planet. In the Age of the Internet, the moguls may not be what they used to be. But they’re still moguls. And they’ve still got a lot of power.

Photo (cc) by Bev Sykes and republished here under a Creative Commons license. Some rights reserved.

Telegram.com takes the paid-content plunge

The Telegram & Gazette of Worcester began charging for online content today. It’s a move widely seen as a test run for the New York Times, which plans to start charging for Web access next year, and whose parent company also owns the T&G (as well as the Boston Globe).

The T&G model, explained in a memo from publisher Bruce Gaultney and editor Leah Lamson, is fairly complex, as the Times model reportedly will be. Here are the basics:

  • Print subscribers will have full access to Telegram.com for no additional charge.
  • Non-subscribers will be able to access up to 10 local stories per month without paying. But they will have to register.
  • Non-subscribers who wish to access more than 10 local stories will have to pay $14.95 per month or $1 for a day pass.
  • Some Web content will remain free, including breaking-news stories.

Will the plan succeed? It depends on your definition of success. It may bolster print circulation, or at least slow its decline. The tiered pricing system is clearly aimed at non-subscribers who make heavy use of the website. Anyone who’s thinking about dropping his print subscription will now have a good reason not to do so.

According to the Audit Bureau of Circulations, the T&G’s Monday-through-Friday circulation is about 70,000, and 81,000 buy the Sunday paper. Among other things, charging for Web access will allow management to count paying online readers in those numbers.

On the other hand, I doubt many people are going to fork over $14.95 a month to read Telegram.com without getting the paper. Even if the move bolsters the Telegram’s bottom line, the danger is that the website will wither. (According to Compete.com, the T&G’s website draws about 275,000 unique visitors each month. The T&G claims about 800,000. Measuring online traffic is notoriously difficult.)

I also don’t see how this amounts to a test run for the Times — the papers are too different. The T&G’s readership is almost entirely local, and I can’t imagine its website has ever been a major priority. The Times is a national paper whose website, NYTimes.com, with nearly 20 million unique vistors per month, is the most widely read newspaper.com in the country.

Yet the T&G may be better positioned to get away with this than the Times, which has any number of competitors for national and international news. There is little competition for news in Worcester and the surrounding area — although this does present an opportunity for an existing news organization to beef up its own free website.

Based on a sampling of the more than 300 comments to Gaultney and Lamson’s memo, it doesn’t seem that the T&G’s announcement has been well-received. Yet that’s a self-selecting group. I did like the comment from the reader who buys a copy on his way to work every morning and thus won’t get free Web access. Management needs to think about how to take care of good customers like him.

My prediction is that the move will be of limited benefit, but that it won’t look that way. Very few people will sign up for Web access, and print circulation will continue to decline — but the drop in print would be worse if the T&G hadn’t made this move.

Note: I spoke with WBUR Radio (90.9 FM) this morning about the T&G’s move. I’m not sure whether it made it on to the newscast, and it doesn’t seem to have been posted online yet.

For Amorello, a sad and ugly ending

Both the Boston Globe and the Boston Herald give the front-page treatment today to former Big Dig chief Matt Amorello. Each paper also features those horrendous mug shots of Amorello, barely conscious, being held by a police officer so that his picture could be taken.

There’s a case to be made that the photos shouldn’t have been published, but I’m not going to make it here. I suspect that any impulse to hold back disappeared when Amorello himself disappeared. He later turned up at UMass Medical Center.

The two dailies offer some details (here and here) on Amorello’s slide following his forced resignation in 2006, after a woman was killed when a concrete slab fell from a Big Dig tunnel onto her car. You will find nothing surprising in either story.

The Eagle-Tribune of North Andover, whose coverage area includes Haverhill, where Amorello was arrested, sticks to what’s in the police report, as well as the observations of a few witnesses. “I’m just glad nobody got hurt,” Leonor Santos tells the paper. “We’re angry about him being drunk and driving. But thank God he’s OK. I’d rather he hit my car than the pole.”

Amorello easily could have killed someone. WBZ television and radio analyst Jon Keller writes that Amorello deserves compassion, but not forgiveness. I agree.

A few more thoughts on Patch.com

My Thursday posting of an e-mail from a Patch.com local editor who considers herself overworked and underappreciated brought an unusually strong reaction from Media Nation readers — many of them, no doubt, people who work for Patch or who are thinking about it. I received nearly 4,400 page views on Thursday, well over double the usual amount of traffic.

I received several e-mails from current and former Patch folks, also insisting on anonymity, and wary about whether they wanted their words posted at all. I am not normally in the habit of publishing anonymous e-mails, and I’d just as soon Media Nation not turn into a forum for anonymous pro- and anti-Patch missives. But I can say that a few folks agreed with the anonymous e-mail and a few disputed it. One even asked that I pressure my source into giving up her identity so that other local editors will not be suspected. (Uh, no.)

What’s beyond dispute is that community journalism is hard work, and has never been particularly lucrative. In Greater Boston, what’s shaping up is a three-way battle involving Patch, GateHouse Media’s Wicked Local sites and the Boston Globe’s Your Town sites. Here’s what I’m hearing from folks who’ve been in touch with me:

  • Though no one is getting rich working for Patch, it offers better pay and benefits than its competitors. But that comes with an unusually heavy load of responsibilities, as outlined by my anonymous e-mailer. Local editors must manage every aspect of the site.
  • Many GateHouse journalists earn less than Patch editors. But though they also put in dauntingly long hours, editors and reporters don’t have as many non-journalistic responsibilities.
  • Correspondents for the Globe’s Your Town sites are freelancers, and receive no benefits at all.

I should note that nearly all Wicked Local content is repurposed from GateHouse’s newspapers, most of them weeklies. The Your Town sites combine online-only stories, an occasional Globe story and aggregation from other news sources (but not from Wicked Local). Patch is online-only.

I should also note that the Your Town/Wicked Local/Patch combination is far from the only game in community journalism. Medium-size dailies such as the Eagle-Tribune papers north of Boston, GateHouse’s own dailies west and south of Boston, and Rupert Murdoch’s (yes, believe it or not) Standard-Times of New Bedford and Cape Cod Times are among our most important sources of local news. Journalists at those papers tend to be more experienced and better paid, too.

There are two pieces of good news in all of this: there’s a lot of competition for local news in Greater Boston, and competition is good for readers; and, a year after the news business seemed to be collapsing, news outlets are hiring young reporters at a healthy clip in order to staff new hyperlocal sites.

Slack heads to D.C., Milligan to Harvard

I think I was traveling when the latest changes at the Boston Globe were announced. Anyway, metro reporter Donovan Slack is heading for the Globe’s Washington bureau to replace Susan Milligan, who’s taking a fellowship at Harvard’s Kennedy School.

Jessica Heslam of the Boston Herald has the details, as well as memos from the Globe’s Washington bureau chief, Chris Rowland.

Eileen McNamara to write for Boston magazine

Eileen McNamara

In a very smart move, Boston magazine announced today that it has persuaded former Boston Globe columnist Eileen McNamara to write a monthly column. Romenesko has the details and the press release.

McNamara, who won the 1997 Pulitzer Prize for Commentary, is now a journalism professor at Brandeis University. Says McNamara:

These are challenging times for the city and for the commonwealth. I am eager to rejoin the public conversation and excited to join the talented team of journalists at Boston magazine.

Like many others at the Globe, McNamara in 2007 took an early-retirement buyout while the paper was going through several rounds of painful downsizing. Her voice has been missed, and I’m glad to learn that we’ll be hearing from her once again.

Jim Smith leaves Globe for Harvard

Jim Smith

Boston Globe reporter and editor Jim Smith is leaving the paper in order to become director of communications at the Belfer Center for Science and International Affairs, part of Harvard’s Kennedy School.

Last August, Smith won the 2009 International Perspective Award from the Associated Press Managing Editors Association.

What follows is an internal e-mail from deputy managing editor Mark Morrow, sent on behalf of himself and editor Marty Baron. Media Nation obtained a copy a little while ago.

All: Hard news today — Jim Smith, who brought his remarkable talent and humane presence to the Globe eight years ago, will be leaving us this month for a new foreign posting — in Cambridge. Jim has just been named the director of communications at the JFK School’s Belfer Center for Science and International Affairs, the school’s global policy issues hub, joining the growing Globe ex-pat community at Harvard.

Jim came to the Globe, from the LA Times Mexico City bureau, in March 2002, which meant that he started as foreign editor at a time of maximum tumult, complexity, danger and opportunity. It was one of the finest hours for our small but astonishingly gifted team of foreign correspondents, and a time when the Globe, under Jim’s leadership, extended itself to the limit to bring thoughtful, nuanced, enterprising and brave coverage of the Afghan and Iraq wars to our readers. By early 2003, 14 reporters and photographers were covering the conflict, not to mention terrorist attacks in London, Madrid and 2006 war in Lebanon.

Near disaster, and unthinkable loss also marked his tenure. Within weeks of Jim’s start as foreign editor, Anthony Shadid was shot in the shoulder in Ramallah. Two months later came one of the greatest tragedies ever suffered by the Globe staff, when Elizabeth Neuffer, one of the most brilliant, resourceful and courageous reporters ever to work here, died in Samarra, north of Baghdad. Jim’s gift of humanity and personal connection helped his staff, and helped us all, to make it through and eventually out of the darkness.

With the closure of our foreign bureaus in 2007, Jim took on another extraordinarily demanding challenge, working side-by-side with Peter Canellos in managing our standout coverage of the 2008 presidential campaign, right up through an Extra Edition on the morning of Obama’s inauguration. And then it was on to his latest endeavor, creating out of whole-cloth a new beat mining Boston’s many remarkable connections to the world, and the world to it. This meant not only penning a stream of enterprising pieces, but also mastering a newer art form, the blog.

To say Jim made a swift success in his new beat would be to understate the case. Within six months, he won the Associated Press Managing Editors award for international perspective. It was, in fact, the second time the Globe won that prize for work in which Jim played a central role. The first was for the Lives Lost project, a 16-page special section focused on the 24,000 people around the world who die every day for want of basic medical care. Searching, smart, compassionate and richly readable work — that, start to finish, was Jim’s gift to us.

We’ll find just the right way to say good-bye and make Jim blush one day — and evening — soon. But in the meantime, wish him well and book your place on his lunch schedule soon. It gets lonely on the other side of the Charles.

Mark and Marty