Social media isn’t just about Twitter and Facebook. Sometimes it’s about finding new ways to listen to your audience. Even reader comments, which seem so 1998, can be a good starting point.
Today’s example: For some time now, a commenter to the New Haven Independent who goes by the handle of “Norton Street” has been posting smart missives on issues related to architecture and urban design.
On Tuesday, NHI editor Paul Bass revealed Norton Street’s identity — he is an architecture student named Jonathan Hopkins — and accompanied him on a walking tour of New Haven’s architectural highlights and lowlights.
The story has already attracted 17 comments, including yet another long post from Hopkins.
Here is the NHI’s comments policy, which I think is a model of how to do this right.
New Hampshire-based media commentator, political activist and all-around force of nature Deborah “Arnie” Arnesen may lose her gig as a contributor to Al Jazeera English, the English-language service of the Qatar-based news service.
Last week WMUR-TV (Channel 9) in Manchester, N.H., apparently shut off access to Al-Jazeera, which Arnesen had used to broadcast several segments. According to the Concord Monitor, Arnesen had been scheduled to appear on Al-Jazeera to discuss President Obama’s outreach to women and minorities. Instead, she had to do it by phone.
The Monitor reports that WMUR has not responded to requests for comment. But Sarah Alansary, a producer for Al Jazeera, is quoted as saying the station sent a message cutting off access:
They sent an e-mail telling them sorry, the studio’s no longer booked for you. We don’t wish to do business with your organization. I don’t know what’s the reason.
Unless someone from WMUR chooses to speak, it’s hard to know what’s going on. But by staying silent, station management has fostered the perception that it doesn’t want to do business with Al Jazeera, which is controversial in some circles, for political reasons.
“Every candidate on the planet who thinks of running for president is coming here,” Arnesen tells the Monitor. “Don’t you want the Middle East to know what’s going on? What message are they sending by shutting them off?”
I spoke briefly with Arnesen about this last week. Needless to say, she was perplexed and annoyed.
Al Jazeera is a legitimate news organization. As this New York Times “Topics” page notes, Al-Jazeera reaches 40 million viewers around the world, and it acts as a wire service for CNN and other American news operations. The perspective it offers is quite different from that of the Western media, but isn’t that the point?
Al Jazeera English is available on very few U.S. cable systems, but it does offer a YouTube channel. Its current lead story — about drug addiction in Iran — is exactly the sort of thing you’re unlikely to see on American television.
Birther congressional candidate William Hudak’s Twitter feed(4:44 update: looks like it’s been disabled) is loaded with happy tweets about the endorsement he claims to have received from Sen.-elect Scott Brown. A few examples:
The New York Times today made an important announcement that we will no doubt pick over closely in the weeks and months ahead. According to a memo from Times Co. chairman Arthur Sulzberger Jr. and president Janet Robinson, the paper will start charging for Web content in 2011.
Over the past year or two, it has become increasingly clear that advertising may never fully support the infrastructure of large newspaper Web sites. With huge chunks of classified advertising lost to Craigslist and with display advertising undermined by the decline of once-vibrant downtowns, newspaper executives have been struggling with ideas to persuade readers to pick up a larger share of the tab.
The Times’ plan is fairly nuanced, and parallels proposals being discussed by Steven Brill, the founder of Journalism Online. You would be allowed to access a certain number of articles per month (perhaps five or 10) for free. After that, you would have to pay. Access to the Web site would remain free for subscribers to the print edition.
Charging for Web-site access undermines the sharing culture of the Web, which is what gives it its value. Still, the Times’ plan is relatively benign. Bloggers who regularly link to and excerpt Times content will have the choice of paying up or going elsewhere. Blog readers will be able to click on a modest number of Times links for free.
Several years ago the Times tried charging for its opinion columnists and certain online-only features. The experiment was not a failure, but Sulzberger and company concluded they could earn more advertising revenue by returning to free access. The wheel turns, and it keeps turning.
My early prediction is that the Times’ metered-access plan will be no more than a limited success, and not easily emulated by other papers. The Times remains the gold standard of mainstream journalism, and a lot of people will be willing to pay for it. By contrast, a good regional paper like the Boston Globe must compete with a wide array of other local media. If the Web sites of local newspapers and radio and television stations remain free, readers may find that they’re not willing to pay for the Globe’s admittedly superior content.
The most promising route for newspapers to take is to charge for convenience (print, e-readers and smartphone editions) and community (special premium online content, member discounts, discussion forums and the like). Charging for basic Web access has proved to be a losing proposition in the past, and that’s likely to continue.
But it’s been clear for some months now that we were about to embark on another experiment in charging for Web content. At least it sounds like the Times is going about it the right way.
I’ll be spending my evening in front of the tube, mostly with New England Cable News (all is forgiven, sort of), in preparation for writing something for the Guardian later tonight. If you are not sufficiently distracted, I’ll probably post an occasional observation to Twitter.
Columbia School of Journalism professor and dean Sree Sreenivasan, who describes himself as a “tech evangelist/skeptic,” will be speaking to Northeastern journalism students in a few moments. I will try to live-blog this as best as I can, though at the moment my connection seems a bit flaky.
Here are Professor Sreenivasan’s tips on social media. Perhaps his most important observation that didn’t make it into my notes below is that journalists should use social media mainly to “listen,” not to “broadcast.”
3:10 p.m. “I consider myself a print guy who happens to like some aspects of the Internet,” says Sreenivasan. He reads two newspapers and subscribes to five magazines. “I’m hoping there will still be print for many decades to come.” Believes there will be print for some time, but it might be “more expensive,” “more specialized” and “more niche-ified.”
3:16 p.m. Sreenivasan finds that when he talks with prospective journalism students, “there’s a sense of optimism and excitement about the media that isn’t shared by older people.”
3:23 p.m. Sree is sharing a post written for Mashable by one of his students called “8 Must-Have Traits of Tomorrow’s Journalist.” Perhaps the most important trait: be entrepreneurial.
3:24 p.m. “I may be the only Indian in the world who can’t do math.”
3:27 p.m. Need to be able to do video, photos, audio slideshows. Sree’s involved in a start-up called DNAinfo, which covers New York’s neighborhoods, and it involves the heavy use of multimedia skills. Also need to be a blogger and a curator. “Be a great pointer.”
Being a good pointer is in “direct conflict” with what a traditional journalist does. You have to be able to point to your own work, talk about it, and point to other people’s good work. Hard to do because journalism “has traditionally been such a competitive field.” If readers believe you can be trusted to be a good follower, they will follow you.
3:30 p.m. “The Tra-Digital Journalist” is a phrase coined by one of Sree’s colleagues — “a traditional journalist with a digital overlay.” Traditional journalism skills are as important as they ever were.
3:33 p.m. “I have news for you. All of you are going to be radio journalists whether you like it or not. Only it’s not called radio. It’s called audio.” Check out Blog Talk Radio, which allows anyone to have a talk show. “Problem: not everyone who wants to have a radio show should have a radio show.” It’s a great way to practice.
3:39 p.m. Following the Mumbai terrorist attacks, Sree and other members of the South Asian Journalists Association (SAJA) interviewed some 50 guests via SAJA’s channel on Blog Talk Radio.
3:52 p.m. “It’s really important to add these vitamins to your media diet”:
Mashable (the Wall Street Journal and Financial Times of social media)
PaidContent.org (the future of the newsroom and how people are going to pay for our content)
3:53 p.m. Need to learn skills now. “When the plane lands in the river, it’s too late to learn about Twitter.” Students should join LinkedIn now, for instance, even though they won’t need it for job-hunting until later.
3:59 p.m. Facebook can be used as a tool for journalism. “Learn to use it better.” In a course he teaches on social media, he tell students it’s a professional tool, and they should take more control. Three advantages:
Find sources and stories
Connect with your audience
Bring eyeballs to your work
Human attention is an increasingly scarce commodity, and Facebook, Twitter and LinkedIn can help command some attention.
4:04 p.m. “Facebook is the greatest time sink in human history.” You should put people in lists and label them. If you’re a Washington Post reporter, you can see what Senate staff members are talking about, or State Department employees. “You’re not learning everything that’s going on, but you’re learning something.”
4:08 p.m. “LinkedIn is one of those things that everyone is on, or should be on, but they don’t know how to use it better.” If you’re writing a story about the Red Sox, you can use LinkedIn to find not only people who work for the Red Sox, but who used to work for them, and who live near you. Also, you can pose questions to your community, a useful reporting tool.
4:11 p.m. Some acronyms: BAW (bored at work), CPA (constant partial attention), CCT (conference call time), CMS (content-management system) and Bit.ly (a link-shortener that provides you with analytics).
4:14 p.m. “The power of Twitter is not in the tweet. The power of Twitter is in the retweet.” To be a successful tweeter, you should do everything in 120 characters, because “I want people to retweet my work.” He’s often wanted to retweet something, but he doesn’t because he has to edit it. “Don’t make me work for you.” “Make it as easy for them as possible.”
People are often skeptical of Twitter because of the 140-character limit. Yet there are virtually no newspaper headlines that are longer than 80 or 90 characters.
“Success on Twitter is listening, and then listening to the right people.”
4:18 p.m. One of Sreenivasan’s students was stuck in Haiti when the earthquake hit. He was able to let his wife know he was all right because someone tweeted it.
4:23 p.m.@Digidave, founder of Spot.Us, is a former student of Sree’s.
I watched President Obama’s speech at Northeastern University online Sunday, so I didn’t realize until later that New England Cable News hadn’t carried it. I e-mailed NECN spokesman Skip Perham, and here is his response:
Over the life of the Obama administration we have consistently carried his policy speeches live.
We made the decision not to cover Martha Coakley’s rally featuring President Obama because it was a pure political event. We made the same decision about candidate Scott Brown’s event in Worcester.
Now, there’s an old cliché that elections have consequences. One of those consequences is that a speech by the president of the United States in your own back yard is by definition more newsworthy than a speech by Curt Schilling.
Was Obama’s speech purely political? Yes. But if NECN wants to amend its guidelines so that it will be able to carry all live speeches by the president within 10 miles of its headquarters, I don’t think station executives will have to inconvenience themselves more than once or twice a decade.
This heart-stopping video/slideshow by the Boston Globe’s Bill Greene and Maria Sacchetti is a vivid illustration of the situation on the ground in Haiti right now.
The Globe has gathered together all of its Haiti coverage here. It includes stories, photos, audio and resources.
