Ezra Klein and the problem with top-down control

Ezra Klein
Ezra Klein

This commentary was published earlier at the Nieman Journalism Lab.

What should a 21st-century news organization look like? A single entity, run from the top, with a common set of values? Or a loose network of related projects, sharing a brand and to some extent a mission but operating semi-independently?

With the likely departure of Ezra Klein from The Washington Post, the management of one of our last great newspapers might be showing signs of preferring the former approach. Klein, who founded and runs the widely read Wonkblog at washingtonpost.com, is reportedly leaving for a new venture, as yet undefined. According to Ravi Somaiya in The New York Times, Klein sought an eight-figure Post investment in the new project. Klein already has his own Wonkblog staff, but clearly he has something much bigger in mind — perhaps an all-purpose independent news organization along the lines of Talking Points Memo. (Although it wouldn’t be called Wonkblog — the Post owns the name and will be keeping it, writes The Huffington Post’s Michael Calderone, who broke the news about Klein’s proposal last month.)

We can’t know everything that went into the decision. Maybe it came down to money. But Wonkblog generates a hefty amount of Web traffic — more than 4 million page views a month, according to a profile of Klein in The New Republic last February. “It’s ‘fuck you traffic,’” a Post source told TNR’s Julia Ioffe. “He’s always had enough traffic to end any argument with the senior editors.” Apparently, that’s no longer the case.

Significantly, the Times reports that new Post owner Jeff Bezos was involved in the decision to let Klein leave. Last September, shortly after announcing his intention to buy the Post for $250 million, the Amazon.com founder lauded the “daily ritual” of reading the morning paper — which led to some chiding by one of the Post’s own journalists, Timothy B. Lee. Despite Bezos’ well-earned reputation as a clear-eyed digital visionary, he appears to have some romantic notions about the business he’s bought into. And allowing entrepreneurs such as the twentysomething Klein run his own shop inside the Post might not fit with that vision.

What makes the likely Klein departure even more significant is that in 2006 the Post, under the ownership of the Graham family, allowed John Harris and Jim VandeHei to walk out the door and start Politico. Now, I have a lot of problems with Politico’s gossipy “drive the day” approach. But as Times columnist Ross Douthat has observed, much of the media conversation about Washington politics has shifted from the Post to Politico, threatening one of the Post’s franchises. It would have been enormously beneficial to the Post if Politico had been launched under its own umbrella. And Politico itself might be better.

So if the Post is reluctant to loosen the reins, are there any other news organizations that are taking a different approach? Walt Mossberg and Kara Swisher walked away from their AllThingsD site at The Wall Street Journal and set up a new project called Re/code in partnership with NBC. Perhaps the most famous example is Nate Silver, who brought his FiveThirtyEight poll-analysis site to The New York Times a few years ago and then moved it lock, stock and barrel to ESPN. In that regard, I suppose you could say NBC and ESPN have embraced the network approach. To some extent you might say also that of The Huffington Post, as it combines professional journalists, unpaid bloggers (I’m one) and a dizzying array content — from Calderone’s excellent media coverage to the notorious Sideboob vertical.

Jeff Jarvis recently argued that Patch — AOL’s incredibly shrinking hyperlocal news project — might have stood a chance if AOL chief executive Tim Armstrong had taken a network approach. Rather than running cookie-cutter community sites from the top down, Jarvis asked, what if Patch had offered advertising and support services to a network of independent or semi-independent sites?

The problem with such scenarios is that media executives — and business leaders in general — are not accustomed to the idea of giving up control. Calderone reports that some Post staffers have long grumbled at what they see as “preferential treatment” for Klein, which suggests the depth of the problem. But entrepreneurial journalists like Harris and VandeHei, like Mossberg and Swisher, and like Silver and Klein have a proven track record.

Legacy news organizations need to find a way to tap into that success outside the old models of ownership and not worry about obsolete notions of employer-employee relationships. Reach and influence are what matter. And they are proving to be incompatible with the ambitions of young journalists like Ezra Klein.

More: After this piece was published at Nieman, Mathew Ingram responded at Gigaom with his own smart take.

NEFAC seeks First Amendment champions

The following is a press release from the New England First Amendment Coalition, which is affiliated with the School of Journalism at Northeastern University.

banner2The New England First Amendment Coalition is seeking applications for a pair of annual awards to recognize both private citizens and professional journalists who aggressively advance the people’s knowledge of what government is doing — or failing to do — on their behalf.

The Antonia Orfield Citizenship Award and the Freedom of Information Award will be presented at NEFAC’s annual luncheon Feb. 7 in Boston. Candidates for the Citizenship Award should have shown tenacity or bravery in the face of difficulty in obtaining information of which the public has a right to know. Both awards will be presented to New Englanders for activity in the six-state region in calendar year 2013.

Nominations for the Citizenship Award are due Jan. 8 and can be made by submitting these forms by email to rosecavanagh.nefac@gmail.com or by fax to 401.751.7542.

Rosanna Cavanagh, NEFAC’s executive director, said that the FOI Award will be a recognition of journalism at its best, working to bring the sometimes shadowy workings of the government into the light of day. Work in broadcast, online or print media is eligible. It will be given to a New England journalist for work that protects or advances the public’s right to know under federal or state law. Preference will be given to applicants who overcome significant official resistance.

Applicants for the FOI Award should submit their story or series along with a cover letter explaining the process of getting the story, why it was a significant accomplishment and how it affected the public. Entries, which also are due by Jan. 8, may be submitted electronically. The entry forms are here.

James Risen
James Risen

NEFAC will honor James Risen, investigative reporter for The New York Times, with the fourth annual Stephen Hamblett First Amendment Award at the luncheon. Risen, a Pulitzer Prize-winning journalist who’s done ground-breaking work on domestic spying, now faces legal peril for refusing to disclose the source for his account of a failed CIA operation in Iran. The Hamblett Award is named for the late chairman and publisher of the Providence Journal. Previous recipients include Philip Balboni, co-founder of GlobalPost; Martin Baron, former editor of The Boston Globe and now executive editor of The Washington Post; and the late Anthony Lewis, longtime columnist for The New York Times.

The luncheon will be held in conjunction with the New England Newspaper & Press Association’s 2014 convention and trade show at the Boston Park Plaza Hotel.

NEFAC was formed in 2006 to advance and protect the Five Freedoms of the First Amendment, including the principle of the public’s right to know. We’re a broad-based organization of people who believe in the power of an informed democratic society. Our members include lawyers, journalists, historians, librarians, academics and private citizens. We work in partnership with the Initiative for Investigative Reporting at the Northeastern University School of Journalism.

Explanatory journalism you can dance to

http://www.youtube.com/watch?v=Ki7zb8HbQPc

Back in September, during his first visit to The Washington Post, incoming owner Jeff Bezos identified an online feature called “9 questions about Syria you were too embarrassed to ask” as an example of the kind of journalism he likes.

So here we are four months later, and the Post has run a feature called “9 questions about South Sudan you were too embarrassed to ask.” Both pieces were written by foreign-affairs blogger Max Fisher. Like the earlier article, the South Sudan post includes an easy-to-understand explanation of why South Sudan has descended into chaos, how it became a country and — yes — a musical interlude.

The print version, by the way, features only five questions — and, of course, no Queen Zee.

Both the Syria and South Sudan posts are good examples of an old axiom — rather than complaining that what’s important often isn’t interesting, journalists should instead find ways to make the important interesting.

Swartz case leads Media Nation’s top 10 of 2013

Aaron Swartz speaking in 2012
Aaron Swartz speaking in 2012

Last January, not long after the young Internet genius Aaron Swartz committed suicide, civil-liberties lawyer Harvey Silverglate wrote powerfully about the abusive prosecutorial tactics that may have led to his death.

Swartz faced a lengthy federal prison sentence for downloading academic articles at MIT without authorization. Even though the publisher, JSTOR, declined to press charges, U.S. Attorney Carmen Ortiz brought a case agains Swartz under the Computer Fraud and Abuse Act. As Silverglate put it, the law is “a notoriously broad statute enacted by Congress seemingly to criminalize any use of a computer to do something that could be deemed bad.”

Silverglate’s article was republished in Media Nation with the permission of Massachusetts Lawyers Weekly, where it originally appeared. And it was far and away the most viewed article in Media Nation in 2013.

Today we present Media Nation’s top 10 posts for 2013, based on statistics compiled by WordPress.com. They represent a range of topics — from the vicissitudes of talk radio to a media conflict of interest, from Rolling Stone’s controversial cover image of accused Boston Marathon bomber Dzhokhar Tsarnaev to the sad, sudden death of The Boston Phoenix.

The top 10 is by no means representative of the year in media. Certainly the biggest story about journalism in 2013 involved the National Security Agency secrets revealed by Edward Snowden to The Guardian and The Washington Post — a story that did not make the cut at Media Nation.

Here, then, is our unrepresentative sample for the past 12 months.

1. Harvey Silverglate on the Aaron Swartz case (Jan. 24). Few people were more qualified to weigh in on U.S. Attorney Ortiz’s abusive tactics than Silverglate, my friend and occasional collaborator, who several years ago wrote “Three Felonies a Day,” a book on how the federal justice system has spun out of control. But Silverglate’s take wasn’t the only article about Swartz to generate interest in Media Nation. The aftermath of Swartz’s suicide also came in at No. 11 (“The Globe turns up the heat on Carmen Ortiz,” Jan. 11) and No. 13 (“Aaron Swartz, Carmen Ortiz and the meaning of justice,” Jan. 14). In a bit of poetic justice, a project Swartz was working on at the time of his death — software that allows whistleblowers to submit documents without being identified — was unveiled by The New Yorker just several months after his suicide.

2. The New Republic’s new owner crosses a line (Jan. 28). A little more than a year ago, the venerable New Republic was saved by Chris Hughes, a co-founder of Facebook who is using some of his fortune to restore the magazine to relevance and fiscal health. But he crossed an ethical line last January when he took part in an interview with President Obama, whose campaign he had worked on, and tossed a series of softball questions his way. At the time I wrote that Hughes was guilty of “no more than a minor misstep.” So how did it rise to No. 2? It turns out that a number of right-leaning websites picked up on it, bringing a considerable amount of traffic to Media Nation that I normally don’t receive.

3. Dailies go wild over sports controversies (Aug. 30). Four months after publishing this item, I find it hard to make heads or tails of what was going on. But essentially Globe-turned-Herald sportswriter Ron Borges contributed to a Rolling Stone article on the Aaron Hernandez murder case, which generated some tough criticism from both the Globe and the well-known blog Boston Sports Media Watch. That was followed almost immediately by a Globe article on the ratings collapse of sports radio station WEEI (AM 850), which brought yet more tough talk from, among others, ’EEI morning co-host Gerry Callahan, who also happens to write a column for the Herald. Yes, Boston is a small town.

4. Rolling Stone’s controversial cover (July 17). I thought it was brilliant. I still do. The accusion that Rolling Stone was trying to turn Dzhokhar Tsarnaev into some sort of pop-culture hero is absurd and offensive — and not borne out by the well-reported article that the cover was designed to illustrate.

5. Glenn Ordway walks the ratings plank (Feb. 14). Ordway built sports talker WEEI into a ratings monster only to see its numbers crater in the face of competition from the Sports Hub (WBZ-FM, 98.5). Ordway was by no means the problem with WEEI. But station management decided it could no longer afford his $500,000 contract, and so that was it for the Big O.

6. A big moment for The Boston Globe (Dec. 17). It was actually a big year for the Globe, from its riveting coverage of the marathon bombing and the standoff that led to the arrest of Dzhokhar Tsarnaev to the paper’s acquisition by Red Sox principal owner John Henry. But two days in mid-December were emblematic of the paper’s continuing excellence and relevance — a long, detailed exposé of the Tsarnaev family that revealed Dzhokhar, rather than his older brother, Tamerlan, may have been the driving force behind the bombing; an investigation into a case of alleged “medical child abuse” that pitted a Connecticut family against Children’s Hospital; and a nationally celebrated series of tweets by staff reporter Billy Baker about a Boston teenager from a poor family who had been admitted to Yale.

7. The Boston Phoenix reaches the end of the road (March 14). A stalwart of the alternative-weekly scene and my professional home from 1991 to 2005, the Phoenix was a voice of incalculable importance. But with even the legendary Village Voice struggling to survive, the alt-weekly moment may have passed. At the time of its death, the Phoenix had more than 100,000 readers — but little revenue, as advertising had dried up and both the print edition and the website were free. I scribbled a few preliminary thoughts in this post, and later wrote something more coherent for PBS MediaShift.

8. The return of Jim Braude and Margery Eagan (Feb. 6). Eagan and Braude’s morning show was the one bright spot on WTKK Radio, an otherwise run-of-the-mill right-wing talk station that had been taken off the air a month earlier. So it was good news indeed when the pair was hired to host “Boston Public Radio” from noon to 2 p.m. on public station WGBH (89.7 FM). (Note: (I am a paid contributor to WGBH-TV’s “Beat the Press,” where Eagan is a frequent panelist.)

9. Joe Scarborough grapples with history — and loses (Feb. 17). Asking cable blowhard Scarborough to write a review for The New York Times Book Review about the relationship between Dwight Eisenhower and Richard Nixon could have been a smart, counterintuitive move. But it only works if the writer in question is, you know, smart.

10. The bell tolls for WTKK Radio (Jan. 3). As I already mentioned, Jim Braude and Margery Eagan were able to walk away from the rubble of WTKK, which was shut down by corporate owner Greater Media and turned into an urban music station. Just a few years earlier the station had been a ratings success with trash-talking hosts like Jay Severin and Michael Graham. But tastes change — sometimes for the better.

Photo (cc) by Maria Jesus V and published under a Creative Commons license. Some rights reserved.

Howard Owens on the success of The Batavian

Corporate hyperlocal is fading, with Patch being the prime example. Independent hyperlocal is working. Howard Owens, one of my main subjects in “The Wired City,” discusses the success of The Batavian this week with NPR’s “On the Media.”

Here is a blog post I wrote in July about The Batavian’s growth.

Pierre Omidyar’s dicey embrace of nonprofit status

220px-Pomidyarji
Pierre Omidyar

New York University journalism professor Jay Rosen, who’s part of the high-profile news project being launched by the tech entrepreneur Pierre Omidyar, writes that the operation’s journalism will be incorporated as a 501(c)(3) nonprofit.

But will it really be that simple? As I wrote earlier this year, the IRS has cracked down on 501(c)(3) status for journalism, apparently (it’s not entirely clear) because the agency doesn’t consider journalism to be an approved “educational” activity.

Rosen calls the venture, to be named First Look Media, a “hybrid” that melds for-profit and nonprofit operations: there will also be a for-profit technology company that, if it becomes profitable, will subsidize the journalism.

But that’s not what we normally think of when discussing hybrid journalism models. The usual route is for a nonprofit of some kind to own a for-profit news organization. The example most often cited (including by Rosen) is the Tampa Bay Times, which is owned by the Poynter Institute, a journalism research and training organization.

The difference matters, because a nonprofit news organization is prohibited from endorsing political candidates and engaging in other activities that might be deemed partisan. By contrast, a for-profit enjoys the full protection of the First Amendment, even if it’s owned by a nonprofit.

Not that a nonprofit can’t do great journalism — nonprofits ranging from Mother Jones to the New Haven Independent have proved that. But it will be interesting to see how First Look and its high-profile contributors, including Glenn Greenwald and Laura Poitras, negotiate the tricky nonprofit landscape.

Photo via Wikipedia.

A compelling case for ‘knowledge-based journalism’

9780345806604This review was previously published in The Huffington Post.

In the early 1990s the media identified an existential threat: violent crime. Sparked by high-profile cases such as the murder of a 12-year-old girl, Polly Klaas, and the fatal shooting of six passengers on a train in Long Island, news outlets from local television to Time magazine elevated criminal carnage above all other issues.

Such relentlessness brought results. By mid-1994, 40 percent of Americans were telling Gallup that crime was the country’s leading problem. Elected officials responded by passing laws mandating tougher prison sentences and by building new prisons. Within 10 years, the United States was locking up a higher proportion of its population than other country.

But there was something fundamentally wrong with all this. As Thomas E. Patterson describes it in his new book, “Informing the News: The Need for Knowledge-Based Journalism (Vintage), violent crime was actually on the decline in the early ’90s — including a 4 percent drop from 1993 to ’94. Thus journalistic malpractice led to policy malpractice, with consequences we continue to live with today.

Patterson is a longtime journalism and media observer as well as the Bradlee Professor of Government and the Press at Harvard’s Shorenstein Center on Media, Politics and Public Policy. (Disclosure: He is also a friendly acquaintance.) The essence of his  argument is that it’s no longer enough (if it ever was) for journalists to describe what they learn from interviews and direct observation. They also need to know what’s true and what’s false, and to incorporate such knowledge into what they convey to the public.

“Today’s journalists,” Patterson writes, “use reporting tools that were developed more than a century ago and were better suited to the demands of that age than to those of today, where manufactured consent, clever fabrications, and pumped-up claims are everyday assaults on the public’s sense of reality. … Knowledge-based journalism would provide the steady supply of trustworthy and relevant news that Americans now lack, but sorely need.”

As the example of violent crime suggests, knowledge-based journalism should be grounded in a way of thinking. It’s never been a secret that the U.S. Department of Justice compiles crime statistics, and of course today those numbers are far easier to access than they were 20 years ago. Thus the key is for reporters, editors and news directors to seek out the truth and resist the urge to pander. Obviously that’s easier said than done. The spirit of Walter Lippmann’s quest for scientific journalism permeates “Informing the News,” but as Patterson notes, it has never pervaded more than a fraction of the news media.

Patterson is especially strong in describing the confluence of mindless objectivity and a lack of knowledge. When a journalist doesn’t understand the truth of what he is covering, it’s all too easy simply to present different viewpoints and leave it up to the reader, the viewer or the listener to decide. “The objective model of American journalism offers a weak defense against factual distortions,” Patterson writes. “Not only does the commitment to balance invite such distortions, it allows them to pass unchecked.”

Yet even an empiricist like Patterson can’t overcome human psychology. And one of the obstacles to knowledge-based journalism is that we are wired to adhere closely to our beliefs, regardless of whether they are grounded in reality. Patterson presents research by the Dartmouth College political scientist Brendan Nyhan showing that we tend to cling to misinformation even more tightly after our errors have been pointed out to us.

In a world in which comfortingly false information is never more than a click of the mouse or the cable box away, it is unclear how knowledge-based journalism would reach an audience larger than the one that already seeks reliable news. It is, after all, the genius of the right that it has managed to convince large swaths of the public that The New York Times and NPR are merely liberal equivalents of the Fox News Channel and Rush Limbaugh. Patterson describes the problem, but he doesn’t propose a solution. And it’s hard to imagine what a solution would look like.

So how are we to move in the direction of knowledge-based journalism? Patterson writes that “the university rather than the newsroom is the logical place to develop it,” and he calls for reforms in journalism education along the lines proposed by the Carnegie-Knight Initiative on the Future of Journalism Education — the most relevant being “expertise in the specific subjects to be reported on.” At the very least, journalists should make use of nonpartisan repositories such as the Shorenstein Center’s own Journalist’s Resource, which compiles data and studies in areas ranging from human rights to climate change.

Patterson has made a valuable contribution to the ongoing discussion of what we should expect of journalism at a time when media outlets are multiplying, revenues are shrinking and opinion is elevated over fact-based reporting. Whether we actually embrace knowledge-based journalism or not, he has underscored journalism’s basic mission: to provide the public with the information it needs to govern itself in a democratic society.

More on those inflated digital circulation numbers

Jon Chesto of the Boston Business Journal takes on a subject that I tackled recently: trying to make sense of The Boston Globe’s paid circulation figures at a time when no one seems to know how to count print and digital sales.

As Chesto and a number of us have observed, the Alliance for Audited Media (AAM), whose numbers are considered to be the industry standard, has gotten carried away with digital subscriptions, allowing the Globe and other newspapers to count some subscribers two or even three times. Chesto writes:

This potential for discrepancies and confusion is one reason why the AAM board, which oversees how newspaper circulations are reported to advertisers, is weighing whether to tighten its rules.

It’s hard these days to get a precise number for unique paying subscribers, a figure that AAM was generally able to provide, back when it was known as the Audit Bureau of Circulations, and readership was essentially measured by the number of copies sold.

There’s no question we need a standard that everyone can agree on and that makes sense. Paid digital has enabled the Globe to improve its circulation numbers, and that’s fine. But the AAM system is so out of whack that it’s in danger of not being taken seriously.