How Anne Eisenmenger built a group of free, for-profit weekly newspapers

Anne Eisenmenger with two of her friends, Duff and Sunny. Photo by Pat Lester.

On the latest “What Works” podcast, Ellen Clegg and I talk with Anne Eisenmenger, who is president of Beaver Dam Partners and publisher of several weekly newspapers in southeast Massachusetts, including Wareham Week and Sippican Week. Anne has a laser focus on developing and operating hyperlocal for-profit newspapers.

Anne lives in Wareham, and she founded her community news company there in 2010 with the launch of Wareham Week. And, yes, it’s an actual print newspaper, with a for-profit business model based on free distribution at high-traffic locations, and it’s packed with ads.

In our Quick Takes, I dive into one of the best newspaper stories in the country, which is right here in our backyard, or at least in the western sector of our backyard. It involves The Berkshire Eagle, a daily based in Pittsfield, Massachusetts, once regarded as one of the best small papers in the country. Then it fell into the hands of Alden Global Capital, so we all know what happened next. This story, though, has a happy ending, at least so far.

Ellen talked recently with Paul Hammel, a reporter doing a story on the loss of small-town newspapers across Nebraska. He focused on a couple who sold their paper, in a town of 1,000, but had to come back after retirement when the new owner quit in the middle of the night.

You can listen to our conversation here and subscribe through your favorite podcast app.

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Gannett’s latest outrage; plus, AI comes to Boston, and student journos cleared

Gannett and USA Today headquarters in McLean, Va. Photo (cc) 2008 by Patrickneil.

Even by the rock-bottom standards of Gannett, what happened to Sarah Leach was shameful. Poynter media analyst Rick Edmonds reported last week that the country’s largest newspaper chain had hit the brakes on plans to restaff some of its smaller daily newspapers. And on Thursday he wrote that his source, Leach, was fired for “sharing proprietary information with [a reporter for] a competing media company.” Edmonds called the firing “outrageous!”

The Poynter Institute, a journalism training organization, competes with Gannett? Who knew?

So how was Leach, who’s based in Michigan and managed 26 Gannett newspapers in four states, identified as Edmonds’ confidential source? Edmonds writes: “As best Leach and I can figure, they must have tapped into her office email. ‘That’s the only way I can think of that they could have known,’ she said.” That is sleazy behavior by a news company, although we all know that employers have a right to read their employees’ email. That’s why many of the newsroom sources I’ve communicated with over the years use their personal email accounts. (As always, tips welcome, and anonymity guaranteed.)

In a remarkably magnanimous post for her newsletter, Leach writes:

I’m not bitter toward my former employer. It’s not Gannett’s fault. In many ways, it’s just the natural byproduct of media conglomerates owning publications in major metropolitan areas with hundreds of thousands of people … [ellipsis hers] and papers in much smaller towns who need local journalism just as much…. [ellipsis mine]

Let’s use this moment as a catalyst for a critical conversation about local media outlets and the audiences they serve. There has been an unprecedented loss of journalists and community newspapers across the country, and news deserts are growing larger and more numerous.

Gannett owns about 200 weekly daily newspapers across the U.S., anchored by USA Today. The company also owns a diminishing number of weekly papers, and has closed or merged many of them in Eastern Massachusetts, sparking the rise of a number of local news startups. Gannett likes to claim that it’s simply shifting from print to digital, but — to  name just one example — try finding any Medford or Somerville news on its Wicked Local website for those cities. Gannett dailies in this region include the Telegram & Gazette of Worcester, The Patriot Ledger of Quincy, The Providence Journal and the MetroWest Daily News of Framingham.

Back in February, Gannett’s chief content officer, Kristin Roberts, and chief sales officer Jason Taylor appeared on “E&P Reports,” a vodcast hosted by Editor & Publisher’s Mike Blinder, to tout the chain’s recommitment to local news. And maybe that’s continuing at the larger dailies, but who knows? I’m not blaming Roberts and Taylor, who are quality executives with solid backgrounds. But Gannett’s behavior continues to be reprehensible — not only for firing Leach but for trimming back its latest commitment to local news and for running the vast majority of its papers into the ground, leaving communities without the news and information they need.

A couple of other local news tidbits:

AI local news comes to Boston. My writing and podcast partner Ellen Clegg spotted this one: Hoodline, which uses artificial intelligence to cover two dozen cities, including Boston, is cranking out tidbits from locales such as Boston, Everett and Bridgewater. The stories have bylines, but when you click through, you find a little “AI” next to the name. For instance: “AI By Mike Chen,” which raises the possibility that Chen is a bot — a practice we’ve seen elsewhere. (If he’s an actual journalist who’s been hired to vet this stuff, my apologies.) Here’s what Hoodline has to say about its use of AI and its “In-House Writing Collective,” which sheds some light on who Mike Chen may or may not be:

We view journalism as a creative science and an art that necessitates a human touch. In our pursuit of delivering informative and captivating content, we integrate artificial intelligence (AI) to support and enhance our editorial processes. This includes organizing information and aiding in the initial formatting of stories for the editorial phase. Our stories are cultivated with a human-centric approach, involving research and editorial oversight. While AI may assist in the background, the essence of our journalism — from conception to publication — is driven by real human insight and discretion.

It turns out that Hoodline has been around since 2018, with Disney among its original backers. Although automation was part of its DNA from the beginning, presumably its use of AI has become a lot more aggressive since the rise of modern tools such as ChatGPT in late 2022.

• Charges dropped in Dartmouth. New Hampshire state authorities have dropped charges against two student journalists for The Dartmouth. Charlotte Hampton and Alesandra “Dre” Gonzales had been arrested on May 1 while covering pro-Palestinian protests even though they were wearing clearly visible press credentials, according to the independent student newspaper.

Student journalists have been producing some of the most important coverage of both the protests and the counter-protests that have broken out in response to the war between Israel and Hamas.

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Look out, Oregon: Ken Doctor is planning a new media outlet to challenge Gannett

Eugene, Oregon. Photo (cc) 2012 by Visitor7.

The pixels were barely dry on my post about the Pulitzer Prize awarded to Lookout Santa Cruz when I learned about plans by founder Ken Doctor to launch a second Lookout Local site in Oregon’s Eugene area. The Oregonian reported last month that Lookout Eugene-Springfield will launch in late 2024 or early 2025 with a newsroom of 20, of whom 15 will be journalists. That’s more firepower than Gannett’s Eugene Register-Guard can muster. Indeed, The Oregonian published a pretty depressing report on that paper a year ago that began:

The Eugene Register-Guard, once one of the best newspapers in the region, today has no local editor, no publisher, no physical newsroom and little love from a dismayed citizenry. The news staff that once exceeded 80 now stands at six.

As was the case in Santa Cruz, California, Doctor’s reputation in the news business is standing him in good stead. He said he has already raised $2.5 million for his Oregon project and plans to scrounge up another $1.5 million. Doctor is a graduate of the University of Oregon’s journalism school, so this is something of a homecoming for him.

Doctor also has a long post up at Nieman Lab about efforts in California to bolster local news. Like longtime media analyst Jeff Jarvis, Doctor opposes efforts to extract money from Google and Facebook, noting that Meta, Facebook’s parent company, has made it clear that it doesn’t need news, and that going after Google would harm the uneasy balance between the good and bad that the company has done for (and to) journalism.

Instead, Doctor is looking to New York State, which recently created tax credits for news publishers who create and retain jobs. The key, he writes, is to ensure that those credits go to California-based publishers rather than to out-of-state conglomerates. And though he doesn’t name names, he’s presumably referring to the hedge fund Alden Global Capital, with whom he competes in Santa Cruz, and Gannett.

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Pulitzer congrats to Lookout Santa Cruz, featured in our book and podcast

Ken Doctor (via LinkedIn)

Congratulations to Lookout Santa Cruz, a digital local-news startup that on Monday won the Pulitzer Prize for Breaking News Reporting. The site was recognized for its reporting on a January 2023 flood and its aftermath. In the words of the Pulitzer board, Lookout Santa Cruz published “detailed and nimble community-focused coverage, over a holiday weekend, of catastrophic flooding and mudslides that displaced thousands of residents and destroyed more than 1,000 homes and businesses.” Here’s what Lookout Santa Cruz had to say about winning the award:

We reported quickly and carefully, vetting often scattered and confusing facts, making sure we got out the accurate news and information essential to individual and community decision-making. We documented in words, images and videos what people from the reaches of San Lorenzo Valley to Pajaro to Capitola were experiencing. We called on President Joe Biden to visit beleaguered South County as well as jaw-dropping coastal damage. We did what we always do, but at warp speed and still made sure that our deep reporting work got its usual double edits by our experienced, diligent editors.

Ellen Clegg and I looked at the Santa Cruz news ecosystem in our book, “What Works in Community News.” The region is served by two digital startups — Santa Cruz Local, originally a for-profit that launched in 2019 and that converted to nonprofit status after our book was finished, and Lookout Santa Cruz, a for-profit public benefit corporation right from the start. (A public benefit corporation is a for-profit that is legally required to operate with a public service mission.) We’ve also offered more depth on the two news organizations through our podcast, interviewing Santa Cruz Local co-founder Kara Meyberg Guzman and Lookout Santa Cruz founder Ken Doctor.

Lookout Santa Cruz is a high-profile, well-funded project that received $2.5 million in startup money from the likes of the Knight Foundation, the Google News Innovation Challenge and the Lenfest Institute for Journalism. Doctor, a former executive for a former newspaper chain, Knight Ridder, spent years writing about the business of news for publications such as Nieman Lab and his own blog, Newsonomics, which is now on ice.

Doctor’s entry into the Santa Cruz media scene was not without controversy. As we wrote in our book, “Another competing media outlet, the alternative weekly Good Times, greeted Lookout with a blast, claiming that Doctor was benefiting from the ‘false narrative’ that Santa Cruz was a news desert. Doctor responded by calling that ‘the greatest free publicity that we could ever get.'”

Guzman, too, expressed a bit of pique over Doctor’s arrival, telling us that she and her business partner, Stephen Baxter — unlike Doctor — had struggled to raise the money they needed to start Santa Cruz Local after leaving Alden Global Capital’s Santa Cruz Sentinel, though over time they were able to attract some money from Google and Facebook and build a viable business. Guzman described Santa Cruz Local’s mission as providing deep accountability journalism of local government and other institutions, while Doctor said Lookout Santa Cruz was aiming to become the “new primary news source” at a time when the Santa Cruz Sentinel was fading away.

Lookout Santa Cruz is also intended as the first in a series of Lookout Local sites. Maybe the Pulitzer will give Doctor’s project the prominence it needs to start building out his idea.

Two finalists of note

Lookout Santa Cruz was one of three projects profiled in “What Works in Community News” to receive Pulitzer recognition on Monday, though it was the only one to make it into the winner’s circle. Here are the organizations we followed that earned finalist recogition:

  • Mississippi Today, in Local Reporting, for a collaboration with The New York Times that offered a “detailed examination of corruption and abuse, including the torturing of suspects, by Mississippi sheriffs and their officers over two decades.” We interviewed Mississippi Today CEO Mary Margaret White on our podcast in November 2022. (Mississippi Today’s Anna Wolfe won a 2023 Pulitzer for her coverage of official corruption.)
  • The Texas Tribune, in Explanatory Reporting, for a collaboration with ProPublic and “Frontline” that reports on “law enforcement’s catastrophic response to the mass shooting at a Uvalde, Texas elementary school and also for documenting the political and policy shortcomings that have led to similar deadly police failures across the country.” The Tribune is the subject of a chapter in our book.

Courage recognized

When we think about courageous journalists, what usually comes to mind are war correspondents. But courage can be found closer to home, too — as in the case of Lauren Chooljian and her colleagues at New Hampshire Public Radio, who were subjected to frightening harassment and daunting legal challenges while they were reporting on “corruption and sexual abuse within the lucrative recovery industry.” For their efforts they were recognized as a finalist in the Audio Reporting category. And here is a New York Times story (free link) on their ordeal.

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Ellen Clegg and I will be speaking about our book in West Roxbury this Monday

Ellen Clegg and I will be speaking at an event for our book, “What Works in Community News,” this Monday, May 6, from 6 to 7:45 p.m. at the West Roxbury branch of the Boston Public Library, 1961 Centre St. We’ll be sponsored by the Friends of the West Roxbury Branch Library, and books will be for sale. Free and open to the public.

The Bay State Banner is switching to broadsheet

As Ron Mitchell and Andre Stark, the new owners of The Bay State Banner, mark a little over a year of publishing New England’s leading newspaper for the Black community, they’re also making a major change in format: the tabloid-sized paper is going broadsheet. As Don Seiffert reports in the Boston Business Journal, the Banner is now being printed by the Times Union, in Albany, New York.

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A Nebraska weekly is saved, and Ellen Clegg offers her advice and perspective

“What Works in Community News” co-author Ellen Clegg speaks with the Nebraska Examiner about the former owners of that state’s oldest continuously published weekly, who’ve jumped back in to save the paper. Paul Hammel writes that Bev and Ron Puhalla sold The Pawnee Republican but gave up their retirement when the new owner walked away last fall. Bev Puhalla is quoted as saying:

We didn’t want to see the town lose its newspaper. I mean, who’s going to tell the story when all the sheriff’s deputies threaten to quit on January 1 because they haven’t gotten a raise? Who’s going to tell that story?

Ellen tells the Examiner, “The media business has always been hard, and it’s harder than ever now.” But she adds that local news entrepreneurs across the country are finding a way forward — including Clegg herself, as she is a co-founder of Brookline.News, a nonprofit just outside of Boston. Her advice to the Puhallas and others: “You’re doing important work, and it’s hard to find the formula that works. But don’t lose hope — it’s too important.”

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The Berkshire Eagle celebrates eight years of local ownership

“Pittsfield in the near Future.” Photo of 1906 postcard (cc) 2010 by Steve Shook.

The Berkshire Eagle of Pittsfield, Massachusetts, is celebrating its eighth anniversary as a locally owned independent newspaper. In 2016, a group of business people and community leaders rescued the Eagle from the hedge fund Alden Global Capital and began restoring it. There was a time in the not-too-distant past when the Eagle was regarded as one of the best small dailies in the country. I can’t say for sure how it stacks up these days, but given the dismal state of the news business overall it may very well deserve that appellation once again.

Publisher Fredric Rutberg writes:

Today, more people read The Eagle than in 2016. Indeed, paid subscriptions are up by more than 20 percent in that time period and paid circulation is up 5 percent. I use the term “paid” for several reasons: We have to sell our publications to survive and increased sales is a powerful vote of confidence in the quality of our publications, while having more readers affirms the value of advertising which remains our primary source of revenue.

Like a number of other for-profit newsrooms, ranging from The Provincetown Independent to Iowa’s Storm Lake Times-Pilot, the Eagle now works with a nonprofit arm — in this case the Local Journalism Fund — which can receive tax-deductible contributions to support certain types of public interest journalism. For the Eagle, that means more coverage of education, health, economic development and the arts. Read more about how the Eagle makes it work.

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Mike Blinder tells us about his latest project — a vertical dedicated to public media

On the latest “What Works” podcast, Ellen Clegg and I talk with Mike Blinder, the publisher of Editor & Publisher magazine, which is now much, much more than a magazine. It’s a cutting-edge multimedia source of information on innovation in our industry. Mike hosts E&P’s weekly vodcast series, “E&P Reports.” He’s also been a guest on this podcast previously, and today’s he’s back to talk about a new venture.

Blinder has a new vertical on public media called Public Pulse. It’s newsy and filled with insider information. It aggregates the latest on stories like conflict ignited by Uri Berliner at NPR, and features reporting on trends like the collaboration of universities and public radio stations. There’s already an excellent publication in this space called Current, and Public Pulse is a welcome addition to that.

Ellen has a Quick Take on a big award going to MLK50: Justice Through Journalism. The nonprofit Memphis news outlet, which we profile in our book, “What Works in Community News,” will receive the Lorraine Branham IDEA Award from the S.I. Newhouse School of Communications at Syracuse University. We discuss other media criticism up for awards as well.

Dan gives a shoutout to a New Hampshire news project previously featured on the podcast. InDepthNH recently revealed some pretty disturbing details about a state representative — and it came only after a four-year quest to obtain public records. It demonstrates why journalists need to be persistent.

You can listen to our conversation here and subscribe through your favorite podcast app.

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Richard Tofel asks some questions about the New York local news subsidies

Rube Goldberg drawing via Wikipedia

Richard J. Tofel has been looking into the details of legislation that created a $90 million fund to ease the local news crisis in New York State, and he has some questions. The two most important: Are newspapers owned by publicly traded companies truly excluded, as initial reports would suggestion? And what, exactly, is a newspaper?

As I wrote the other day, the program would seem to exclude Gannett, a publicly traded corporation that owns 12 daily newspapers in New York, including the Democrat and Chronicle of Rochester and the Times Herald-Record of Middletown. But Tofel isn’t sure of that, observing that “a separate provision makes all of the newspapers eligible, despite being owned by public companies, because their print circulation has declined by more than 20% in the last five years — as has that of almost every print publication in the country.”

The other major issue is whether digital-only outlets would be eligible. Tofel writes that “whether digital news organizations will be included within what the law refers to as ‘newspapers’” is still up in the air, adding that if “the regulatory definition of ‘newspapers’ excludes digital entrants and isn’t targeted at local news jobs, the bill will have amounted to a belated incumbency protection act for a failing field.”

Among the 200 members of the Empire State Local News Coalition who pushed for this legislation is The Batavian, a digital-only for-profit in western New York. I’ve already heard from Howard Owens, the publisher, who’s worried that his outlet may not be eligible for any subsidies unless the language is clarified.

The fund would set aside $30 million a year for three years to provide assistance to local news organizations that hire and retain journalists — although that, too, is unclear; it’s possible the money would be used for business-side employees, Tofel says. It could serve as a model for other states, but first the details have got to be nailed down.

In an appearance on Editor & Publisher’s vodcast earlier this week, Zachary Richner, the founder of the Empire State coalition, said that the final language had yet to be fully worked out. That will be done not through legislation but administratively, via a governmental agency called Empire State Development.

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