Glen Taylor – Media Nation

Bluesky is having its moment; plus, Soon-Shiong reverses himself, and a local-news event in Ipswich

From the moment that Elon Musk bought Twitter in late 2022 and took a wrecking ball to it, millions of appalled users have sought alternatives. Mastodon, a decentralized nonprofit, got some early buzz, though it failed to gain mass traction. Threads, part of the Meta universe, has enjoyed some success, attracting 275 million users; but many of those users are also disenchanted with an algorithm that plays down news and politics.

Now Bluesky is having its moment. The most Twitter-like of the new platforms, Bluesky has experienced a surge of a million new users since the election, attracting the attention of The New York Times, The Associated Press, Slate and others. Its current user base of about 15 million makes it far smaller than Threads, but its customizable feeds, lists and starter packs, as well as its lack of an algorithm, have led many of us to conclude that it’s a better tool for sharing and discussing journalism.

As media writer Oliver Darcy puts it: “But while the masses might be joining Threads, power users in media and politics seem to now be preferring Bluesky. That is where the conversation is now forming. Even on Threads, one of the biggest topics of discussion this week is Bluesky.”

Bluesky got off to a slow start because for quite a long while you could only join by invitation. Former Twitter CEO Jack Dorsey’s involvement was a poison pill for some, though he has since moved on. Today Bluesky is owned by a public benefit corporation — a for-profit company that nevertheless must adhere to some nonprofit-like principles such as “extending benefits to stakeholders like communities and employees,” as Kiplinger puts it.

In other words, Bluesky, unlike Threads and Twitter, is not under the control of an erratic billionaire.

Twitter/X still has nearly 500 million users worldwide, but it has been overrun by trolls, bots and various right-wing extremists, including Musk himself. The Guardian created a stir Wednesday when it announced that it was mostly leaving Twitter, calling it a “toxic media platform.” But many news outlets continue to make heavy use of Twitter.

Six to 10 years ago, when Twitter was at its most useful, it was a gathering place for liberals, conservatives and moderates. Unfortunately, neither Threads nor Bluesky has been able to replicate that vibe, as their user bases are overwhelmingly liberal and progressive. And thus our national discourse continues to become more polarized.

Soon-Shiong comes clean

Patrick Soon-Shiong, the other billionaire newspaper owner who killed an endorsement of Kamala Harris just days before the election, is now saying that his daughter was right all along when she cited Harris’ pro-Israel position in the war in Gaza as the reason that his Los Angeles Times did not weigh in on the presidential race.

“Somebody had asked me, ‘was that the reason?’ I said, ‘well, that wasn’t the only reason.’ Clearly, that was one of the reasons, and there are many other reasons, but I think that should be exposed really transparently about all the reasons,” he told CNN reporters Liam Reilly and Hadas Gold.

Soon-Shiong had previously denied a claim in The New York Times by his daughter, Nika, that the family had decided not to endorse because of Gaza. Instead, he said that he wanted his paper to move away from endorsements, and that he killed the Harris endorsement because the editorial board had ignored his directive to put together a nonpartisan guide to Harris’ and Donald Trump’s stands on the issues.

Now it appears that Soon-Shiong was being less than candid — or, as former LA Times journalist Matt Pearce writes, “Well, Patrick Soon-Shiong lied.” Pearce adds:

If you own large newspaper and have strong opinions about Israel’s war in Gaza, and those opinions about Gaza directly affect how you influence the newspaper’s engagement with politics and the public during an election, then you should probably print your opinion about Gaza in the newspaper you own instead of publicly dumping on your employees and claiming you’d asked them to do some other nonsense that you hadn’t actually asked them to do, and then lying to reporters about your opinions on Gaza not having influenced your political decisionmaking while publicly scolding your daughter for telling the New York Times hey my dad did this because of Gaza, which you followed by writing an internal email to your chief operating officer and executive editor to more or less elaborate at length that hey I did this because of Gaza (feelings which themselves have already gotten watered down in the only-sort-of-coming-clean interview with CNN).

The other billionaire non-endorser, of course, is Jeff Bezos, who canceled a Harris endorsement in The Washington Post at the last minute and claimed he had decided the Post should stop endorsing candidates.

There is a third billionaire non-endorser as well: Glen Taylor of The Minnesota Star Tribune, whose opinion editor announced back in August that the paper would no longer endorse. As my co-author and podcast partner Ellen Clegg wrote for What Works, that was enough to prompt outrage among former Strib opinion journalists, a group of whom published their own Harris endorsement independently.

Please come to Ipswich

If you’re on the North Shore, I’ll be moderating a panel of local-news leaders today at 6 p.m. at the True North Ale Company in Ipswich. The event is free, although donations are requested. Please register here.

The panel is being held to mark the fifth anniversary of Ipswich Local News, whose publisher, John Muldoon, will be a panelist. He’ll be joined by Kris Olson of The Marblehead Current, Erika Brown of The Manchester Cricket and Jack Lawrence of the soon-to-be-launched Hamilton-Wenham News.

At The Minnesota Star Tribune, a non-endorsement leads 15 former staffers to write their own

Last week, in a commentary for CommonWealth Beacon, I compared the outrage that greeted The Washington Post and the Los Angeles Times over their non-endorsements with the relative calm with which a similar decision at The Minnesota Star Tribune was met.

I wrote that the problem with the Post’s billionaire owner, Jeff Bezos, and his counterpart at the LA Times, Patrick Soon-Shiong, was their last-minute cancellations of editorials endorsing Kamala Harris — and that the Strib had escaped similar opprobrium by announcing its decision back in August.

Well, not so fast. Because as Ellen Clegg reports at What Works, 15 former Star Tribune opinion journalists were so offended by the paper’s failure to endorse Harris that they wrote their own and published it online under the headline “The endorsement editorial the Star Tribune should have published.”

Ellen profiled the Strib in our book, “What Works in Community News.” Like the Post, the LA Times and, for that matter, The Boston Globe under John and Linda Henry, the Star Tribune is owned by a billionaire: Glen Taylor, who has received praise for building up the paper and transforming it into a profitable enterprise.

Earlier this year, the Star Tribune’s new editorial page editor, Phillip Morris, put an end to endorsements as part of a wide-ranging rethink of the opinion section. But Ellen writes that it’s unclear what role Taylor or publisher Steve Grove may have had in that decision.

Ellen also notes that Grove is writing a memoir and says: “Let’s hope that along with chapters about ‘reinvention, love, community, and what holds us together,’ he explains how he’ll stand up to powerful people who would prefer that the independent press heed their whims, and to the dark forces that want to extinguish it altogether.”

Correction: It’s Grove who’s writing a memoir, not Taylor, as I incorrectly wrote earlier.

The Star Tribune unveils a Minnesota-wide rebranding and a new opinion mission

The Star Tribune of Minneapolis has been something of a doppelgänger for The Boston Globe as well as a model. Like the Globe, the Strib, as it is known, has emerged as a profitable, growing enterprise under the guidance of a billionaire sports owner.

In Boston, of course, that’s John Henry, who’s also the principal owner of the Red Sox. In Minneapolis, it’s Glen Taylor, the principal owner of the NBA’s Minnesota Timberwolves. Both men have other sports interests as well. I wrote about Henry’s struggles with the Globe in my 2018 book “The Return of the Moguls”; the paper didn’t really take off until sometime after that. My collaborator Ellen Clegg wrote about the Star Tribune in our 2024 book, “What Works in Community News.”

The parallels don’t stop there. The Globe, formerly a New England-wide paper that had contracted to Eastern Massachusetts, has been expanding in recent years, with editions in Rhode Island and New Hampshire and more to come. Executives at the Strib have been working to re-establish the paper as a Minnesota-wide entity.

Now the Strib has taken the next step. In a post for our website, What Works, Ellen writes about the Strib’s rebranding as The Minnesota Star Tribune and the innovative approach being taken by the Strib’s new opinion editor, Phillip Morris. Among other things, Morris is building up an ambitious roster of community writers known as Strib Voices and has abolished political endorsements in favor of a deeper dive into candidates and issues — something Ellen, as a retired editorial-page editor at the Globe, takes a keen interest in.

I’d be surprised if the Globe drops endorsements. Indeed, the paper just unveiled its first endorsement of the 2024 election, backing Mara Dolan in the Democratic primary for Governor’s Council. But at a time when they are increasingly seen as an anachronism, and with even The New York Times ending local and statewide endorsements, I’d also be surprised if it’s not at least being talked about at the Globe.

How the NY Times over-interprets its reporting about billionaire media owners

Jeff Bezos. Photo (cc) 2019 by Daniel Oberhaus.

The New York Times has published a story (free link) that calls into question the rise of billionaires who own news organizations, noting that The Washington Post under Jeff Bezos, the Los Angeles Times under Patrick Soon-Shiong and Time magazine under Marc Benioff are all losing money. True enough. My problem with the story is that reporters Benjamin Mullin and Katie Robertson try too hard to impose an ubertake when in fact there’s important background with each of those examples. Mullin and Robertson write:

All three newsrooms greeted their new owners with cautious optimism that their business acumen and tech know-how would help figure out the perplexing question of how to make money as a digital publication.

But it increasingly appears that the billionaires are struggling just like nearly everyone else. Time, The Washington Post and The Los Angeles Times all lost millions of dollars last year, people with knowledge of the companies’ finances have said, after considerable investment from their owners and intensive efforts to drum up new revenue streams.

The role of wealthy newspaper owners is something of ongoing interest to me. My last book, “The Return of the Moguls” (2018), focused on the Post, The Boston Globe and the Orange County Register in Southern California, owned by a rich Boston-area businessman named Aaron Kushner. At the time the book came out, the Post was flying high, the Globe was muddling along and the Register was failing; it eventually fell into the hands of the slash-and-burn hedge fund Alden Globe Capital. The Post’s and the Globe’s fortunes have since moved in opposite directions.

Here are the particulars that get glossed over in Mullin and Robertson’s attempt to impose an overarching framework:

• Bezos, who bought the Post in 2013, made deep investments in technology and built up the staff. The result was years of growth and profits, which only came sputtering to a halt after Donald Trump left the White House. Former executive editor Marty Baron, in his book “Collision of Power,” suggests that, over time, a disciplined approach to hiring became more lax. In other words, the Post got ahead of itself and is now in the midst of a reset. A new publisher, William Lewis, begins work this month, and we’ll see if he can articulate a strategy that amounts to more than “just like the Times only not as comprehensive.”

• Benioff bought a dog and, predictably, it’s going “woof woof.” Time was the largest of the Big Three newsweeklies, along with Newsweek and U.S. World & News Report; it’s also the only one of the three that still exists in a somewhat recognizable form. Newsweeklies succeeded because, pre-internet, you couldn’t get great national papers like the Times, the Post and The Wall Street Journal delivered to your doorstep. Not only is there no discernible reason for them to exist anymore, but the leading newsweekly these days, at least in terms of cachet, is The Economist.

• Not all billionaire owners are in it for the right reasons, and Soon-Shiong has proven to be an uncertain leader. Does he care about the Los Angeles Times or not? He’s built it up; now he’s tearing it down. He recently pushed out his executive editor, Kevin Merida, the most prominent Black editor in the country, and he’s done some truly awful things such as delivering Tribune Publishing’s papers to Alden Global Capital and more recently selling The San Diego Union-Tribune to Alden.

So what does that tell us about billionaire owners? Not much. As Mullin and Robertson acknowledge, some are doing just fine, including The Boston Globe under John and Linda Henry and The Atlantic under Laurene Powell Jobs. They could have also mentioned the Star Tribune of Minneapolis under Glen Taylor or, for that matter, The New York Times, a publicly traded company that is nevertheless under the tight control of the Sulzberger family. I don’t think the Sulzbergers are billionaires, but they are not poor.

At the moment, it seems that the only two viable models for large regional dailies is individual ownership by wealthy people who are willing to invest in future profitability and nonprofit ownership, either in the form of a nonprofit organization owning a for-profit paper, as with The Philadelphia Inquirer and the Tampa Bay Times, or a paper that goes fully nonprofit, as with The Salt Lake Tribune and The Baltimore Banner. The Banner is a digital startup that nevertheless is attempting to position itself as a comprehensive replacement for The Baltimore Sun. The Sun, in turn, was one of the Tribune papers that Soon-Shiong helped gift-wrap for Alden, and just this past week was sold to right-wing television executive David Smith.

Leave a comment | Read comments

Kevin Merida’s departure from the LA Times raises doubts about its billionaire owner

Kevin Merida. Photo (cc) 2021 by Michifornia.

There’s some very bad news coming out of Los Angeles this week. Kevin Merida, the executive editor of the Los Angeles Times, is stepping down after just two and a half years on the job. Merida, who previously held high-level jobs at The Washington Post and ESPN, is perhaps the country’s most prominent Black editor, and his departure raises serious questions about the LA Times’ owner, billionaire Patrick Soon-Shiong, who bought the paper in 2018.

Soon-Shiong has certainly been a better steward than a corporate chain or hedge fund would have been, but his time at the helm has been unsteady. He wants to grow toward profitability, but he keeps cutting the staff. Twice he has gone out of his way to deliver newspapers into the arms of the undertakers at Alden Global Capital, doing nothing to stop Alden’s acquisition of Tribune Publishing’s nine major-market dailies in 2021 and then selling The San Diego Union-Tribune to Alden in 2023.

Poynter media columnist Tom Jones notes that Soon-Shiong is now trying to reassure the LA Times newsroom that Merida’s departure will not lead to a similar fate:

Perhaps sensing the uneasiness of his newsroom, Soon-Shiong wrote in a note, “Our commitment to the L.A. Times and its mission has not wavered since the inception of our acquisition. However, given the persistent challenges we face, it is now imperative that we all work together to build a sustainable business that allows for growth and innovation of the L.A. Times and L.A. Times Studios in order to achieve our vision.”

Benjamin Mullin, writing in The New York Times, reports that Merida clashed with members of Soon-Shiong’s family over Merida’s edict that staff members who signed a petition condemning Israel’s war in Gaza would be temporarily banned from covering stories related to the war. Whether or not you think Merida was clinging to outmoded ethical standards, you can’t say that move was controversial. Indeed, two New York Times contributors resigned, apparently under pressure, after signing a similar letter.

At one time it looked like wealthy individual owners might be a solution to the news crisis — not that they could be expected to underwrite losses forever, but they could certainly provide the runway needed to build a new, sustainable business model. Now, with Jeff Bezos’ Washington Post floundering, it looks like the only wealthy newspaper owners who’ve fulfilled their promise are John and Linda Henry at The Boston Globe and Glen Taylor at the Star Tribune of Minneapolis.

Sadly, it’s hard to be optimistic about the future of the LA Times under Soon-Shiong.

Leave a comment | Read comments

The Star Tribune, now under new leadership, will bolster its coverage of Minnesota

Amid the evisceration of large regional newspapers at the hands of corporate and hedge-fund owners stand a few notable exceptions. The Boston Globe, The Seattle Times, The Philadelphia Inquirer and several others are among the major metros with committed local ownership that have managed to survive and even thrive. So, too, with the Star Tribune of Minneapolis, which under billionaire owner Glen Taylor has undergone a renaissance, transforming itself into a profitable business and a Pulitzer factory.

Now the Strib is growing. As Ellen Clegg writes at What Works, new CEO and publisher Steve Grove is expanding the paper’s reach into the more rural parts of the state, where the lack of reliable news and information is especially acute. Ellen writes:

The expansion plans are nothing if not ambitious. The newsroom has posted jobs for reporters in north central and southwest Minnesota and is expanding existing teams in communities outside the Twin Cities of Minneapolis and St. Paul. Back in the downtown Minneapolis office, the Strib is launching a “Today Desk” to track breaking news online and beefing up that reporting team. Grove is also in the market for a greater Minnesota columnist to roam the state’s rural communities and report on trends — the kind of coverage that has been harder for small nonprofit media startups to sustain.

The Star Tribune is one of the projects that Ellen and I write about in our book “What Works in Community News,” which was published today by Beacon Press.

Leave a comment | Read comments