On the new “What Works” podcast, Ellen Clegg and I talk with Sophie Culpepper, a staff writer at Nieman Lab who focuses on covering local news. She co-founded The Lexington Observer, a digital local news site covering Lexington, a town of 35,000 outside Boston. For two years, she was the nonprofit news outlet’s only full-time journalist. She covered public schools, local government, economic development and public safety, among other subjects.
I discusss the recent Nonprofit News Awards bestowed by the Institute for Nonprofit News. Three of the awards went to projects that have been featured on the “What Works” podcast. The Service to Nonprofit News Award went to Andy and Dee Hall, the retired founders of Wisconsin Watch, who were guests on this podcast last December. VTDigger won a community champion award. And Mississippi Today won an explanatory journalism award.
In addition, an INNovator Award for a sold-out event featuring live stories from the stage went to Brookline.News, a digital nonprofit founded by Ellen.
“What Works in Community News” co-author Ellen Clegg speaks with the Nebraska Examiner about the former owners of that state’s oldest continuously published weekly, who’ve jumped back in to save the paper. Paul Hammel writes that Bev and Ron Puhalla sold The Pawnee Republican but gave up their retirement when the new owner walked away last fall. Bev Puhalla is quoted as saying:
We didn’t want to see the town lose its newspaper. I mean, who’s going to tell the story when all the sheriff’s deputies threaten to quit on January 1 because they haven’t gotten a raise? Who’s going to tell that story?
Ellen tells the Examiner, “The media business has always been hard, and it’s harder than ever now.” But she adds that local news entrepreneurs across the country are finding a way forward — including Clegg herself, as she is a co-founder of Brookline.News, a nonprofit just outside of Boston. Her advice to the Puhallas and others: “You’re doing important work, and it’s hard to find the formula that works. But don’t lose hope — it’s too important.”
Maya McFadden of the New Haven Independent interviews Victor Joshua, founder of the youth basketball program Respect Hoops. Photo (cc) 2021 by Dan Kennedy.
I’ll be part of a panel tomorrow discussing job opportunities for new and recent journalism graduates. My role will be to talk about opportunities at the rising generation of local and regional news startups. I am not quite sure what to tell them, but more than anything I want them to know that they need to be resourceful.
About a dozen years ago, Thomas MacMillan told me how he got hired at the New Haven Independent, one of the original nonprofit digital-only local news sites. He was working at a non-journalism job and started doing some interning. He asked the editor, Paul Bass, how he could turn that into a staff job, and Bass’ unconventional answer was that MacMillan should write a grant to fund his position. MacMillan did it, got hired and, in my 2013 book, “The Wired City,” talked about the rewards.
“It’s really fun for me to feel like we’re on a rising star rather than a sinking ship,” MacMillan said. “There’s just something exciting about feeling like you’re working on the new paradigm, where you can experiment and try different things and people will occasionally take notice of what you’re doing.”
What I will tell students is that jobs at these startups are few and far between, but if you can land one, they come with great mentoring and, in some cases, surprisingly good pay. From my conversations with people, I’ve found that nonprofit boards and independent operators take their obligation to provide a living wage and benefits seriously. At the very least, journalists at these organizations are often making more than they would at a chain-owned newspaper.
Students can’t just expect jobs to open up, because that doesn’t happen all that often. Identify two, three or five that you’d like to work at. Get in touch and stay in touch. Cover some news for them — not for free, of course, but in most cases they’re not going to hire someone they don’t have a prior relationship with.
First, Billy Baker of The Boston Globe quotes my co-author, Ellen Clegg, and mentions our book in a feature on The Local News, which covers Ipswich and Rowley and is one of a number of nonprofit startups founded to fill the gap left behind when Gannett abandoned its weekly papers in Eastern Massachusetts. “This is what the founders envisioned, which is a lot of little newspapers in all the little towns in New England,” Ellen told Baker. As Baker notes, Ellen doesn’t just write about it — she also does it, as she’s also the co-founder and co-chair of another startup, Brookline.News.
Second, Colorado College journalism professor Corey Hutchins writes about our book in his well-read newsletter, “Inside the News in Colorado.” I visited Colorado in September 2021, mainly to report on upstart Colorado Sun but also to learn more about how the Sun fits into the state’s larger journalistic community One afternoon I drove from Denver to Colorado Springs in order to interview Hutchins. “I don’t know of any other state where there’s such a focus and attention from folks here who want to support a thriving local news ecosystem matched with attention from funders, smart media thinkers from around the country,” he told me.
Local news board members Greg Bestick of the Harpswell Anchor, Fred Perry of Brookline.News and Virginia McIntyre of The Concord Bridge. Photo (cc) 2023 by Dan Kennedy.
Residents looking to start news organizations in their communities usually look to digital first. Even at the local level, advertising revenues are not what they used to be, and the cost of offering a print newspaper — both in terms of money and complexity — often isn’t worth it.
Yet the traditional notion of publishing a weekly newspaper remains attractive on several levels. Readers like it. Advertisers prefer it. And in many states, public notices placed by governmental agencies, a lucrative source of revenue, are restricted to print papers.
So I was interested to learn that print is part of the discussion at three nonprofit local news startups that were featured at a panel discussion, “The Re-Emergence of the Community Newspaper,” held during the recent conference of the NorthEast Association of Communications Executives, held in Meredith, New Hampshire.
The Harpswell Anchor in Maine and The Concord Bridge in Massachusetts have offered print right from the beginning. Brookline.News in Massachusetts is digital-only but may offer a print edition in the future. (Disclosure: Ellen Clegg, my research, podcast and writing partner, is also a founder and co-chair of Brookline.News.)
Greg Bestick, president of the nonprofit board that publishes the Anchor, said print was not something he and his fellow founders especially wanted to offer. What changed their mind, he explained, was that a survey of the community revealed that 95% wanted something they could hold in their hands.
“We weren’t thrilled about that,” Bestick said, “but we did say we’d be much more robust online than the previous owner.”
Unlike The Concord Bridge and Brookline.News, which were both launched in response to massive budget cuts by the newspaper chain Gannett, The Harpswell Anchor had been a locally owned for-profit newspaper until several years ago. The paper ceased publication during the COVID-19 pandemic, Bestick said. The new iteration of the Anchor has had an operating surplus from the start, he added, and won 11 awards from the Maine Press Association during its first year.
Virginia McIntyre, a member of The Concord Bridge’s board, said the founders of that site were enthusiastic about print right from the start. “We wanted something people could have on the kitchen table,” she said, adding: “It’s nice to have something that the family can see as a whole. Our advertisers also like having an ad that hits every household.” The print edition of the Bridge, she explained, is mailed for free to each of Concord’s 8,700 households.
Discussions about starting a community news outlet began after Gannett decided in early 2022 to eliminate nearly all local journalism from its Massachusetts weeklies. The Concord Journal is still published, but it’s filled with regional stories from throughout Gannett’s network. Because of that, McIntyre said, many residents had no idea about important developments such as the hiring of a town manager and a $110 million middle school project. Although the Bridge includes feature stories and coverage of school sports, she said that the goal is to inform the public about day-to-day goings-on.
“It’s not entertainment,” she said. “I always thought Concord was a boring place, and now I know it is.”
In contrast to Concord, Gannett shut down the Brookline Tab altogether, leaving a community of nearly 60,000 people just minutes from Boston without any local source of news. “The Tab was not good. But it was something,” said Fred Perry, a member of the Brookline.News board.
Brookline.News’ website didn’t go live until last week; a newsletter began covering the town just before the annual town meeting in April. Perry said he’s hoping that the project can start offering a print edition sometime this fall, praising “the wonderful examples on both sides of me,” a reference to Bestick and McIntyre. Several other board members, he added, are skeptical of print because of the cost, but he said he’s optimistic that print “can generate a significant surplus.”
The panel discussion was moderated by John Harrison, an executive with Wallit, a company that helps publishers manage digital subscriptions.
In many cases, digital-only makes sense. LION (Local Independent Online News) Publishers, an organization for digital news entrepreneurs, has more than 300 members. Many of the projects that Ellen and I are profiling in our forthcoming book, “What Works in Community News,” are digital-only, and they have no plans to add a print edition.
Yet print has persisted long past its anticipated expiration date. Perhaps the best way to think about it is that print is still worth doing — but only if it makes sense in terms of revenue, reader preferences and advertiser reach.
Correction: Updated with the proper spelling of Greg Bestick’s name.
