The Taylors make another run at the Globe

News that Ben and Steve Taylor have signed on to businessman Aaron Kushner’s bid to buy the Boston Globe has changed the dynamic. The Taylors, of course, are prominent members of the family that owned and ran the Globe for more than 100 years. Ben was the publisher before he was ousted in 1999. Steve was executive vice president.

The Taylors, who are cousins, fell short in a bid to buy the paper back from the New York Times Co. in 2009. The reason was never announced, but the buzz was that their group was undercapitalized, and that the Times Co. would have had to accept a ridiculously low price in that year of economic crisis. The Globe would undoubtedly be worth more now, but how much more is hard to say.

The significance of the Taylors’ involvement is that there now will be support within influential circles for the Times Co. to return the Globe to local ownership.

Would Times Co. chairman Arthur Sulzberger sell the Globe? By placing the Globe, the Worcester Telegram & Gazette and their associated websites on the block in 2009, he made it clear that he would if the price was right and if he and other Times Co. executives were comfortable with the buyers.

I suspect the big question they’ll now have to answer is whether they can get the price they want — or if, instead, they think they can get more by hanging on to their New England properties for another few years.

The Globe first reported Kushner’s interest last October.

Photo via Wikimedia Commons.

Boston.com boosts its political coverage

Later this year, the Boston Globe will move most Globe content off its free Boston.com site and onto a paid, redesigned BostonGlobe.com. Which raises a question: Will the still-free Boston.com include enough high-quality, original material to stand on its own?

We got an encouraging answer to that this week in the form of an announcement that veteran political reporter Glen Johnson will be returning to the Globe as Boston.com’s political editor. According to a staff-wide e-mail from deputy managing editors Jen Peter and Bennie DiNardo, Johnson —

— will oversee the expansion and redesign of the site’s political coverage leading into the 2012 presidential race and beyond, with a blog, videos, aggregated content, the smart display of original Globe stories, and any other creative ideas we can come up with.

You can be sure that Eric Fehrnstrom is thrilled.

Peter and DiNardo’s full statement follows:

We are thrilled to announce that Glen Johnson, most recently of the AP’s State House bureau in Boston, will be returning to Morrissey Boulevard to become boston.com’s political editor. In this role, Glen — who has covered Massachusetts politics for nearly two decades — will oversee the expansion and redesign of the site’s political coverage leading into the 2012 presidential race and beyond, with a blog, videos, aggregated content, the smart display of original Globe stories, and any other creative ideas we can come up with. He will draw on the expertise of our political staff, both locally and in D.C., to make the page a must-read for anyone interested in Massachusetts and New England politics. We will also look for opportunities to republish some of Glen’s politics blogs in the Globe, and we contemplate a regular presence for Glen in the Globe in the form of a regular political column that would be based on his reporting and analysis. With his deep knowledge of the local political scene, his agility as a writer, and his embrace of new media, Glen is the ideal candidate to fill this position. And it couldn’t come at a better time for us, as we prepare to strengthen our web presence with a two-brand strategy and gear up for a presidential primary in our backyard.

This is a homecoming for Glen, who worked for the Globe for more than five years, from 2000 to 2005, in between two stints at the Associated Press. He has covered four presidential races — including Paul Tsongas’ 1992 bid, when Glen worked for the Lowell Sun — and four administrations on Beacon Hill, stemming back to the Weld years. Most recently, he served as the AP’s lead Romney reporter in 2008. He lives with his wife in North Andover and has two college-age sons. He is an avid cook and observer of professional cooks (ask him about his stint in the kitchen at Thomas Keller’s Bouchon). Glen will join us on Jan. 31, and we couldn’t be happier to have him back on board. All cooking tips welcome.

Jen and Bennie

Glen is a good guy and a dogged reporter. A very smart move by the Globe.

The Globe goes deep on “The Other Welfare”

In case you haven’t seen it, the Boston Globe is publishing a three-part series on poor families that medicate their kids — sometimes for flimsy reasons — so that they can be classified as disabled and thus qualify for Supplemental Security Income (SSI) payments.

The reporting, by Patricia Wen, is first-rate. And to point out the obvious, the series, titled “The Other Welfare,” is the sort of accountability journalism that is rarely done by any news organizations other than major newspapers.

What I especially like about the series is that, rather than blaming the families, Wen takes pains to point out the difficult circumstances under which they live. As one single mother, Geneva Fielding, puts it, referring to the medication her 10-year-old son is taking for impulsiveness:

Sometimes I don’t know why we get a check for this. But if someone says you have ADHD and you’re depressed and you can get a check, they’re going to try to get a check. The poor people will take that every time. It’s all about surviving.

A chilling example of unintended consequences.

Globe publishes spiked Wasserman cartoon

Though it doesn’t seem to have made its way onto Boston.com yet, Boston Globe cartoonist Dan Wasserman’s poke at Bank of America and the Museum of Fine Arts — spiked last Sunday — is in today’s Globe, as he said it would be. It never should have been held in the first place, but there you have it.

What was missing from today’s Boston Globe

Dan Wasserman (at podium) speaks at JFK Library

How many trees had to die so that the Boston Globe could stop cartoonist Dan Wasserman from raining on the Museum of Fine Arts’ parade?

Earlier this weekend, Media Nation heard that the Globe had killed a cartoon by Wasserman that was scheduled to run on today’s editorial page. Sure enough, you will find a guest op-ed headlined “The tech-politics divide” where Wasserman’s cartoon ought to be.

Then, this morning, I received a PDF of the page — already printed — from an anonymous source. The cartoon is vintage Wasserman, poking vicious good fun at the MFA and at Bank of America. I asked Wasserman to tell me what happened, and here is the full text of his e-mailed response:

The cartoon was held but is scheduled to run next Sunday. The publisher [Christopher Mayer] was concerned that the MFA, on the day it was celebrating the opening of its new wing, was being nicked in a cartoon that was aimed at Bank of America. I was out of the office on Friday, and because of early weekend deadlines, the cartoon was coming off the presses before he could reach me to talk it through. I’m disappointed it was held. It’s a strong, timely cartoon.

Because Wasserman says the cartoon will run next Sunday, I’ve decided to hold off from posting the PDF.

The PDF is clearly a scan of a printed page. How many Ideas sections were printed and discarded after management decided to spike the cartoon? I understand it may have been quite a few, but I don’t have a confirmed number.

I also asked the Globe’s spokesman, vice president Robert Powers, for comment. He sent along the following statement a few minutes ago:

We do not comment on editorial decisions. Unfortunately, due to early printing deadlines, the section had already started to print.  No one outside of the news and editorial process for The Boston Globe is ever consulted about news and editorial decisions.

No question the Globe has invested a lot in its coverage of the MFA’s $500 million expansion. The paper published a 56-page color glossy magazine commemorating the event (we got two, since it was also included in the New York Times), featuring, among other things, a full-page ad from — yes — Bank of America. There’s an interactive special at Boston.com as well.

All good stuff. But there was nothing out of bounds or offensive in Wasserman’s cartoon. It should have run.

Photo (cc) by Tony the Misfit and republished here under a Creative Commons license. Some rights reserved.

Conflicting reports on a possible Brown foe

Setti Warren

Is Newton Mayor Setti Warren saying different things to different reporters about his future political aspirations? Or does it come down to a matter of emphasis and interpretation? That’s what folks at the Newton Tab want to know.

After Matt Murphy of the State House News Service reported that some Democrats were hoping Warren would challenge Republican Senator Scott Brown in 2012, Warren told Tab editor Gail Spector there was nothing to it.

But Warren didn’t come off as quite so emphatic in a Boston Globe story today by Alan Wirzbicki, who wrote, “Warren said he was focused on his job, but did not rule out a run and attacked Brown’s record.”

Lacking the full transcript of either interview, it’s hard to know what’s going on. Warren’s quote in the Tab — “My intent is to finish my term” — isn’t exactly a denial. And the Globe quotes Warren indirectly, so we don’t know what he actually said.

My guess is that both stories are right. And that Warren will soon be issuing a clarification.

More: The Tab’s Spector follows up with Warren. And he won’t be pinned down.

Photo via the City of Newton’s website.

The center of the news universe

That would be Danvers, world headquarters of Media Nation and now the home of four — count ’em — news organizations battling it out for local eyeballs. The newest is our very own Patch, joining the Salem News, the Danvers Herald and the Boston Globe’s Your Town/Danvers site. Who says the news business is dead?

Reflecting on the latest circulation figures

In Japan, advertising accounts for just 35 percent of newspaper revenue. In Britain, it’s 50 percent. And in the United States, ads have traditionally amounted to a whopping 87 percent of newspaper income. That’s why it can truly be said that, in the U.S., newspapers have always given away the news, charging only for paper and delivery.

These days we pay for computers and broadband access while getting the news for free — same as it ever was. That is among the most important explanations for why news organizations are going to have a difficult time persuading more than a handful of readers to pay for online access. I wish them well. But the challenge is enormous.

One thing some readers will continue to pay for is the convenience of print. (Spare me your nostalgia for the romance of print. Print persists for one reason: it’s still more ergonomically friendly than any electronic version. Someday that will change.)

After yesterday’s newspaper circulation figures were released, showing a continued but slowing decline in print sales industry-wide, Boston Globe publisher Chris Mayer issued a memo — a copy of which was obtained by Media Nation — attributing the Globe’s continued slide to last year’s decision to raise the price to as much as the market would bear. (Here is the Boston Herald’s take.)

The idea is that there’s a sweet spot. Up to a point, you can raise prices and make more money, even if the total number of print readers declines. Somewhere, though, there’s a top to the curve, and the challenge is to find the top and not raise prices so much that revenues start to fall. The result, unfortunately, is that you end up with a niche product for an elite readership. But it’s either that or die.

And here’s a good piece of news. There’s also a sizable subset of readers who will pay for electronic editions like Times Reader and GlobeReader, which are cheaper than print but more convenient than newspaper websites that keep you chained to your desk. Given that iPad editions have barely kicked into gear, that’s a promising sign.

The full text of Mayer’s memo follows.

Dear Colleagues,

Earlier today the Audit Bureau of Circulations issued their Fas-Fax report for the six months ending September 30th. The Globe has shown year-over-year declines in line with our expectations, as a result of our circulation and pricing strategy instituted last summer.

The good news is the rate of circulation decline has slowed as we cycle through the impact of the price increases. One indicator is the comparison between September’s report and March’s report. Viewed this way, the declines are 2.8% for Sunday and 4.2% for daily. These are encouraging trends for our business and in line with others in our industry.

The past few months has also seen continued excellence in our reporting and positive contributions to the community. Our Spotlight Team investigation of patronage in the state’s probation department; our sensitive series of stories on bullying; the amazing coverage of the Amy Bishop case; coverage of the earthquake and aftermath in Haiti and its impact in Boston; and our current coverage of the political races are just a few examples of the important journalism we’re delivering.

The Globe’s circulation, now at 368,000 on Sunday and 223,000 daily, still makes us the largest newspaper in New England by a wide margin. The year-over-year decreases of about 15.7% on Sunday and 12.0% daily were expected and budgeted.  To offer some context, we raised prices last summer in most areas by 30% to 50% to grow circulation revenue and stabilize the business.

Of course, circulation numbers are not the end of the story. Print and online media work in concert with one another to build audience. It should be noted then that in terms of readership, during an average week, the Sunday Globe, the daily Globe and Boston.com together will reach 51% of all adults in the metro Boston area.  It will also be reported in Monday’s Fas-Fax that Boston.com’s local audience grew by 2.9 %.

The recently announced two-brand digital strategy is now officially under way and we are developing launch plans for our new subscription-based Web site BostonGlobe.com, and the next generation Boston.com. And, watch forperiodic launches of digital products in the upcoming months.

So, as we look ahead we will continue to execute on our strategy, building on the strong foundation of quality journalism, original content, broad audience reach, higher reader engagement, advertising effectiveness, and strong connection with the community that is reflected by, and results in, our more than 50% of the market.

We can all share a sense of optimism and purpose as we focus on our future success.

— Chris

Photo via Wikimedia Commons.

A possible buyer emerges for the Globe and T&G

Is the Boston Globe for sale? For the right price — maybe. An investment group headed by a 37-year-old greeting-card entrepreneur named Aaron Kushner emerged this afternoon as a possible buyer for the Globe, Boston.com and the Telegram & Gazette of Worcester.

But the New York Times Co., which wanted to sell the properties in 2009, may no longer be interested. No doubt that would change if Kushner’s group is prepared to fork over some serious money. But we don’t know that yet.

Another caution: Kushner says he wants to beef up the newsroom. Well, wouldn’t we all? He may be well-intentioned, but no one is going to bolster the Globe’s staff unless his intention is to operate the paper at a loss.

Ralph Ranalli is gathering links at Beat the Press.