Mendocino Voice – Media Nation

Independent news outlets track the latest ‘atmospheric river’ in Mendocino County

In drier times: Ukiah, Calif., the Mendocino County seat. Photo (cc) 2020 by Dan Kennedy.

When Kate Maxwell and Adrian Fernandez Baumann launched The Mendocino Voice in 2016, they were hoping to bring some in-depth journalism to a county that was undercovered due to deep cuts at newspapers owned by the hedge fund Alden Global Capital. Indeed, both Maxwell and Baumann had left jobs at Alden papers before launching the Voice.

And yes, they were able to do some enterprising reporting. But they also found that they had to devote a considerable amount of attention to Northern California’s increasingly weird weather. When I visited in March 2020, they were keeping an eye on a wildfire that Baumann told me had sprung up five months before what was typically wildfire season because of the unusually dry conditions.

Well, now the Voice and other news outlets in Mendo County are keeping tabs on an atmospheric river that has dumped heavy rain on the region and that threatens to create yet another weather-related crisis. (Ellen Clegg and I wrote about the Voice in our book, “What Works in Community News.” Maxwell and Baumann have moved on, and this past June the nominally for-profit site was acquired by the nonprofit Bay City News Foundation.)

The Voice this morning is dominated by stories about flooding. The lead article reports that sand for sandbags is available for residents and businesses seeking to protect their property from rising waters. “Residents and businesses must bring their own bags and shovels, unless noted otherwise,” reporter Sarah Stierch writes.

Below that is a brief story about power being restored along the coast, and that’s followed by a lengthier update headlined “Storm expected to bring ‘life-threatening’ floods to Mendocino County.” All those stories, by the way, were written by Stierch, which shows how hard folks at hyperlocal news projects have to work.

The Voice is not the only independent news organization in Mendo County. MendoFever, started in 2020 by a local resident named Matt LaFever, leads with a story published on Wednesday headlined “First atmospheric river of the season set to soak Mendocino County.” The article offers some nuts-and-bolts guidance on how residents should prepare. Public radio station KZYX offers an in-depth story by Emily Cox and updates on road conditions and power outages.

Finally, Alden’s Ukiah Daily Journal leads with — yes — the ongoing count in the presidential election. The most recent story listed under “Latest Headlines” is a five-day-old article about an art exhibit. Scroll down, though, and you’ll find a story published Wednesday morning reporting that the National Weather Service was predicting floods emanating from the atmospheric river. It is behind a paywall.

Whenever there is a breaking story of national interest, it’s smart to check out what local news organizations are reporting. Like much of the country, Mendocino County has been all but abandoned by corporate journalism. Fortunately, independent outlets are doing a good job of keeping residents informed with “useful news,” as the Voice puts it.

A news outlet in Haverhill, Mass., pushes its newsletter to fight algorithmic Facebook censorship

Tim Coco, general manager of WHAV in Haverhill, Mass.

Facebook’s brain-dead algorithm is censoring important public-safety information, reports WHAV in Haverhill, Massachusetts. WHAV is a nonprofit news organization with a low-power/online radio station as well as a website.

According to WHAV general manager Tim Coco:

In the last week, a local news warning about the sinkhole along the southbound lanes of Interstate 495 near Ward Hill was flagged as spam and removed by one social media site. Another blocked WHAV story was news of possible restoration of Haverhill’s 1845-era (gun) powder house. The tech giant behind these removals piles on with intimidation by writing “Repeatedly breaking our rules can cause more account restrictions.”

Even more mind-boggling, Coco writes, is that when the Haverhill Police Department attempted to share WHAV’s item on the sinkhole, Facebook removed that, too.

This is nothing new for Facebook. In “What Works in Community News,” the book that Ellen Clegg and I wrote, we tell the story of an emergency route during a wildfire that the sheriff’s department had shared with The Mendocino Voice in Northern California. The Voice posted it on its Facebook page, one of its primary distribution channels — and then watched in alarm as it disappeared. In the excerpt below, we talked with Kate Maxwell, then the publisher of the Voice, and Adrian Fernandez Baumann, then the editor:

The sheriff’s department asked the Voice to get the word out that people living in the national forest would run into danger if they tried to evacuate through the nearby community of Covelo. It was potentially lifesaving information, but Facebook took it down. “It had like a thousand shares in an hour,” said Maxwell. “Facebook flagged that post and deleted it.” The article was restored about a half-hour later following an uproar from the community. Maxwell said she never got a good explanation of what happened, even after talking with someone from Facebook at a conference. Maybe it was because the algorithms identified it as fake news. Maybe, as Baumann speculated, it was because the article included a reference to “Indian Dick Road.”

Coco doesn’t identify Facebook as the culprit, but the screenshots that he posted are clearly from that platform. He’s asking his readers and listeners in the Haverhill area to stop relying on social media for WHAV stories and instead to subscribe directly to the news outlet’s daily email newsletter.

Coco, by the way, is in our book and has been a guest on the “What Works” podcast.

Facebook’s parent company, Meta, is also getting swamped with complaints about entirely harmless posts being removed from its Threads platform because of algorithmic decisions being made with no human involvement. I can speak from personal experience, too. Twice over the past year or so, I’ve responded to questions asking about great song lyrics, and I’ve gone with “I shot a man in Reno just to watch him die,” from Johnny Cash’s “Folsom Prison Blues.” Both time, my posts were removed from Facebook and Threads, and I was given a warning.

So let me repeat something I’ve said a number of times: News organizations should not rely on social media any more than absolutely necessary. Do what Coco is doing: Push newsletter subscriptions, because that’s a platform that you control and own.

The Mendo Voice goes nonprofit as co-founder Kate Maxwell moves on

Kate Maxwell working out of borrowed space in March 2020. Photo (cc) 2020 by Dan Kennedy.

There’s big news in the world of hyperlocal journalism this week: Kate Maxwell, the co-founder and publisher of The Mendocino Voice in Northern California, is moving on. The Voice, which is nominally a for-profit, is becoming part of the nonprofit Bay City News Foundation, which, according to an announcement on Tuesday, “will allow both organizations to expand the geographic reach and depth of their public service reporting.”

In a message to readers, Maxwell writes that “as part of this new chapter, I’ve chosen to move on from my role as publisher.” No word as to what she’ll do next. She adds:

Thanks to your support, we’ve published nearly 5,000 articles, reached millions of readers, created living wage jobs for experienced local reporters, held government officials accountable, received national funding and awards, and shared important Mendocino stories with readers around the state and country. Most importantly, we’ve been able to provide the diverse communities in Mendocino with news that’s been useful to you, our friends and neighbors.

Although the Voice will continue as a standalone free website, it will do so without either of the co-founders. The site’s first editor, Adrian Fernandez Baumann, left several years ago. Here’s part of an FAQ explaining what the change will mean for readers:

This partnership will give The Mendocino Voice the stability to maintain its news operation and support its journalists. It’ll create a regional network all along the coast as well as the inland areas and give reporters the opportunity to grow. It’s a promise of long-term sustainability. Joining with Bay City News Foundation means that we’ll have the capacity for deeper coverage of environmental issues, plus more resources for bringing you that news, including more photographers, data journalists and round-the-clock editors.

The Mendo Voice was the first project I visited in my reporting for “What Works in Community News.” I was on the ground during the first week of March in 2020, and we all know what happened that week. I covered an event the Voice hosted at a local brewpub on Super Tuesday, which I reported on for GBH News. Two days later, I was on hand as Maxwell and Baumann reported on a news conference to announce the first measures being taken in response to what was then called the “novel coronavirus.” The nationwide shutdown loomed.

The reason I wanted to include The Mendo Voice in the book that Ellen Clegg and I were writing was that Maxwell and Baumann were planning to convert the project they had founded in 2016 to a cooperative form of ownership. “We are going to be owned by our readers and our staff,” Maxwell told the Super Tuesday gathering. “We think that’s the best way to be sustainable and locally owned.”

After years of following a nascent news co-op in Haverhill, Massachusetts, which ultimately failed to launch, I was intrigued. Unfortunately, the co-op that Maxwell and Baumann envisioned did not come to pass, either. COVID-19 wreaked havoc with their plans, though the Voice continued to publish and provide “useful news for all of Mendocino.” Baumann took a personal leave that ended up becoming permanent. And Maxwell was unable to move ahead with the community meetings she had envisioned to make the co-op a reality. “I think we basically had a year’s worth of events that we were planning,” she told me in 2022.

By then, the Voice was essentially operating as a hybrid — a for-profit that had a relationship with a nonprofit organization that allowed for tax-deductible donations to support the Voice’s reporting. Eventually, she said, the site was likely to move toward a more traditional nonprofit model.

The co-op idea is an interesting one, but to this day I’m not aware of a successful example at the local level. The Defector has made it work, but that’s a national project. In Akron, Ohio, The Devil Strip, an arts-focused magazine and website, tried for a while but then collapsed in an ugly fashion.

Maxwell and Baumann, two young journalists who launched The Mendocino Voice after leaving jobs at Mendo County newspapers being destroyed by the hedge fund Alden Global Capital, built something of lasting value. Best wishes to both of them.

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The real problem with Facebook; or, taking a stroll down Indian Dick Road

Facebook now allows you to post a link to a story in the Kansas Reflector that was critical of Facebook. I tested it a little while ago. As I wrote the other day, I assumed it was initially blocked not because of the actual content of the story. I offered one data point — a Johnny Cash lyric I posted a few years ago that got me in trouble, apparently because it makes reference to guns and murder. Here are two more.

First, the Reflector story that got blocked is about a climate-mitigation program called Hot Times in the Heartland. Whoa! Sounds like some kinky stuff going on in the wheat fields.

Second, one of the worst stories about Facebook censorship I’ve heard involved The Mendocino Voice. I wrote about it in our book, “What Works in Community News.” It seems that the Voice had used Facebook to pass along an important announcement from the sheriff’s office about a wildfire evacuation route. It got taken down, though it was quickly restored when the Voice howled. No explanation was ever offered, but Adrian Fernandez Baumann, the Voice’s co-founder, observed that the post included a reference to Indian Dick Road.

The real problem with Facebook — and other Meta products, like Instagram and Threads — is that Mark Zuckerberg and company refuse to invest a single penny beyond what is absolutely necessary to create a better product. Everything is automated, robo-censors control our lives, and complaining is only occasionally successful.

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Could Boston’s two newsy public radio stations merge? Plus, local news tidbits.

WBUR’s CitySpace. Photo (cc) 2023 by Todd Van Hoosear

Before social media, when blogging was everything, a lot of us wrote what were known as “link blogs” — that is, a running list of links with little in the way of commentary. Now that social media is (are?) falling apart as a way for distributing journalism, I’m trying to get back to that, mixing in some short posts with longer pieces.

But there’s a problem. I have a sizable contingent of readers who receive new posts by email and, at least at the moment, I don’t have a way of giving them the option of receiving one daily email with the day’s posts. I’d like to do something about that once the semester ends and I have some time. No one wants to receive multiple emails with short posts throughout the day. So here are three media stories I don’t want you to miss, pulled together in one post.

• Boston Globe media reporter Aidan Ryan follows up the paper’s recent stories on struggles at the city’s two news-oriented public radio stations, GBH (89.7 FM) and WBUR (90.9 FM), with a closer look at whether both of them can survive in their current form. As someone who was a paid contributor to GBH News from 1998 to 2022, I have to say a lot of us were puzzled in 2009 when GBH announced it would turn its classical- and jazz-oriented radio station into a direct competitor with WBUR. You might say that it worked until it didn’t, and now there are some serious questions. The most provocative: Could the two radio stations merge? The answer: Probably not, but who knows?

• The local news crisis has led a number of college and university journalism programs to step up with their own solutions. At Northeastern, for instance, we publish The Scope, a grant-supported digital publication that covers social-justice issues in Greater Boston. Well, The Daily Iowan, an independent nonprofit newspaper that covers the University of Iowa, is going several steps further than that, acquiring two struggling weekly community newspapers. “It’s a really great way to help the problem of news deserts in rural areas,” the paper’s executive editor, Sabine Martin, told The Associated Press.

I contacted the paper to ask whether students who report for the weeklies will be paid. Publisher Jason Drummond responded that the details are still being worked out, but that students will be paid for work they produce exclusively for the weeklies, which are also in the process of hiring paid student interns. The weeklies will be able to pick up stories from The Daily Iowan for free, but the Iowan’s staff members are already paid.

• Four years ago I visited The Mendocino Voice, which covers a rural area in Northern California; it was my first reporting trip for “What Works in Community News.” The Voice, I learned, has to devote a lot of its resources to covering the state’s extreme weather, especially wildfires. Now the Voice’s publisher and co-founder, Kate Maxwell, is putting together a Local News Go Bag Toolkit so that local news organizations can prepare for emergencies. “The emphasis is on preparing before a disaster — it’s the most important step that journalists, newsrooms, and communities can take. This project is designed to be useful for local newsrooms and journalists at any stage of a disaster,” writes Maxwell, who’s currently a fellow at the Reynolds Journalism Institute. The toolkit is a work in progress, and she’s asking for ideas from other journalists.

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Cooperatively owned local news outlets are still an unfulfilled dream

Good to see that some journalists are trying cooperatively owned news projects, as Lauren Mechling reports for The Guardian. One of our frustrations in finding news organizations to write about in “What Works in Community News” was that there were no examples we could find of a successful local news co-op.

The for-profit Mendocino Voice in Northern California considered it but got overwhelmed during the COVID pandemic. As I was wrapping up my reporting, publisher Kate Maxwell told me she was more likely to shift to the nonprofit model rather than pursue a co-op. I spent years following efforts to start a co-op in Haverhill, which were eventually wound down because of fundraising problems. And The Devil Strip in Akron, Ohio, fell apart.

It’s still an interesting idea. Co-author Ellen Clegg and I believe that we need diversity in ownership models. For-profit startups tend to be tiny, and most of the ones with much in the way of reporting capacity are nonprofits. A news outlet owned by the staff and the community would be an interesting alternative. Maybe someday.

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Sahan Journal’s founder to step down; plus, news from Mendo County and New Jersey

With the January 2024 publication date of our book, “What Works in Community News,” drawing ever closer, we want to keep you up to date on new developments at the projects that we track.

The big news today is that Mukhtar Ibrahim, the founder of Sahan Journal, is stepping down as chief executive officer. Ibrahim launched the nonprofit (relaunched, actually; it’s complicated) five years ago to cover Minnesota’s immigrants and communities of color. He writes:

I am proud of the remarkable success story that our dedicated staff has built. We have grown from a four-person newsroom to an amazing and talented team of 20, covering a wide range of essential topics and producing innovative multimedia content. We have built an equitable, transparent, and responsive work culture that supports the professional development and well-being of every staff member.

Kate Maxwell, the publisher and co-founder of The Mendocino Voice in Northern California, has written a useful guide for the Reynolds Journalism Institute at the University of Missouri aimed at newsrooms looking to put together a kit to be used when covering emergencies. It’s a need that the Voice is experienced with, given that it covers an area frequently hit by wildfires. Maxwell begins:

For newsrooms preparing to cover emergencies, there are a range of material and operational considerations to examine such as necessary equipment, staff support and schedules, and how to stay safe in the middle of a disaster. Planning the practical ways you will communicate with each other and community members, and how to get crucial information out to the people who need it, is an essential part of preparing your newsroom and your community for an emergency.

Finally, Joe Amditis of the Center for Cooperative Media at Montclair State University in New Jersey, tells us about a collaborative effort to put together ahead of next week’s legislative elections. The guide, NJ Decides 2023, was put together by the center; NJ Spotlight News, one of the media organizations that we profile in our book; and the NJ Civic Information Consortium, a publicly funded effort to bolster local news in New Jersey.

A number of other news outlets assisted with reporting, and the guide is available not only in English but also in Chinese, Spanish, Turkish, Urdu and Korean. According to Amditis:

The collaborative then split the races up, with journalists from each news organization claiming the candidates they would commit to chase down.

Collaborative members sent hundreds of emails, social media messages, text messages and phone calls trying to convince candidates to fill out the form. Many did so immediately; others needed to be reminded multiple times.

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Six projects featured in our book and podcast are honored by LION Publishers

LION Publishers has named 36 winners of its 2023 Local Journalism Awards — and four of them have either been featured in “What Works in Community News,” the forthcoming book by Ellen Clegg and me, have been guests on the “What Works” podcast, or both. Two other projects we’ve highlighted were finalists. For that matter, LION (Local Independent Online News) Publishers’ executive director, Chris Krewson, has been a guest on our podcast as well. Below I have omitted circulation categories, but you can find them if you click through to the full list.

• Santa Cruz Local, in California, was honored as LION Business of the Year, the organization’s “marquee award.” The Local was also the co-winner of the Operational Resilience Award and a finalist for a Community Engagement Award. We interviewed CEO and co-founder Kara Meyberg Guzman for both our book and our podcast.

• The Food Section’s editor and founder, Hanna Raskin, was the winner of the Community Member of the Year Award for her work in helping other members and for sharing her knowledge. The Food Section, which is devoted to Southern food and cooking, was also a finalist for a Business of the Year Award and an Outstanding Coverage Award. Raskin has been a guest on our podcast.

• VTDigger, a large nonprofit that covers both statewide and local news in Vermont, was a co-winner of the Public Service Award for its reporting on legislators’ ethics disclosures. Founding editor Anne Galloway has been a guest on our podcast.

• Burlington Buzz, a hyperlocal site that covers Burlington, Massachusetts, won a Community Engagement Award. Founder Nicci Kadilak has been a guest on our podcast.

In addition, The Colorado Sun and The Mendocino Voice, both of which are covered extensively in “What Works in Community News,” earned finalist nominations, the Sun for Collaboration of the Year and the Voice for an Accountability Award. We plan to have folks from both projects on our podcast sometime next year after the book is published.

Congratulations to all the winners and finalists!

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A pioneering cooperatively owned media outlet turns off the lights

Update: Laura Hazard Owen has more — a lot more — at Nieman Lab. Pretty ugly stuff.

***

The Devil Strip, a pioneering cooperatively owned magazine in Akron, Ohio, has closed its doors. More of an arts and culture outlet than a news organization, the operation has nevertheless stood as a successful example of an independent project owned by its employees and the community.

WKYC reports that the end came over the weekend — staff members were told on Friday that the money had run out, and on Monday they received layoff notices. The station adds:

Founded in 2014, The Devil Strip was a community-owned magazine that focused on music, arts, news, and culture in Akron. For as little as a dollar a month, readers had the opportunity to become members of the co-op. An investment of $330 allowed you to become a co-owner.

More from The Devil Strip’s Twitter account:

pic.twitter.com/kgpts6C3ub

— The Devil Strip (@akrondevilstrip) October 18, 2021

In March 2020, I spent a week in Northern California reporting on The Mendocino Voice, a for-profit news site that was converting to cooperative ownership. At that time the founders, publisher Kate Maxwell and editor Adrian Fernandez Baumann, told me that The Devil Strip was one of the projects they had studied.

I hope The Devil Strip might be able to reorganize and come back, though the tweet makes it sound like they’ve hit the end of the road. Founder Chris Horne has not tweeted about it except for a cryptic reference to a “sabbatical.” I’m sure he’ll have more to say soon.

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Are cooperatively owned news projects an idea whose time has finally come?

Kevon Paynter. Photo via Bloc by Block News.

Among the more intriguing business models for news organizations is the co-op. They’ve been slow to get started, but their time may finally be coming. For years I followed the Banyan Project’s efforts to launch a demonstration site in Haverhill, Massachusetts, which ended up falling short. The Mendocino Voice is transitioning from for-profit to a co-op that will be owned by employees and readers. And the Voice is not alone.

Last week I sat in on a webinar called “Cooperatives in a Changing Media Landscape,” part of the Next Gen Entrepreneurship online conference. Two people immersed in co-ops discussed their experience: Kevon Paynter, co-founder and executive director of a project called Bloc by Block News, which reports on news in Maryland and aggregates the work of other publishers; and Jasper Wang, the co-owner and vice president of revenue and operations at The Defector, a mostly sports site founded by former employees of Deadspin, which in its heyday was part of the Gawker network. The moderator was Olivia Henry, a graduate student at the University of California in Davis.

The two projects are very different. The Defector was born big, launching last year with 19 employees — 18 of them editors and writers — and 10,000 subscribers. It currently has 39,000 subscribers. According to Wang, everyone is being paid a salary. The lowest is $58,500, with the possibility of making more depending on how much revenue the site is generating. (It’s more complicated than that, but never mind.)

“We’ve been financially sustainable since pretty early on,” Wang said. The site is owned by the employees, he added, with everyone participating in the governance of the site.

For those of us who are concerned about the local news crisis, Bloc by Block is intriguing. Paynter said the spark for it came during the 2016 election. When he went home to New Jersey to vote, he said, he knew who he would cast his presidential ballot for — but he didn’t have a clue about many of the other offices that were also being contested.

“I had no idea who to vote for when it came down to the local issues,” he said. He added that when he started talking with people after the election, many told him they simply vote for one party, Google the candidates or “we kind of make a guess the night before.”

Bloc by Block is supported by nonprofit foundation money, including Maryland Humanities; Paynter sees covering the arts and culture as part of his local news mission. The project is developing a mobile app that will allow users to see news from multiple publishers. Noting that there are more than 130 newspapers in Maryland, Paynter said, “There’s a discoverability issue, and we want to solve for that.”

Unlike The Defector, Bloc by Block is what Paynter calls a “multi-stakeholder cooperative,” with ownership shared among readers and the publishers whose news is being aggregated. Readers themselves can cover local governmental and neighborhood meetings, he added.

“It’s really about civic engagement as well as news,” he said, explaining that he wants his audience to “not simply be passive consumers of information but active participants.”

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