Jeff Bezos, too, shows Trump ‘anticipatory obedience’; plus, death for sale, and Billy Penn at 10

Jeff Bezos. Photo (cc) 2019 by Daniel Oberhaus.

An increasing number of news organizations are becoming fearful in the face of a rising tide of fascism. The Washington Post today joined the Los Angeles Times in deciding not to endorse in the presidential contest between Kamala Harris and Donald Trump. David Folkenflik of NPR reports:

The editorial page editor, David Shipley, told colleagues that the Post’s publisher, Will Lewis, would publish a note to readers online early Friday afternoon.

Shipley told colleagues the editorial board was told yesterday by management that there would not be an endorsement. He added that he “owns” this decision. The reason he cited was to create “independent space” where the newspaper does not tell people for whom to vote.

As with the LA Times, there has been no change in ownership at the Post, and both papers routinely have endorsed Democratic candidates in the past. The Post’s billionaire owner, Jeff Bezos, courageously stood up to Trump in the face of threats during Trump’s rise in 2015 and ’16 and throughout his presidency. But the Post has been adrift in recent years, and the Bezos of 2018 is clearly not the Bezos of 2024.

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In CNN’s “Reliable Sources” newsletter, Brian Stelter cites the historian Timothy Snyder’s warning about “anticipatory obedience,” quoting Snyder as writing that “most of the power of authoritarianism is freely given.” That appears to be what has happened with Bezos and LA Times owner Patrick Soon-Shiong.

Now, it’s true that the very notion of newspaper endorsements may have had their day. Newspaper chains such as Alden Global Capital and Gannett have moved away from them. The New York Times, weirdly, has given up on state and local endorsements, where the editorial board’s views might be welcome, while continuing to endorse in national races. Nonprofit news outlets can’t endorse without losing their tax exemption.

But for the LA Times and the Post to take a pass on the presidential race this late in the campaign smacks of giving in to the punishment they might be subjected to if Trump returns to office. Anticipatory obedience, in other words. A thoughtful, considered explanation months ago as to why they were ending endorsements would be another matter, but this is anything but that.

Meanwhile, the Times Union of Albany, New York, part of the Hearst chain, endorsed Harris today, writing:

For all Mr. Trump’s rhetoric about the weaponization of government, it’s Mr. Trump who has threatened to fire thousands of diligent career civil servants, fill the federal workforce with his loyal minions, use the Justice Department to hound political adversaries, and sic the military on citizens who protest against him.

This is not the talk of a person fit to be president for all Americans. On the issues and on character, it’s Ms. Harris who can be entrusted with the power and responsibility of the presidency.

This has been a shameful week for the LA Times and The Washington Post, and now it’s been punctuated by a much smaller paper’s willingness to step into the breach.

Merchants of death

One of the worst consequences of the local news crisis has been the rise of the oxymoronic paid obituary. Sorry, but obits are news stories with journalistic standards. If someone is paying for it, then it’s not an obit, it’s an ad — a death notice, in other words.

Bill Mitchell has a stunning piece up at Poynter Online about the venerable Hartford Courant, now owned by the cost-slashing hedge fund Alden Global Capital. It seems that a respected former staff reporter named Tom Condon died recently — and the Courant, rather than producing its own obit, picked up the one published in CT Mirror, a nonprofit that makes its journalism available for a fee to other news outlets. What’s more, the Courant has now slipped that obit behind a paywall.

The Courant’s website also carried an obit written by the Condon family for Legacy.com, according to Mitchell, who writes:

Paid obits, often written by and paid for by family members, have been boosting the sagging revenues of newspapers for a couple of decades. (The Courant charges about $1,200 for an obit the length of the one submitted by the Condon family, with an extra charge for a photo.) In 2019, Axios reported that more than a million paid obits were producing $500 million annually for newspapers, a small but significant chunk of overall advertising and circulation revenues then totaling about $25 billion a year.

It’s outrageous, and it’s not because newspapers are profiting from death. Rather, charging for obits is fundamentally no different from charging for any other type of news, and it corrupts what is supposed to be a journalistic endeavor.

The Courant and Alden are hardly alone in this. But for the paper to rely on another news organization to cover the death of one of its own really drives home just how far we’ve traveled down a very bad road.

Lessons from Billy Penn

Ten years ago, the digital journalism pioneer Jim Brady launched Billy Penn, a mobile-first news outlet covering Philadelphia. A few months later, I was in Philly to interview Brady and Chris Krewson, Billy Penn’s first editor, for my 2018 book “The Return of the Moguls.”

Billy Penn was eventually acquired by WHYY, Philly’s public radio station. Brady is now vice president of journalism for the Knight Foundation, and Krewson is executive editor of LION (Local Independent Online News) Publishers.

Krewson has written an informative and entertaining piece for LION on “10 things I’ve learned about independent publishing since launching Billy Penn in 2014.” Probably the most important of those lessons is that it took longer for Brady and Krewson to make a go of it than they were able to give — the project finally broken even in 2021, but by then WHYY was in charge.

That remains a problem for today’s start-ups, Krewson writes, although he’s hopeful that new philanthropic efforts such as Press Forward will give them the runway they need to build toward sustainability.

Apple News Plus: Promising, or just another example of promises, promises?

Photo (cc) 2019 by Lisa Main Johnson

There was a time in the not-too-distant past when news organizations were all-in on social media as a way to distribute their journalism. But that was then. In recent years, Facebook has fiddled with its algorithm repeatedly in order to play down the amount of news that will show up in users’ feeds. Actual partnerships with the likes of The Washington Post are a thing of the past. Google is unreliable. And let’s not get started with what has happened to Twitter/X, the other main source of click-throughs to news stories.

To compensate, media outlets doubled down on newsletters, which don’t drive as much traffic as social but which do have the advantage of being under their control. Of course, all this is playing out at a time when many if not most newspapers and magazines have put their journalism behind paywalls, which further degrades the value of relying on social. A click from Twitter doesn’t mean much if the clicker can’t read the story they’re interested in or — more to the point — see the ads.

Now we’re experiencing a bit of excitement over a newish platform: Apple News Plus. The free version comes preinstalled on everyone’s iPhones and Macs. For $12.99 a month, you get a whole lot more (though not The New York Times, which is skeptical).

Apple News Plus got a big boost earlier this week when Semafor media reporter Max Tani wrote a mostly favorable story. He begins with quite an anecdote about The Daily Beast, which had been on the ropes as its reliance on Facebook and Google was resulting in a dwindling number of clicks. Thanks to its partnership with Apple News Plus, though, the Beast is on track to earn between $3 million and $4 million this year, more than its own in-house subscription program.

Better yet, you don’t have to click through. Stories load instantly and in many cases are more attractive than the publications’ own websites. Tani writes:

The Beast is hardly alone in its increased reliance on the iOS [and Mac] news aggregator. The free version of Apple News has been a source of audience attention for news publishers since it launched in 2015. But while many publishers have come to the conclusion that traffic has less business value than they once thought, they’re still desperate for revenue. Executives at companies including Condé Nast, Penske Media, Vox, Hearst, and Time all told Semafor that Apple News+ has come to represent a substantial stream of direct revenue.

Which raises a question: Haven’t we been down this road before? Indeed, Facebook and Google both experimented with partnering with news organizations and republishing their content on its own platforms, but those arrangements ultimately came to a bad end. Needless to say, Apple News Plus also privileges national publications over local media outlets. Tani mentions partnerships with large regional newspapers such as The Philadelphia Inquirer and The Atlanta Journal-Constitution, but it’s hard to imagine that they’ll get down to the level of hyperlocals that cover small communities and neighborhoods.

Chris Krewson, the executive director of LION (Local Independent Online News) Publishers put it this way on Twitter: “Every time I watch this movie the ending is the same.”

Let me point out another problem. A few large newspapers, both national (principally the Times and The Wall Street Journal) and regional (including The Boston Globe and the Star Tribune of Minneapolis), have achieved profitability on the strength of digital subscriptions. Key to that is that they get all the revenue. The Globe’s non-discounted digital subscription rate of $30 a month is more than double what you’d pay Apple, and that money is being split among all of the media partners that are taking part, as well as with Apple itself.

Journalism is expensive, and news organizations with large reporting staffs need as much subscription revenue as they can get. What Apple is offering, essentially, is iTunes for news, an idea that the late David Carr was promoting 15 years ago. There are good reasons it’s never caught on — until now, maybe.

Long-term, no tech company is going to be a reliable partner for news organizations. Apple is attractive in ways that Facebook and Twitter never were: it’s not a social network, and charging subscriptions for users provides a more solid underpinning than anything the platforms offered. And of course journalism should take advantage of what Apple is offering. At this late date, I think every news executive knows the rug could be pulled out from under them at any moment. But they ought to take the money while it’s there.

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Omnibus spending bill reportedly omits assistance for local news

The U.S. Capitol. Photo (cc) 2013 by Mark Fischer.

The $1.7 trillion omnibus spending bill that’s making its way through Congress reportedly contains nothing to ease the local news crisis. An emailed news bulletin from the trade publication Editor & Publisher, citing unnamed sources, reported this morning that both the Journalism Competition and Preservation Act (JCPA) and the Local Journalism Sustainability Act (LJSA) have been excluded from the bill.

For those of you who don’t follow these issues obsessively, let me unpack this a bit.

The JCPA would allow an antitrust exemption for news organizations so that they could bargain collectively with Google and Facebook for a share of their advertising revenues. You often hear news executives complain that the giant platforms are republishing their content without paying for it. That is a serious distortion. On the other hand, there’s no doubt that Google and Facebook, which control about half the digital advertising market, benefit significantly from linking to and sharing news.

The LJSA would create three tax credits that would benefit local news organizations. The first would allow consumers to write off the cost of subscriptions. The second would provide a tax benefit to businesses for buying ads. The third would grant tax write-offs to publishers for hiring and retaining journalists. That last provision was included in President Biden’s Bill Back Better bill, which Senate Republicans, joined by Democratic Sen. Joe Manchin, killed last year.

The demise of the JCPA is not entirely bad news. I thought it might be worth giving it a try to see what the two sides might come up with. Still, there was a lot of merit to the argument made by critics like Chris Krewson, executive director of LION (Local Independent Online News) Publishers, that most of the revenues would be diverted to large legacy newspaper publishers — including those owned by corporate chain owners and hedge funds — rather than to community-based start-ups.

The LJSA, on the other hand, was more intriguing, even though it would also benefit legacy newspapers. For one thing, the tax credits could provide a real lifeline to small local news projects. For another, the third provision, for publishers, would reward the large chain owners only for good behavior — Gannett and Alden Global Capital could not tap into that credit if they keep laying off journalists.

I’m guessing that this is the end of the road for both proposals given that the Republicans will take over the House in the next few weeks. That’s not entirely a bad thing. As Ellen Clegg and I have found in our research at “What Works,” local news organizations across the country, from for-profit legacy newspapers to nonprofit digital start-ups, are finding innovative ways to continue serving their communities.

The economic challenges facing news organizations is real, but in many cases they can be managed with innovative thinking and committed local ownership.

Finally, here are a couple of “What Works” podcasts that will bring you up to speed.

Chris Krewson of LION Publishers on the future of digital local journalism

Chris Krewson

Chris Krewson is the executive director of Local Independent Online News Publishers, better known as LION Publishers. The national nonprofit aims at supporting local journalism entrepreneurs and has some 400 members. He speakers with Ellen Clegg and me on the latest “What Works” podcast.

LION tapped Chris as its leader in 2019, and he brings significant digital experience to the job. In fact, he’s had many prior lives. He was the top editor at Billy Penn, a mobile-first local start-up in Philadelphia launched by the legendary Jim Brady that’s now part of public radio station WHYY. He’s also the former top digital editor for Variety, The Hollywood Reporter, The Philadelphia Inquirer and The Morning Call of Allentown, Pennsylvania.

I’ve got a Quick Take on a Poynter Online essay by Kathleen McElroy, director of the School of Journalism and Media at the University of Texas at Austin, who urges local journalists to consider staying in the game by publishing a local newspaper. Ellen discusses the new Harvey World Herald online site, which fills a need in a news desert just outside of Chicago.

And Chris clears up a crewcut pop-culture mystery for Ellen.

You can listen to our conversation here and subscribe through your favorite podcast app.