An anonymous straw man

Doug Bailey want you to know there’s a local blog out there that’s not as reliable as maybe it should be. (Imagine that.) But he doesn’t want you to know what the blog is. Bailey, a former Boston Globe staffer-turned-media consultant, writes on the Globe’s op-ed page:

I recently contacted a blog that has apparently gained a reputation as an “authoritative source” on local news to point out an outrageously inaccurate — and easily verifiable — item posted on the site, attributed to one of its many “insiders.” The editor of the site conceded to me his “inside” information had actually come from an anonymous posting he saw on a newspaper website. If this wasn’t outrageous enough, this site has developed a following among traditional media reporters who apparently believe this blogger is wired and who regularly republish his missives unaware that his “exclusive” sources come from anonymous comments on their own websites. The identities of the “insiders” are unknown even to the original blogger.

Without the name of the blog and its author, and a chance for him to respond, the value of Bailey’s anecdote is approximately zero. Let’s have it, Doug. And let’s see the Globe give his target an opportunity to defend himself.

Boston.com editor blames Celtics

Boston.com editor Dave Beard says that his site’s readership numbers are down over the previous May and June in large part because of the Boston Celtics’ early flameout. Since the Kevin Garnett-less Celts were eliminated on May 17, that explanation definitely makes some sense. Beard writes:

Two words: Boston Celtics.

No rolling rally. No euphoria. No heart-stopping NBA finals, sadly, with photo-friendly celebs packing the Garden. No May-to-June buildup for such a record season.

That said, despite a 40 percent dropoff from Sports in June pageviews, we made up most of it with News and Arts and Entertainment. By internal measurement, we came very close to our record June number for pageviews and for unique users, and we showed 11 percent more visits that the preceding June.

And, not to be a salesman on you, but July is looking very strong.

In short: We don’t read too much into a month or two of the widely variable and smallish samplings of Nielsen, as you mentioned in your lede. But we’re not relaxing one bit.

Boston.com’s missing readers

Web readership numbers tend to fluctuate so wildly that only a fool would try to read any deeper meaning into month-to-month changes.

Still, it’s hard not to notice that the number of unique monthly visitors to Boston.com, the Boston Globe’s Web site, has dropped considerably over the past two months, according to Nielsen Online figures provided by a reliable source who asked not to be identified.

After hitting an all-time peak of 8.5 million visitors in January of this year, perhaps tied to President Obama’s inauguration, the figure plunged all the way to 4 million in June, a drop of more than 23 percent over the previous June and the lowest number in two years.

Last June, then-senators Barack Obama and Hillary Clinton were engaged in the final stages of their hard-fought battle for the Democratic presidential nomination, and I’ve been told that Boston.com’s political coverage does well in search engines and aggregators. So that could be an explanation.

Or maybe it’s Red Sox fatigue — it’s possible that the Sox have been so good for so long that casual fans are checking in less frequently than they used to. Could it be the Globe’s labor unrest? (Unlikely, though it’s interesting that readership figures for the Globe’s corporate cousin NYTimes.com were also down by 21 percent in May.) Or maybe it’s just one of those things.

Based on Nielsen’s May figures, Boston.com is now the ninth-ranked newspaper Web site overall — down from sixth for all of 2008, though it’s still the most widely read regional newspaper site in the United States*.

Among all news sites, including perennial ratings leaders MSNBC.com, CNN.com and Yahoo News, Boston.com now ranks 32nd, down from 17th in January.

What follows are Boston.com’s unique monthly visitors over the past two years. Percentages are increases and decreases over the previous year.

  • June 2009: 4,020,000 (-23.2%)
  • May 2009: 4,397,000 (-11.4%)
  • April 2009: 5,888,000 (+33.0%)
  • March 2009: 5,742,000 (+37.2%)
  • Feb. 2009: 5,659,000 (+15.4%)
  • Jan. 2009: 8,535,000 (+64.3%)
  • Dec. 2008: 4,086,000 (-6.4%)
  • Nov 2008: 5,436,000 (+12.3%)
  • Oct 2008: 6,133,000 (+11.4%)
  • Sept 2008: 8,610,000 (+121.5%)
  • Aug 2008: 4,479,000 (+3.9%)
  • July 2008: 4,891,000 (+21.4%)
  • June 2008: 5,233,000 (+23.0%)
  • May 2008: 4,962,000 (+22.9%)
  • April 2008: 4,428,000 (+6.2%)
  • March 2008: 4,184,000 (-1.4%)
  • Feb. 2008: 4,904,000 (N/A)
  • Jan. 2008: 5,194,000 (N/A)
  • Dec. 2007: 4,364,000 (N/A)
  • Nov. 2007: 4,839,000 (N/A)
  • Oct. 2007: 5,506,000 (N/A)
  • Sept. 2007: 3,887,000 (N/A)
  • Aug. 2007: 4,311,000 (N/A)
  • July 2007: 4,029,000 (N/A)
  • June 2007: 4,254,000 (N/A)
  • May 2007: 4,038,000 (N/A)
  • April 2007: 4,171,000 (N/A)
  • March 2007: 4,245,000 (N/A)

*I’ve been asked how Boston.com can be considered the most-read regional newspaper site when the Los Angeles Times, the Chicago Tribune, the New York Post and New York’s Daily News are all ahead of it.

My answer is that the LA Times has long been considered a national paper. Indeed, Slate includes it as one of the five papers it summarizes in its “Today’s Papers” feature. (The others are the New York Times, the Washington Post, the Wall Street Journal and USA Today.)

It’s only recently that Boston.com’s readership dropped below those of the other three papers, so perhaps I’ll have to rethink my “most-read regional newspaper site” formulation. Both New York and Chicago are huge metropolitan areas that dwarf Greater Boston. Yet the Tribune, the Post and the Daily News are all more regional than they are national.

I’ll have to ponder that for a bit.

Globe publisher distributes Q&A

Boston Globe publisher Steve Ainsley has distributed a Q&A inside the Globe in advance of the Boston Newspaper Guild’s upcoming July 20 vote on the latest concessions negotiated between the Guild and the New York Times Co. Media Nation obtained a copy earlier today.

Dear Colleagues:

We thought it might be helpful to provide information about the components of the tentative agreement with the Guild, which is scheduled for a ratification vote on July 20th.

We have prepared a short list of Q&A’s for those elements that are different from the contract proposal of June 8th.

We also provide a link to the Q&A’s (previously distributed) for those components that have not changed from the June 8th contract proposal.

You’ll also find a link to the information about the wage mitigation, which is posted on Compass.

[Compass is an internal system for Globe employees. I do not have the links. — DK]

If you have any additional questions, please let us know.

Thank you.

— Steve

Guild Employees Q&A

New Elements of the Contract under Tentative Agreement

Q. What are the new elements of this proposal?

A. The major elements that have changed are outlined below:

  • A lower wage reduction: 5.94% vs. 8.388%
  • The elimination of retiree health insurance, going forward (post
  • 65 supplemental plan only)
  • 2 Vacation days and the Birthday holiday will be taken without pay
  • A further reduction of ‘quid pro quo’ for health insurance fund

Note: The last three items above, along with the partial wage mitigation, amount to exactly the savings needed to lower the wage reduction and maintain the $10 million in total savings necessary.

Q. What elements in this proposed agreement have remained the same?

A. Major elements that have remained the same include:

  • 2% wage reduction for Tier 2 positions
  • Five furlough days per year
  • Elimination of overtime unless employee works 40 hours in a week
  • Elimination of banked vacation accrual
  • Freeze pensions at current levels, and eliminate company’s
  • contributions
  • Elimination of company’s contributions to 401(k) accounts
  • Reduction of ‘quid pro quo’ payments for health insurance fund as
  • provided in the June 8 proposal
  • Elimination of tuition reimbursement, eye care, life insurance,
  • retiree death benefit
  • Modification of the lifetime job guarantee
  • 1% profit share program
  • Matching wage increase, up to 5%, if management’s 2009 wage cut is restored.

Q. What is the length of this contract?

A. Through the end of 2010.

Q. Date of ratification vote?

A. Monday, July 20, from 8am to 8pm at the Globe.

Q. Why not vote earlier?

A. The Guild’s bylaws require 30 days notice.

Q. What happens to post-65 retirement health benefits?

A. Going forward, all Guild members will not be eligible for retiree heath benefits through the company after age 65. What this means is that at age 65 you become eligible for Medicare and you would need to purchase a Medicare Supplement Plan on your own rather than it being provided by the company. There are many choices available on the market including plans from Blue Cross, Harvard Pilgrim and Tufts. (This is consistent with the change in benefits for managers and exempts instituted in March, 2009.)

Q. How will the unpaid vacation days and birthday holiday be administered?

A. Two vacation days per year will be unpaid. Employees may choose which of their vacation days will be unpaid, but need to schedule them at the beginning of the year. For 2010 they need to be scheduled with your manager by January 30.

For 2009, only 1 vacation day will be unpaid. It would need to be scheduled with your manager by August 15.

Employees are required to take their birthday holiday within the period that’s 2 weeks before or 2 weeks after their birthday. For 2009, only employees with birthdays after the ratification date will not be paid for their birthday holiday. They should schedule the day within the period outlined above.

Scheduling for all vacation and birthday holidays needs to be approved by your manager. In 2010 all unpaid days including furlough days will need to be scheduled by January 30.

Q. When would the pension freeze take effect? I’m close to earning another year of service.

A. The pension freeze will be effective on August 8, if the contract is ratified on July 20th. So, every full-time employee will have earned 1,000 hours this year and therefore another full year of accrual service.

You should have received a notice informing you that the pension plan would be frozen as of August 8th. This is contingent on ratification. There is a requirement under federal law to give employees 45 days advance notice that benefit accruals will stop (a 204(h) notice), which is why the notice was sent out early with knowledge and prior agreement with the Guild.

Lylah Alphonse’s response to Brian Mooney

Media Nation has obtained the full text of Boston Globe staff member Lylah Alphonse’s open e-mail to Brian Mooney. Alphonse favors approval of the Boston Newspaper Guild’s latest deal with the New York Times Co.; Mooney is opposed. Let’s get right to it:

To: Brian Mooney
[email addresses removed]

07/08/2009 11:44 AM

Of course it’s only marginally better than the one voted down June 8. What on earth were you expecting?

“Rejecting their outlandish demands” sounds great. What are you proposing instead, in order to achieve the $10 Million in savings? In all of the “vote no” emails I’ve received since June 8, not a single one has offered up a viable solution the $10 Million problem.

The NLRB route is a crapshoot, at best. In Fiscal Year 2008, just 36 percent of unfair labor practice cases (8,100 out of 22,501) filed in the Regional Offices were determined to have merit and warranted the issuance of an unfair labor practice complaint. In Fiscal Year 2008, the NLRB resolved 68 percent of those “meritorious” cases “by withdrawal, dismissal, or closing upon compliance” within 120 days of filing. A total of 76 percent of the “meritorious” cases were resolved within a year of filing. Which means that a quarter of the cases that the NLRB deemed worth pursuing took more than a year to close.

(Source: http://www.nlrb.gov/nlrb/shared_files/reports/PAR2008/PAR2008.htm)

A no vote will not postpone layoffs — a yes vote locks NYT in to the new contract through the end of 2010, a no vote allows them to do whatever they plan to do sooner than that. And of course layoffs are coming. We’re printing fewer papers. Ad sales are plummeting — they dropped nearly 30% in the first quarter of 2009 and are still dropping (source: http://chiefmarketer.com/advertising/print/0610-newspaper-ad-sales-plummet/). We’re beefing up Boston.com and Globe reader; more readers get their news online. All of that requires less staff, maybe in the newsroom, definitely in advertising, sales, classified, and printing- and distribution-related departments.

A quick NLRB resolution would take, at best, 3 to 4 months. A quick sale would take 4 to 6 months, judging by previous sales here and elsewhere. It would be easy for the union or for the Globe to drag things out, but the longer this drags out, the easier it is for NYT to turn to other options — like bankruptcy.

Bottom line: If you think you can get a better job with another company, now is a great time to go for it. But if you plan to stay at the Globe — or don’t think you can land a better job elsewhere — you’re going to have to deal with what NYT is dishing out: a 23% paycut or a package of cuts that seems to get worse with every negotiation.

Your choice.
Lylah M. Alphonse
The Boston Globe
135 Morrissey Blvd.
Boston, MA 02125

Brian Mooney: Just vote no

Boston Globe political reporter Brian Mooney, an outspoken opponent of the concessions that were voted down last month, is urging yet another no vote — this one on the second deal negotiated by the Boston Newspaper Guild and the New York Times Co.

Adam Reilly has the details, including the full text of Mooney’s message to fellow Guild members. The vote takes place on July 20.

“We hold these truths to be self-evident”

My Fourth of July is complete. As always, I read the Declaration of Independence in the Boston Globe from start to finish. It’s a great tradition, and I hope it remains unchanged as long as the Globe is in business.

The Declaration is also a living document, and Gov. Deval Patrick and legislative leaders should ponder the meaning of this phrase long and hard:

He has erected a multitude of New Offices, and sent hither swarms of officers to harass our People, and eat out their substance.

Happy 6.25 percent sales tax. And I hope everyone has a great Fourth.

Loth signs off — for now

Boston Globe editorial-page editor Renée Loth marks her departure with a classy farewell. Good to see she’s going to write her new weekly column a short walk away from the Statehouse. Local politics has always been her passion, and her scrutiny will be welcome.

A few pieces of unsolicited advice for Loth: (1) start a blog; (2) use it, along with Twitter and Facebook, to converse with your readers; (3) learn how to shoot and edit Web video. Not only will such activities not detract from your column, but they’ll end up giving you more material than you’d have otherwise.

What $10 million will buy

It wouldn’t be fair to call this a direct connection. But follow the bouncing money.

The New York Times today runs a profile of Lisa Maria Falcone, a socialite who just gave $10 million to the High Line, an elevated railway in New York that’s been turned into a garden. Falcone’s husband, Philip Falcone, is the founder of Harbinger Capital, which owns 20 percent of the New York Times Co. The Times Co. is demanding that the Boston Newspaper Guild, the Boston Globe’s largest union, deliver $10 million in concessions.

To be clear, the Falcones are not legally, fiscally or ethically responsible for either the Globe or the problems the Times Co. is having in running it. But there’s a parallel here that’s too striking to let go unmentioned.