So why did the Boston Globe and WEEI Radio (AM 850) reach an agreement that will allow Globe sportswriters to appear on the station for the first time in years, as the Boston Phoenix’s Adam Reilly reported yesterday?
According to the Boston Herald’s Gayle Fee and Laura Raposa, Globe sportswriter Tony Massarotti is about to jump ship to WBZ-FM (98.5 FM), the CBS-owned all-sports station that will begin competing with WEEI this fall. Massarotti was a constant on ‘EEI when he was with the Herald.
Bringing the Globe-‘EEI war to a peaceful conclusion would presumably open the way for (a) Massarotti to return to that station or, more likely, (b) beef up ‘EEI as it seeks to compete with a new afternoon show on WBZ-FM that would be co-hosted by Massarotti and Mike Felger, though it’s not entirely clear what is going on.
Weirdly enough, Globe sports-media columnist Chad Finn tweets that Globe writers will be allowed to phone in, but not be in the studio, for WEEI’s highly rated morning and afternoon drive programs, “Dennis & Callahan” and “The Big Show,” although an exception will be made if a Globie has a chance to co-host “D&C.” (Via Boston Sports Media.)
In looking over this item, it appears I may have only added to the confusion. My work here is done. You’re welcome.