Boston Globe editor Marty Baron tells “Greater Boston” that the Globe may start charging for some online content. No surprise. It’s pretty clear that the Globe and a number of other papers are going to try paid-content experiments of one sort or another. I don’t think they’re likely to work, but that’s another matter.
Whatever the Globe tries, it should make sure that there are no extra charges for its best customers — its print subscribers. And it should stay away from charging for its daily newspaper content. In other words, create a new product that people who don’t currently subscribe to the Globe would be willing to pay for.
Not easily done, I realize.
Update: Just watched the segment. Baron says the Globe is looking into charging for “premium” or “specialized” content of some sort. Not sure what that means, but directionally it sounds like the right move.