The Providence Journal’s print-first strategy

During the same week that the Boston Globe started charging for much of its online content and the New York Times announced it has signed up 324,000 paying digital customers, the Providence Journal unveiled its new website — a prelude to its long-promised (or long-threatened) paywall.

The new ProvidenceJournal.com — goodbye, Projo.com — includes just the first few paragraphs of most stories. If you want to read the whole paper online, you have to subscribe to one of those miserable e-editions, a PDF-like format that is difficult to navigate and even more difficult to read. (The Journal’s implementation does seem to be slightly less miserable than others I’ve seen.) There’s an iPad version, too.

Ted Nesi, who’s been writing about the Journal for WPRI.com, says it’s not yet clear what access will cost after the current free trial period expires. But this is not a digital strategy — it’s a print strategy, built on the idea of downgrading the Journal’s electronic presence. Nesi and I talked last December, when the Journal announced the new direction, and what I said then seems to apply now:

The Journal is sacrificing its website in order to bolster its print edition, which is where it makes most of its money. I understand why Journal managers are doing this, but it’s a short-term solution that could prove harmful in the long term. I also wonder whether it will even accomplish anything. Newspaper readers are skimmers, and a headline and brief synopsis of a story may be all that they want.

The Times is proving that people will pay for a well-thought-out, reasonably priced online edition. The Globe is about to learn whether readers in Greater Boston will do the same. The Journal, by contrast, is looking backwards. It might even work — but for no more than a few years.

BostonGlobe.com fires up the cash register

BostonGlobe.com is supposed to shut down any minute now. When it returns, at 5 a.m. on Wednesday, it will become a paid site, eventually costing $3.99 a week. The best deal: taking home delivery of the Sunday paper for $3.50 a week, which gives you access to all of the Globe’s digital content for no extra charge.

Since the debut of the website in September, I’ve heard people complain that it’s too cumbersome to use. My own experience is that it’s gotten better, and that folks at the Globe are responsive to suggestions. In particular, the “Today’s Paper” section has improved. But it works better as a breaking-news site.

Thus I still find myself making some use of GlobeReader, the Adobe Air-based platform that serves as a pretty good representation of that day’s Globe. It’s not perfect — content is sometimes missing, and photos seem like an afterthought. But for those of us who still like to flip through the paper, I find you can do so much more efficiently than you can with the website. (You can use GlobeReader with a laptop or desktop computer, but not with an iPad or a smartphone, since those don’t support Air.)

Globe publisher Chris Mayer told me in August that GlobeReader would continue to be offered for some time to come, but would not be improved and would eventually be phased out. So it’s not a permanent solution.

So let me suggest that the Globe work on something similar to New York Times Skimmer, a website that presents all of the Times’ major RSS feeds in a Reader-like format. I think offering that in addition to the standard website would give readers a couple of good options depending on how much time they had and what device they were using. And Skimmer works on the iPad.

Globe warns Occupy Boston on trademark

The Boston Globe is trying to stop the Occupy Boston demonstrators from using the paper’s name in its own publication, according to Metro Boston reporter Steve Annear. The protesters are planning to start a paper called the Occupy Boston Globe, similar to the Occupied Wall Street Journal in New York. (David Carr of the New York Times wrote about that last week.)

“We do not condone the use of our trademark-protected name and logo by any organization,” Globe spokesman Bob Powers is quoted as telling Annear.

Surely, though, the Globe’s lawyers know the Occupy Boston folks are within their legal rights. The Globe’s trademark prevents a would-be competitor from coming in and starting a newspaper called the Boston Globe. By contrast, the name “Occupy Boston Globe” is a parody of and a commentary on the Globe and on the media in general, expression that is protected by the First Amendment. A major consideration in trademark cases is whether readers might confuse the parody with the original. There doesn’t seem to be much chance of that.

Writing at BostInnovation, Lisa DeCanio reports that Occupy Boston Globe is trying to raise $8,000 to launch a daily and a full-color weekly, the latter of which would be published in English and Spanish. There’s already an online version of the paper, which in turn makes reference to a print edition. So maybe the presses have started to roll.

(Thanks to Greg Reibman, whose tweet alerted me to the Metro Boston story.)

BostonGlobe.com free trial extended

In the past week or so, I’ve been telling people I thought the Boston Globe ought to extend the free trial period for its subscription-only website, BostonGlobe.com, until a few bugs got worked out. So I’m not surprised to learn the Globe has done exactly that. The site will be free through mid-October.

Here’s the main thing I’m looking for: a rock-solid “Today’s Paper” section that includes everything in the print edition, including all editorial cartoons (currently only staff cartoonist Dan Wasserman’s work gets posted) and “Names” items (sometimes they’re there, sometimes they’re not).

I also want the “All Headlines” feature under “Today’s Paper” to be sticky rather than constantly reverting back to “Quick View.” I’d like to be able to click on photos for a larger version. Finally, I want to return to where I was when I click on the back button rather than to the top of the page. On that last point, I notice improvements, but it’s not totally consistent.

Have you tried BostonGlobe.com? What do you like or not like about it?

Talking online local news at MIT

Please mark this on your calendar — it should be a good one. Next Thursday, Sept. 22, I’ll be moderating a panel on “Local News in the Digital Age,” part of the MIT Communications Forum.

We will have an all-star cast: David Dahl, the Boston Globe’s regional editor, who’s in charge of the paper’s regional editions and the hyperlocal Your Town sites; Callie Crossley, host of “The Callie Crossley Show” on WGBH Radio (89.7 FM) and a fellow panelist on “Beat the Press” (WGBH-TV, Channel 2); and Adam Gaffin, the co-founder, editor and publisher of Universal Hub, Greater Boston’s one essential hyperlocal news site.

The free event will take place from 5o to 7 p.m. in the MIT Media Lab’s Bartos Theater, at 20 Ames St. in Cambridge. It’s being held at the same time that the Online News Association’s annual conference gets under way in Boston, and we’re hoping a few attendees decide to wander over as well.

This morning’s BostonGlobe.com report

The next few weeks should be interesting as the folks at the Boston Globe work out the bugs at BostonGlobe.com.

Starting last night, the site stopped working on my almost-four-year-old MacBook using Chrome and Safari. (Might be just my set-up, though I did reboot.) On the other hand, it still works fine with Firefox, for which I’ve recently been developing a new appreciation, as it seems to be the most stable of the three major Mac browsers. No problems on my iPhone or on Mrs. Media Nation’s iPad, either.

I’m glad to see Dan Wasserman’s editorial cartoon made it to the site today, and I hope syndicated cartoons will be included on days that Wasserman isn’t drawing. The comics are online today, too. Maybe they were yesterday, but I couldn’t find them.

Other observations: clean as the site is, the organizational scheme is a bit bewildering, with many different options. I feel as though I’m missing stuff. The “Today’s Paper” option doesn’t seem to be quite that. It would be nice to have a clearly delineated separate section of everything that’s in that day’s print edition.

Also, how about combining all the little “Names” tidbits into one column? Other “g” shorts could be combined, too. I don’t want to keep clicking to read 90-word items. It’s one of my main peeves about GlobeReader, too, and I’ll bet I’m not alone.

Pierce leaves Globe to blog on politics for Esquire

Anyone who follows Charlie Pierce on Facebook knows the guy was born to be a political blogger. Few combine snark, outrage and an eye for interesting links better than he.

Well, now Jim Romenesko reports that Pierce is leaving the Boston Globe Magazine to become the lead writer for Esquire magazine’s “Politics Blog.” (Pierce was already a contributing editor for Esquire.) Editor-in-chief David Granger says:

Charlie is going to make Esquire.com’s “The Politics Blog” one of the very few political blogs one has to read every day, all day. He is one of the great American voices, and we’re confident that he will lead a national conversation during what should be the most entertaining political season of our lifetimes.

The timing is a bit awkward for the Globe. While you still can, check out a video of Pierce talking about his favorite writers, which he made as part of a Globe ad campaign.

In 2009 I wrote about Pierce’s book “Idiot America” for the Guardian. Pierce is a longtime friend of Media Nation, and I wish him the best.

Update: Turns out there was more to Pierce’s departure from the Globe. Jack Sullivan of CommonWealth Magazine reports that Pierce was disciplined  for writing an “intemperate and intolerant” blog post about Tea Party Senate candidate Christine O’Donnell for Esquire last year. Among other things, he called her a “sideshow freak” and a “crackpot,” observations that might seem unremarkable to anyone familiar with Pierce’s writing style, O’Donnell’s bona fides or both.

Pierce currently has a union grievance pending against management. Pierce told Sullivan, “You could probably safely say ‘yes’” as to whether the dispute was among the factors that persuaded him to leave.

It would be easy to rip Globe managers for letting one of their most original writers walk over such a minor matter. But I understand why a paper like the Globe prohibits its writers from going postal for other publications, much as that policy might seem archaic in the Internet era. So I’ll leave it at this: What Pierce wrote for Esquire was precisely what the Globe could have anticipated he would write — it was standard-issue Pierce, neither more nor less caustic than his political writing in general. (Good Lord, have they read “Idiot America”?)

And the Globe is losing a lot more than it’s gaining.

Subscriber-based BostonGlobe.com debuts

Readers turning to Boston.com this morning and clicking on “Today’s Globe” found something new — an invitation to register for the new BostonGlobe.com, a paid site that will be getting a free trial for the rest of September. After that, it will cost $3.99 a week, which makes it among the more ambitious attempts to persuade online news consumers to pay for content.

I was among a number of media observers who were given a sneak preview last month by Globe publisher Chris Mayer and editor Marty Baron. I’ve got a longer take on the new site up at the Nieman Journalism Lab, focusing mainly on the site’s use of HTML5, which enables the Globe to offer a standalone app for the iPad and iPhone and avoid paying Apple its 30 percent cut.

Also, Nieman’s Joshua Benton offers four observations and asks lots of questions. Jeff Sonderman has a rundown at Poynter. Staci D. Kramer covers the launch for paidContent. And there’s plenty of coverage at BostonGlobe.com itself, starting here.

Access to BostonGlobe.com is included with any type of print subscription, including Sundays-only. Since the Sunday-paper-plus-GlobeReader has been our solution of choice for a while now, this is nothing but a plus here in Media Nation.

A lackluster 2011 for the Globe’s finances

Looks like it’s been a pretty lackluster 2011 so far for the Boston Globe, according to the latest financial results from the New York Times Co. Revenues at the New England Media Group, which consists of the Globe, the Worcester Telegram & Gazette and Boston.com, were down 3.6 percent for the second quarter compared to 2010, and down 4.3 percent for the first six months.

That includes a 2.7 percent decline in advertising revenue for the quarter (3.8 percent for the first six months) and a 5.4 percent drop in circulation revenue for the quarter (6 percent for the first six months). Total revenue for the second quarter was reported at $102.5 million. The circulation decline suggests that the higher prices instituted for the print edition a couple of years ago have now worked their way through the system, and that revenues are sliding as the number of papers sold continues to shrink, as is the case at most daily newspapers.

Business has stabilized at the Globe — certainly compared to 2009, when the Times Co. was threatening to close the company if it couldn’t extract painful union concessions in the face of huge operating losses. But neither the Globe nor the newspaper business in general is close to being out of the woods.

Next stop is the Globe’s experiment in charging for online distribution, scheduled to be unveiled later this year. The Times itself has apparently had some success with its own pay model. The delicate state of the Globe’s finances shows how important it is that its own experiment doesn’t blow up in the lab.

Also: News business analyst Alan Mutter recently analyzed the unexpectedly steep drop in newspaper advertising revenue.