Category: Media

Zuckerman’s latest changes show why news needs to break the Facebook habit

1931 photo by George W. Ackerman via Wikipedia Commons.

Previously published at WGBHNews.org.

Until recently I had thought my digital news-consumption habits were as archaic as heading down to Newspaper Row to peruse the headlines pasted in the window. Now, with Facebook moving toward a break-up with the news business, it appears that I may have been ahead of my time.

My morning ritual begins with the iPad and coffee. I read The Boston Globe or The Washington Post — I switch back and forth — and then read the other on my iPhone while taking the train and subway to work. I’m not just scanning headlines; I read both papers pretty thoroughly, the way we used to engage with print. Sometime during the day I’ll check in with The New York Times as well.

Now consider the strategy pursued until recently by many publishers. They would post many if not most of their stories to their Facebook page, with headlines aimed at enticing users to click and share. More clicks and more shares meant that more stories from that publisher would show up in your news feed. Finally, more clicks meant that more users visited the publisher’s website or app, where they would encounter advertising — and, as is the case with many quality news outlets these days, be asked to become paid digital subscribers.

Flimsy though that strategy may have been, publishers didn’t believe they had much choice. With more than 2 billion active users, Facebook has, for many people, essentially become the internet. Recently, though, Facebook upended everything by announcing that news posted directly by publishers would be all but eliminatedfrom the algorithmically determined news feed in favor of more social sharing by family and friends. If one of your family members shares a story from the Globe — or from Alex Jones, or from a fake-news content farm run by Macedonian teenagers— then you will still see it. But if you want to read a story posted directly by the Globe, you’ll have to visit the paper’s Facebook page. (You can change that by fiddling around with the settings, but my purpose is not to write a tutorial.)

“For publishers who have come to rely on traffic from Facebook — which for some still drives the majority of their traffic; for many others, 30 or 40 percent — this is awful news,” wrote Joshua Benton at the Nieman Journalism Lab. Mother Jones senior editor Ben Dreyfuss told the Columbia Journalism Review’s Mathew Ingram that it could be “an extinction-level event” for some publishers.

What drove the change? In a message to users, Facebook chief executive Mark Zuckerberg said he wanted to “encourage meaningful social interactions with family and friends over passive consumption.” No doubt Facebook’s tortured relationship with news, fake news and Russian propaganda had something to do with it. On Monday the Post’s Elizabeth Dwoskin reviewed the “tumultuous 18-month struggle by Facebook to come to grips with its dark side.” Roger McNamee, described as an investor and mentor of Zuckerberg’s, told her:  “The problem with Facebook’s whole position is that the algorithm exists to maximize attention, and the best way to do that is to make people angry and afraid.”

As news executives contemplate what it will be like to live in a post-Facebook world, they should be thinking about what it would take to revive the media habits that prevailed before Facebook became our most important news distributor. It won’t be easy. But consider the path that the Post has taken since Amazon chief executive Jeff Bezos bought the paper in 2013.

The Post has relied on Facebook as heavily as any newspaper, but always with an eye toward restoring the primacy of what Bezos called the “bundle” — that is, a digital version of the local, national and international news, sports, culture, business, entertainment, the crossword puzzle and everything else that made up the traditional print newspaper. It has worked spectacularly. Today the Post has more than a million paid digital subscribers and has been profitable in each of the past two years, according to publisher Frederick Ryan.

It could be that the effect of Facebook’s latest changes will not be as dire as the most apocalyptic predictions would have it, or that it could even be good news for some. In his message to users, Zuckerberg said that news would fall from 5 percent of the news feed to 4 percent. That’s a 20 percent drop, but it’s not a zeroing-out. Moreover, Zuckerberg said the company is taking steps to ensure that “the news you see, while less overall, is high quality.” That caused investors to boost the price of New York Times Co. stock by nearly 9 percent, according to Rani Molla of Recode. It also led Rupert Murdoch to demand that Facebook start paying for that quality content through “a carriage fee similar to the model adopted by cable companies.” I assume Murdoch is self-aware enough to have been suggesting his Wall Street Journal as a candidate for such quality-based payments rather than the Fox News Channel or the New York Post.

Facebook has always been a lousy partner for journalism. That’s not because Zuckerberg is especially evil. It’s because he’s in one business and news organizations are in another. News is good for Zuckerberg if it results in more users spending more time on Facebook and seeing more ads. It’s bad if it causes unneeded controversy and raises the specter of government regulation.

We’re not going back to the days when newspapers would paste headlines in the window or even when flipping through the pages of a print newspaper was mainstream behavior rather than a niche activity. What we can do is to come up with strategies aimed at encouraging readers to engage with journalism directly instead of through Facebook and other third-party distributors. Sharing on social media should be dessert, not the main course. Because, in the end, Zuckerberg is going to take all the ice cream for himself.

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In ‘The Post,’ Spielberg offers a hopeful message for our Trumpian times

Spielberg’s Nixon is the proto-Trump. Photo via Wikimedia Commons.

Previously published at WGBHNews.org.

Movies about historical events are often meant to tell us more about the present than the past, especially in the hands of an overly earnest director like Steven Spielberg. His 2012 film “Lincoln,” for instance, depicted a president who didn’t let his high principles get in the way of some down-and-dirty dealmaking with recalcitrant members of Congress. You know, just like Obama should have been doing.

Spielberg’s latest, “The Post,” is more deft and subtle than “Lincoln.” Still, it serves as much as a commentary on current-day events as it does as a drama about the press and the Pentagon Papers. Then as now, The New York Times and The Washington Post were competing to expose high-level government wrongdoing. Then as now, their nemesis was a vindictive president who hated the press. The message, at least for the anti-Trump audience that is most likely to be enthralled by “The Post,” is that journalism will save us. Help is on the way.

The Pentagon Papers were the government’s secret history of the Vietnam War. The documents showed that President Lyndon Johnson and other administration officials were aware that the war was going badly even as they publicly professed optimism — and thus allowed American soldiers to be killed for what they knew was a lost cause. This was especially galling to Richard Nixon, who was president in 1971, when the documents were leaked, and who was prosecuting the war with cruel gusto. The Times got and published the papers first, and Times partisans are grousing that Spielberg should have made a movie about that instead. For instance, Roy Harris wrote for Poynter that “the overall story of the Pentagon Papers as journalism seems somehow twisted by the Post-centric focus of the movie.”

Critics are missing the point. The Times gets its full due in “The Post” for breaking the story. But Post executive editor Ben Bradlee’s fierce attempt to play catch-up, and publisher Katharine Graham’s courageous decision to publish the documents against the advice of her lawyers and advisers, was a signal moment in American journalism, establishing the Post as the near-equal of the mighty Times.

The script for “The Post” reads like it was ripped from the pages of Graham’s autobiography, “Personal History,” and from David Halberstam’s magnum opus about The Washington Post and several other media institutions, “The Powers That Be.” The Post of 1971 was a financially marginal regional paper with more in common with The Boston Globe or The Philadelphia Inquirer than with the Times. Graham decided to raise much-needed cash by reorganizing the paper as a publicly traded company. The crisis over the Pentagon Papers blew up at exactly the same moment, putting the Post in real danger: if it published the documents and was found to have broken the law, its initial public offering could go down the tubes and the company could go out of business.

Graham made her decision after being called away from a social event, a sequence that is depicted faithfully in the movie. “Frightened and tense, I took a big gulp and said, ‘Go ahead, go ahead, go ahead. Let’s go. Let’s publish,’” Graham wrote in “Personal History.” And she quotes Bradlee as saying later:

That was a key moment in the life of this paper. It was just sort of the graduation of the Post into the highest ranks. One of our unspoken goals was to get the world to refer to the Post and The New York Times in the same breath, which they previously hadn’t done. After the Pentagon Papers, they did.

The U.S. Supreme Court ended up vindicating both the Times and the Post by ruling, 6-3, that the Nixon administration’s attempts to prevent publication were an unconstitutional abridgement of the First Amendment. As my WGBH News fellow contributor Harvey Silverglate wrote in The Boston Phoenix some years ago, that didn’t stop Nixon from attempting to prosecute the newspapers under the Espionage Act, a relic of World War I that is still with us. But Nixon’s efforts went nowhere.

“The Post” is not an eat-your-broccoli movie. It’s highly entertaining. Tom Hanks is terrific as Bradlee, and Meryl Streep turns in an accurate Graham, though it sometimes feels more like an elaborate impersonation than a fully realized role.

Streep’s Graham is the center of a subplot that, again, has as much to do with 2018 as it does with 1971. Although Graham had been leading the Post since 1963, when her husband, Phil Graham, shot himself in an apparent suicide, in “The Post” we see her grow and, finally, embrace her leadership role in a way that she hadn’t before. It’s a tale of female empowerment that is especially relevant right now. As my Northeastern colleague Meg Heckman wrote for USA Today:

In a refreshing departure from the shallow, oversexualized way Hollywood typically depicts women in journalism, Meryl Streep portrays Graham as a serious newspaperwoman navigating complex social and political challenges. Her role should be a blueprint for a new kind of popular culture, one that helps repair a climate where, as the #MeToo movement has revealed, media companies routinely get away with allowing sexual harassment and assault to fester.

One of my favorite characters in “The Post” is Nixon himself, whom we see back-to through a White House window, talking on the phone and threatening his enemies in the press. (We hear actual tapes of the Trickster.) And that brings me back to what “The Post” is really about.

In Donald Trump we have a president who hates the media and threatens his enemies like none since Nixon. Like Nixon, Trump is being investigated on multiple fronts — by House and Senate committees, by a special counsel, and by The New York Times and The Washington Post. Spielberg, in effect, is offering us a soothing message: Our institutions work. Look at what happened the last time.

But the past is not always prologue. The world of the 1970s was one without Fox, without alternative facts, and without a president who denounced press coverage he didn’t like as “fake news.” This time around, not only is it unclear whether the truth will be revealed — it’s even more unclear whether it will even matter.

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At The Boston Globe, the editorial pages are looking for new ways to engage readers

Photo (cc) 2017 by Domenico Bettinelli.

For the past two years, The Boston Globe’s opinion pages have published new year’s resolutions in the first Sunday edition of January. This year’s, headlined “We Resolve: What Readers Can Expect from the Globe’s Editorial Pages in 2018,” outlines an eclectic agenda, from keeping a close eye on Google and Facebook, to pushing for transportation improvements, to addressing racism “in all its forms.”

The editorial struck me as of a piece with other innovative moves by the Globe’s opinion section — including an interactive editorial on gun violence, a parody front page of what a Donald Trump presidency would look like, and expanded digital content.  I asked the Globe’s editorial-page editor, Ellen Clegg, where the idea for editorial-page new year’s resolutions came from and what she hopes it will accomplish. Our lightly edited email exchange appears at the Nieman Journalism Lab.

Read my interview with Clegg at the Nieman Lab. And talk about this post on Facebook.

Changes to Facebook’s news feed is one more blow the news business doesn’t need

Mark Zuckerberg. Photo (cc) 2012 by JD Lasica.

News publishers have been railing against Facebook ever since the gigantic platform began scooping up — along with Google — the lion’s share of digital advertising. But though people in the media business have long feared that they can’t live with Facebook, many of them have also concluded that they can’t live without it.

That second proposition is now being put to a serious test. Last week Facebook announced that it was changing its news feed to give priority to content posted by family and friends, thus downgrading journalism. As The New York Times put it, “Prioritizing what your friends and family share is part of an effort by Facebook to help people spend time on the site in what it thinks is a more meaningful way.”

Like many journalists, I have long relied on Facebook (and Twitter) to promote my work and to engage with my audience. It’s not exactly clear — at least not yet — what this will mean to individuals who post links to news content as opposed to, say, pictures of their cat. But the implications for publishers are clear enough. And at a time when the news business is besieged on multiple fronts, Mark Zuckerberg’s latest brainstorm is one more thing to worry about.

“For publishers who have come to rely on traffic from Facebook — which for some still drives the majority of their traffic; for many others, 30 or 40 percent — this is awful news,” wrote Joshua Benton at the Nieman Journalism Lab. Benton added that digital-only news sites that rely on free content, massive audiences and online advertising will be hurt the most. Newspapers that have had some success in getting readers to sign up for digital subscriptions won’t be hurt as badly, he added, although they will suffer from a loss of traffic, too.

At the Columbia Journalism Review, Mathew Ingram predicted that some publishers may go out of business as the result of the change:

Moving from an advertising-focused model to one that relies on reader subscriptions may be the prudent move, but getting from point A to point B could be difficult, and some companies may not be able to make the transition. For them, Facebook’s latest algorithm could be what Mother Jones Senior Editor Ben Dreyfuss called “an extinction-level event.”

There’s no question that a decreased emphasis on news may make life easier for Zuckerberg and company. Facebook’s fecklessness in the “fake news” wars has damaged the company’s reputation, and eschewing journalism, fake or otherwise, in favor of heartwarming family updates is, as Benton noted, more in keeping with Zuckerberg’s original vision.

Yet I can’t help but be concerned that this is one more blow that the news business doesn’t need. Maybe the solution is to develop a news product for legitimate publishers that would be separate from the news feed. That would require Facebook to hire journalists and make editorial judgments. But it could also be a contribution to democracy — an idea that Zuckerberg often pays lip service to with very little in the way of action to back it up.

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Media notes: Making sense of departures from the Globe; plus, Purcell’s big payday

Eight top executives out at The Boston Globe since last summer. Boston Herald publisher Pat Purcell paying himself nearly $1 million in the past year as his paper was sliding into bankruptcy. It has been a significant week for the city’s two daily newspapers, and there’s some important context to both stories. So let’s try to tease out what’s really going on.

First the Globe. Last March, as I was finishing up my book on wealthy newspaper publishers, “The Return of the Moguls,” the Globe seemed to be well-positioned to make a legitimate run at financial sustainability. The strategy was a sound one: move the newsroom and business operations to the downtown and open a new printing facility in Taunton dedicated to producing the Globe as well as publications such as the Herald, The New York Times and USA Today.

As we know, the execution turned out to be disastrous. The Taunton plant simply couldn’t handle the work. All kinds of stories were floating around. Among the ones I heard was that management had failed to negotiate an agreement with the unions in a timely manner and that the presses lacked the needed capacity. Whatever it was, the situation quickly devolved into a rerun of the home-distribution fiasco of a year and a half earlier, except with fewer obvious options for fixing it. The story went public in a big way in September, when the Herald published an apology to its readers, putting the blame squarely on the Globe. From a personal point of view, I found myself frantically inserting material into my book about the printing problems during copy-editing and on page proofs.

What I’ve heard in the months since then is that the printing problems have eased but have not been entirely solved. It’s in that light that the eight departures ought to be evaluated, even if not all of them were related to the printing disaster and even if some of the blame was unfairly assigned. Globe publisher and owner John Henry told Don Seiffert of the Boston Business Journal this week that the changes were made in an attempt to change the culture of the Globe’s business operations.

“The culture of the Globe on the business side … needed to be reset,” Henry told Seiffert via email, adding: “The challenge and disappointment has been squarely with senior leadership. We’ve finally dealt with those issues. I am squarely responsible for not dealing with these issues in the first year.”

Fortunately, the Globe’s long-term strategy of selling expensive digital subscriptions is on track, with editor Brian McGrory recently writing that he expects the paper will cross the 100,000 mark during the first half of this year.

If I had one piece of advice for Henry, it would be this: No doubt the Taunton mess blew up whatever financial projections that had been made, delaying any visions of returning to profitability. But this would be the worst possible time to cut. At a moment when the digital strategy is working, it would make no sense to try to get readers to pay $30 a month for a shrinking product.

The signs are good: the Globe recently added a sixth journalist to its Washington bureau, and it is planning to hire replacements for Pulitzer Prize-winning art critic Sebastian Smee, who’s left for The Washington Post, and Statehouse reporter Jim O’Sullivan, who resigned amid accusations of sexual harassment. Slashing the newsroom because of Taunton’s problems would be the worst possible move.

***

The Herald today published some unsettling news about Pat Purcell, who has owned the paper since 1994 after previously running it for his mentor Rupert Murdoch. According to bankruptcy records obtained by reporter Brian Dowling, Purcell paid himself $970,000 in the year before he declared Chapter 11 on Dec. 8. Finance and operations executive Jeff Magram, a part-owner, was paid another $653,000. Four of Purcell’s children received more than $200,000 among them.

“I continued to pay myself what I was earning previously at News Corp.,” Purcell told Dowling, referring to the name of Murdoch’s company. “I took some raises, same as everyone else. When there were no raises, I took no raises.”

Globe columist Jeff Jacoby, a Herald alumnus, put it this way:

And no, of course Purcell didn’t take a vow of poverty when he bought the Herald. But as former Herald columnist Peter Lucas pointed out last Friday in his column for the Lowell Sun and the Fitchburg Sentinel & Enterprise, Murdoch practically gave Purcell the Herald and the South End property it was located on. Several years ago Purcell sold the property, which was redeveloped as the Ink Block high-end combination of condos, apartments, a hotel and a massive Whole Foods.

Now the money-losing Herald owes $31 million and the fate of employee pensions is up in the air. GateHouse Media, Purcell’s preferred buyer, proposes to shrink the number of employees from 240 to 175, although another possible buyer has emerged.

The Herald has gotten smaller and smaller over the years, and it seems reasonable that it was time for the Purcell era to end. But given how well he has done as a direct result of Murdoch’s largesse, I hope his employees’ worst fears aren’t realized when the bankruptcy proceedings are over and the paper is sold. He owes them much.

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Wolff’s book confirms what we already knew: that Trump is unfit for office

Michael Wolff. Photo (cc) 2008 by Eirik Solheim.

Previously published at WGBH News.

The idea that Donald Trump is too mentally unstable to serve as president is not new. Just a few weeks after the 2016 election, the liberal commentator Keith Olbermann thundered that Trump should be removed from office under the 25th Amendment — and never mind that Trump wouldn’t actually be sworn in for two more months.

“For my money, he’s nuts — couldn’t pass a sanity test, open book,” Olbermann said in a GQ video viewed more than 840,000 times.

Olbermann was hardly alone. During the past year President Trump’s psychological fitness has been regular fodder for the media. Stat, the Boston Globe-owned health and life-sciences news service, tracked the deterioration of the president’s verbal abilities and gave a platform to a physician who speculated that Trump has an “organic brain disorder.” CNN media reporter Brian Stelter has asked repeatedly if Trump is “fit for office.” Last Wednesday, Politico revealed that a Yale psychiatrist, Bandy X. Lee, the editor of a book titled “The Dangerous Case of Donald Trump,” had met with members of Congress and told them, “He’s going to unravel, and we are seeing the signs.”

All of which is to say that when Michael Wolff’s book “Fire and Fury: Inside the Trump White House” was released late last week, the ground was already plowed and well-fertilized. So it’s no surprise that it became an immediate sensation. If Wolff were providing us with new information, we would need time to process it, to assess the truthfulness of his reporting (something that’s happening anyway), to weigh it against other accounts of the president’s behavior. Instead, it confirms and adds detail to the story of the childish, impetuous, cruel, and supremely self-centered bully who has dominated our public discourse from the moment that he rode down that escalator some two and a half years ago.

Note, by the way, that I did not write that Trump has “narcissistic personality disorder” or “organic brain disease” or any of the other psychological and medical conditions that have been ascribed to him. I’m not qualified, of course. But neither is a highly credentialed psychiatrist unless he or she has actually peered inside the presidential skull. Whether Trump is suffering from a diagnosable psychological disorder is beside the point — we can observe his horrendous and frightening behavior on a daily basis. This is, after all, a man who took to Twitter just last week to assert that his nuclear button is bigger than Kim Jong Un’s. (Sometimes a cigar really isn’t just a cigar.) Is the why really that important? As Josh Marshall put it at Talking Points Memo:

All the diagnosis of a mental illness could tell us is that Trump might be prone to act in ways that we literally see him acting in every day: impulsive, erratic, driven by petty aggressions and paranoia, showing poor impulsive control, an inability to moderate self-destructive behavior. He is frequently either frighteningly out of touch with reality or sufficiently pathological in his lying that it is impossible to tell. Both are very bad.

You may have heard that there are errors in “Fire and Fury.” That Wolff must have been wrong when he claimed that Trump didn’t know who John Boehner was. That a few names and facts are mixed up and that some Trump officials claim they were misquoted. At such a fraught moment, it’s too bad that Wolff wasn’t more careful given that Trump and his supporters (and, sadly, New York Times reporter Ken Vogel) will seize upon anything to discredit him. But having read the book over the weekend, I was struck by how much of it was already publicly known, and how much of what wasn’t known came from the exceedingly careless lips of Trump’s thuggish former mastermind, Stephen Bannon, who hasn’t denied anything — including his description of a meeting between a Russian contact and Trump campaign officials Donald Trump Jr., Paul Manafort, and Jared Kushner as “treasonous.”

Moreover, the president’s attempts to discredit the book have only bolstered Wolff’s standing — especially Trump’s threat to sue Bannon for violating a nondisclosure agreement, a tacit acknowledgment that what Bannon told Wolff was true. Nor did it help that the president bizarrely tweeted that he is a “very stable genius” in response to Wolff’s evidence that he is, well, unstable and is thought by some of his associates to be borderline illiterate.

Last Friday, on NBC’s “Today” show, Wolff said that “100 percent of the people around” Trump, “senior advisers, family members, every single one of them, questions his intelligence and fitness for office.” Do you doubt that? Recall that Secretary of State Rex Tillerson called the president a “fucking moron.” Consider that former Trump adviser Sam Nunberg concedes he probably told Wolff that Trump is an “idiot.” Remember how mortified the president’s staff was when Trump defendedthe “many good people” in the white nationalist movement.

The media need not offer a clinical diagnosis of the president in order to tell us about his state of mind. What news organizations have been doing, and should be doing more of, is reporting on whether Trump is fit for office. Michael Wolff has done all of us a service by moving that subject from chatter on the periphery to the center of the public conversation.

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Former Herald columnist Peter Lucas rips Pat Purcell for leaving workers ‘broke’

Photo (cc) via Pixabay

Whoa. Former Boston Herald (and Boston Phoenix) columnist Peter Lucas absolutely torches Herald owner Pat Purcell, who has taken the tabloid into bankruptcy with the intention of selling it to GateHouse Media. Lucas, now a columnist for the Lowell Sun and the Fitchburg Sentinel & Enterprise, begins:

Not everybody is leaving the Boston Herald broke, just the workers.

The owner, Pat Purcell, will make out just fine.

In fact, after announcing bankruptcy and the sale of his paper, he will walk away from the business a rich man.

“He built a real estate empire on the backs of Herald workers, and now the workers are being thrown out on the street,” said one veteran Herald reporter, who fears for his pension.

As you’ll see, Lucas is just getting warmed up.

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The timid Times: What’s wrong with political coverage at our leading newspaper

Photo (cc) 2009 by Dan Kennedy

Previously published at WGBHNews.org.

I’ve been trying for a while to think through a column on what’s wrong with The New York Times’ political coverage. The topic is so broad that it defies easy analysis. The Times is too big and too good to disparage in categorical terms. For every example I could come up with of a story that should have been framed differently, a defender of the Times could point to several that were pitch perfect. And yet something is off. Sometimes it’s a matter of tone and emphasis. Sometimes it’s more serious.

A couple of years ago I made The Washington Post my first read, along with The Boston Globe. Partly it was because I was starting to research my forthcoming book, “The Return of the Moguls,” much of which is about how the Post and the Globe have fared under the ownership of billionaires Jeff Bezos and John Henry. But partly it was because I simply found the Post more compelling than the Times.

I read the Post because of its fierce and authoritative coverage of national politics, especially of President Trump. It was, after all, the Post that broke the two most important Trump stories of the 2016 campaign: the fraudulent nature of his charitable foundation and the existence of the “Access Hollywood” tape, on which he is heard crudely boasting about sexual assault. And it has continued. Without the Post’s reporting, a credibly accused child molester, Roy Moore, would be taking his place in the Senate this month.

When I make the Times my first read, it’s because the writing is better, it offers a broader range of topics, and it carries greater social currency. For all the Post’s success under Bezos and executive editor Marty Baron, it just hasn’t become part of the national conversation to the same extent as the Times. But there is a timidity to some of the Times’ political coverage — a deep institutional need to offer balance when the truth is overwhelmingly on one side, to cover Trump as though he is an undisciplined, falsehood-spewing, but essentially normal president.

In the Times, Trump’s awfulness is too often portrayed as a matter of degree rather than of evidence that our media and political system is fundamentally broken. The picture that emerges is of a news organization often out of sync with its mostly liberal audience and that is way too concerned about what conservatives might say. The media observer Jay Rosen recently criticized executive editor Dean Baquet’s quest for balance in his reporters’ use of social media. Although I largely agreed with Baquet’s order that straight-news reporters refrain from opinionated tweets, Rosen’s assessment of the Times’ and the Post’s use of social media spoke to deeper truths about both news organizations:

The New York Times and the Washington Post are known to keep a close watch on each other. Dean Baquet should be asking himself: why isn’t the Post choking and wheezing on its social media policy? Why is he spending entire days trying to discipline his troops? Is Marty Baron investing his time that way? I doubt it. Baron and the Post exude confidence — in their reporting and the voices that bring it to life on other platforms.

Let me offer an example that gets at some of what I’m talking about: Times reporter Michael Schmidt’s remarkable interview with Trump last week at the president’s golf club in West Palm Beach, Florida. On the one hand, their conversation produced all sorts of news, the most important of which was Trump’s apparent signal that he would not fire special counsel Robert Mueller (but who knows?). On the other hand, the interview was an exercise in pure access journalism at a paper that has come to overvalue access (see: Maggie Haberman). Schmidt contented himself with asking questions and recording Trump’s answers rather than challenging his numerous falsehoods. It certainly didn’t help that Schmidt, with Emily Cochrane, followed up with a story on Trump’s New Year’s Eve gala at Mar-a-Lago that read like a fanzine report on who was wearing what at the Oscars.

Schmidt’s passivity in his interview with Trump sparked outrage among liberals on Twitter, and Schmidt defended himself in a separate article. “I believed it was more important to continue to allow the president to speak and let people make their own judgments about his statements,” he wrote. As for the falsehoods, the Times dealt with those in yet another story. Personally, I thought Schmidt’s interview with Trump was valuable. Access journalism has its uses as long as it is supplemented with investigative reporting, and there has been no shortage of that in the Times. Yet it’s hard to forget that Schmidt was the lead reporter on a story in July 2015 that falsely claimed Hillary Clinton was under criminal investigation for her use of a private email server, leading to two corrections, an editor’s note, and a tough column by then-public editor Margaret Sullivan, now a media columnist at The Washington Post. Then again, the Times’ quarter-century obsession with mostly nonexistent wrongdoing by the Clintons is worthy of a separate column — or a book.

Even great journalism by the Times calls to mind past problems. On Saturday the paper published a devastating report that the FBI began its Russia inquiry in July 2016 after a Trump campaign aide, George Papadopoulos, drunkenly bragged to an Australian diplomat that the Russians had “political dirt” on Clinton. But as Washington Post media blogger Erik Wemple noted, the Times had dismissed the idea that the FBI was investigating Trump just days before the 2016 election. Granted, there was much that was unknown then. But Wemple argued that the earlier story drew “relatively sweeping conclusions” about the FBI’s alleged non-involvement when a more open-ended approach was called for. Sullivan’s successor as public editor, Liz Spayd, followed up with a highly critical column that reportedly enraged Baquet. The public editor’s position was later eliminated.

On New Year’s Day the Times’ new publisher, A.G. Sulzberger, greeted his audience with a message paying tribute to his family’s heritage dating back to Adolph Ochs, who bought the paper in 1896. Sulzberger said all the right things, including this:

The Times will continue to resist polarization and groupthink by giving voice to the breadth of ideas and experiences — because we believe journalism should help people think for themselves. The Times will hold itself to the highest standards of independence, rigor and fairness — because we believe trust is the most precious asset we have. The Times will do all of this without fear or favor — because we believe truth should be pursued wherever it leads.

This is a restatement of New York Times journalism at its best: truth over balance, independence over access, courage over fear of criticism. Even now, these values characterize much of what the Times publishes. But the lapses are frustrating and unnecessary.

I don’t mean to make too much of the Times’ shortcomings. If there’s a smoking gun with regard to Trump and the Russia investigation, I think the “failing New York Times” is as likely to expose it as the “Amazon Washington Post.” Both are indispensable news organizations and both are producing great work. But journalists at the Post give the impression of knowing who they are, why they’re here, and what they’re doing. I wish I could say the same about the Times — and I hope the day will come when I can.

Friday updates

1. Shortly after my column was published, Washington Post media columnist (and former New York Times public editor) Margaret Sullivan weighed in with some similar observations. In her case as well as mine, the trigger was Times reporter Michael Schmidt’s recent interview with President Trump in which Schmidt was content to take dictation rather than challenge Trump over any of the numerous falsehoods that came tumbling out of his mouth. I particularly liked this Sullivan soundbite:

The Times is distinctively defensive. Often great and sometimes wrong, it mostly likes to talk about that first part, and has trouble acknowledging the second, which may be one reason its public-editor position lasted less than 14 years.

Like me, Sullivan was impressed with new publisher A.G. Sulzberger’s introductory message. I hope Sulzberger translates his rhetoric into action.

2. Give Schmidt his due. On Thursday the Times published his latest, which may prove to be among the most significant of the Russia investigation: a report that Trump told White House counsel Don McGahn to order Attorney General Jeff Sessions not to recuse himself from the government’s probe of Russian interference in the 2016 campaign. Sessions, who really had no choice, recused himself anyway. The story is full of choice details, such as Trump angrily asking “Where’s my Roy Cohn?” and an underling’s trying to mislead Trump into believing that he did not have the authority to fire FBI director James Comey. As Blake Hounshell, editor-in-chief of Politico Magazine, put it:

3. Good Times, bad Times. A story about Steve Bannon’s swift fall after he got caught telling Michael Wolff what he really thinks about the Trumps mentions a project co-founded by Bannon called the Government Accountability Institute. Among other things, the institute published a 2015 book called “Clinton Cash,” which the Times describes as having “damaged Hillary Clinton’s then-nascent presidential campaign.” The book was written by Peter Schweizer, who also writes for Breitbart News. What the Times does not mention is that is that both the Times and the Post partnered with Bannon’s institute in obtaining early access to the book, described as riddled with errors by the liberal advocacy group ThinkProgress. Aaron Rupar of ThinkProgress wrote shortly after the 2016 election:

Instead of fact-checking, the Times and Post ignored Clinton Cash’s errors Schweizer’s history of inaccuracy and amplified the book’s anti-Clinton innuendos — material Trump himself used to attack Hillary, win the presidency, and empower white nationalists like Bannon. Now, in the wake of a campaign where fake news outperformed legitimate reporting, the country’s two largest papers are left penning editorials condemning Trump for elevating a man whose flawed work they amplified.

Rupar did not claim that the Times or the Post passed along any false information from Schweizer’s book. Nevertheless, if the Times is going to bring up “Clinton Cash” in a story about Bannon, it ought to mention its own involvement.

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Worcester T&G photographer resigns, citing GateHouse’s ‘reckless’ cuts

Photo (cc) 2015 by Dan Kennedy

On Saturday I received an email from Christine Hochkeppel, a photographer who had just resigned from the Telegram & Gazette of Worcester, part of the GateHouse Media chain. I asked her if it was all right if I sought comment from a T&G executive and then ran her letter of resignation along with the newspaper’s response. She granted permission.

This is, of course, a data point of one. But I think it’s worth sharing because it speaks to the frustrations of working in community journalism in general and for GateHouse in particular. GateHouse, as I’m sure you know, is a national chain based in the suburbs of Rochester, New York, that owns more than 100 daily and weekly papers in Eastern Massachusetts, Southern New Hampshire and Rhode Island. The company is also likely to become the next owner of the Boston Herald.

In a business known for penny-pinching, GateHouse stands out. “It has been incredibly frustrating to have worked the majority of my career for a company that has never given me a raise, despite my excellent work ethic and accolades,” Hochkeppel wrote in her letter of resignation to executive editor Karen Webber. “I cannot dedicate anymore of my professional time to a company that will not invest in my future success or any of my talented colleagues.”

I emailed Webber seeking comment and received the following reply from Paul Provost, the T&G’s publisher:

Thank you for the opportunity to comment however we do not comment on individual personnel matters. It has been reported publicly that we have struck an agreement with the national Guild. That agreement has been ratified in Worcester and is in the process of being ratified in several other newsrooms across the company.

Provost is referring to a recent agreement GateHouse reached with the Newspaper Guild that, according to Don Seiffert of the Boston Business Journal, “would ensure a 2.75 percent raise over two years for 750 employees at newspapers across the country, including five in New England.” The T&G is among those papers.

Note: I’m an unpaid adviser to the Worcester Sun, a digital-and-print hybrid that competes with the T&G.

The full text of Hochkeppel’s letter follows.

Dear Ms. Webber,

I am writing to notify you of my intention to resign as staff photographer at the Worcester Telegram & Gazette. My last day of employment will be Saturday, December 30, 2017.

I appreciate the opportunities I have received during my 3 years here. I have grown and improved as a photojournalist. I appreciate your support and guidance. However, I continue to have deep concerns about the direction GateHouse Media is taking the T&G. It has been incredibly frustrating to have worked the majority of my career for a company that has never given me a raise, despite my excellent work ethic and accolades. I cannot dedicate anymore of my professional time to a company that will not invest in my future success or any of my talented colleagues. After all of the hard work I have done for this company, I am forced to give up a career that I am passionate about so that I can make a better future for myself. GateHouse has been taking advantage of passionate journalists and dismantling quality community journalism with continued staff reductions and lackluster outsourced design. Their solution continues to befuddle us all with its hypocrisy: cut expenses and jobs but acquire more properties and continue to award handsome bonuses to the top executives. These reckless practices underscore the apparent indifference GateHouse feels toward the hard-working people they already employ. It’s disheartening that when our political and economic climate needs journalists so desperately, that this company has turned so many excellent people away from the industry.

Thank you again for the opportunity to share visual stories with the Worcester County community. It has been a gratifying experience sharing pictures and stories with our readers, despite the morale challenges. I am grateful for all the positive interactions and earned experience.

Sincerely,

Christine Hochkeppel

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McGrory says the Globe will pass 100,000 digital subs in the next six months

Boston Globe editor Brian McGrory closed out 2017 with a characteristically upbeat message for his staff. Weighing in at nearly 900 words, his email — sent out at 8:30 p.m. on Sunday and passed along to me by a newsroom source — looks back on the paper’s journalistic successes of the past year and forward to continued progress on the business front.

There is no mention of how badly the Globe’s botched launch of its Taunton printing plant affected the bottom line. The situation has improved to the point where it’s no longer the talk of social media, but I continue to hear about delivery problems from time to time. Nor is there any mention of dark clouds on the horizon. But the Boston Herald, an important print customer of the Globe, has gone bankrupt and is likely to end up in the hands of GateHouse Media, which has several printing plants of its own in the region. In addition, a burgeoning trade war with Canada could drive up the cost of newsprint, according to a Bloomberg story that actually appears in today’s Globe.

On the other hand, McGrory writes that the Globe continues to make progress in selling $30-a-month digital subscriptions, John Henry’s make-or-break bet for saving the paper and possibly showing the way for other large regional newspapers as well. McGrory predicts that the Globe will pass the 100,000 mark during the first half of 2018 and says the paper currently has more paying subscribers — print and digital — than it had five years ago. Early last year, when I interviewed McGrory for my forthcoming book, “The Return of the Moguls,” he put it this way: “If we got to 100,000 things would be feeling an awful lot better. And if we got to 200,000, I think we’d be well on our way to establishing a truly sustainable future.”

The full text of McGrory’s message follows.

Hey all,

There was a stretch in early December when our homepage and print fronts were filled with stories of the state Senate president stepping aside because of Globe reporting, three Bridgewater State Prison guards on trial because of Globe reporting, and a federal indictment of a state senator based on Globe reporting.  The thought hit me then, as it does tonight, that there’s not another metropolitan newspaper in this land that has the impact on its community that the Globe does on Boston. Really, name one. And if the question is why, as in why is the Globe so central to the civic life of this region, the answer in no small part is you.

I’m not going to spend time now trying to recap the year we just had; it would be futile to try to capture such an epic collection of once-a-generation events in an email like this. Suffice it to say that your response, your journalism, from January to December, Sports to Spotlight, the initial days of Trump to the burgeoning MeToo movement, was nothing shy of spectacular.

In terms of our DC bureau, have four reporters and an editor ever had such a profound impact providing desperately needed perspective to events unfolding with dizzying speed? The answer: No. Metro and Business, the backbone of our report, continued their stellar accountability reporting, beautiful narrative writing, and the kind of perfectly-timed features that gave readers a break from all things Trump.

This was the year when we finally realized the goal of publishing multiple Spotlight projects, without ever sacrificing quality, culminating in the vital series on race that launched a difficult but overdue conversation across the region. Our sports coverage is so great, so consistently, that it’s easy to take for granted — but please don’t. As strong as it always is, this year was better than any that I can remember.

There’s so much more. 2017 may well have been the year of the columnist, with ours breaking news and offering clarity. Photo, from its arresting daily hits to gorgeous project work, had a banner year again. Our weekly sections — Food, Travel, Address, the Globe Magazine, Sunday Arts — are recognized as among the absolute best in the industry.

This was the year that we enthusiastically ramped up our headline writing, print and digital. It’s the year we started to change the look and feel of our site, thanks to our great design team. It’s the year we broke convention in the ways we tell stories, most notably with two productions of Globe Live that were nothing shy of masterful, and our sports podcast, Season Ticket, which started with well-deserved fanfare and is rapidly gaining audience. WBUR, by the way, is a great partner.

And the most enduring part of the year I’ve yet to mention, which was our reinvention. We created new departments, new philosophies, new beats, new roles. It’s been hard, often anxiety-inducing work, but it’s paid off spectacularly. Our Express Desk, and all the urgent teamwork that goes into it, is a thing of beauty. Our Super Department is gelling now in the exact ways that we hoped. The audience engagement team has brought insight into our coverage decisions. Stories are getting edited earlier and posted at far more impactful times. Many of the new beats have been a huge hit. We are finally — finally — starting to break the stubborn rhythms of a print operation.

And the metrics bring nothing but good news. The key figure: We increased the number of digital-only subscribers by 26 percent in 2017, simply a phenomenal success. We’re closing in on 95,000, and will be at 100,000 in the first half of the year. Overall, we have more paying subscribers now than we did five years ago. It is impossible to overstate how important this is, and the enviable position that this kind of digital growth puts us in.

And one more thing: We moved from Morrissey Boulevard to State Street, in and of itself a huge accomplishment, which we basically fit between everything else. And it already feels like home, the Globe exactly where it belongs, in the heart of the city — even if everyone is still acting a notch too polite.

Yet again, wouldn’t it be great to rest on our successes for a year, but alas, no. The news is not about to slow down, not now, not for a while. Please don’t panic when I talk about Reinvention 2.0, but there is more work to be done, more beats to invent and refine, and better and more productive relationships to build between the newsroom and the rest of the building. We will do all of this in a far less disruptive fashion.

One more thought for 2018: Let’s rededicate ourselves, and by ourselves I mean everyone, to a better balance between work and the rest of life. Some of the most meaningful journalism isn’t conjured under the fluorescent lights of even a beautiful downtown newsroom. No, it’s discovered in our communities, by journalists living eventful lives. We should work hard, yes, but let’s commit to working a little less, and by doing so, I guarantee our work will improve.

For now, though, thank you for all that you did in a year unlike any other. You’ve been amazing, and it’s been an honor.

Brian

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