Today I’m doing something unusual — reposting a long investigative article that was originally published in ProPublica about ways that Metric Media, the notorious “pink slime” publishing company, is taking advantage of the worsening local news climate on behalf of moneyed interests in Ohio.
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By Miranda Green, Floodlight; Jennifer Smith Richards, ProPublica; and Priyanjana Bengani, Tow Center for Digital Journalism
Word tends to spread fast in rural Knox County, Ohio. But misinformation has spread faster.
The first article in the Mount Vernon News last fall about a planned solar farm simply noted that residents were “expressing their concern.” But soon the county’s only newspaper was packed with stories about solar energy that almost uniformly criticized the project and quoted its opponents.
Then a new “grassroots” organization materialized and invited locals to an elaborate event billed as a town hall, with a keynote speaker who denied that humans cause climate change.
Someone sent text messages to residents urging them to “stop the solar invasion” and elect two county commission candidates who opposed the solar farm. And one day this past March, residents received an unfamiliar newspaper that contained only articles attacking Frasier Solar, a large project that would replace hundreds of acres of corn and soybeans with the equivalent of 630 football fields of solar panels.
To many in the deep-red central Ohio community, it seemed that solar had become the focus of news and politics. They were right. Fossil fuel interests were secretly working to shape the conversation in Knox County.
Each cog in the anti-solar machine — the opposition group, the texts, the newspaper, the energy publication — was linked to the others through finances and overlapping agendas, an investigation by Floodlight, ProPublica and The Tow Center for Digital Journalism found.
The campaign against solar power benefited from a confluence of two powerful forces funded by oil and gas interests. A former executive at Ariel Corporation, the county’s largest employer and one of the world’s biggest manufacturers of methane gas compressors, was working behind the scenes. And helping in a more public way is the Mount Vernon News, a newspaper now in the hands of Metric Media, which operates websites that reportedly engage in pay-to-play coverage. Continue reading “Fossil fuel interests are working to kill solar in one Ohio county. The hometown paper is helping.”
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