Norma Rodriguez-Reyes – Media Nation

How Norma Rodriguez-Reyes became one of New Haven’s leading media executives

Norma Rodriguez-Reyes. Photo (cc) 2021 by Dan Kennedy.

On the latest “What Works” podcast, Ellen Clegg and I talk with Norma Rodriguez-Reyes, the president of La Voz Hispana de Connecticut. La Voz started circulating in New Haven in 1993, but fell on hard times. Norma helped take charge of the paper in 1998 when it verged on bankruptcy. Under her direction, the for-profit newspaper has grown into the state’s most-read free Spanish-language weekly. It reaches more than 125,000 Spanish speakers across Connecticut.

Norma is among the entrepreneurs highlighted in our new book, “What Works in Community News.” In addition to her work at La Voz, Norma is the board chair of the Online Journalism Project, the nonprofit umbrella that includes the New Haven Independent, the Valley Independent Sentinel, and WNHH community radio. The New Haven Indy and the radio station both work out of La Voz’s offices in downtown New Haven.

I’ll be in New Haven next Tuesday, Jan. 16 (details here), to talk about our book in a conversation with Paul Bass, the founder of the New Haven Indy and now the executive director of the Online Journalism Project. Paul is also in charge of yet another nonprofit media project, the Independent Review Crew, which produces arts and culture reviews in cities across the country, including Boston. He talked about the project on our podcast last September.

Ellen has a Quick Take on a surprising development in local news on Martha’s Vineyard. The ownership of the weekly Martha’s Vineyard Times has changed hands. Longtime publishers and owners Peter and Barbara Oberfest sold the Island news organization to Steve Bernier, a West Tisbury resident and longtime owner of Cronig’s Market. And the acting publisher is Charles Sennott, a highly decorated journalist and founder and editor of The GroundTruth Project. He also helped launch Report for America.

I discuss a hard situation at Eugene Weekly, an alternative weekly in Oregon that’s been around for four decades. EW has shut down and laid off its 10-person staff after learning that the paper was the victim of embezzlement. Although the folks at EW are optimistic that a fundraising campaign will get them back on their feet, the closure has had a devastating effect on Eugene’s local news scene.

You can listen to our conversation here and subscribe through your favorite podcast app.

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New Haven Independent celebrates its first decade

Arts writer David Sepulveda with a vintage copy of the first incarnation of the New Haven Independent, which was co-founded by Paul Bass and was published for several years in the late 1980s.

Congratulations to Paul Bass and the staff and friends of the New Haven Independent, who are celebrating the community website’s 10th anniversary.

On Wednesday evening a couple of dozen people gathered at the offices of La Voz Hispana, the Independent’s partner and landlord, to toast 10 years of nonprofit online journalism. It was a lower-key affair than the fifth anniversary — Bass and crew have been so busy launching the Independent’s low-power FM radio station, WNHH, that they didn’t have time to plan a proper celebration. (The Independent is the subject of my book “The Wired City.” I wrote about WNHH recently for the Nieman Journalism Lab, and was later a guest.)

The party was emceed by Norma Rodriguez-Reyes, the president of La Voz and chair of the Online Journalism Project, the nonprofit organization that oversees the Independent and its affiliated projects — WNHH, the Valley Independent Sentinel and the Branford Eagle.

Last week Bass marked the 10th anniversary with a special hour-long conversation on WNHH about the state of independent journalism with Rodriguez-Reyes; Christine Stuart, the editor and co-owner of CT News Junkie, a for-profit website covering politics and public policy in Connecticut; and Babz Rawls-Ivy, managing editor of The Inner-City News, an African-American newspaper based in New Haven, as well as a talk-show host on WNHH.

Among other things, Bass compares legacy media’s coverage of the decline of journalism to someone who spends all his time hanging out at a funeral home and concludes that everyone must be dead. Well worth a listen.

Mubarakah Ibrahim (left), host of “Mornings with Mubarakah” on WNHH, with her children.

Paul Bass (right) and me. Photo by Independent alumnus and current Wall Street Journal reporter Thomas MacMillan.

The New Haven Independent prepares to reboot

Previously published at the Nieman Journalism Lab.

Not too many months ago, Paul Bass gave serious thought to shutting down the New Haven Independent, the online-only nonprofit news site he founded in 2005.

“A while back, I considered whether I still had the energy to keep going,” Bass said. “I was burnt.”

He decided to keep it alive. And now he’s getting ready to relaunch with two new full-time staff reporters — one who will start the day after Labor Day, the other who has yet to be hired.

For a small community news organization, the Independent has been remarkably stable. Last week, Bass threw a going-away party for managing editor Melissa Bailey, who will be a Nieman Fellow starting this fall, and staff writer Thomas MacMillan, who is moving to New York to seek his fame and fortune. Both began working at the site as it was ramping up, Bailey in 2006 and MacMillan the following year. (The fourth staff member, Allan Appel, recently cut back to a part-time position.)

Several hundred people gathered in and outside the Woodland Café, near the New Haven Green, to say goodbye to Bailey and MacMillan. Their photography was on display, accompanied by QR codes that smartphone users could access to take them to the stories where those photos first appeared. Copies of Bailey’s just-published book on education reform in New Haven, “School Reform City: Voices from an American Experiment,” were on sale, along with Appel’s novel “The Midland Kid: Tales of the Presidential Ghostwriter.” Mayors past (John DeStefano) and present (Toni Harp) were on hand, as were a number of other community leaders.

“It’s really hard for me to imagine leaving New Haven for more than a few days, let alone a whole year,” Bailey told the crowd. MacMillan defined the privilege of being a journalist: “You ask questions and people just open up to you and give you these amazing stories.”

When I met with Bass afterwards, he talked about how difficult it would be to replace the two. “They’re community journalists. They love the work. They grew so much,” he said. “They both learned so many things, and they really ran the operation with me.”

Yet their departure will allow him to solve a longstanding problem: having an all-white staff cover a city where African-Americans and Latinos are in the majority. “The people I’m hiring will diversify the staff racially,” Bass told me. The Independent has used minority freelancers and interns, but all of its full-time staff journalists have been white.

The reboot of the Independent comes at a crucial time. The regional daily paper, the New Haven Register, has gone through several rounds of cuts in recent months — including one announced just last week — as its owner, Digital First Media, prepares for a widely predicted sell-off. In a few years, Digital First has gone from a closely watched experiment in reinvention to just another sad tale of chain journalism gone wrong.

Thus the Independent’s mix of political and neighborhood news, education reporting, and, increasingly, a focus on the arts fills a real need.

Despite the challenges of keeping a nonprofit going, Bass has had quite a bit of success with fundraising. Currently, he said, he has pledges through 2015 to cover the $420,000 budget for the Independent and a satellite two-person site in the northwest suburbs called the Valley Independent Sentinel. In recent years, he added, his fundraising base has shifted from about 75 percent foundation grants to about 25 percent. Most of the money comes from high-net-worth donors in the New Haven area. About $15,000 to $20,000 comes from small donors.

Late in 2013, Bass applied for a low-power FM license to operate a nonprofit community radio station in New Haven. He has yet to hear from the FCC, but he continues to hope it will come through. “I think we’d engage the readership in a new way,” he said.

For now, though, he’s planning to do something he’s never done before: ramp down the Independent for a few weeks. Posting will be minimal this week and next. And he’s going to stop posting completely during the last two weeks of August — a first since the Independent began publication in late August of 2005. Then comes the new Independent.

“I’m not going to have the same experience level I have now, so it’s going to be different,” Bass said. “I don’t think I can replace Thomas and Melissa.”