The Boston Globe will need creative thinking to find and keep a video audience

Photo via Wikimedia Commons

The Boston Globe will launch a five-days-a-week local newscast on New England Sports Network sometime this spring.

The half-hour program, “Boston Globe Today,” will comprise a more or less traditional mix of news, sports and entertainment on Monday through Thursday as well as a sports roundtable on Friday. The anchor will be Segun Oduolowu except on Friday, when the sports discussion will be helmed by Globe columnist Chris Gasper. The program will be carried live on NESN, the Globe’s website and mobile app, and the NESN 360 app.

The show marks a significant move into video, something that Globe owners John and Linda Henry have long wanted to do. I suspect, though, that they’re going to have to make some major adjustments along the way. The audience for local TV newscasts is aging at least as rapidly as print newspaper readers, and a 5 p.m. program is going to skew even older. Globe executives need to think about how they’re going to find and keep an audience.

First, NESN makes sense only because the Henrys’ Fenway Sports Group is the majority owner. It’s a sports channel, and you tune in to watch the Red Sox, the Bruins and the Beanpot so you can see the Northeastern men’s and women’s hockey teams triumph over their rivals. It would take a whole lot of rebranding to get anyone to think that NESN is about anything other than sports. At least they’ll be able to promote the newscast on Bruins and Red Sox games, although the Sox may be lucky to draw an audience in the high double digits this year.

And yes, the newscast will also be shown on the Globe’s and NESN’s digital platforms, but that’s really not enough. At a minimum, “Boston Globe Today” should have a robust YouTube presence where viewers can watch live or at a time of their choosing. Maybe they’re already thinking that way.

Second, a comprehensive half-hour newscast is simply not the way that younger audiences consume video journalism anymore. Video stories need to be broken out and run separately so that people can watch them on their phones while they’re on the train, waiting for a cup of coffee or whatever.

Take a look at NJ Spotlight News, a nonprofit digital news organization that provides insider coverage of public policy and politics in New Jersey. Several years ago Spotlight merged with NJ PBS. Now they continue to publish news online and have added a half-hour newscast on television, web and YouTube; stories from the newscast are posted individually.

“Boston Globe Today” sounds like an interesting idea, but it will work only if the Globe regards it as an experiment and is prepared to make changes along the way.

Oh, and I did I mention that both of Northeastern’s hockey teams won the Beanpot?

Below is an email a trusted source passed along that Globe Media CEO Linda Henry sent to the staff earlier today. I’m sorry I don’t have it in text form, but this ought to be readable.

A Texas daily is rescued with the help of public radio and the National Trust

The Denton County Courthouse in downtown Denton. Photo (cc) 2014 by Kent Kanouse.

Of the various new business models that are emerging for community journalism, mergers between public broadcasters and existing news outlets are among the most promising.

One of the projects that Ellen Clegg and I are tracking for our book-in-progress, “What Works,” is NJ Spotlight News, a nonprofit digital startup covering politics and public policy in New Jersey that was acquired several years ago by WNET. They’ve merged their operations, continuing to offer deep coverage on their website while rebranding the daily half-hour newscast that appears on NJ PBS.

There are other examples, the most ambitious of which is the acquisition of the Chicago Sun-Times by WBEZ, which is converting the storied tabloid to a nonprofit. On a smaller scale, the mobile-first website Billy Penn is now part of WHYY in Philadelphia and Denverite was acquired a few years back by Colorado Public Radio.

Now comes another move that’s well worth keeping an eye on. Public radio station KERA announced earlier this week that it intends to acquire the Denton Record-Chronicle, a daily newspaper that covers the suburbs north of Dallas. In a statement, owner and publisher Bill Patterson said, “This arrangement gives us the opportunity and the ability to preserve local journalism for the people of Denton County. As our population continues to grow, it’s imperative that we grow as well. With KERA’s commitment and expertise, our organization will be able to serve our audiences well into the future.”

What’s especially encouraging about the move is that it was facilitated by the National Trust for Local News, which raises money and connects legacy newspaper owners with possible buyers in order to keep them from either shutting down or falling into the hands of corporate chain owners. Terms of the Denton deal weren’t announced, but according to the National Trust, it was one of four that will be supported through a $17.25 million fund. According to Elizabeth Hansen Shapiro, the co-founder and CEO of the National Trust:

Communities across the country are clamoring to ensure the long-term sustainability of their local and community news. This expected acquisition of a beloved and storied community newspaper by a strong public media station shows another way forward. This new “public media community anchor” model to keep local news in local hands has important implications for media sustainability that reach far beyond the hills of North Texas.

Hansen Shapiro, by the way, was a recent guest on the “What Works” podcast.

The National Trust is best known for helping to purchase 24 weekly and monthly newspapers in the Denver suburbs. The papers are now owned by a nonprofit organization (the papers themselves remain for-profit) and managed by The Colorado Sun, a for-profit digital startup.

The population of Denton is about 148,000, according to U.S. Census data. The Record-Chronicle doesn’t report its circulation to the Alliance for Audited Media, but this Wikipedia article claims that, as of 2011, it was about 12,500 on Sundays and 9,200 on weekdays. If the paper is like nearly every other daily, the circulation is no doubt smaller today.

The Record-Chronicle traces its roots to 1892. In recent years, it’s had a close relationship with the Dallas Morning News, the major metro in that region: the Patterson family sold the paper to the Morning News’ parent company, A.H. Belo Corp. (now the DallasNews Corp.), in 1999, only to buy it back in 2018.

I hope the Record-Chronicle thrives under its new arrangement, which is scheduled to become official in 2023. And I hope it serves as a model for many more such arrangements.

We end our summer podcasts with a round-up of local news items. See you in September!

Rainbow Arch Bridge, Lake City, Iowa, the center of a bizarre newspaper war. Photo (cc) 2014 by David Wilson.

On this week’s “What Works” podcast, Ellen Clegg and I dive into our reporter’s notebooks after our scheduled guest had a last-minute medical emergency, catching up with NJ Spotlight News, the emergence of The Lexington Observer, the transition at The Texas Tribune, and the turmoil at The Graphic-Advocate (both of them!) of Lake City, Iowa.

Ellen also has a rave for Emily Rooney’s “Beat the Press” podcast and her recent interview with legendary WCVB-TV news anchor Natalie Jacobson, who’s written a memoir about her life and career.

Like Boston’s Orange Line and Green Line, the “What Works” podcast will be off the intertubes for a few weeks as Ellen and I race to meet the deadline for our book about the future of local news. You can listen to our conversation here and subscribe through your favorite podcast app.

On the road again

Photo (cc) 2022 by Dan Kennedy

I spent a great day at NJ PBS in Newark, New Jersey, reporting on the broadcast side of NJ Spotlight News for the book-in-progress that Ellen Clegg and I are writing, to be called “What Works: The Future of Local News.” I was in the control room when U.S. Rep. Bonnie Watson Coleman, D-N.J., left, was interviewed by anchor Briana Vannozzi about her arrest at an abortion-rights demonstration in Washington the day before. You can watch the full interview right here.

How events-as-journalism cast a New York Times story in a different light

It was an unremarkable story. On Jan. 26, The New York Times published a real-estate feature about Robbinsville, New Jersey, a community that has become increasingly prosperous and desirable since changing its name from Washington Township 15 years ago. But the article contained within it the kernel of an unpleasant truth that it would take a smaller news organization to highlight.

The Times story, by Dave Caldwell, included this:

A few years after the opening of the mixed-use Town Center development of shops, restaurants and residences, one of the first of its kind in the state, Amazon opened a fulfillment center in Robbinsville in 2014, and a corner of the township became a warehouse hub. So the township was able to build a high school, a municipal building and a police training facility without raising property taxes. That drew more residents and, in turn, more businesses….

The Amazon fulfillment center and other warehouses are on the eastern side of the Turnpike, providing separation from Town Center.

Pretty innocuous-sounding. But warehouse development is a hot issue in New Jersey — so hot that it was the subject of an hour-long event last Wednesday sponsored by NJ Spotlight News, one of the news organizations being tracked by Ellen Clegg and me for our book project, “What Works: The Future of Local News.” Spotlight, a nonprofit that focuses on state politics and policy, merged several years ago with NJ PBS.

Events can be another way of doing journalism, and Spotlight does a lot of them. The one I attended, titled “Warehouse Growth in New Jersey: Impacts and Opportunities,” shed some unexpected light on the Times’ assertions. The keynote speaker, Micah Rasmussen, director of the Rebovich Institute for New Jersey Politics at Rider University, explained it this way:

About a month ago, The New York Times had a great profile of Robbinsville and all its progress. And it gleefully pointed out that its proud warehouse development was sited far from its Town Center, as if that were some remarkable feat. What the Times didn’t mention was that Robbinsville residents enjoy all the tax benefits of those warehouses with none of their impacts. Because what they’ve managed to do is outsource them completely to Allentown and Upper Freehold, where they’ve dumped them on their border. The traffic, air pollution, crime and noise that are all centered on the residential areas of two communities that derive exactly none of their benefits that don’t stop at the municipal border. It’s a nice trick if you can manage it, and it’s Exhibit A for why we desperately need to think beyond municipal borders.

Rasmussen’s point was that regional and state governments need to regulate runaway warehouse development in New Jersey in order to prevent exactly the kind of situation that the Times praised — locating the facilities on the outskirts, where they detract from the quality of life in other communities.

Micah Rasmussen

Before sitting in on the webinar, I had no idea what an issue warehouse development is in New Jersey. I am not going to go into any details except to observe that Rasmussen and the panelists, moderated by Spotlight reporter Jon Hurdle, had plenty to talk about.

One of the panelists, Kim Gaddy, national environmental justice director of Clean Water Action and a New Jersey activist, spoke passionately about the disproportionate effects of warehouse development on communities of color.

“When we think about the proliferation of warehouses throughout our region and concentrated in Black, brown and low-wealth communities that have historically borne the brunt of this,” she said, “it is for this reason that we believe that we cannot talk about where or how warehouses are distributed but why is it that we need these facilities in the first place.”

Kim Gaddy

The rest of the panel comprised a representative from the warehouse industry; an official from the New Jersey League of Municipalities; and the executive director of New Jersey Future, a planning and land-use organization.

My purpose in attending was not to become an expert on New Jersey’s warehouse issues. Rather, I wanted to see how a small news organization makes use of events to extend its reach. The webinar itself reached nearly 250 people, and is now the subject of a story on Spotlight’s website. The discussion also provided ample material for follow-up stories.

There was nothing especially wrong with that New York Times story. But there was a lot more to it — and it takes journalism that is invested in the communities it covers to bring that to light.