GlobeReader makes a quiet debut

With little fanfare, the Boston Globe has unveiled a “preview” edition of GlobeReader, an attempt to produce an online newspaper that offers a better experience than the Web version. GlobeReader is slick and highly readable. Save for subtle differences in the fonts that are used, it looks exactly like Times Reader 2.0, which the New York Times unveiled last month. Both are built on the Adobe Air platform, which allows developers to build applications outside the context of the Web.

Unlike Times Reader, which you can subscribe to as a standalone product for $14.95 a month, GlobeReader is free but available only to print subscribers. You do not, however, have to be a seven-day subscriber — a Thursday-through-Sunday or Sunday-only subscription is sufficient.

That’s probably a smart move. Knowledgeable people have told me that more than half of the Globe’s advertising revenue comes from the Sunday paper. Still, Globe spokesman Bob Powers says that could change.

As for what we can expect once GlobeReader has moved beyond the “preview” stage, Powers writes:

We’ve chosen the term preview edition to reflect that GlobeReader is a brand new product for us, and to a large degree the industry, which we will continually improve based upon reader feedback. We want to make sure the customers help shape future editions. We are also opening GlobeReader Preview Edition only to subscribers because we do want to hear from our most loyal readers.

We also expect to add features such as crosswords, ‘news in video’, a ‘latest news’ update, and ’email to a friend’ in the upcoming weeks/months, as they become available.

[F]or formatting reasons we are not including features such as comics, TV grids, weather, and sports box scores. We will look to add these features to a large degree based on reader’s priorities.

A friend who works at the Globe told me recently that GlobeReader is actually a bigger technical challenge than Times Reader because of some peculiarities in the way the Globe is assembled. So I’d give it some settling-down time.

So what’s the business strategy? It seems to me that it’s a hedge against people canceling home delivery of the Globe altogether, especially now that prices have gone up quite a bit. The Globe benefits if people at least hold on to Sunday delivery; it may also benefit from not having to pay the printing and distribution costs of the considerably less lucrative Monday-through-Saturday editions.

It’s an interesting strategy and, combined with other delivery platforms, such as the $9.99-a-month Kindle edition, may help chart a path out of the current mess in which the newspaper business finds itself. Such projects are not going to be nearly enough, but they could help.

Times Co. honchos “correct” the record

This is already floating around the intertubes. But since Media Nation obtained its own copy earlier this morning, I will post it here in full — a company-wide e-mail from New York Times Co. chairman Arthur Sulzberger Jr. and president Janet Robinson. Enjoy.

June 25, 2009

To Our Colleagues,

The month of May came and went and, contrary to the prediction of one writer, we did not stop printing The New York Times. But given all the speculation and incorrect information that has been reported about our Company, we think it is important to create a regular letter written so that you get the facts directly from us — on the record. In the first of what we expect will be frequent e-mails, we’d like to talk about recent events at The Boston Globe. Future letters will discuss financial transactions, advertising, circulation, costs and the digital challenges we face as well as other issues as they arise.

All of you know, only too well, that this has been a difficult time for the economy, the industry and our Company. The recession has amplified the downward secular trends in our business and caused steep declines in advertising revenue, particularly in the recruitment, real estate and automotive categories.

The Globe was one of the first metropolitan newspapers to be deeply affected by the secular and cyclical forces that are now roiling the entire media industry. Revenues at the New England Media Group (which includes the Globe, Boston.com, the Worcester Telegram & Gazette and its Web site) have declined from $700 million in 2004 to $524 million last year.

In the fall of 2008, the Globe and Boston.com developed a strategic plan to deal with their operating loss, which earlier this year was projected to be roughly $85 million in 2009. The plan has several components to increase revenues and lower costs. Here are the strategic steps we have taken:

  • We have just completed the consolidation of printing facilities in Boston, which is expected to save $18 million a year.
  • In the last month, we significantly raised prices on newsstand and home-delivered copies of the paper.
  • The compensation of the Globe’s managers and other nonunion employees were significantly reduced in 2009/2010 through a salary reduction and elimination of their annual incentive plan.
  • The Globe’s labor contracts are being restructured in order to save $20 million in annual operating costs — essential to our turnaround plan. We had reached agreements with seven unions that provided slightly more than $10 million in savings. Yesterday we reached an agreement, which is subject to ratification, with the Boston Newspaper Guild, which would provide us with another $10 million in expense reductions.

There will be still more to come but with these steps the Globe is on a path to a more secure financial future. We are deeply grateful to all of our colleagues in Boston for the hard work and sacrifices they have made to put the Globe on a stronger financial footing. In future letters, you’ll hear from us about other things we are doing to strengthen our Company and prepare us for the future. These are tough times and we recognize that all of you are working very hard to make tomorrow better than today.

Thank you, we deeply appreciate it.

Arthur & Janet

An observation: What “incorrect information” are Sulzberger and Robinson referring to? I see nothing remarkable in here — nothing new, no correcting of errors. The Times wouldn’t run a letter accusing it of inaccuracies without specifying what they are. So what are Sulzberger and Robinson talking about?

Economic turmoil and the Globe’s future

The tentative deal between the New York Times Co. and the Boston Newspaper Guild over wage and benefit cuts at the Boston Globe (here, here and here) comes in the midst of unprecedented economic turmoil.

Oddly enough, that may be a positive sign for the future of the Globe, because it demonstrates that the newspaper industry’s problems can’t be attributed solely to the Internet.

Take a look at today’s Globe. The state’s landmark universal-health-insurance program is being cut, and state treasurer Tim Cahill is calling for even deeper cuts. Homeless families are crowding motels. Harvard University is laying people off. The Twin Rivers casino in Rhode Island is heading for bankruptcy. (Take note, Gov. Patrick.) Housing prices continue to drop. Local merchants are hoping to rescue the bankrupt Faneuil Hall Marketplace. And on and on it goes.

In a perverse sense, though, these are all good signs for the Globe. In recent months we’ve heard a lot about the hopeless situation faced by major metropolitan newspapers. Much of their readership has moved online, but advertising hasn’t. And though charging readers for online content would surely be a boon, there are many good reasons to think people won’t pay.

But underlying the pessimism has been an unspoken assumption that current downward trends in print readership and ad revenue will continue until they converge at zero. That’s not going to happen. Somewhere there’s a stabilization point. Boston Herald publisher Pat Purcell has proven that it’s possible to get small enough to break even or earn a small profit. Surely the Globe can do the same. With a readership and ad base considerably larger than the Herald’s, the Globe also should be able to preserve most of its core mission, which is to cover the city and the region as aggressively and thoroughly as possible.

One person who should be feeling very good today is Guild president Dan Totten. As New York Times media reporter Richard Pérez-Peña reported on Monday, Totten has been criticized, rightly so, for keeping his members in the dark. And following the narrow defeat of the first deal a few weeks ago — a defeat that Totten encouraged — the phrase you most often heard about Totten was “in over his head.”

Today, though, Totten can rightfully be said to have gotten a better deal for his members. Yes, it still adds up to a $10 million giveback, and it still means the end of lifetime job guarantees for nearly 200 Guild members. But the total pay cut is lower (about 8 percent when a mandatory furlough is figured in, as opposed to about 10 percent in the first deal), which members will presumably find more palatable, even though cuts in benefits are deeper.

Neither side blinked. But Totten’s instinct that it was worth the pain of forcing management back to the bargaining table proved to be right.

Finally, the Globe’s report today includes some crucial numbers that have been missing from most of the coverage — that Globe reporters earn between $40,000 and $70,000 under the current contract. So let’s consider the impact of these various proposals on, say, a youngish reporter with a bit of experience, making $50,000.

  • Under the proposal that the Guild rejected, her salary would drop to $45,000.
  • Under the 23 percent pay cut that management unilaterally imposed after the “no” vote, she’d be making $38,500.
  • And under the 8 percent total cut now being proposed, she’d make $46,000.

The agreement will be put to a vote on July 20, and though predictions can be futile, it’s hard to imagine that it won’t pass. I also wouldn’t be surprised if there’s a deal to buy the paper very shortly thereafter.

Overall, a very good day for the Globe, for its employees and for Boston.

More: The new deal is an improvement if you think that one of the messages coming out of the “no” vote was that folks would rather take a smaller pay cut even if it meant a larger cut in benefits. I should have acknowledged that that’s likely to be a controversial proposition. The Phoenix’s Adam Reilly is soliciting comments on that very point.

Photo (cc) by blyte1 and republished here under a Creative Commons license. Some rights reserved.

An employee-ownership option for the Globe

Could members of the Boston Newspaper Guild wind up as co-owners of the Boston Globe? A Media Nation reader sends along this link from the Financial Times. The story, posted last Thursday, doesn’t seem to have gotten a lot of pick-up.

But according to an anonymous source, one of the potential buyers, Boston Celtics co-owner Stephen Pagliuca, is reportedly willing to work out some sort of deal with the Guild that would result in employees owning a share of the paper. As the Financial Times notes:

Working with the Boston Newspaper Guild could help remove one of the biggest obstacles to a deal — negotiating a reduction in operating cost that could prove prohibitively expensive to return ownership to local control.

Such an arrangement would be similar to the one recently struck in Maine involving the Portland Press Herald and several smaller papers. Employees now own 15 percent of the company.

Boston Newspaper Guild president Dan Totten released an optimistic statement late this afternoon: “The Boston Newspaper Guild continues to have productive discussions with the New York Times Company and Globe management. We feel we are close to reaching an agreement that we can bring to Guild members for a vote.”

A vote has been scheduled for July 20.

Pérez-Peña responds

New York Times media reporter Richard Pérez-Peña has responded to my post of earlier today:

I enjoy your work, and obviously I’m biased, but I thought your critique of my piece was a little odd and beside the point. The point of citing those examples was that there was a lack of communication on even the basics. I think you agree with that.

I really don’t understand why you bring up the dollar figures, since I can’t quite figure out what (if anything) you’re claiming is the “questionable assertion.” You wrote, “there doesn’t seem to be much doubt that management has, in fact, been telling Globe employees that the paper lost $50 million last year,” as if I had cast doubt on that. I hadn’t. As far as I know, no one disputes that this is the number the company has cited. But it wasn’t cited to “Globe employees.” It was to union leaders, in private meetings, and maybe to a Globe reporter (I don’t know), but not to employees at large or to the public.

You note that the company publicly owned up to the $85 million figure for this year. But did you know that for three weeks, the company would not acknowledge that figure, either, even after it had been reported everywhere? An executive said it at the April 23 shareholders’ meeting (a slip, apparently), which I believe triggered the required SEC filing.

The point wasn’t whether these were the numbers being used; everyone knew that they were, and I never wrote anything to the contrary. The point was that the company wouldn’t state them publicly.

I confess that I wasn’t aware of Mathis’ June 4 e-mail to the Phoenix, but it doesn’t undermine the point. The e-mail does not explicitly acknowledge that the company had threatened the unions with closure of The Globe if they did not make serious concessions. As far as I know, there hasn’t been such an acknowledgment. I know first-hand that when asked to confirm it, the company declined. The e-mail says “closure is a very real path for the company to take” — a hell of a statement, I admit — but without explaining how or why that path might be taken. Also, that shut-down threat was first made in early April; the e-mail came two months later.

My comment: I stand by what I wrote. But, yes, I absolutely agree with Pérez-Peña’s assertion that there has been “a lack of communication on even the basics.”

Parsing the Times’ latest Globe story

With the New York Times Co. and the Boston Newspaper Guild scheduled to resume negotiations today over $10 million in union givebacks at the Boston Globe, the Times’ Richard Pérez-Peña weighs in with some insights.

His lede, focusing on the Guild’s alleged failure to keep its members apprised of what’s been going on for the past year, is telling, and helps explain why talks between the two sides went off the rails this spring. Even political reporter Brian Mooney, who was outspoken in his support for a “no” vote several weeks ago, says, “It wouldn’t have been that hard to make this go a lot better. There’s plenty of blame to go around.”

Yet there are three questionable assertions in Pérez-Peña’s story. One isn’t that important, but two are. Those assertions pop up in one sentence about halfway through the story:

Throughout the long process, the company has publicly said little about the situation, and to this day it has not confirmed last year’s loss, or acknowledged that it had threatened to close the paper.

I’ll deal with the threat to close the paper first. From the moment on April 3 that news outlets began reporting that the Times Co. was threatening to close the Globe unless the paper’s dozen or so unions could come up with $20 million worth of concessions, it was a little unclear precisely where that shutdown threat was coming from.

I’m not going to try to trace it back to the beginning, though, because I don’t have to. Times Co. spokeswoman Catherine Mathis confirmed it, in an on-the-record e-mail to the Phoenix’s Adam Reilly, on June 4. Reilly had asked Mathis why, in the weeks leading up to the “no” vote, talk about a possible shutdown had seemingly stopped, and whether management had in fact taken that option off the table.

Mathis responded: “Closure is a very real path for the Company to take.” So there you have it: a declarative sentence in which a top Times Co. official, speaking on the record, asserts that the company might shut the Globe if it fails to obtain the concessions it has demanded.

As for the Globe’s losses, Pérez-Peña specifically refers to “last year,” when, it has been reported, the Globe lost an estimated $50 million. As with the closure threat, it is hard to find a statement in which that $50 million figure has been directly attributed to an identifiable Times Co. official — or, in most cases, attributed to anyone at all. Maybe one exists, but I couldn’t find it.

Still, there doesn’t seem to be much doubt that management has, in fact, been telling Globe employees that the paper lost $50 million last year. For instance, consider this, from an April 9 Globe story by Robert Gavin:

Without the union concessions and other cutbacks, the Globe is projected to lose $85 million this year, following a loss of about $50 million last year, according to an employee briefed on union discussions.

But it seems to me that the more important figure is the $85 million. Here, too, the company itself has been less than forthcoming — so much so that a few people warned me early on that I should be clear that the origin of that number was suspect.

Fortuitously enough, though, the $85 million figure shows up in the Times Co.’s most recent quarterly report to the Securities and Exchange Commission, filed on May 7. Here’s the language:

Before savings from changes to the union agreements or other cost-cutting initiatives or the effects of any revenue initiatives, we projected that 2009 operating losses at the Globe and Boston.com would be approximately $85 million.

Finally there is the small matter of Pérez-Peña’s claim that “[t]he Globe’s troubles did not explode into full view until April 3, when its Web site, Boston.com, posted an article reporting that the Times Company had threatened to shut the place down unless unions agreed within 30 days to major concessions on wages.”

Maybe it depends on your definition of “full view.” But, in fact, WBUR Radio (90.9 FM) broke the story on its Web site on April 3, followed a very short time later by the Phoenix’s Reilly, who reported both the $20 million giveback demand and the closure threat.

It’s impossible to ascribe motive when doing this type of analysis. And I suppose these discrepancies don’t add up to a whole lot. But, inevitably, when the Times covers the Globe, every sentence and phrase is going to be scrutinized.

More ideas on saving the Globe

At the Nieman Journalism Lab, Martin Langeveld has some smart ideas for saving the Boston Globe. The one idea over which I disagree with him strongly is that the Globe should move away from a daily print edition. Langeveld writes:

My prediction is that, ironic as it may seem, Pat Purcell’s Boston Herald will be left as the only daily paper in Boston, and that the Globe will evolve into something different. That doesn’t mean the Herald wins, because in the long run, daily print is just not a sustainable business model anywhere. Or almost anywhere, if we want to hedge that bet a little.

Hard to disagree, but it all comes down to how you define “the long run.” Newspapers still make most of their money from print. Yes, Boston.com is the Globe’s most important news vehicle, but the print edition is still where the money is, and will be for some time to come.

Cautious optimism over new Globe talks

“Beat the Press” blogger-in-chief Ralph Ranalli writes that Boston Globe staffers are now “cautiously optimistic” that the New York Times Co. and the Boston Newspaper Guild will come to an agreement in renewed talks, which resume next week.

And Ranalli asks an excellent question: How can the Times Co. stick to the 23 percent pay cut — based on its contention that the two sides are at an impasse — when management and the Guild are actively engaged in bargaining sessions?

Howie Carr, working-class hero

I know we’re not supposed to take Howie Carr seriously when he writes about the Boston Globe. But check out his Boston Herald column today. “Danny Donuts” is Dan Totten, president of the Boston Newspaper Guild. Carr writes:

Let’s face it, the Globe is on the ropes because it’s crammed to the rafters with writers who can’t write, reporters who can’t report, and editors who can’t edit, because Danny Donuts and his cohorts couldn’t sell an ad to save their inherited, tastefully weathered summer homes on Nantucket.

Now here is Jason Schwartz, describing Totten’s background in a Boston Magazine profile:

Totten first got active in the union in 2002, and it was a natural fit. His father was a member of the Boston Police Patrolmen’s Association for more than 35 years, his sister was a union representative for the Boston school system, and his grandmother had been a steward for the hotel and telephone workers union “back in a time,” Totten says, “when it wasn’t very popular or easy for a woman to hold such a position.”

We also learn from Schwartz that Totten is a graduate of the former Boston State College, surely one of the forgotten Ivies, and earned his MBA at Anna Maria College in Paxton, widely regarded as the Wharton School of Central Massachusetts.

Carr, meanwhile, lives in Wellesley and makes some three-quarters of a million dollars from his talk show on WRKO Radio (AM 680), as well as a presumed six-figure income from the Herald. He’s also a graduate of Deerfield Academy and the University of North Carolina at Chapel Hill — a real working-class hero.

For Howie to characterize a self-made man like Totten as overprivileged is laughable, bordering on the offensive.