Boston.com editor Dave Beard says that his site’s readership numbers are down over the previous May and June in large part because of the Boston Celtics’ early flameout. Since the Kevin Garnett-less Celts were eliminated on May 17, that explanation definitely makes some sense. Beard writes:
Two words: Boston Celtics.
No rolling rally. No euphoria. No heart-stopping NBA finals, sadly, with photo-friendly celebs packing the Garden. No May-to-June buildup for such a record season.
That said, despite a 40 percent dropoff from Sports in June pageviews, we made up most of it with News and Arts and Entertainment. By internal measurement, we came very close to our record June number for pageviews and for unique users, and we showed 11 percent more visits that the preceding June.
And, not to be a salesman on you, but July is looking very strong.
In short: We don’t read too much into a month or two of the widely variable and smallish samplings of Nielsen, as you mentioned in your lede. But we’re not relaxing one bit.