In Washington State, an evening newspaper rises from the dustbin of history


If the morning daily newspaper is an endangered species, then the evening paper shuffled off to extinction many years ago. Now Cowles Co., which owns The Spokesman-Review in Spokane, Washington, is bringing it back.

Not really, and I’ll get to that in a moment. But first a little background.

Evening papers were dominant back when factory work was the way that tens of millions of Americans made their living. You’d work from 7 a.m. to 3 p.m., come home and read the evening paper. Later, as we shifted to more of a white-collar, 9-to-5 culture, morning papers became the primary distribution vehicle for newspaper journalism. Evening papers faded away, and eventually few, if any, remained. The Boston Evening Globe, for instance, stopped publishing in 1979.

Today, of course, the news cycle is entirely different, with stories posted online around the clock, sometimes not to show up in print until days later — if ever.

Some of us, though, continue to like the day’s paper, whether online or in print. The daily paper represents a curated news report — the considered judgment of the editors as to what the day’s most important news is. Again, to use the Globe as an example, you can access a list of the stories in that day’s print edition (unfortunately, it seems that stuff always gets left out) or read the paper in the form of an e-edition — a PDF of that day’s paper that looks like the print edition. The Globe offers two versions, both so-so.

What The Spokesman-Review has done is revive its old evening paper, the Spokane Daily Chronicle, in the form of an e-edition that’s posted each afternoon. As reported by Kristen Hare of Poynter Online, the idea isn’t to compete with The Spokesman-Review, as it did back before the Chronicle folded in 1992 (even under common ownership); rather, it’s to boost the bottom line and give people who live in the Spokane area another reason to buy a digital subscription or keep the one they’ve already got.

“Our view is the e-edition is the gateway drug to our web presence for traditional readers,” publisher Stacey Cowles told Hare. “If they love it enough, it could help solve our huge manufacturing and distribution cost headache. But additional online pages have to be meaningful to make a difference. More stock listings don’t cut it.”

Added editor Rob Curley: “We were realists on this. It wasn’t about how are we going to make this a bigger pie, it was how are we going to hang on to the pie that we have when we know we’re going to continue to push subscription prices?”

If all this sounds retro, keep in mind that Curley is a pioneer in digital journalism, first at the Naples Daily News in Florida and, in the pre-Jeff Bezos age, at The Washington Post, where he presided over the launch of a digital-only local-news site in Loudoun County, Maryland. I met him in 2015 when I was researching my book “The Return of the Moguls” and Curley was editor of California’s Orange County Register under the ill-fated ownership of Aaron Kushner.

Print and print-like products continue to play an important part in keeping newspapers alive — as in Pittsfield, Massachusetts, where The Berkshire Eagle is actually buying a used printing press in order to boost is color capacity. Someday, newspapers may drop their print editions entirely, or go weekend-only. Until that day comes, though, it makes sense to serve the print-oriented readers who pay the bills.

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The Boston Globe pushes papers nationwide to editorialize for vaccines

The Boston Globe on Wednesday published a deep, data-driven look at the facts and myths surrounding vaccinations called “The Last Best Shot.” In an accompanying editorial, the paper said:

It can sometimes be hard to recognize the magnitude of events as they’re happening. But in all of human history, no infection that kills so many has been conquered so quickly. It’s a staggering achievement. We have, not even two years after the disease first emerged, the kind of preventive measure that those who suffered through thousands of years of plagues and pandemics wished for in vain.

The project consisted of a vibrant digital presentation as well as a special section in the print edition. But who was this for? Massachusetts has one of the best vaccination records in the country. As I wrote on Twitter:

Well, I should have known, but today the Globe has unveiled a campaign to persuade newspapers around the U.S. to publish similar editorials. Nothing in Texas yet, but there’s one in Florida (the Miami Herald) as well as a few other states where shots are lagging.

This is similar to a push by the Globe almost exactly three years ago to the day to put together a coordinated effort by newspapers to push back against Donald Trump’s dangerous anti-press rhetoric, an effort that got quite a bit of national attention. We’ll see what happens this time.

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Ibram X. Kendi on race, antiracism and the problem with assimilationists

Ibram X. Kendi. Photo (cc) 2017 by the American Association of University Professors.

Later this year The Boston Globe plans to launch a racial-justice website called The Emancipator, overseen by Globe editorial page editor Bina Venkataraman and Ibram X. Kendi, who runs the Center for Antiracist Research at Boston University. Because I wanted to become more familiar with Kendi’s thinking, I spent several months listening to the audio version of “Stamped from the Beginning: The Definitive History of Racist Ideas in America.”

Definitive is a good description — 19 hours’ worth. (The hardcover version is nearly 600 pages long.) Kendi traces 500 years of racist thought, from the early Portuguese explorers up to the dawn of the Trump era. Published in 2016, “Stamped” won a National Book Award.

Kendi’s scholarship is daunting, and the audio version probably isn’t the best way to take it all in. His organizational scheme is to tell the history of racism in America through the lives of five key figures — Cotton Mather, Thomas Jefferson, William Lloyd Garrison, W.E.B. DuBois and Angela Davis. Mather and Jefferson are the hypocritical white semi-liberals of their day. Garrison, in Kendi’s view, failed to overcome his own racist ideas despite fighting passionately against slavery. DuBois moved beyond the racist stereotypes that hampered his early writing to emerge in his later years as a true antiracist.

Davis is the most problematic of Kendi’s five. I don’t think he quite succeeds in establishing that the full breadth of her career ranks with those of the other four. Despite his best efforts, Davis comes across as someone whose significance waned over the decades following her days as an iconic revolutionary in the early 1970s.

In addition to the five people he places at the center of his narrative, Kendi builds his argument around two big ideas. The first is that there are two types of racists, white supremacists and what he calls “assimilationists.” Posited against these two groups are antiracists. So who are the assimilationists? Essentially they are well-meaning liberals who believe that the route to Black advancement is through betterment, education and becoming more like white people. (As Kendi notes, this view depends on ignoring the reality that white people are no more immune from the effects of poverty and other social ills than Black people or any other racial group.)

The assimilationist camp is a large one. Kendi says he was among that group early in his career, as is former President Barack Obama. In listening to “Stamped,” I concluded that I would have to place myself within the assimilationist group as well; I also concluded that not all assimilationist ideas are bad, though we would do well to ask ourselves where those ideas come from and why we hold them.

Kendi’s second big idea is to redefine racism as effect rather than as cause. It’s an idea he explores at length in a recent podcast with Ezra Klein. I recommend you give it a listen, as it serves as an excellent introduction to Kendi’s work. To understand Kendi’s argument, consider his take on theories of Black inferiority and their relationship to slavery. What most of us were taught is that slaveholders justified their evil practice because of false notions that Black people were not as intelligent as whites. Kendi says we have it exactly backwards — that slavery came first, and the theories of Black inferiority were developed after the fact as a way of maintaining slavery.

What does this look like in practice? Consider same-sex marriage. Many LGBTQ activists believed that overcoming hostility to homosexuality was crucial to building support for marriage equality. But as Kendi would have it, the Supreme Court’s legalizing of same-sex marriage resulted in a rapid decline in hostility to LGBTQ people. In other words, ideas follow actions rather than the reverse.

Finally, a word about audiobooks: You don’t have to buy them from Audible, which is now part of the Amazon empire. I buy them from Libro.fm, which sends some of the revenues I give them to An Unlikely Story, my favorite independent bookstore. If you like audiobooks, I hope you’ll give Libro a try.

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A media scholar explains why news for the liberal elite is hurting us all

Previously published at GBH News.

As technological and cultural forces have ripped apart the economic foundations of local and regional journalism, news executives have desperately sought out audiences with the money and inclination to pay.

These audiences — affluent, well-educated, liberal and overwhelmingly white — favor news organizations with a national focus such as The New York Times, NPR and the “PBS NewsHour.” Meanwhile, marginalized Americans, from urban communities of color to the rural white working class, have been left behind.

In her new book, “News for the Rich, White, and Blue: How Place and Power Distort American Journalism,” Nikki Usher tracks the decline of what she calls “Goldilocks newspapers” — large regional papers like The Boston Globe, The Dallas Morning News and The Philadelphia Inquirer. Unlike the fairy tale, though, Usher’s definition of Goldilocks papers are places where everything is just wrong — the outlets are too large to serve local communities, too small to contend with national media and unable to compete with Google and Facebook in the digital advertising market. (Disclosure: Usher interviewed me for her book.)

“Losing local news … leaves national news to pick up the slack,” Usher writes, “meaning many people in the United States do not see where they live or people like them authentically presented in the news.”

Usher, a journalism professor at the University of Illinois Urbana-Champaign, earned her Ph.D. and M.A. from the University of Southern California’s Annenberg School for Communication and is a Harvard graduate. The following email interview has been lightly edited.

Q: You argue that the economic challenges facing journalism have led news organizations to pursue an audience that is mostly white, liberal and affluent. How did we get here?

A: For decades, news organizations have sought to reach so-called quality audiences, or audiences that advertisers want to reach — so trying to reach those with disposable income is always the goal, right? It’s important to remember that for most of contemporary history, newspapers, magazines, broadcast television and radio made their money by selling audiences to advertisers. However, since the 1960s and 1970s, newspapers strategically moved away from selling to working-class audiences to focus on those profiting from the post-war boom.

But now we’re in a really different era. The traditional advertising model for newspapers, in particular, has collapsed, thanks to the upside-down logics of digital advertising and the changing dynamics, interests and behavior of digital audiences. When it comes to digital, audiences for local news are especially tiny. And we have market failure for local newspapers, meaning that the market is no longer supporting the costs of production and distribution. This is a real, actual crisis, with at least 1,800 communities losing a local newspaper since 2004.

So this is the context: the audiences for newspapers are smaller and the traditional ad model is broken. In a state of market failure, pre-existing inequities in coverage and access are amplified. News organizations have to focus on those most likely to pay for a digital subscription. The news organizations most likely to survive are large, national news organizations like The New York Times, which can scale these digital subscriptions.

Who are those who can and will pay? Well, those with disposable income who have the cultural capital to recognize that local journalism matters. That veers affluent, although “rich” is more tied to an elite outlook and framing than it is actual income. For instance, a student at Harvard might choose to pay for a student-rate for a digital subscription and get hooked for life, or at least that’s the hope.

Income and class are horribly correlated with race in this country, but the reality of white audiences comes out of a much larger problem: the longstanding whiteness of the institutional news media. At the moment we’re having a reckoning, but, for too long, white voices have dominated the production of news in this country, excluding and stereotyping historically marginalized communities and journalists from these communities. Institutional news media has for decades been for and by white.

And, well, the Blue? Liberal audiences? Oh boy, that’s a whole depressing conversation, but the only people who still trust the mainstream news media are liberals, which poll after poll shows is the case. Additional data suggests liberals believe in the civic value of local news enough to pay for it. Markets shape journalism and journalists, and here is where we are: digital subscriptions are not for everyone, and the news produced is coming from journalists who have a white, largely culturally elite background — especially as it becomes more and more financially precarious to become a journalist.

Q: What are the implications for democracy?

A: So, there are lots of different ways to think about democracy. The cynic in me would like to point out that much of the kind of locally specific accountability journalism we worry about losing has been a historical anomaly, mainly present only in major cities at large news outlets as a post-Watergate phenomenon. So news equals democracy isn’t a historically accurate framing.

But journalism is more than just about information; it’s about creating a shared culture. That shared culture reflects the biases of its creators, but it’s important to have journalism to document the shared meaning and history of a place — and I worry so much about what happens when that is no longer present.

When we just have large national news organizations telling the stories about American life, and quality news is available only to those who will pay, we get a super-distorted version of democracy. You can have democracy — but it’s an elite democracy that serves the interests and information needs of elites, rather than journalism that facilitates the pluralistic multicultural democracy that we need.

Q: You and I talked about The Boston Globe’s success, one of a few exceptions to the overall decline of large regional newspapers. Do you think that’s because of committed local ownership — and could that be replicated elsewhere? Or is it simply a consequence of Boston being one of the last great news towns?

A: Boston is a great news town. Have they finally caught Whitey Bulger’s ghost, or are there other mobsters still lurking around in Southie? I had a blast as a Globe intern eons ago.

But in all seriousness, Boston has a lot of advantages that structurally predispose it to being a place where local news thrives: there is a large sector of wealthy, educated, liberal Americans who see the value of paying for news. Boston also has famously corrupt institutions, like the Catholic Church, and the value of exposing corruption is not lost on Boston area residents. Boston sports fans are rabid.

So yes, local ownership makes a huge difference. John Henry’s tolerance for loss is likely a little greater than some of the other billionaires investing in news, plus he’s really in the billionaire class. That gives the Globe a bit of a cushion that isn’t present elsewhere.

Q: Could a healthier media environment help overcome the political and cultural polarization that is tearing us apart? How?

A: How we define health reflects our normative and partisan bias about what constitutes a healthy news environment. For those who are on the far right, the present news environment, where conservative media now reaches deep into the trenches of American life, this is a golden time for a historical correction.

Before having this conversation, we need to remember that diagnoses of health, civility and incivility, and polarization can be turned into variables, but they are also in the eye of the beholder. Some data suggests that what is tearing us apart is not just our views but how we actually feel about people who are not like us. To overcome this, it might be helpful to have the press stop demonizing people who don’t act or behave the way you wish they would — at present, anti-vaxxers in rural America — and stop stereotyping historically marginalized communities that have long been harmed by problematic and extractive news coverage.

The seeds of our dysfunction are baked into the press, yes, but also, as I argue in the book, are part and parcel of the larger social, regional, structural and racial inequities that we have let grow.

Q: Choosing from among the possible solutions you outline at the end of your book, please identify one that you think would have the greatest impact.

A: Can I pick two? Antitrust breakup of Big Tech, which might restore some competition to the digital advertising market and undermine the monopoly over consumer data that advantages big tech companies.

The unlikely one? Having the Democratic Party or party donors start funding local news media directly, as the Republicans are already doing.

NPR’s new policy on activism is smart — but will inevitably lead to confusion

Bonita Yarboro of Hamden, Conn., at the Boston demonstration against racism in August 2017. Photo (cc) 2017 by Dan Kennedy.

Four years ago this summer, I walked alongside upwards of 40,000 demonstrators in Boston who were protesting their anger and disgust at Donald Trump over his racist response to the deadly right-wing violence in Charlottesville, Virginia — and to a few cranks who had gathered on the Boston Common to express their racist views. The crowd chanted; I did not. The crowd held signs; I did not. I was careful to keep my press pass visible as well.

I wasn’t there to be “objective,” to invoke a much-misunderstood word. Besides, as an opinion journalist, I’m free to say and write what I believe. But the tradition in journalism is that all us, whether we work the straight-news or the opinion side of the street, need to maintain our independence. We don’t contribute money to political candidates or put partisan signs on our lawn. We don’t write or talk about who we’re going to vote for. (I’ve made one exception during my career, making it clear that I would vote for whoever was opposing Trump.) And we don’t take part in protests or demonstrations.

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Following the police killings of George Floyd and Breonna Taylor, that old rule has been subjected to new scrutiny. Last July, for instance, The Boston Globe announced that it would amend its ethics policy to allow staff members to take part in Black Lives Matter rallies.

Although I have no affiliation with the Globe, the change did affect my thinking. Since then, I’ve participated in a local Black Lives Matter march and, just last week, a demonstration on behalf of transgender dignity.

And on Thursday, a large and overdue hole was punched in the wall when NPR public editor Kelly McBride wrote that its journalists could now participate in certain activities that had long been forbidden — not just by NPR but by practically all news organizations. She wrote:

NPR rolled out a substantial update to its ethics policy earlier this month, expressly stating that journalists may participate in activities that advocate for “the freedom and dignity of human beings” on both social media and in real life.

The new policy eliminates the blanket prohibition from participating in “marches, rallies and public events,” as well as vague language that directed NPR journalists to avoid personally advocating for “controversial” or “polarizing” issues….

The new NPR policy reads, “NPR editorial staff may express support for democratic, civic values that are core to NPR’s work, such as, but not limited to: the freedom and dignity of human beings, the rights of a free and independent press, the right to thrive in society without facing discrimination on the basis of race, ethnicity, gender, sexual identity, disability, or religion.”

As McBride describes it, the policy is going to lead to a lot of friction and questions in NPR-affiliated newsrooms. Taking part in demonstrations on behalf of a political candidate or a piece of legislation will still be forbidden, leading some to question whether the changes go far enough.

And though McBride cited Black Lives Matter and Pride as obvious causes that staff members would be allowed to support, there are plenty of causes that you could argue are related to “the freedom and dignity of human beings” that are also cultural hot buttons. For instance, what about pro-choice or pro-life rallies? Or Palestinian rights versus support for Israel? This isn’t going to be easy.

The irony is that NPR is probably the most balanced of our major news organizations. I don’t mean that as praise. Its devotion to both-sides-ism and false equivalence during the Trump years and their aftermath has at times driven me to distraction. Of course, in a large and diverse news organization like NPR, there are many exceptions, as well as an admirable devotion to truth-telling journalism. But, all too often, NPR has been at the forefront of normalizing the profoundly abnormal.

All things considered (see what I did there?), the new ethics policy strikes me as a smart move, despite the disputes it will inevitably lead to.

Mark Ruffalo video backs union at The Boston Globe

https://vimeo.com/574460579/4342402e71

Mark Ruffalo, who portrayed then-Boston Globe reporter Michael Rezendes in the movie “Spotlight,” has recorded a video supporting the Boston Newspaper Guild in its push for a new contract.

Update, July 17. As you can see, the video has been taken down. No idea why.

Previous coverage.

Three Boston Globe unions raise specter of a possible strike

In the latest development in protracted labor strife at The Boston Globe, the Boston Newspaper Guild this morning issued a statement expressing solidarity with two other unions that represent Globe employees, the Teamsters and the International Association of Machinists. The Guild, which represents the newsroom, the advertising staff and several other departments, also raised the specter of a possible strike.

“All employees at The Boston Globe deserve respect,” the three unions said in a letter to management. “Yet, union members representing Globe staff have experienced management’s hostile anti-worker posture during the course of each union’s recent and protracted contract negotiations. We are coming together to say enough is enough.”

In response, Claudia Henderson, chief human resources officer for Boston Globe Media Partners, said in an email: “The Boston Globe has been committed to negotiating with all of our labor partners to provide workplace benefits and protections while ensuring our ability to continue our growth and investment in all of our newsrooms.”

Henderson’s full statement appears below. But first, the Guild’s statement:

Workforce unrest spreads at Boston Globe

Three different unions denounce “hostile” and “harmful” tactics by executives at New England’s largest newspaper

BOSTON, MA – Workers from three different labor organizations at New England’s largest newspaper are joining in chorus to decry working conditions and “harmful tactics” by John Henry and Linda Pizzuti Henry’s executive team. Together, the three groups represent hundreds of workers in nearly every department throughout The Boston Globe’s operations, including truck drivers, reporters, photographers and more.

After drawing heat for engaging former President Donald J. Trump campaign’s law firm of choice to handle labor negotiations, which prompted a “scathing rebuke” from Globe journalists about ethical concerns presented by the anti-worker firm’s hiring, Henry and Pizzuti Henry now face increasing criticism from beyond just the Guild union that represents newsroom staff.

Leaders from the Teamsters union and the International Association of Machinists have now joined with members in the Boston Newspaper Guild in calling the treatment of workers “dismissive” and “disrespectful” in a joint letter sent to top Globe brass on Thursday, including Henry and Pizzuti Henry.

“By continuing to engage in actions that foment strife within the company, you run the risk of rupturing that trust and of continuing to lose the talented workers who are the foundation of the company’s recent and future success,” said the letter to Boston Globe executives, which was signed by Stephen Sullivan, President of GCC/Teamsters Local 3 Boston; Michael Vartabedian, Assistant Directing Business Representative of the International Association of Machinists, District 15; and Scott Steeves, President of the Boston Newspaper Guild (BNG-TNG/CWA Local 31245).

In a recent internal poll, an overwhelming super-majority of members from the largest of those units, the Boston Newspaper Guild, said they would support a strike authorization vote if one were called by their bargaining committee.

“All employees at The Boston Globe deserve respect. Yet, union members representing Globe staff have experienced management’s hostile anti-worker posture during the course of each union’s recent and protracted contract negotiations,” read the letter. “We are coming together to say enough is enough.”

The communication marks a turning point as it represents the first coordinated action by the three different unions, all citing similar concerns with the approach being taken by Henry and Pizzuti Henry. Henry and Pizzuti Henry also own the Boston Red Sox and the Liverpool Football Club of the English Premier League.

In the spring, members of the Boston Newspaper Guild recorded a key victory when journalists at the Globe-operated health news website STAT joined the Guild. Previously, Pizzuti Henry’s announcement as the next CEO of the publication was clouded by the labor strife that has overtaken the Globe.

Workers at the Globe held out some hope that Pizzuti Henry would move on from the hostile, anti-worker policies being pushed before her tenure, but Globe employees say that the new CEO has failed to reconcile the differences causing an increasing schism at the publication.

Now, with multiple unions coalescing in the form of today’s letter and with talk of a potential strike vote, Pizzuti Henry and her executives face a mounting crisis of confidence at the Globe, even as management touts their increasing digital subscriber rates.

The members of all three unions have each been attempting to negotiate fair contracts at the Globe for more than two years. The Globe has generally failed to disclose its financial ties to Jones Day when running stories related to the controversial law firm and its suits, including those related to the 2020 election.

The executives named in the letter to Globe executives included:

Linda P. Henry, Chief Executive Officer, Boston Globe
John W. Henry, Owner, Boston Globe
Arch Carpenter, Senior Vice President of Print Operations
Claudia Henderson, Chief Human Resources Officer, Boston Globe Media Partners
Dan Krockmalnic, General Counsel, Boston Globe Media Partners
David Carillo, Chief Financial Officer, The Henry Organization
David Dahl, Deputy Managing Editor, Boston Globe
Jason Tuohey, Managing Editor – Digital, Boston Globe
Rich Ford, Director, Total Rewards
Trish Dunn, Partner, Jones Day

And, finally, Henderson’s statement:

The Boston Globe has been committed to negotiating with all of our labor partners to provide workplace benefits and protections while ensuring our ability to continue our growth and investment in all of our newsrooms. We are incredibly proud of the way this entire organization has continuously served our community. Throughout the time that we have been bargaining, we have sought to create a more evolved ethics  policy, and have created policies to allow for additional benefits during the pandemic, including $2,000 for employees with young children, $500 for home office set ups, care.com memberships, and additional days off for staff  to use in whatever ways work best for employees. We look forward to getting to resolution on all contracts and will always value the partnerships.

Major news outlets are running a tobacco company’s ads on their websites

More than two decades after cigarette ads began disappearing from newspapers, major news organizations are running ads on their websites from tobacco giant Philip Morris touting the company’s research into smoke-free tobacco products.

I began reporting this piece after an alert reader called my attention to an ad in The Boston Globe titled “Science leading to a smoke-free future,” which appeared over the weekend and was in rotation as recently as Monday. But in Googling around, it didn’t take long to find that similar Philip Morris ads have been published by The New York Times, The Washington Post and Reuters. No doubt they’ve appeared in many other outlets, too.

These are not ads that were automatically served up to news websites by Google. Rather, they are sponsored content, produced in collaboration with the news organization that publishes them. Such content, also known as “native advertising,” use type and layout that differ from the typical presentation. It’s also accompanied by disclosures that it was paid for by the advertisers and that the news and editorial departments had no involvement in its production.

Regular readers know that I’m a defender of native ads as long as there is sufficient disclosure, and I have no problem with the way these news organizations handle them. But partnering with a major tobacco company on an ad promoting research into tobacco products? Really?

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These ads appear under the byline of Dr. Moira Gilchrist, vice president of strategic and scientific communications at Philip Morris. Some excerpts from the Globe version:

We are now on a path to one day, hopefully soon in many countries in which we operate, completely replace cigarette sales with smoke-free alternatives that are a better choice for the people around the world who smoke today. These are nicotine-containing products that do not burn tobacco, which — while not risk-free — are a much better choice than continuing to smoke….

The fundamental principle that drives our scientific work is the widely accepted fact that nicotine — while addictive and not risk-free — is not the primary cause of smoking-related disease. It’s the burning of tobacco that creates the harmful chemicals in cigarette smoke — which is why from the outset we design our smoke-free products to eliminate burning, thus eliminating smoke while providing an alternative that smokers find acceptable and will actually use.

According to Michael Moore of Australia’s George Institute for Public Health in Australia, and a past president of the World Federation of Public Health Associations, the Philip Morris ads are the latest in a series of tactics by Big Tobacco to win acceptance for e-cigarettes. In an article he wrote last year for the European Journal of Public Health, he identified other tactics employed by the tobacco companies as “use of the term ‘harm reduction,’” social-media attacks on critics, hiring lobbyists, and touting e-cigarettes as a method for quitting smoking. According to a summary of his article:

Tobacco companies face an ever-increasing rate of marginalisation. They use eCigarettes as an opportunity to improve their credibility. In the past it was “just filter it” and “light cigarettes”. More recently, Philip Morris established a “Foundation for a Smoke-free World” pumping millions of dollars into distorting arguments about harm reduction.

And, yes, Moore gives Gilchrist a shoutout: “To enhance arguments, Big Tobacco has deployed public health figures like Dr Derek Yach and Dr Moira Gilchrist.”

When I asked Megan Arendt, a spokeswoman for the anti-tobacco organization Action on Smoking and Health (ASH), about the Philip Morris ads, she told me by email: “In a perfect world, vapes would only be marketed to (and sold to) adult people who smoke. But given their clear history of targeting children, an ad ban should include all tobacco products.”

The Philip Morris ad doesn’t promote smoking or even vaping, which has its own health risks. (On Monday, Juul reached a $40 million settlement with North Carolina over a lawsuit charging that the vaping company marketed to kids. Massachusetts is suing as well.) But the ad does talk about “ensuring our smoke-free products deliver a consistent aerosol” — so the intended user of the products being developed would still be inhaling.

Cigarette advertising is legal in U.S. newspapers. The papers couldn’t be banned from accepting such ads because of First Amendment protections, but the tobacco companies themselves could be prohibited from advertising. In 1970, President Richard Nixon (yes, everything really does go back to Nixon) signed legislation banning cigarette ads from television and radio, but those are regulated media.

The New York Times banned cigarette ads in April 1999, but said the policy didn’t apply to other papers it owned, which at that time included the Globe. That July, the Globe’s then-ombudsman, Jack Thomas, took his bosses to task and called for the Globe to follow the example set by the Times and other papers. He wrote that “publishers are still in conflict, still seduced by the revenue from tobacco ads but also uneasy in the role of a siren luring readers into a deathtrap.”

My research trail went cold after I found the Thomas piece, but at some point the Globe stopped accepting cigarette ads, as did virtually all other newspapers. As ASH’s Arendt says, the Globe — and every media outlet — should take the next step and refuse to accept ads for tobacco products. Claims that the products are only intended for adults who want a safer alternative to smoking are nice, but you know what? They’ll find those products without the complicity of news organizations.