The Boston Globe pushes papers nationwide to editorialize for vaccines

The Boston Globe on Wednesday published a deep, data-driven look at the facts and myths surrounding vaccinations called “The Last Best Shot.” In an accompanying editorial, the paper said:

It can sometimes be hard to recognize the magnitude of events as they’re happening. But in all of human history, no infection that kills so many has been conquered so quickly. It’s a staggering achievement. We have, not even two years after the disease first emerged, the kind of preventive measure that those who suffered through thousands of years of plagues and pandemics wished for in vain.

The project consisted of a vibrant digital presentation as well as a special section in the print edition. But who was this for? Massachusetts has one of the best vaccination records in the country. As I wrote on Twitter:

The @BostonGlobe’s special project urging people to get vaccinated is outstanding. Too bad they don’t have editions in Texas and Florida. https://t.co/a0lHviELph

— Dan Kennedy (@dankennedy_nu) August 18, 2021

Well, I should have known, but today the Globe has unveiled a campaign to persuade newspapers around the U.S. to publish similar editorials. Nothing in Texas yet, but there’s one in Florida (the Miami Herald) as well as a few other states where shots are lagging.

This is similar to a push by the Globe almost exactly three years ago to the day to put together a coordinated effort by newspapers to push back against Donald Trump’s dangerous anti-press rhetoric, an effort that got quite a bit of national attention. We’ll see what happens this time.

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