The vagaries of search

Yes, I’m looking for help from the brain trust again.

A year ago I published a free, online edition of my book on dwarfism, “Little People.” Unfortunately, I’ve done it in a way that renders it nearly invisible to Google.

Here’s how I handled it. I uploaded the book to a subset of my personal Web site. The top page for the book is home.comcast.net/~dkennedy56/littlepeople.html. Then I registered the domain name littlepeoplethebook.com and set it to forward to that page.

My other ventures are not exactly invisible to Google. But when I Google “Dan Kennedy” “Little People”, a link to the book doesn’t come up until the eighth page. And when I search for text inside the book, it doesn’t come up at all.

Interestingly, “Little People” is better represented on Google by Cape Cod Today, whose publisher, Walter Brooks, was kind enough to serialize my book last fall.

Yes, I know I could get a hosted solution, but I’m not willing to spend any money. Would it help if I moved the book to a higher level? (Example: home.comcast.net/~littlepeople.) I could do that, but I don’t want to bother unless it’s really going to make a difference.

Or I could set it up as a Blogger or WordPress.com site.

Thoughts?

Radio’s challenge to print

You may have heard that two Boston Herald sportswriters, Rob Bradford and Michael Felger, are leaving the paper to join WEEI.com as full-time sports bloggers. The move hasn’t gotten much attention, but I think it may prove to be pretty significant in terms of how the media continue to change.

The buzzword for what this is about is “disaggregation.” What it means is that the one-stop package that is the daily newspaper — hard news and automobile ads, obituaries and sports, political analysis and comics — is coming apart, with niche media better able to give people what they’re looking for.

You can already see this with television sports journalism. The sports segments on TV newscasts have been shortened because the true fans are watching ESPN. Now it’s coming down to the local level, with WEEI (AM 850), a phenomenally successful all-sports radio station, taking the first step toward competing with the sports pages of the Herald and the Boston Globe.

This is going to be a challenge for Bradford and Felger in that there is virtually no adult supervision at WEEI. They’re going to have to provide their own journalistic standards, and no doubt there will be occasions when they’ll have to stand up to management and say “no.” In a larger sense, though, I’m fascinated at the notion that a radio station is going to try to fill at least part of the role traditionally held by newspapers.

In that respect, the WEEI move is more significant than Sacha Pfeiffer‘s decision to switch from the Globe to WBUR Radio (90.9 FM) earlier this year. Pfeiffer’s new job, after all, is to be a radio reporter, not a print reporter who writes for the station’s Web site. It has more to do with a first-rate reporter moving to a medium whose non-profit business model, built on a foundation of listener contributions and corporate underwriting, is more solid than the newspaper industry’s.

Yet here, too, there are developments that bear watching. Every day I receive an e-mail from WBUR with the latest world, national and local news, complete with photos, AP wire copy and sound clips. It is a reasonably comprehensive wrap-up of the day’s news, even if it’s not quite as detailed as what I find in the Globe.

Currently the Globe offers a six- or seven-minute podcast that is little more than a teaser for what’s in the paper. But if WBUR is going to publish what is, in effect, an online newspaper, why shouldn’t the Globe compete with a half-hour podcast consisting of a reasonably complete news report, with paid advertising?

If digital convergence gives radio stations the power to become newspapers, then newspapers ought to consider what it would take to become radio stations. In the current environment, no one can afford not to experiment.

More: Dave Scott has some thoughts on what Felger’s move means for the local ESPN Radio outlet at AM 890, where Felger had hosted a show, as well as further background on the Bradford-Herald situation.

Using a blogging tool as a CMS

Blogging tools can only go so far, apparently. I’m the editor of my church’s Web site, and I’m planning a relaunch sometime later this summer or fall. At first I thought I would simply do it all in HTML with Sea Monkey or KompoZer.

But I realized I wanted a basic content-management system that could handle menu updates and that would provide a slicker look than I could do on my own. Mainly I need a CMS with short, flat learning curve. That rules out Drupal or Joomla, to name two solutions that webmasters who are smarter than I am get very excited about.

My thoughts turned to a free blogging platform. Naturally, though, neither of the easiest solutions is quite right.

WordPress.com offers the ability to create as many static pages as I want, and even allows me to set one of those static pages as the home page, with the blog residing somewhere underneath. That gets me 95 percent of the way there, and, frankly, it’s probably what I’m going to settle on. But customizing the template is, for all intents and purposes, not allowed. I can’t make the type size bigger. I don’t seem to be able to dump the blog-post calendar, which I’m afraid people will confuse with the church’s calendar of events.

I could try WordPress.org, but that would draw me into a world of effort and confusion that I’m trying to avoid. (See Drupal and Joomla, above.)

Blogger.com is much more flexible and easily customized. But it offers no static pages, which rules it out.

Frustrating.

Mapping the news

[googlemaps https://maps.google.com/maps/ms?ie=UTF8&hl=en&s=AARTsJqk45NKetz9D5BTerMp52vrwyCpPA&msa=0&msid=110849334117410151532.00045173201c2c61999fb&ll=42.596565,-70.878296&spn=0.353826,0.583649&z=10&output=embed&w=425&h=350]
Among the more important skills that young journalists need to learn is how to incorporate mapping into a news presentation. The easiest way to do this is with Google Maps. I’ve put together a demonstration based on today’s Salem News, mapping the addresses where five stories took place.

This is far from the best application of mapping and journalism. I just wanted to see if I could get it to work. One glitch: Whenever I type in an address, I get a non-removable red marker. Since the Ipswich story is the last one I mapped, you’ll see a red marker partially hidden behind the blue marker. Anyone know how to get rid of that?

You’ll probably need to click on “View Larger Map” in order to see anything.

Update: Hmmm … the glitch seems to have magically disappeared.

Tweaking Gmail with IMAP

It’s tech week at Media Nation. Fresh from foisting my video issues on you, I thought I’d give an update on my ongoing efforts to make Gmail dance to my tune.

Taking some excellent advice from a few astute readers, I set up Apple Mail to engage in two-way communication with Gmail via IMAP. As promised, this proved to be a far better set-up than accessing Gmail via POP. With IMAP, Apple Mail is more or less in constant contact with Gmail, syncing messages and folders so that what’s on my hard drive is exactly the same as what’s in my Gmail account.

One thing that surprised me after I first set up Apple Mail was that copies of all my Gmail messages (and I save pretty much everything except spam) were downloaded automatically to my hard drive. I suppose that’s the idea. But what about when an iPhone user sets up IMAP communications with Gmail? Do all those messages get downloaded to the iPhone, too? That doesn’t make much sense.

Now, here’s the best part. My biggest problem with Gmail is the way it interfaces with my Northeastern account. I had set up Gmail so that it would grab my NU mail. But occasionally there are delays of an hour or more — usually not a big deal, but sometimes critical. Also, although I haven’t found any specific examples for a while, I swear that there were occasions when important NU mail never made it to Gmail.

So, I reconfigured Gmail to stop receiving NU mail, and then set up a separate Northeastern account in Apple Mail using POP (no IMAP available). Now all my NU mail is downloaded directly to my hard drive, bypassing Gmail completely. And once I’ve got it, I can move it into Apple Mail folders that are then synced to Gmail and its labeling system. It gives me all the advantages of Gmail with none of the disadvantages.

I had hoped to be able to sync Gmail Contacts with my Apple Address Book. But to do that, you need an iPhone or an iPod Touch, or a willingness to hack your Mac. Fortunately, it was simple to export my Gmail Contacts as vCards and then import them into Address Book.

All of which means that I’ve attained e-mail nirvana, right? Well, not quite. Here are some issues that probably can’t be solved, and that I’m trying to decide whether I can live with or not:

  • Cloud computing is better than desktop computing. The single best thing about Gmail is that you’re doing everything on Google’s servers. You don’t have to worry about which computer you’re working on. And you don’t have to have a bunch of different programs open. I’ve now got Apple Mail and Address Book running pretty much all the time, and that’s on top of Firefox, NewsFire, Word and whatever else I’ve got running.
  • Gmail is more aesthetically pleasing than Apple Mail. And it’s not just aesthetics. Gmail lets you compose a perfectly formatted HTML message. Apple Mail is stuck in RTF, even though it seems perfectly capable of reading HTML. I often find myself switching to Gmail to compose, secure in the knowledge that IMAP will bring everything back together in the end.
  • Labels are better than folders. Apple Mail uses folders. Gmail uses labels. IMAP makes a seamless transition from folders to labels. But, in Gmail, you can assign more than one label to a message. You can’t do that with folders.
  • No more Gmail Chat. Not unless I fire up Gmail. I don’t use it that much anyway, but I like to know it’s there.

What’s my bottom line? I haven’t quite decided yet. In a perfect world, I would stick with Gmail on the Web, but my Northeastern account is enough of a complicating factor that a hybrid solution probably makes more sense.

One thing I have not yet done is take up another reader’s suggestion and take Mailplane for a test drive. I did poke around the site a little bit, and I’m not sure it would make my life any easier. If anyone has tried it, I’d be interested to know what you think.

For that clean, squeaky Gmail Soap feeling, click here.

Gmail aliases

As I vowed, I’ve started experimenting with different mail systems. Right now I’m playing with Apple Mail, Gmail and IMAP. Unfortunately, I’ve found that when I send a message using my Northeastern address, the receiver still has my Gmail address sprinkled throughout the header, since I’m using the Gmail SMTP server. So there’s still a good chance that some of my intended recipients will see my messages as spam. Hmmm.

Gmail, heal thyself

Gmail bounced back a lot more quickly than the threatened 24 hours, I’m pleased to report. But I’ve been pondering the possibility of changing the way I use it, and this gives me additional impetus. I know there are some Media Nation readers who love this stuff, so they’ll indulge me, and perhaps provide some advice. The rest of you can skip this.

I made the switch to Gmail a little more than a year ago. For a while, I used it in conjunction with a POP account, but soon I switched to Web-only. Why?

  • My mail was the same wherever I was, even if I was using a different computer — including my archives and my address book, which are also in Gmail.
  • I could download my mail and send outgoing messages hassle-free even in places like public libraries, which often block POP access.
  • Gmail on the Web is just a nice online experience — the labeling, the display, the search features and the like. Aesthetics matter.

Over time, however, I’ve become frustrated. I hope to stick with Gmail in some way, mainly because it does such a good job of filtering spam. But I might change the way I use it. My complaints:

1. It does not integrate well with my non-Gmail account. I use Gmail to access my Northeastern e-mail. Theoretically, I should never have to log on to my Northeastern account. But it hasn’t worked out quite that conveniently.

For a long time, I had NU e-mail forward to Gmail. Mail arrived instantly, and life seemed to be good. But there were minor problems too arcane to mention, so I turned off forwarding and set up Gmail to grab my NU mail directly. There’s a delay that can last from a few minutes to an hour or more — usually not a problem, but occasionally a big problem.

It also seems as though, every so often, Gmail simply refuses to deliver a piece of mail on the NU server. Therefore, every day, I have to log on to my NU account separately to see whether there’s anything I missed. A waste of time, to say the least.

2. Every piece of outgoing mail is somehow stamped with my Gmail address. When I send an e-mail from Gmail using my NU address as my outgoing address, my Gmail address appears somewhere in the header as well. This is not a big deal, but I don’t like it.

3. Gmail’s advertising sometimes sets off spam filters. I have sent messages from Gmail using my NU address that have been marked as spam on the receiving end. In attempting to troubleshoot this, all we could think of was that Google’s ads rang the alarm.

Now, I could go back to using Gmail with POP — or, even better, IMAP. But there are some really nice features I would lose. My Gmail address book cannot easily be exported to Apple’s Address Book. The biggest sacrifice is that I’d no longer be archiving my mail on Google’s servers unless I set things up to make a separate, time-consuming operation out of it. I love the labeling feature and I love the super-fast searching, and I don’t want to give those up.

If there’s anything I’m saying that shows my ignorance, please enlighten me. I’d love to be able to improve my Gmail experience without giving up what I like.

Gmail woes

I’m increasingly disenchanted with Gmail. And it just got worse. Here’s a message I received a little while ago:

This account has been locked down due to unusual account activity. It may take up to 24 hours for you to regain access.

Unusual account activity includes, but is not limited to:

  1. Receiving, deleting, or downloading large amounts of mail via POP in a short period of time.
  2. Sending a large number of undeliverable messages (messages that bounce back).
  3. Using file-sharing or file-storage software, browser extensions, or third party software that automatically logs in to your account.
  4. Leaving multiple instances of your Gmail account open.
  5. Browser-related issues.

Please note that if you find your browser continually reloading while attempting to access your Inbox, it’s probably a browser issue, and it may be necessary to clear your browser’s cache and cookies.

If you feel that you have been using your Gmail account according to the Gmail Terms of Use, you can troubleshoot your problem by clicking here.

I’m probably in trouble over #4. I am a heavy e-mail user — especially so today, as I am doing some heavy multi-tasking while working on a story. I make no apologies, and I’m not going try to troubleshoot my problem. At least not at the moment.