Tag: public radio

Adopt A Station is an ingenious effort to help at-risk public radio outlets

Photo (cc) 2009 by Daniel Christensen

This is ingenious. On Monday, Media Nation commenter Steve Stein asked:

The $1.1B cut to public broadcasting is less than $10 per taxpayer. (BTW, is that PER YEAR or over 10 years?) [Congress rescinded spending that had been approved over the next two years.]

I plan on upping my yearly pledge to public radio in some form. Should I up my pledge to WHYY? Would that help the situation nationally? (My guess is WHYY is doing very well compared to, say, WYSO in Yellow Springs OH) Do you think there will be a mechanism from NPR or CPB that could funnel money from the bigger stations to the rural stations that will bear the brunt of cuts?

Later that day, Nieman Lab mentioned a tool called Adopt A Station. You call up the public radio stations in your state (or in any state), and you are shown a station in another part of the country that’s losing more than 50% of its funding from the Corporation for Public Broadcasting, whose funding was eliminated by Donald Trump and the Republican Congress. Overall, local public radio stations are losing $350 million in federal funding in each of the next two years.

If you call up Pennsylvania in Adopt A Station, you’ll see that Steve’s station, Philadelphia-based WHYY, is losing just 2% of its funding. But Adopt A Station suggests that he consider supporting not just WHYY but also WRVS in Elizabeth City, North Carolina, which is losing 71% of its funding. Elizabeth City is located in the northeast corner of the state, about 45 miles south of Norfolk Virginia.

I tried to look up Elizabeth City at the U.S. Census QuickFacts site only to find that it’s down, because of course it is. Thanks, Elon! But according to Wikipedia, Elizabeth City has about 18,700 residents, half of whom are Black, 38% white and 7% Hispanic. In 2011, about 28% of the population was below the poverty line, including 42% of those under 18. About 64,000 people lived in the metro area.

In other words, it’s exactly the sort of place that is being devastated by the CPB cuts, unlike affluent, well-educated metro areas like Greater Philadelphia — or, for that matter, Greater Boston, where WBUR Radio is losing 5% of its funding and GBH Radio is losing 1%. (GBH-TV is losing 8%, and, among Massachusetts public radio stations, WICN of Worcester is losing the most at 18%.)

Adopt A Station was designed by Alex Curley, who writes a newsletter about public media called Semipublic. The idea grew out of a long, data-heavy post he wrote that showed some 15% of public radio stations across the country are in danger of shutting down, including every station that’s losing 50% or more of its funding. He explained:

I was talking with friends within the public media system the next day, debriefing what is the most significant event in the industry’s history since President Johnson signed the Public Broadcasting Act of 1967, when an idea was brought up: What if there was an easy way to connect donors looking to make the biggest impact with stations that were truly at risk?

In addition to volunteer efforts like Adopt A Station, NPR itself is cutting its budget by $8 million and will give that money to stations that are being the most harmed by the elimination of funding. NPR depends on direct federal funding for just 1% of its budget, but a much larger share comes from fees paid by local stations for programming such as “Morning Edition” and “All Things Considered.”

Despite these efforts, I wouldn’t be surprised if we still lose a few public radio and television stations over the next few years. But through cooperative projects such as Curley’s and NPR’s, the damage, I hope, will be minimized until the MAGA extremists can be voted out of power.

How Bill and Linda Forry plan to expand their Boston publications thanks to a Press Forward grant

Linda and Bill Forry

On the latest “What Works” podcast, Ellen Clegg and I talk with Bill and Linda Forry, co-publishers of the award-winning Reporter newspapers in Boston. Bill serves as editor, and Linda focuses on business development and strategic partnerships.

The Reporter newspapers include the weekly Dorchester Reporter as well as Boston Irish and BostonHaitian.com. The publications and their websites are part of a media business owned and operated by the Forry family since 1973.

The Forrys were recently in the news. The Reporter is one of 205 news organizations in the U.S. to win an inaugural Press Forward grant to expand coverage of Boston’s underserved communities.

I’ve got a Quick Take on public radio. Put bluntly, public radio is in trouble, and not just NPR, which may be our leading source of reliable free news, but also public radio stations across the country. An important recent essay in Nieman Reports argues that the way forward for public radio stations may be to double down on local news. 

Ellen’s Quick Take is on the Nieman Lab predictions for the media industry in 2025. Every year, Nieman Lab asks a select group of people what they think is coming in the next 12 months. Sam Mintz, the editor of Brookline.News, a digital outlet Ellen helped launch, is one of the prognosticators.

You can listen to our conversation here, or you can subscribe through your favorite podcast app.

A collaboration in NJ foretold the GOP’s gains; plus, Linda McMahon, and more on public radio

Stefanie Murray. Photo (cc) 2022 by Dan Kennedy.

A collaborative effort among local ethnic news outlets in New Jersey picked up signs of a shift to Republicans in advance of the Nov. 5 election at a time when it seemed unlikely that Black and Latino voters would abandon their traditionally strong support for Democrats.

The collaboration was overseen by the Center for Cooperative Media at Montclair State University. Some of the stories were published in NJ Spotlight News, a statewide nonprofit that combines in-depth digital reporting and a daily newscast on public television. Ellen Clegg and I reported on both the center and Spotlight in our book, “What Works in Community News.”

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The effort was highlighted recently by LION (Local Independent Online News) Publishers in its newsletter. Stefanie Murray, who directs the center, told Chris Krewson, LION’s executive director, that “a few of the stories came out to be focused on how a Trump presidency was quite appealing to different ethnic groups in the state.”

For instance, a story co-bylined by reporters for Spotlight and Atlantic City Focus, a Black news organization, reported on Black Republicans “who said the Democratic Party has focused too much on social programs and government intervention without empowering individuals to achieve success on their own.”

Another Spotlight collaboration, with New Jersey Hispano, found that some Latinos were voting for Donald Trump because of the brutally high cost of housing, with one Peruvian immigrant, Gloria Candioti, saying she had not been able to buy after renting the same place for 20 years.

“I have thought about buying a property, but I have not been able to yet,” she said. “There is a lot of demand now, interest rates have gone up, house prices have been higher.”

Murray said Spotlight’s executive director, John Mooney, was concerned that reporting showing a shift toward Trump and other Republicans would not be borne out on Election Day. In fact, “they were spot on,” she observed, as Trump lost to Kamala Harris in New Jersey by just five points after trailing by double digits in 2016 and 2020.

Of course, forecasting the outcome of presidential elections is not the role of local news. What happened in New Jersey matters because what ethnic media and Spotlight found stemmed directly from dogged reporting on the concerns of Black and Latino voters. It turned out that was worth more than a bushel full of poll results.

An early Linda McMahon sighting

Paul Bass, right, and Linda McMahon in New Haven in 2010. Photo (cc) 2010 by Dan Kennedy.

Way back in September 2010, I attended the fifth-anniversary party for the New Haven Independent, one of the original digital nonprofits. I wrote about the Independent in my 2013 book, “The Wired City,” and revisited it in “What Works in Community News.”

“It’s a powerful idea, which is that out-of-town corporations that could care less about us no longer own our news,” Independent founder Paul Bass told the crowd that night. “They no longer control our news. We the people control the news.”

The party was held in the offices of La Voz Hispana de Connecticut, the Spanish-language newspaper that is the Independent’s partner and landlord. Standing off to one side was Connecticut’s Republican Senate candidate in 2010 — Linda McMahon, the wife of professional wrestling mogul Vince McMahon and now Trump’s choice as secretary of education.

McMahon said very little. I was using a really crappy camera that night, but I did get one picture of her behind Bass that is sort of OK.

McMahon was handily defeated that November and then lost again two years later. Now, despite no obvious credentials, she will be joining the Cabinet, assuming she’s confirmed by the Senate.

More thoughts on public radio

Last week I flagged an article in Nieman Reports on the economic crisis facing public radio. In a response both to me and to Gabe Bullard, who wrote the Nieman story, Andrew Ramsammy argues that our prescription for reviving public radio — a renewed focus on local journalism — is not enough.

Ramsammy, the interim president of the Vermont College of Fine Arts, writes on LinkedIn:

The reality is this: it’s not about what’s delivering the news—it’s about who’s delivering it, and whether the audience connects with them. Public radio’s future depends on abandoning outdated models of institutional authority, embracing the personality-driven dynamics of today’s media landscape, and empowering the next generation of creators — not just as contributors, but as co-owners and collaborators in a shared vision of success. The days of legacy gatekeepers are over. It’s time to rethink everything.

Ramsammy’s essay is well worth reading in full.

The grim reaper comes for public radio. One possible solution? Doubling down on local journalism.

1946 photo by the Department of the Interior

Something has gone wrong with public radio. After years of standing as the shining exception to an otherwise shrinking news landscape, multiple stations over the past year have implemented budget cuts and lowered their ambitions.

Locally, both WBUR and GBH News have laid off employees (most of GBH’s cuts were in its local TV programs). Elsewhere, operations such as WAMU in Washington, WNYC in New York and Colorado Public Radio have all been hit by a rapidly changing economic environment.

Pulling it all together is Gabe Bullard, a veteran of public media who has written an in-depth story for Nieman Reports arguing that the problem with public radio is that, well, it’s on the radio. The internet destroyed the distribution channels for newspapers. Radio seemed immune. But now, COVID-induced changes in commuting patterns plus the rise of podcasts mean that dramatically fewer people are listening to “Morning Edition” and “All Things Considered” while they’re in the cars. Bullard writes:

When COVID restrictions lifted, many listeners continued commuting, but they did it less — two days a week instead of five, for example. Others had grown used to new routines built around podcasts, and many were driving cars that defaulted to Bluetooth connections instead of FM radio. By 2023, the number of people listening to radio had dropped 21 percent from 2018. In 2024, Edison Research found that listeners spent more time with their phones than with the radio, and more time with on-demand audio (podcasts, audiobooks, playlists, YouTube) than linear (streaming or broadcast radio).

I am atypical, but when you put enough atypical cases together they can add up to a trend. I used to be a heavy public radio listener, spending long hours driving back and forth to Boston. After we moved closer to the city in 2015, I started taking public transportation and spent my commutes reading news on my phone rather than listening to the radio. We no longer even have a radio at home, although I do listen to GBH and WBUR (as well as podcasts and books) on my phone — but not nearly as much as I did when I was stuck in my car.

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The upshot, Bullard writes, is that local stations and NPR have eliminated more than 400 jobs in the past two years, and sometimes they’ve gotten rid of digital ventures that seemed like the key to the future — such as WAMU’s decision to close down the DCist local website.

Fortunately, WAMU’s decision was something of an anomaly. Colorado Public Radio continues to operate Denverite, WHYY in Philadelphia still operates the mobile-first local website Billy Penn and Chicago Public Media’s acquisition of the Chicago Sun-Times has kept that city’s second daily newspaper alive. Which is a good thing, because, as Bullard argues, the key for public radio may be in offering more local journalism: “What stations can offer that’s different from podcasts is reporting from a listener’s own community.”

Not too many years ago, the economic outlook for public radio was so bright relative to newspapers that station operators were urged to look at their stations as though they were the No. 2 paper in their city — or, in some cases, the dominant news outlet. In 2023, Thomas Patterson, the Bradlee Professor of Government and the Press at Harvard University’s Kennedy School of Government, wrote an essay titled “Can Local Public Radio Help Fill the News Gap Created by the Decline of Local Newspapers?” His answer: Yes, although new funding sources would need to be identified. (I wrote a response to Patterson for our What Works site.)

Now public radio is fighting for its economic life, and the return of Donald Trump to the White House may make the situation even worse. So what is the way forward? Truly local coverage is a non-starter because of the need to appeal to a wide audience. But doubling down on regional news (which is really what Bullard and Patterson are talking about) is a possible way out of its dilemma.

With journalism at major metropolitan newspapers disappearing behind paywalls, public radio’s advantage is that it’s freely available to everyone. Of course, it’s also heavily dependent on donations from foundations and ordinary listeners, and you should support your local station if you’re able. But as Bullard argues, the days of flipping the switch to national programming from NPR and watching the money roll in are over.

WBUR’s funding woes are part of a larger challenge facing public radio

WBUR’s CitySpace. Photo via WBUR.org.

If any form of media were well-positioned to respond to the decline of large daily newspapers, it was — seemingly — public radio.

For one thing, the business model wasn’t broken. Many people were still commuting to work in their cars. For another, public radio stations, unlike nearly all newspapers, are nonprofits, meaning they can attract funding from a more diverse range of sources: tax-deductible listener donations, large grants and even (in some states, anyway) direct government funding. (Public radio also receives a small amount of funding from the Corporation for Public Broadcasting, which disburses federal money.)

When I was reporting on the Denver media environment for “What Works in Community News,” I learned that Colorado Public Radio was perhaps the largest news organization in the state — larger than any newspaper or digital source and on a par with the city’s TV news operations.

But things have changed. Post-pandemic, people are commuting fewer days each week. They also have more choices, and may be listening to a podcast while driving rather than public radio. Of course, public radio has a lot of podcasts, but they’re operating in a more competitive environment than they are on the radio dial. In Washington, WAMU Radio recently announced deep cuts and the closure of its DCist website. NPR itself is downsizing its workforce by about 10%, citing a drop in ad revenues.

And now that difficult environment has come to Boston, with WBUR Radio (90.9 FM) telling listeners that it may impose a hiring freeze or even cut jobs if listeners don’t increase their giving in order to offset a decline in advertising. The station’s chief executive, Margaret Low, told Aidan Ryan of The Boston Globe that income from on-air sponsorships has dropped by 40% over the past five years, even as its audience has continued to grow. (Here is a different version of that story from Boston.com, the Globe’s free sister site.)

“The business has never been harder, full stop,” Low told Ryan.

Low laid out the challenges facing WBUR in some detail in a letter sent to members, which is online at CommonWealth Beacon. She says in part, “At WBUR we’ve seen a dramatic loss of sponsorship support. In the digital age, almost all that money now goes to the big platforms — like Facebook, Google, Amazon and Spotify,” adding: “Sponsorship dollars won’t return to previous levels. These are not temporary ups and downs. They’re long-term shifts.”

Boston is in the unusual position of having two large news-oriented public radio stations. In 2009, WGBH Radio (89.7 FM) switched to an all-news format and has competed head to head with WBUR ever since. WBUR has a larger news operation and has generally led in the ratings, but both operations have carved out their own niche, with WBUR focusing more on news and GBH, as it is now known, taking a lighter, more talk-oriented approach.

I haven’t heard anything about possible cuts at GBH News, as the outlet’s local operation is known and that comprises radio, television (Channels 2 and 44) and digital. Last month, though, the Globe’s Mark Shanahan reported on workplace tumult at the organization, which included a three-month investigation into allegations of bullying and intimidation. So all is not well at either of the city’s public radio outlets.

Together, WBUR and GBH News function as the city’s No. 2 news outlet after the Globe. The local television stations do a good job and outlets like the Boston Herald, Universal Hub, CommonWealth Beacon and neighborhood papers make a contribution as well. But the WBUR-GBH combine is vitally important to the civic health of the city, providing a free alternative to the Globe. Their continued viability is something that ought to concern all of us.

(Disclosures: I was a paid contributor at GBH News from 1998 to 2023, and I’m currently a member of CommonWealth Beacon’s unpaid Editorial Advisory Board.)

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Public radio and the local news crisis

Current, a publication that serves people in the public media system, has published Thomas Patterson’s important essay on how public radio can ease the local news crisis, as well as my response.

The pieces are behind a pretty high paywall, but you can read Patterson’s essay for free here and my response here.

How public radio can help solve the local news crisis: A response to Thomas Patterson

1946 photo by the Department of the Interior

Could public radio help solve the local news crisis? Perhaps. But first we have to determine what we mean by local news, and whether the folks who bring you national programs such as “All Things Considered” and “Morning Edition” are suited to that mission.

In late January, Thomas Patterson, the Bradlee Professor of Government and the Press at the Harvard Kennedy School, published a “discussion paper” exploring that very question. The purpose of discussion papers, according to the introduction, is “to elicit feedback and to encourage debate.” Consider this my small contribution. (Patterson, I should disclose, was acting director of Kennedy School’s Shorenstein Center during my 2016 fellowship there and provided me with valuable advice for my 2018 book “The Return of the Moguls.”)

At the outset, Patterson writes that he seeks to answer two questions:

  1. “Do local public radio stations have the capacity to provide reasonably comprehensive news coverage of the communities they serve? Do they have the news staff needed to meet that requirement? And if not, what level of investment could put them in that position?
  2. “Do local public radio stations have the capacity to reach enough members of their local community to make a substantial contribution to its information needs? And if not, what would be needed to substantially expand their audience reach?”

The answers to those questions come from 215 public radio stations that answered an online survey — a response rate of 89%. A majority of executives at the stations themselves saw their operations as a leading — or even the leading — source of news in their communities.

Read the rest at What Works.

Keeping the “public” in public radio

In my latest for the Guardian, I argue that NPR and public radio stations shouldn’t walk away from government funding, even if they don’t need it. For one thing, it would hand the right a victory in the culture wars. For another, it would set a dangerous precedent for public television, which is far more dependent on public money.

WGBH gets radio active

wgbhlogo_20090921Now that the dust is beginning to settle, it’s clear that something very interesting is afoot with WGBH’s acquisition of WCRB Radio (99.5 FM): WGBH Radio (89.7 FM) is going to be repositioned as primarily a news and public-affairs station, with its classical-music programming shifting to WCRB.

The move puts WGBH in direct competition with WBUR Radio (90.9 FM), long the city’s public radio powerhouse when it comes to news. And it’s not like ‘BUR has showed any signs of weakness recently. By all appearances, the station is doing well, both on air and on the Web.

But WGBH has a more powerful signal than WBUR, which means that many listeners in Boston’s exurbs have always been stuck with ‘GBH’s limited news line-up rather than ‘BUR. That gives ‘GBH an opportunity to make a real impact. (Disclosure: I am a paid contributor to WGBH-TV’s “Beat the Press.”)

I do have one piece of advice for WGBH: add a daily, two-hour local interview and talk show to the mix — something WBUR, good as it is, lacks. Yes, “Radio Boston” is excellent, but one hour a week? Local talk shows are a staple of public radio, from small stations all the way up to WNYC in New York. Boston should have one, too.

Over at WGBH’s “Beat the Press” blog, Ralph Ranalli has more, including a quote from WBUR general manager Paul La Camera. “In terms of competing on the news front, I have every confidence WBUR is going to maintain its position as the dominant NPR news station in the market,” La Camera says.

On WGBH’s “Greater Boston” this evening, WGBH Educational Foundation executive vice president Ben Godley, veteran radio and advertising executive Bruce Mittman and I talked about the acquisition with host Emily Rooney.

The Boston Globe covers the story here, and the Boston Herald here.