Why we should be wary of The Baltimore Sun’s return to local ownership

The Baltimore Sun’s convoluted ownership journey took an unexpected turn on Monday. The notorious hedge fund Alden Global Capital, which acquired the paper as part of its purchase of Tribune Publishing in 2021, sold the Sun to David Smith, who’s executive chairman of the television network Sinclair. The price has not been disclosed.

Smith is a Baltimore guy, and he’s buying the Sun as an individual — that is, the Sun will not be part of Sinclair. In that respect, the deal is similar to Jeff Bezos’ purchase of The Washington Post in 2013. The Post is not part of Amazon, although the mega-retailer was enlisted to sell discount descriptions to the Post, especially during the early years of Bezos’ ownership.

We are in the early hours of the Sun deal, so we don’t know how this is going to play out. It’s striking how much fear and criticism I’ve seen given Alden’s reputation as the worst newspaper owner on the planet, infamous for slashing newsrooms, selling off real estate and making journalists work out of their homes. Normally a transfer to independent ownership would be celebrated, and, in fact, Smith might provide an infusion of cash and energy. Then again, he might also bring his toxic brand of right-wing politics to the Sun.

The Sun is the flagship of a regional group that also includes the Capital Gazette in Annapolis, Maryland, the site of a horrific mass shooting some years ago.

This didn’t have to happen. Back when Tribune was for sale, Baltimore hotel magnate Stewart Bainum reached an agreement to buy the Sun from Alden once Alden had acquired Tribune. Bainum, though, came to believe that Alden was not adhering to that agreement, and he wound up bidding for all of Tribune’s nine major-market newspapers.

Although Bainum was offering more money than Alden ($680 million versus $635 million), word at the time was that Alden’s bid was more straightforward, and the vulture capitalists won the prize. Among other things, Patrick Soon-Shiong, the billionaire owner of the Los Angeles Times and then a member of Tribune’s board, declined to stop the sale to Alden, for which he was roundly criticized.

Bainum, meanwhile, used some of his wealth to found The Baltimore Banner, a nonprofit digital venture that immediately established a reputation for journalistic excellence. It will be fascinating to see whether Smith rebuilds the Sun into a worthy competitor to the Banner, or if instead he uses it to grind his political axe.

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Kevin Merida’s departure from the LA Times raises doubts about its billionaire owner

Kevin Merida. Photo (cc) 2021 by Michifornia.

There’s some very bad news coming out of Los Angeles this week. Kevin Merida, the executive editor of the Los Angeles Times, is stepping down after just two and a half years on the job. Merida, who previously held high-level jobs at The Washington Post and ESPN, is perhaps the country’s most prominent Black editor, and his departure raises serious questions about the LA Times’ owner, billionaire Patrick Soon-Shiong, who bought the paper in 2018.

Soon-Shiong has certainly been a better steward than a corporate chain or hedge fund would have been, but his time at the helm has been unsteady. He wants to grow toward profitability, but he keeps cutting the staff. Twice he has gone out of his way to deliver newspapers into the arms of the undertakers at Alden Global Capital, doing nothing to stop Alden’s acquisition of Tribune Publishing’s nine major-market dailies in 2021 and then selling The San Diego Union-Tribune to Alden in 2023.

Poynter media columnist Tom Jones notes that Soon-Shiong is now trying to reassure the LA Times newsroom that Merida’s departure will not lead to a similar fate:

Perhaps sensing the uneasiness of his newsroom, Soon-Shiong wrote in a note, “Our commitment to the L.A. Times and its mission has not wavered since the inception of our acquisition. However, given the persistent challenges we face, it is now imperative that we all work together to build a sustainable business that allows for growth and innovation of the L.A. Times and L.A. Times Studios in order to achieve our vision.”

Benjamin Mullin, writing in The New York Times, reports that Merida clashed with members of Soon-Shiong’s family over Merida’s edict that staff members who signed a petition condemning Israel’s war in Gaza would be temporarily banned from covering stories related to the war. Whether or not you think Merida was clinging to outmoded ethical standards, you can’t say that move was controversial. Indeed, two New York Times contributors resigned, apparently under pressure, after signing a similar letter.

At one time it looked like wealthy individual owners might be a solution to the news crisis — not that they could be expected to underwrite losses forever, but they could certainly provide the runway needed to build a new, sustainable business model. Now, with Jeff Bezos’ Washington Post floundering, it looks like the only wealthy newspaper owners who’ve fulfilled their promise are John and Linda Henry at The Boston Globe and Glen Taylor at the Star Tribune of Minneapolis.

Sadly, it’s hard to be optimistic about the future of the LA Times under Soon-Shiong.

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A possible way forward for The Washington Post: Go local

Photo (cc) 2013 by Esther Vargas

Matthew Yglesias has some thoughts about the state of the media business and why there were so many layoffs in 2023 at high-profile news organizations like BuzzFeed (which closed its news division), NPR and Vox Media. There is very little new in his observations, but I was interested to see that he’s complaining about The Washington Post’s local coverage under Jeff Bezos. Yglesias writes:

What has bothered me, personally, about Bezos’ stewardship of the Post is that through the process of first growing and then shrinking the newsroom, he’s left coverage of local issues worse off than it was before. His aspiration upon taking over was to make the Post a “national and even global publication,” and during the growth years, his investment priorities reflected that. Perry Stein used to cover DC Public Schools, and I think DC residents with school-aged children really appreciated her work. But when she got a promotion, it wasn’t to do something bigger covering DC government or regional issues, it was to cover the Justice Department, where she’s churning out Trump trial stories.

When I was reporting on the Post for my 2018 book, “The Return of the Moguls,” the paper was in the midst of an enormous growth curve, briefly shooting ahead of The New York Times in digital traffic and consistently earning profits. Bezos’ vision of reinventing the Post as a national digital publication — leaving behind the Graham family’s “Of Washington, For Washington” marketing pitch — was a huge success. But the paper has not done well since Trump left the presidency, and is now losing money and circulation.

As Yglesias writes, and as I’ve written on several occasions, the Post’s current position as being pretty much like the Times only not as comprehensive just isn’t tenable in the long run. One thing it could do is reposition itself as being “of Washington, for Washington” while at the same time maintaining its commitment to national and international news. During the early Bezos years, the Post actually offered two digital editions. One included all of the Post’s journalism; the other was a cheaper, more colorful product that omitted local news and that was aimed at the national market. Clearly there were people at the Post back then who knew they could charge a premium for local. Why not embrace that again?

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Despite warning signs, Lewis may prove to be an inspired choice as Post publisher

Will Lewis (photo via LinkedIn)

The Washington Post has named a new publisher to replace Fred Ryan, who left earlier this year amid widening losses, falling circulation and a reported rift with executive editor Sally Buzbee. Ryan will be succeeded by Will Lewis, and there are some flashing lights we ought to pay attention to.

For one thing, Lewis was knighted by King Charles III on the recommendation of Boris Johnson. For another, he is a former top lieutenant to Rupert Murdoch, although he denies that he and Murdoch are close. Weirdly, a Post profile of Lewis says that “Lewis disagrees with media descriptions of him as a former ‘Murdoch lieutenant,’” but it’s a simple fact. It doesn’t mean that he still speaks to Murdoch or that he doesn’t have his own set of values.

Lewis is the founder, CEO and publisher of a project called The News Movement, which the Post describes as “a social-first media business providing nonpartisan news to Gen Z.” The homepage offers BuzzFeed-style clickbait, but Lewis also has a background in serious journalism.

In other words, there are warning signs, but Lewis may turn out to be an inspired choice. That said, Post owner Jeff Bezos’ hiring record is mixed. Ryan always struck me as not quite right for the job, something confirmed by former executive editor Marty Baron in his book “Collision of Power.” Among Ryan’s last acts was presiding over the death of the Post’s gaming vertical, one of the few features the paper offered that appealed to a younger readership.

Bezos’ pick for editorial page editor, David Shipley, has not improved the Post’s opinion section, which, with few exceptions, has been dismal for many years. The jury is still out on Buzbee. She was well-regarded in her previous job as executive editor of The Associated Press. Her performance at the Post strikes me as solid, but I’m not sure what her vision is. Perhaps her tense relationship with Ryan held her back.

Final fun fact: The New York Times beat the Post in breaking the news about Lewis’ hiring. Yes, I know it can be difficult to report on your own institution, but good grief.

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Book review: Marty Baron has written a plea for journalism that isn’t afraid to tell the truth

Photo (cc) 2017 by Álvaro García Fuentes

For more than eight years, The Washington Post experienced a second golden age. From late 2013, when Amazon founder Jeff Bezos bought the storied paper for $250 million, through the early months of 2021, when Donald Trump left the White House and a new administration began to settle in, the Post was firing on all cylinders. Thanks to Bezos’ strategic investments in technology and an expanded news report, the Post emerged as a real competitor to The New York Times for the first time since the 1970s.

That second golden age also overlapped with Martin Baron’s time as executive editor of the Post. In his new book, “Collision of Power: Trump, Bezos, and The Washington Post,” Baron tells the story of those years, offering a behind-the-scenes look at the end of the legendary Graham era; how Bezos quickly transformed a shrinking, mostly regional newspaper into a national digital media outlet; and the challenge of covering Trump, whom Baron frankly, and repeatedly, calls an “authoritarian.”

I’ve covered Marty Baron off and on for years, back when he was editor of The Boston Globe and I was the media columnist for The Boston Phoenix, and later when I was reporting on the Post for my 2018 book, “The Return of the Moguls: How Jeff Bezos and John Henry Are Remaking Newspapers for the Twenty-First Century.” Baron is both accessible and accountable, but he can also be intimidating and a bit defensive. He deserves his reputation as the best editor of his era, not just at the Times but at the Globe and, before that, the Miami Herald. Continue reading “Book review: Marty Baron has written a plea for journalism that isn’t afraid to tell the truth”

The gap between the NY Times and the WashPost continues to widen

Two consecutive headlines in Nieman Lab’s daily newsletter Tuesday drove home the growing gap between The New York Times and The Washington Post. The first: “The Washington Post is reducing its workforce by 240 positions.” The second: “The New York Times opinion section has tripled its size since 2017.”

I’ve written about this before, including a suggestion I made last year that the Post should reconnect with local news. As someone who covered the early years of the Post’s revival under Jeff Bezos, I find the current situation sad. Both the Post and the Times flourished during the Trump presidency, but the Times has continued to soar in the post-Trump years (yes, I know we’re not really in the post-Trump years) while the Post has sputtered, losing money and circulation.

We need two great general-interest national newspapers. If the Post is going to get back in the race, it needs to find a way to differentiate itself from the Times. For a few years, the Post difference was a tougher, more truth-telling brand of political coverage, but these days both papers seem pretty much the same. I don’t blame Sally Buzbee, who succeeded the legendary Marty Baron as executive editor. The vision — and the resources — have to come from the very top.

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Marty Baron on Trump, the media and the original meaning of objectivity

Marty Baron, right, with then-Knight Foundation president Alberto Ibargüen. Photo (cc) 2017 by the Knight Foundation.

I downloaded Martin Baron’s book, “Collision of Power: Trump, Bezos, and The Washington Post,” on the first day that it became available. I expect it’s going to take me a while to read it, but I plan to review it once I’ve made my way through its 576 pages. The Post under Bezos and Baron comprise the longest section of my 2018 book, “The Return of the Moguls,” although — since it ends with Donald Trump’s Electoral College victory — I did not cover how the Post navigated the Trump presidency.

Based on what others are writing, and on interviews that Baron is giving during the early days of his book tour, it sounds like journalistic objectivity is a major theme of “Collision of Power.” Baron has written and talked about this before, as he did in an address this past spring at Brandeis University. And what his critics don’t give him enough credit for is that he subscribes to the proper view of objectivity defined by Walter Lippmann more than a century ago.

In Baron’s view, like Lippmann’s, objectivity is the fair-minded pursuit of the truth, not both-sides-ism, not quoting a variety of views and leaving it up to the poor reader or viewer or listener to figure it out. For instance, here’s Baron’s answer when he was asked by CNN media reporter Oliver Darcy about how good a job the press is doing in its coverage of the Republican Party’s meltdown into lunacy and authoritarianism:

I think the coverage of the latest chaos has been very good, based on what I’ve read. It portrays the Republican Party as Chaos Central, which it is. The party is proving to be ungovernable, and that is wreaking havoc on the country as a whole. The bigger issue is Trump. I’d like to see substantially more coverage of what a second Trump administration would do upon taking office. Who would be put in cabinet posts? Who would be put in charge of regulatory agencies?

No doubt Trump would embark on an immediate campaign of vengeance. Plans are already in the works. What would that mean for the FBI, DOJ, the courts, the press — really for all the institutional pillars of our democracy? Some stories have been produced, though not enough in my view. Those sorts of stories would serve the public better than yet-another interview with Trump himself. Look, the party that now levels evidence-free charges of “weaponization” of government openly boasts of how it would weaponize government against its perceived enemies.

I don’t want to copy and paste all of Darcy’s interview, so I’ll leave it at that. But do yourself a favor and read the whole thing. Baron touches on several other important topics, including Fox News, artificial intelligence and X/Twitter, and he’s got smart things to say about all of them.

Meanwhile, here’s a surprise: The Washington Post has published a long feature by former Post reporter Wesley Lowery on the oldest living survivor of the Tulsa Massacre, 109-year-old Viola Fletcher. Lowery, who’s now based at American University, left the Post in 2020 after he and Baron clashed over Lowery’s provocative tweets. It never should have come to that; Lowery, a gifted journalist, was essential for his coverage of the first Black Lives Matter movement and helped the Post win a Pulitzer Prize for its data journalism project tracking police shootings of civilians. My media ethics students are reading Lowery’s new book, “American Whitelash,” this spring.

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Marty Baron’s forthcoming book on Bezos and the Post gets a boost from Kirkus

The first review of Marty Baron’s forthcoming book is out, and I’m relieved. According to Kirkus Reviews, The Washington Post that Baron describes in “Collision of Power” is the same one I saw on display when I was visiting the Post and conducting interviews — including with Baron — in 2015 and ’16.

In “The Return of the Moguls,” I wrote about a news organization that had been reinvigorated by new owner Jeff Bezos (by his money, of course, but also by his energetic work on the consumer and technology side) and executive editor Baron, whose staff was relentless in exposing the truth about then-candidate Donald Trump’s fraudulent charity and, later, the existence of a tape on which he’s heard boasting about sexual assault. Most important, Bezos was described by everyone, including Baron, as respecting the independence of the newsroom and not interfering with editorial decisions.

So why am I relieved? Although it seemed unlikely, I harbored some worry that Baron was being overly diplomatic with me, and that now, after he’s retired from the Post, he was going to tell the world what it was really like to work for Bezos. The  Kirkus review, though, makes it clear that there’s little distance between what Baron told me and what he’s written in “Collision of Power,” subtitled “Trump, Bezos, and The Washington Post.” According to Kirkus:

Although focused on metrics and finances, Bezos staunchly supported editorial independence and journalistic integrity, a stance that put him on a collision course with Donald Trump, who expected Bezos to rein in the Post’s coverage of him and his administration. When that did not happen, he unleashed the “raw abuse of power” for which he was notorious.

The review concludes that Baron has written “an impassioned argument for objective journalism.” This is going to prove controversial at a time when objectivity is under attack. But in an address at Brandeis University earlier this year, Baron defined objectivity in its truest, most Lippmann-esque form. It is, at its best, fair-minded, independent truth-seeking. It’s not quoting “both sides” and letting the poor reader try to figure it out.

“The idea is to be open-minded when we begin our research and to do that work as conscientiously as possible,” Baron said at Brandeis. “It demands a willingness to listen, an eagerness to learn — and an awareness that there is much for us to know.”

I’m not sure whether Baron would agree, but I’m going to take it a step further and argue that even opinion journalism can be objective if it’s undertaken in the right spirit. I tell my students that if they’re producing an opinion piece, they need to acknowledge differing views and inconvenient facts and address them. If they do that, then they’re being objective. After all, Walter Lippmann himself worked the opinion side of the street for most of his career.

Baron’s book comes out Oct. 3.

There he goes again: Patrick Soon-Shiong delivers another paper to Alden Global Capital

Patrick Soon-Shiong. Photo (cc) 2014 by NHS Confederation.

Patrick Soon-Shiong, the wealthy surgeon who owns the Los Angeles Times, has delivered yet another daily newspaper into the greedy hands of the hedge fund Alden Global Capital. Soon-Shiong announced Monday that he’d sell The San Diego Union-Tribune to Alden’s MediaNews Group. By my count, the Union-Tribune becomes the 10th paper that Soon-Shiong has helped turn over to Alden. As Sara Fischer and Andrew Keatts report for Axios, the new owners immediately announced cuts to the newsroom.

When Soon-Shiong bought the LA Times in 2018, the Union-Tribune was thrown in as part of the deal. Soon-Shiong was hailed by optimistic media observers as someone who, like Jeff Bezos at The Washington Post and John Henry at The Boston Globe, would provide his papers with the runway they needed to become self-sustaining enterprises.

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It’s been a mixed bag. Soon-Shiong’s main interest has been the LA Times, but he’s gone back and forth between investing and cutting. By no means has the Times been hollowed out as if it had been owned by, oh, let’s just say Alden Global Capital. But he’s run a lean ship, with the Times announcing just a few days ago that the recent sale of its press meant that game stories, box scores and standings would be eliminated from its print edition, according to Andrew Bucholtz of Awful Announcing.

Selling off the San Diego paper to one of the worst possible buyers is reminiscent of John Henry’s decision to sell the Telegram & Gazette of Worcester to a Florida chain back in 2014. As I recount in my book “The Return of the Moguls,” folks at the T&G thought Henry had promised not to sell unless a local buyer could be found; Henry told me his only promise had been not to sell to GateHouse Media. In any case, GateHouse managed to acquire the T&G within months and immediately began hollowing it out. GateHouse later morphed into Gannett, the country’s largest newspaper chain with about 200 dailies, which is notorious for its cost-cutting.

Alden Global Capital’s two newspaper chains, MediaNews Group and Tribune Publishing, make it the second largest owner with about 100 dailies. Alden is often described as the worst newspaper owner in the country, denounced as “vulture capitalists” who slash news coverage and sell off real estate in an attempt to squeeze out as much revenue as possible. Locally, Alden owns the Boston Herald, The Sun of Lowell and the Sentinel & Enterprise of Fitchburg.

Soon-Shiong was perhaps the central player in Alden’s acquisition of Tribune Publishing. Whereas MediaNews Group comprises mainly smaller papers, plus a few large dailies such as The Denver Post, Tribune owns eight of the largest, most iconic papers in the country, including the Chicago Tribune, The Baltimore Sun, the Orlando Sentinel and, closer to home, the Hartford Courant.

In the spring of 2021, Tribune, then comprising nine papers, was up for grabs, as it had been many times before. Stewart Bainum, a Baltimore hotel magnate, was attempting to buy the chain and sell off some of its properties to what he hoped would be public-spirited local owners. His main interest was in saving the Sun. Also bidding for the papers Alden. The hedge fund actually offered less money than Bainum, but its offer was reportedly less complicated as well.

The Tribune board ended up voting to sell the papers to Alden — a move that could have been halted by just one board member. Soon-Shiong, who was on the board, abstained, and he did so in a way that mean his vote essentially counted as a yes. As The Washington Post reported at the time, Soon-Shiong submitted his ballot without having checked the “abstain” box; if he had, his vote would have been counted as a “no.”

Bainum went on to found the nonprofit Baltimore Banner. Tribune, meanwhile, spun off one of its most prominent papers, the Daily News of New York, which remains part of the Alden empire as a separately owned entity.

So what’s next for The San Diego Union-Tribune? Nothing good, you can be sure. Voice of San Diego, a nonprofit news site, headlined its story “LA’s Richest Man Sells Union-Tribune to Feared ‘Chop Shop.’” Will Huntsberry and Scott Lewis interviewed the news-business analyst Ken Doctor, who predicted that San Diego will not be rid of Alden anytime soon.

“People get confused because these people are cut-throat capitalists,” Doctor told them. “But their papers are making money and they’re holding onto them for the time being.”

The Fred Ryan era at the Post had run its course. Killing Launcher proved it.

Photo (cc) 2016 by Dan Kennedy

Back in January, The Washington Post was struggling, and publisher Fred Ryan had some difficult decisions to make. What he chose was to eliminate 20 newsroom positions and leave another 30 openings unfilled. Oh, and there was this: He decided (or, at the very least, agreed) to phase out Launcher, a Post vertical devoted to covering video games, and lay off the site’s five staff members.

At a time when the Post was fighting for ways to differentiate itself from its larger rival, The New York Times, Launcher should have been considered a key part of that strategy. Gaming is the largest entertainment medium, larger than movies and music combined. And Launcher was doing well. As editor Mike Hume tweeted, the move was “sad, upsetting, and perhaps most of all, mindboggling,” adding that Launcher had drawn “tens of millions of users, the majority first-time readers of The Post and almost all of them under the age of 40.”

Kat Bailey put it this way at IGN:

In the video game world, Launcher made a name for itself as a high-quality games media site with a focus on first-rate reporting, often taking the lead on difficult stories beyond the scope of the traditional enthusiast press. It stood out as one of the few examples of serious games reporting in a legacy newspaper, often landing major interviews and exclusives as a result.

It’s been obvious for quite some time that the Post needs a major reset. After years of growth, profits and what owner Jeff Bezos once called “swagger,” the paper has been stumbling since Donald Trump left the White House. Paid digital subscriptions are down from about 3 million to about 2.5 million, traffic to its website is on the wane, and the paper is losing money.

So it may have been met with a huge sigh of relief when Ryan announced Monday that he was stepping down as publisher and CEO. “I’m deeply grateful to Fred for his leadership and for the friendship that we’ve developed over the years,” Bezos wrote, according to an account of Ryan’s departure in The Wall Street Journal. Ryan told the staff in a note: “Together, we have accomplished one of the most extraordinary transformations in modern media history. We have evolved from a primarily local print newspaper to become a global digital publication.”

I didn’t interview Ryan when I was reporting on the Post’s revival in 2015 and ’16 for my book “The Return of the Moguls.” (I didn’t interview Bezos, either, but that’s a long story involving emails, snail mail and phone calls. Suffice to say he doesn’t give interviews to anyone, even the Post.) I spoke with then-executive editor Marty Baron and then-chief technologist Shailesh Prakash, who were leading the Post’s revival. I made a few attempts to connect with Ryan, but it didn’t happen. In any case, Baron and Prakash were the ones who were doing the transformational work.

So I was fascinated with Charlotte Klein’s account of the Post’s decline in Vanity Fair earlier this year. Bezos had paid a rare visit to the Post, and everyone was wondering what it all meant. At the time, it seemed like Ryan was feeling empowered with legends like Baron and Prakash having moved on. There was even talk that Baron’s replacement, Sally Buzbee, was musing with her inner circle that she might leave if Ryan didn’t stay in his lane. But in reporting on Ryan’s departure Monday, Klein writes that Buzbee had smoothed things over in recent months even as Bezos has been a more visible presence.

“Bezos, I’m told, has brought refreshing candor to the discussions, in which he’s asked about things like the Post’s paywall strategy and, notably, plan for growing subscriptions,” Klein writes. “At times, he sharply questioned Ryan, one of the sources said.”

For now, the Post will be led by an interim CEO, Patty Stonesifer, former CEO of the Bill & Melinda Gates Foundation. The way forward is not clear at all. Being just like the Times, only smaller and not as good, is not a business strategy. The Post is still a great newspaper, rivaled only by the Times and The Wall Street Journal. But it needs to find its own identify, as the Journal has with an emphasis on business news and a right-wing editorial page. (I’m not suggesting that the Post emulate the Journal’s opinion section; the Post’s is bad enough already.)

More than anything, the Post needs to identify coverage areas that the Times has ignored and doesn’t seem to be interested in. Like, you know, video games. Did I mention that it’s the largest entertainment medium in the country, and that Launcher was bringing in tens of millions of young readers before the Post decided to shut it down? Yes. Yes, I did.