Two consecutive headlines in Nieman Lab’s daily newsletter Tuesday drove home the growing gap between The New York Times and The Washington Post. The first: “The Washington Post is reducing its workforce by 240 positions.” The second: “The New York Times opinion section has tripled its size since 2017.”
I’ve written about this before, including a suggestion I made last year that the Post should reconnect with local news. As someone who covered the early years of the Post’s revival under Jeff Bezos, I find the current situation sad. Both the Post and the Times flourished during the Trump presidency, but the Times has continued to soar in the post-Trump years (yes, I know we’re not really in the post-Trump years) while the Post has sputtered, losing money and circulation.
We need two great general-interest national newspapers. If the Post is going to get back in the race, it needs to find a way to differentiate itself from the Times. For a few years, the Post difference was a tougher, more truth-telling brand of political coverage, but these days both papers seem pretty much the same. I don’t blame Sally Buzbee, who succeeded the legendary Marty Baron as executive editor. The vision — and the resources — have to come from the very top.
Marty Baron, right, with then-Knight Foundation president Alberto Ibargüen. Photo (cc) 2017 by the Knight Foundation.
I downloaded Martin Baron’s book, “Collision of Power: Trump, Bezos, and The Washington Post,” on the first day that it became available. I expect it’s going to take me a while to read it, but I plan to review it once I’ve made my way through its 576 pages. The Post under Bezos and Baron comprise the longest section of my 2018 book, “The Return of the Moguls,” although — since it ends with Donald Trump’s Electoral College victory — I did not cover how the Post navigated the Trump presidency.
Based on what others are writing, and on interviews that Baron is giving during the early days of his book tour, it sounds like journalistic objectivity is a major theme of “Collision of Power.” Baron has written and talked about this before, as he did in an address this past spring at Brandeis University. And what his critics don’t give him enough credit for is that he subscribes to the proper view of objectivity defined by Walter Lippmann more than a century ago.
In Baron’s view, like Lippmann’s, objectivity is the fair-minded pursuit of the truth, not both-sides-ism, not quoting a variety of views and leaving it up to the poor reader or viewer or listener to figure it out. For instance, here’s Baron’s answer when he was asked by CNN media reporter Oliver Darcy about how good a job the press is doing in its coverage of the Republican Party’s meltdown into lunacy and authoritarianism:
I think the coverage of the latest chaos has been very good, based on what I’ve read. It portrays the Republican Party as Chaos Central, which it is. The party is proving to be ungovernable, and that is wreaking havoc on the country as a whole. The bigger issue is Trump. I’d like to see substantially more coverage of what a second Trump administration would do upon taking office. Who would be put in cabinet posts? Who would be put in charge of regulatory agencies?
No doubt Trump would embark on an immediate campaign of vengeance. Plans are already in the works. What would that mean for the FBI, DOJ, the courts, the press — really for all the institutional pillars of our democracy? Some stories have been produced, though not enough in my view. Those sorts of stories would serve the public better than yet-another interview with Trump himself. Look, the party that now levels evidence-free charges of “weaponization” of government openly boasts of how it would weaponize government against its perceived enemies.
I don’t want to copy and paste all of Darcy’s interview, so I’ll leave it at that. But do yourself a favor and read the whole thing. Baron touches on several other important topics, including Fox News, artificial intelligence and X/Twitter, and he’s got smart things to say about all of them.
Meanwhile, here’s a surprise: The Washington Post has published a long feature by former Post reporter Wesley Lowery on the oldest living survivor of the Tulsa Massacre, 109-year-old Viola Fletcher. Lowery, who’s now based at American University, left the Post in 2020 after he and Baron clashed over Lowery’s provocative tweets. It never should have come to that; Lowery, a gifted journalist, was essential for his coverage of the first Black Lives Matter movement and helped the Post win a Pulitzer Prize for its data journalism project tracking police shootings of civilians. My media ethics students are reading Lowery’s new book, “American Whitelash,” this spring.
The first review of Marty Baron’s forthcoming book is out, and I’m relieved. According to Kirkus Reviews, The Washington Post that Baron describes in “Collision of Power” is the same one I saw on display when I was visiting the Post and conducting interviews — including with Baron — in 2015 and ’16.
In “The Return of the Moguls,” I wrote about a news organization that had been reinvigorated by new owner Jeff Bezos (by his money, of course, but also by his energetic work on the consumer and technology side) and executive editor Baron, whose staff was relentless in exposing the truth about then-candidate Donald Trump’s fraudulent charity and, later, the existence of a tape on which he’s heard boasting about sexual assault. Most important, Bezos was described by everyone, including Baron, as respecting the independence of the newsroom and not interfering with editorial decisions.
So why am I relieved? Although it seemed unlikely, I harbored some worry that Baron was being overly diplomatic with me, and that now, after he’s retired from the Post, he was going to tell the world what it was really like to work for Bezos. The Kirkus review, though, makes it clear that there’s little distance between what Baron told me and what he’s written in “Collision of Power,” subtitled “Trump, Bezos, and The Washington Post.” According to Kirkus:
Although focused on metrics and finances, Bezos staunchly supported editorial independence and journalistic integrity, a stance that put him on a collision course with Donald Trump, who expected Bezos to rein in the Post’s coverage of him and his administration. When that did not happen, he unleashed the “raw abuse of power” for which he was notorious.
The review concludes that Baron has written “an impassioned argument for objective journalism.” This is going to prove controversial at a time when objectivity is under attack. But in an address at Brandeis University earlier this year, Baron defined objectivity in its truest, most Lippmann-esque form. It is, at its best, fair-minded, independent truth-seeking. It’s not quoting “both sides” and letting the poor reader try to figure it out.
“The idea is to be open-minded when we begin our research and to do that work as conscientiously as possible,” Baron said at Brandeis. “It demands a willingness to listen, an eagerness to learn — and an awareness that there is much for us to know.”
I’m not sure whether Baron would agree, but I’m going to take it a step further and argue that even opinion journalism can be objective if it’s undertaken in the right spirit. I tell my students that if they’re producing an opinion piece, they need to acknowledge differing views and inconvenient facts and address them. If they do that, then they’re being objective. After all, Walter Lippmann himself worked the opinion side of the street for most of his career.
Patrick Soon-Shiong. Photo (cc) 2014 by NHS Confederation.
Patrick Soon-Shiong, the wealthy surgeon who owns the Los Angeles Times, has delivered yet another daily newspaper into the greedy hands of the hedge fund Alden Global Capital. Soon-Shiong announced Monday that he’d sell The San Diego Union-Tribune to Alden’s MediaNews Group. By my count, the Union-Tribune becomes the 10th paper that Soon-Shiong has helped turn over to Alden. As Sara Fischer and Andrew Keatts report for Axios, the new owners immediately announced cuts to the newsroom.
When Soon-Shiong bought the LA Times in 2018, the Union-Tribune was thrown in as part of the deal. Soon-Shiong was hailed by optimistic media observers as someone who, like Jeff Bezos at The Washington Post and John Henry at The Boston Globe, would provide his papers with the runway they needed to become self-sustaining enterprises.
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It’s been a mixed bag. Soon-Shiong’s main interest has been the LA Times, but he’s gone back and forth between investing and cutting. By no means has the Times been hollowed out as if it had been owned by, oh, let’s just say Alden Global Capital. But he’s run a lean ship, with the Times announcing just a few days ago that the recent sale of its press meant that game stories, box scores and standings would be eliminated from its print edition, according to Andrew Bucholtz of Awful Announcing.
Selling off the San Diego paper to one of the worst possible buyers is reminiscent of John Henry’s decision to sell the Telegram & Gazette of Worcester to a Florida chain back in 2014. As I recount in my book “The Return of the Moguls,” folks at the T&G thought Henry had promised not to sell unless a local buyer could be found; Henry told me his only promise had been not to sell to GateHouse Media. In any case, GateHouse managed to acquire the T&G within months and immediately began hollowing it out. GateHouse later morphed into Gannett, the country’s largest newspaper chain with about 200 dailies, which is notorious for its cost-cutting.
Alden Global Capital’s two newspaper chains, MediaNews Group and Tribune Publishing, make it the second largest owner with about 100 dailies. Alden is often described as the worst newspaper owner in the country, denounced as “vulture capitalists” who slash news coverage and sell off real estate in an attempt to squeeze out as much revenue as possible. Locally, Alden owns the Boston Herald, The Sun of Lowell and the Sentinel & Enterprise of Fitchburg.
Soon-Shiong was perhaps the central player in Alden’s acquisition of Tribune Publishing. Whereas MediaNews Group comprises mainly smaller papers, plus a few large dailies such as The Denver Post, Tribune owns eight of the largest, most iconic papers in the country, including the Chicago Tribune, The Baltimore Sun, the Orlando Sentinel and, closer to home, the Hartford Courant.
In the spring of 2021, Tribune, then comprising nine papers, was up for grabs, as it had been many times before. Stewart Bainum, a Baltimore hotel magnate, was attempting to buy the chain and sell off some of its properties to what he hoped would be public-spirited local owners. His main interest was in saving the Sun. Also bidding for the papers Alden. The hedge fund actually offered less money than Bainum, but its offer was reportedly less complicated as well.
The Tribune board ended up voting to sell the papers to Alden — a move that could have been halted by just one board member. Soon-Shiong, who was on the board, abstained, and he did so in a way that mean his vote essentially counted as a yes. As The Washington Post reported at the time, Soon-Shiong submitted his ballot without having checked the “abstain” box; if he had, his vote would have been counted as a “no.”
Bainum went on to found the nonprofit Baltimore Banner. Tribune, meanwhile, spun off one of its most prominent papers, the Daily News of New York, which remains part of the Alden empire as a separately owned entity.
So what’s next for The San Diego Union-Tribune? Nothing good, you can be sure. Voice of San Diego, a nonprofit news site, headlined its story “LA’s Richest Man Sells Union-Tribune to Feared ‘Chop Shop.’” Will Huntsberry and Scott Lewis interviewed the news-business analyst Ken Doctor, who predicted that San Diego will not be rid of Alden anytime soon.
“People get confused because these people are cut-throat capitalists,” Doctor told them. “But their papers are making money and they’re holding onto them for the time being.”
Back in January, The Washington Post was struggling, and publisher Fred Ryan had some difficult decisions to make. What he chose was to eliminate 20 newsroom positions and leave another 30 openings unfilled. Oh, and there was this: He decided (or, at the very least, agreed) to phase out Launcher, a Post vertical devoted to covering video games, and lay off the site’s five staff members.
At a time when the Post was fighting for ways to differentiate itself from its larger rival, The New York Times, Launcher should have been considered a key part of that strategy. Gaming is the largest entertainment medium, larger than movies and music combined. And Launcher was doing well. As editor Mike Hume tweeted, the move was “sad, upsetting, and perhaps most of all, mindboggling,” adding that Launcher had drawn “tens of millions of users, the majority first-time readers of The Post and almost all of them under the age of 40.”
In the video game world, Launcher made a name for itself as a high-quality games media site with a focus on first-rate reporting, often taking the lead on difficult stories beyond the scope of the traditional enthusiast press. It stood out as one of the few examples of serious games reporting in a legacy newspaper, often landing major interviews and exclusives as a result.
It’s been obvious for quite some time that the Post needs a major reset. After years of growth, profits and what owner Jeff Bezos once called “swagger,” the paper has been stumbling since Donald Trump left the White House. Paid digital subscriptions are down from about 3 million to about 2.5 million, traffic to its website is on the wane, and the paper is losing money.
So it may have been met with a huge sigh of relief when Ryan announced Monday that he was stepping down as publisher and CEO. “I’m deeply grateful to Fred for his leadership and for the friendship that we’ve developed over the years,” Bezos wrote, according to an account of Ryan’s departure in The Wall Street Journal. Ryan told the staff in a note: “Together, we have accomplished one of the most extraordinary transformations in modern media history. We have evolved from a primarily local print newspaper to become a global digital publication.”
I didn’t interview Ryan when I was reporting on the Post’s revival in 2015 and ’16 for my book “The Return of the Moguls.” (I didn’t interview Bezos, either, but that’s a long story involving emails, snail mail and phone calls. Suffice to say he doesn’t give interviews to anyone, even the Post.) I spoke with then-executive editor Marty Baron and then-chief technologist Shailesh Prakash, who were leading the Post’s revival. I made a few attempts to connect with Ryan, but it didn’t happen. In any case, Baron and Prakash were the ones who were doing the transformational work.
So I was fascinated with Charlotte Klein’s account of the Post’s decline in Vanity Fair earlier this year. Bezos had paid a rare visit to the Post, and everyone was wondering what it all meant. At the time, it seemed like Ryan was feeling empowered with legends like Baron and Prakash having moved on. There was even talk that Baron’s replacement, Sally Buzbee, was musing with her inner circle that she might leave if Ryan didn’t stay in his lane. But in reporting on Ryan’s departure Monday, Klein writes that Buzbee had smoothed things over in recent months even as Bezos has been a more visible presence.
“Bezos, I’m told, has brought refreshing candor to the discussions, in which he’s asked about things like the Post’s paywall strategy and, notably, plan for growing subscriptions,” Klein writes. “At times, he sharply questioned Ryan, one of the sources said.”
For now, the Post will be led by an interim CEO, Patty Stonesifer, former CEO of the Bill & Melinda Gates Foundation. The way forward is not clear at all. Being just like the Times, only smaller and not as good, is not a business strategy. The Post is still a great newspaper, rivaled only by the Times and The Wall Street Journal. But it needs to find its own identify, as the Journal has with an emphasis on business news and a right-wing editorial page. (I’m not suggesting that the Post emulate the Journal’s opinion section; the Post’s is bad enough already.)
More than anything, the Post needs to identify coverage areas that the Times has ignored and doesn’t seem to be interested in. Like, you know, video games. Did I mention that it’s the largest entertainment medium in the country, and that Launcher was bringing in tens of millions of young readers before the Post decided to shut it down? Yes. Yes, I did.
Jonathan Capehart, right, with civil-rights leader Dr. Clarence B. Jones. Photo (cc) 2015 by The Communications Network.
Back when I was reporting and researching “The Return of the Moguls,” my 2018 book about The Washington Post, The Boston Globe and the Orange County Register, I had a dilemma. My goal was to write about how the business models of those papers were changing under wealthy ownership. The Post and the Globe were producing excellent journalism as well — and the Register, at least before it all went bad, was improving.
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But what to do about the Post’s opinion section? The Post is our second- or third-most influential newspaper (depending on where you rank The Wall Street Journal), but its editorial pages under the late Fred Hiatt were problematic — dull and dumb, with a few notable exceptions, and pro-war besides. Since I didn’t intend to write a book of media criticism, I decided to punt, describing the section as “moderately liberal with a taste for foreign intervention.”
Well, the Post is going off the rails in all sorts of ways lately. Sara Fischer of Axios reported earlier this week that Jonathan Capehart, one of those notable exceptions, had quit the editorial board, leaving it with precisely zero people of color. (Capehart, who appears weekly with New York Times columnist David Brooks on the “PBS NewsHour,” remains a staff writer and video host with the Post’s opinion section.)
And now Dan Froomkin, an independent liberal media watchdog, has weighed in with a scorching commentary headlined “The Washington Post opinion section is a sad, toxic wasteland.” Yikes! It’s a long piece — worth reading in full — but essentially Froomkin’s argument is that the section has actually gotten worse under Hiatt’s successor, David Shipley. Froomkin writes:
The New York Times opinion section regularly publishes absolute tripe – most recently, a barrage of virulent and ignorant anti-trans rhetoric and panicking about wokeism. Several of its columnists are well past their sell-by date. Some are just trolls.
But there’s no denying that overall, it remains intellectually stimulating, ground-breaking, and consequential.
The Post’s opinion section doesn’t come in for remotely as much criticism as the [New York] Times’s — but that’s because nobody cares about it enough to criticize it.
It offers a regular megaphone to some of the most retrograde ninnies in the business, and has had no impact on the national discourse since torture ended (they were for it).
I found Froomkin’s assessment to be overstated (yes, he does disclose that Hiatt fired him) but fundamentally correct. At a time when Jeff Bezos’ Post is losing money and shrinking after years of profits and growth, the opinion section could stand out as a way to attract new readers. Instead, he allows it to languish, dragging down a (still) great news organization that’s slipping further and further into the shadow cast by its ancient rival to the north.
On this Friday morning, I’ve got three stories that I think are worth sharing with you. This is not the debut of a regular feature, but from time to time I run across good journalism that I want to put out there without much in the way of commentary. That’s what we used to use Twitter for, right?
• The Washington Post isn’t going to be fixed anytime soon. Those of us who follow the trials and tribulations of The Washington Post have assumed that longtime publisher Fred Ryan had at least one foot on the proverbial banana peel. But according to Clare Malone, writing in The New Yorker, Ryan has emerged as more powerful than ever since the retirement of Marty Baron as executive editor. He seems to have no fresh ideas for reversing the Post’s declining fortunes, but Bezos apparently likes him. It doesn’t sound like Baron’s successor, Sally Buzbee, shares Bezos’ affection for Ryan, but she lacks the clout that the legendary Baron had.
• Questions about the police killing of Tyre Nichols. MLK50: Justice Through Journalism is among the projects that Ellen Clegg and I are writing about in “What Works in Community News,” our book-in-progress. The website, based in Memphis, focuses on social justice issues. In a list of questions that need to be answered about Nichols’ death, this one stands out: “Since 2015, Memphis police have killed at least 15 people. How many people would need to die at the police’s hands before city leaders concede that the latest incident isn’t an indictment of a few bad apples, but reflects an institution that requires immediate overhaul?”
• The Durham investigation was as corrupt it appeared. New York Times reporters Charlie Savage, Adam Goldman and Katie Benner go deep (free link) into Bill Barr and John Durham’s years-long effort to discredit the investigation into the Trump campaign’s ties to Russia and to somehow drag Hillary Clinton into it. The best quote is from Robert Luskin, a lawyer who represented two witnesses Durham interviewed: ““When did these guys drink the Kool-Aid, and who served it to them?”
Washington Commanders quarterback Carson Wentz. Photo (cc) 2022 by All-Pro Reels.
No sooner had I hit “publish” on Monday’s item about The Washington Post than a rumor started circulating that Amazon founder Jeff Bezos was getting ready to sell. The New York Post claimed that Bezos would unload the Post in order to raise money so that he could buy the Washington Commanders.
The rumor made no sense. Bezos, the fourth-richest person in the world, is worth $120.7 billion, according to Forbes, and could presumably buy the Commanders with change he finds in his pants pocket. (The Commanders are valued at $5.6 billion, according to Statista.) Selling the Post would bring in very little — he paid $250 million for it in 2013, and though the paper enjoyed years of profits and meteoric growth, it’s been losing both circulation and money over the past year. Which is to say that he might not be able to get much more for the Post than he paid for it nearly 10 years ago.
As Chloe Melas reports for CNN, spokespersons for both Bezos and the Post denied the rumor immediately. CNN’s Oliver Darcy, in his media newsletter, notes that the N.Y. Post later toned down its headline.
If Bezos ever gets tired of being a newspaper mogul, I hope he’ll donate the Post to a nonprofit organization, as the late Gerry Lenfest did with The Philadelphia Inquirer. But a week after one of Bezos’ rare visits to the Post, there are no signs of that happening.
Should someone from the business side of a major newspaper — up to and including the owner — sit in on a news meeting? Generally speaking, the answer is no, but I’m not sure that there’s any hard and fast rule. An ethical owner will not interfere in the news coverage in any way. But that doesn’t necessarily mean they can’t listen.
In early 2017, when I was reporting for my book “The Return of the Moguls,” I was allowed to sit in on a Boston Globe news meeting presided over by the paper’s editor, Brian McGrory. I was somewhat surprised to see co-owner Linda Henry, now the CEO, sitting off to one side, taking notes. She said nothing, and it didn’t strike me as inappropriate — just a bit unexpected.
Another owner I was tracking, Jeff Bezos, was a different story. According to everyone I spoke with, Bezos was entirely hands-off with the news operations of The Washington Post, although he was deeply involved in various business and technology initiatives. By all accounts, Amazon’s founder was a model newspaper owner, leaving his journalists alone to cover the news — including Bezos’ own interests — as they saw fit.
So I was surprised to learn in The New York Times (free link) that Bezos had recently sat in on a news meeting at the Post and listened as executive editor Sally Buzbee and her lieutenants discussed several story ideas that no doubt piqued Bezos’ interest. According to the Times’ Benjamin Mullin and Katie Robertson:
Other than Mr. Bezos’ appearance, the news meeting proceeded as it might on any other day, with editors discussing news stories and readership trends, according to the people with knowledge of the meeting. At one point, an editor mentioned plans to run an article about the discontinuation of AmazonSmile, a charity program that Mr. Bezos championed. The editors also discussed the pending sale of the Washington Commanders. The Post previously reported that Mr. Bezos was interested in buying the National Football League team.
Now, you might say that Buzbee’s predecessor, the legendary Marty Baron, never would have allowed such a breach of the wall between the news and the business sides. Well, maybe, maybe not. Because Mullin took to Twitter and reported that he’d heard the same thing had happened at least once during the Baron years. “For what it’s worth: Someone told me this happened in an editorial meeting under Marty Baron, who turned to Jeff and asked him for comment on the spot,” Mullin tweeted. “I’m told Jeff gave a big Jeff laugh and no-commented.”
For what it's worth: Someone told me this happened in an editorial meeting under Marty Baron, who turned to Jeff and asked him for comment on the spot. I'm told Jeff gave a big Jeff laugh and no-commented https://t.co/WJrp5qyuBr
After years of growth and profits under Bezos, the Post is now losing both circulation and money (another free link; hey, it’s almost the end of the month, when the meter resets). I’ve written before that I think the greatest risk to the Post is that Bezos may be losing interest, so at least his recent meeting suggests that it still engages him. But for someone who seems to have been scrupulous about not interfering in the Post’s news coverage, he ought to be self-aware enough not to sit in on news meetings.
By the way, I should note that though ethical owners and publishers keep their hands off news coverage, that’s not the case on the opinion side. The Post, the Globe and most other large dailies have a strict separation between news and opinion, with the top editors of those operations reporting directly to the publisher. It is entirely ethical for publishers to get involved in the opinion section, and both Linda and John Henry have done that over the years. Bezos, by all accounts, has been as uninvolved in the Post’s opinion operation as he is in news coverage — but that’s his choice. It’s not a requirement.
A final note: In Semafor on Sunday, Ben Smith wrote an item headlined “The Billionaire Era in News Is Fizzling,” building on the Times’ report about Bezos and the Post. Smith lists a bunch of them, from Bezos to Laurene Powell Jobs at The Atlantic and Dr. Patrick Soon-Shiong at the Los Angeles Times.
But John Henry, a billionaire financier, is nowhere to be seen — even though in his own take-it-slow way he’s rebuilt the Globe into a growing and presumably profitable (he hasn’t said for several years, but he keeps hiring) enterprise. Sounds to me like bias against what is still seen in many quarters as a provincial outpost.
Ellen has a Quick Take on a recent article by Dan Froomkin in Washington Monthly. Froomkin, who is now editor of Press Watch, used to work for The Washington Post and has been critical of owner Jeff Bezos. Froomkin is taking aim at the content management system developed by the Post under Bezos. The Post licenses this system to other news outlets around the country. That kind of market power worries Froomkin.
My Quick Take is on the state of journalism in Vermont, a subject we talked about on a recent podcast with Anne Galloway, the founding editor of VTDigger, a well-regarded digital startup. Dan’s topic is about a good piece of media criticism. Bill Schubart, a journalist who writes a column for VTDigger, wrote a column critiquing a recent New Yorker piece by Bill McKibben on Vermont journalism. But Schubart also looked inward and wrote that Digger itself is having problems.
