Salem News adopts real-names commenting policy

My local daily, the Salem News, has added itself to the growing list of news organizations that are requiring real names for online comments in order to root out the hateful speech that too often mars such forums. It’s the right move, and one I adopted about a year ago. Editor David Olson explains:

If you write a guest column for the newspaper, you have to use your real name. If you are quoted in a story, we use your real name — no anonymous sources allowed. And if you write a letter to the editor, not only do you have to sign your name, you have to give us an address and phone number so we can check to make sure you are who you say you are.

Online commenters, until now, have had to do none of this.

Like Media Nation, the News will rely on the honor system for the honest majority and intuition (and informants!) for rooting out those who adopt fake names. That’s definitely the way to go. Last July the Sun Chronicle of Attleboro unveiled a real-names policy that required people to turn over their credit-card information if they wanted to comment. If you poke around, you’ll see that the paper’s website has pretty much become a comment-free zone.

This blog post by Howard Owens, editor and publisher of the Batavian, remains the definitive explanation as to why real names should be required.

Names, faces and anonymous comments

Click on image to visit "Greater Boston"

Have we reached the final days for anonymous news-site commenters? Probably not — that’s more hope than reality. But there’s no doubt the tide is shifting away from the anonymous and pseudonymous insults, libel and hate speech that comprise the majority of comments at news sites.

This past Sunday, the Boston Globe Magazine posted a feature by Neil Swidey on the anonymous commenters who waste electrons on the Globe’s website, Boston.com. Except that Swidey didn’t quite succeed. The truly anonymous whackos with whom he hoped to connect refused to crawl out from under their rocks. Instead, he ended up with a highly entertaining profile of two men who didn’t mind revealing their identities and to a female Red Sox fan who all but identified herself. Swidey writes of his quest to interview the worst of the worst:

[H]ere are the people I didn’t hear back from: the screamers, troublemakers, and trolls (Internet slang for people behind inflammatory posts). Not a single one. The loudest, most aggressive voices grew mum when asked to explain themselves, to engage in an actual discussion. The trolls appear to prize their anonymity more than anyone else.

The story is accompanied by a video starring the two men. Also, last night Swidey talked about the story with “Greater Boston” host Emily Rooney on WGBH-TV (Channel 2). I couldn’t find a direct link, but you’ll find it easily enough if you click here or on the image above.

For much of the year, the news business has been growing increasingly uneasy over anonymous comments. Swidey himself discusses some of the problems — legal challenges that could force news organizations to help potential libel plaintiffs expose commenters they want to sue, and the bizarre situation at the Cleveland Plain Dealer, which outed a judge who had apparently been commenting on her own cases under a pseudonym. (For what it’s worth, Media Nation started requiring real names earlier this year.)

As Rooney points out in her interview with Swidey, just yesterday the Buffalo News announced that it would soon banish anonymous comments. And American Journalism Review editor Rem Rieder has called for an end to anonymity, pointing out that the same newspapers that allow them customarily ban anonymous letters to the editor and do not allow unnamed sources to level personal attacks. Rieder writes:

Comments sections are often packed with profanity and vicious personal attacks. The opportunity to launch brutal assaults from the safety of a computer without attaching a name does wonders for the bravery levels of the angry.

One alternative, which I’ve mentioned before, is to use Facebook as a commenting system. Nearly everyone on Facebook uses his or her real name, usually accompanied by a photo. The Globe itself is among newspapers that posts links to some of its stories on Facebook, where you will find a far more civil conversation than what’s on Boston.com.

Anonymous commenting is an idea whose time has come and gone. Whatever hopes early Internet visionaries had that anonymity could be compatible with community have long since proven to be wrong. I hope Swidey’s story serves as an inadvertent spur to the Globe — and to other news organizations — to end this failed experiment.

Listening to your audience

Howard Owens, publisher of The Batavian, a community news site in western New York, offers a useful lesson in listening to your audience.

On Friday, Owens posted a story about a couple who were arrested and charged with having sex on a picnic table at a public park. Both the 41-year-old woman and her 29-year-old paramour were charged with public lewdness. Weirdly, the woman, who is married and has children, was also charged with adultery.

Owens customarily publishes the names of every adult who is arrested. In this case, though, he named the man but not the woman, writing, “Because the woman is married with children, The Batavian has chosen to withhold her name.”

That led to a flood of comments, most of them from readers arguing that what was good for the man ought to be good enough for the woman as well. Owens, in turn, changed his mind and named the woman, writing:

After giving it much thought — listening to our critics, talking with Billie [his wife and business partner], considering previous cases — I’ve come to the conclusion that our decision Friday night not to publish the name was a mistake.

Never one to let an opportunity go to waste, Owens posted a poll question an hour and a half ago, asking, “When couples are caught in public having sex, should their names be released?” The results, as I write this: 68 percent “yes,” 15 percent “no,” 14 percent “maybe” and 3 percent “no opinion.” [Note: Results corrected as of 11:07 a.m.]

Given Owens’ policy of naming every person over 17 who is “arrested, detained or cited by local law enforcement when the name is released to the local media,” I think he made the right call.

Photo via Wikimedia Commons.

Palmer’s method: Comment early and often

Former Boston Globe reporter Tom Palmer, who covered development for many years before switching sides and becoming a communications consultant, is urging his clients to bombard the Globe’s online-comments system.

Another former Globe reporter, CommonWealth Magazine editor Bruce Mohl, has obtained an e-mail from Palmer in which he urges residents of Harbor Towers to comment early and often in their opposition to plans by developer Don Chiofaro to build a skyscraper next to the Rose Fitzgerald Kennedy Greenway. Palmer writes:

[Newspapers] don’t like it, and some of them are even considering getting rid of the “comment” feature because it clearly weakens their power. But for now we may comment and comment and comment — just as Don’s supporters do.

Mohl posts the full text of Palmer’s e-mail (pdf), and it’s a hoot. Among other things, Palmer includes step-by-step instructions for how to register and post comments, writing, “It is COMPLETELY ANONYMOUS.”

Maybe Palmer doesn’t find this embarrassing, but it seems to me that he has forgotten both the Lomasney rule and the Spitzer corollary: “Never write if you can speak; never speak if you can nod; never nod if you can wink”; and “never put it in e-mail.”

How Facebook is driving the push for real names

Could Facebook — or at least the Facebook ethos — help turn the tide of negativity when it comes to online newspaper comments?

Richard Pérez-Peña reports in the New York Times that an increasing number of news organizations are requiring commenters to use their real names, or at least providing incentives to do so. They credit Facebook and Twitter, where most people use their real names, in fostering a change in attitude. Pérez-Peña writes:

Several industry executives cited a more fundamental force working in favor of identifying commenters. Through blogging and social networking sites like Facebook and Twitter, millions of people have grown accustomed to posting their opinions — to say nothing of personal details — with their names attached, for all to see. Adapting the Facebook model, some news sites allow readers to post a picture along with a comment, another step away from anonymity.

Several months ago I led a workshop on social media for the New England Newspaper & Press Association. The most interesting idea to come out of the workshop, I thought, was put forth by a weekly-newspaper editor who said he had been posting links to many of his stories to a Facebook group and encouraging readers to comment there.

The Facebook group, he said, had turned into more of a real online community than the comments at his newspaper’s Web site, where anonymity had transformed even mundane matters into fodder for nasty rhetoric and personal attacks. And it’s not just real names; it’s the entire online persona people create on Facebook, with pictures and personal information, all of which encourage users to act more like human beings when they start typing. I was so excited that I instituted a real-names policy at Media Nation as soon as the conference was over, though I’ve held off from taking the Facebook route.

But what about the notion of sending readers away from your Web site, where you presumably have some advertising you want them to look at? I would argue that if you become a trusted source for your readers, they will reward you by coming back and providing you with more traffic than you would otherwise get.

Besides, as Pérez-Peña notes, advertisers generally don’t want to be associated with the kind of vitriol that characterizes anonymous comment sections.

Facebook is a great technological solution for small organizations that don’t have the wherewithal to offer a registration system of their own. But Howard Owens has managed to put together a registration system accompanied by a real-names policy at the Batavian, the community-news site in western New York that he owns. Owens writes:

Real names may not prevent people from spewing misinformation and defamatory bile, but at least if readers trust that the person making such assertions is using a real name, they can judge it accordingly, or fact check the source themselves.

Owens goes on to note that if the Cleveland Plain Dealer had had a real-names policy, it could have avoided the ethical dilemma in which it finds itself over a judge whose e-mail address was being used to post anonymous comments about cases in which she was involved. (The judge claims, not too convincingly, that the anonymous poster was her daughter.)

The Plain Dealer outed the judge, Shirley Strickland Safford. And last week Saffold sued the paper for $50 million, claiming the paper had violated its own privacy policy.

Of course, that’s something of an inside-out argument — that is, the Plain Dealer wouldn’t have done anything unethical if it didn’t have private information it could handle unethically. The best reason for real names is to foster a civil discussion. Along with strict moderation, real names can help fulfill the promise of a comments section that helps build community and readership.

More on anonymous comments

Lowell blogger Richard Howe wrote a post last summer urging his anonymous commenters to identify themselves. He sent me an e-mail yesterday, and said that though he didn’t have much success, he does think the conversation at his site became more civil. Here’s an excerpt from what he wrote last July:

I’ve often said that local blogs are the modern day equivalent of the neighborhood coffee shop where everyone gathered to talk politics. These intensely local gatherings, duplicated hundreds of times around the city, provided a solid foundation for democracy at its most basic level.

But when neighbors gathered at the coffee shop to talk politics, they didn’t wear bags over their heads to mask their identities. In the same way, those who stay anonymous online are not making a positive contribution to this vitally important community building function of local blogs.

Well worth reading in full.

Mining comments for social-media gold

Social media isn’t just about Twitter and Facebook. Sometimes it’s about finding new ways to listen to your audience. Even reader comments, which seem so 1998, can be a good starting point.

Today’s example: For some time now, a commenter to the New Haven Independent who goes by the handle of “Norton Street” has been posting smart missives on issues related to architecture and urban design.

On Tuesday, NHI editor Paul Bass revealed Norton Street’s identity — he is an architecture student named Jonathan Hopkins — and accompanied him on a walking tour of New Haven’s architectural highlights and lowlights.

The story has already attracted 17 comments, including yet another long post from Hopkins.

Here is the NHI’s comments policy, which I think is a model of how to do this right.