Palmer’s method: Comment early and often

Former Boston Globe reporter Tom Palmer, who covered development for many years before switching sides and becoming a communications consultant, is urging his clients to bombard the Globe’s online-comments system.

Another former Globe reporter, CommonWealth Magazine editor Bruce Mohl, has obtained an e-mail from Palmer in which he urges residents of Harbor Towers to comment early and often in their opposition to plans by developer Don Chiofaro to build a skyscraper next to the Rose Fitzgerald Kennedy Greenway. Palmer writes:

[Newspapers] don’t like it, and some of them are even considering getting rid of the “comment” feature because it clearly weakens their power. But for now we may comment and comment and comment — just as Don’s supporters do.

Mohl posts the full text of Palmer’s e-mail (pdf), and it’s a hoot. Among other things, Palmer includes step-by-step instructions for how to register and post comments, writing, “It is COMPLETELY ANONYMOUS.”

Maybe Palmer doesn’t find this embarrassing, but it seems to me that he has forgotten both the Lomasney rule and the Spitzer corollary: “Never write if you can speak; never speak if you can nod; never nod if you can wink”; and “never put it in e-mail.”