Social media isn’t just about Twitter and Facebook. Sometimes it’s about finding new ways to listen to your audience. Even reader comments, which seem so 1998, can be a good starting point.
Today’s example: For some time now, a commenter to the New Haven Independent who goes by the handle of “Norton Street” has been posting smart missives on issues related to architecture and urban design.
On Tuesday, NHI editor Paul Bass revealed Norton Street’s identity — he is an architecture student named Jonathan Hopkins — and accompanied him on a walking tour of New Haven’s architectural highlights and lowlights.
The story has already attracted 17 comments, including yet another long post from Hopkins.
Here is the NHI’s comments policy, which I think is a model of how to do this right.