Heck of a job, Arthur

No offense to New York Times media reporter Richard Pérez-Peña, but his story today on the New York Times Co. should be seen as the Times Co.’s best case for itself rather than as a tough-minded forensic overview. So in that respect it offers some interesting insights into how Arthur Sulzberger Jr. assesses his reign as chairman of the company and publisher of its flagship newspaper.

And yes, for the most part, Sulzberger thinks he’s doing a hell of a job. Pérez-Peña writes:

Newspaper industry analysts say that despite some published alarms to the contrary, the company has positioned itself well to ride out another year of recession, maybe two. The company still operates at a profit, and analysts say it might have gotten by without the [Carlos] Slim loan, but could not afford to take the risk because borrowing could be even harder in six months or a year.

“But,” said Edward Atorino, an analyst at Benchmark, a research firm, “I think they’ve put The New York Times out of danger.”

And did you know that Times Topics is now a competitor to Wikipedia? No, me either. And Jimmy Wales makes three.

There is no mention of whether the Times Co. would like to peddle the Boston Globe, the subject of near-constant speculation around here.

Pérez-Peña does point to some shortcomings. And the most eye-opening is this: between 1997 and 2004, the company bought back $2.7 billion in stock, a number that is now nearly four times the company’s entire market capitalization of about $726 million.

“[I]t outweighs the prices of all the other second-guessed moves combined,” Pérez-Peña writes, “and it would be more than enough to ensure the company’s security for years to come.”

All that aside, I suspect that Pérez-Peña’s fundamentally sunny take on his newspaper’s future is more accurate than the doomsday scenarios put forth in recent months by Henry Blodget of Silicon Alley and Michael Hirschorn of the Atlantic.

At least I hope so.

Why the Globe should acquire Universal Hub

The Boston Globe may be getting smaller, but it was just handed an opportunity to do something very intelligent. Let’s see if it can rise to the occasion.

Adam Gaffin, the chief impresario and co-founder of Universal Hub, just lost his day job as an online editor for the trade publication Network World. UH, if you don’t already know, is a “best of the blogs” site — an essential guide to nearly 1,000 local blogs in Greater Boston, all informed by Adam’s love of his adopted hometown and his puckish wit.

The Globe should hire Gaffin. I’ve been saying it to anyone who’d listen for quite a while now. Adam Reilly of the Boston Phoenix said it just last week. Yes, yes, the financially ailing Globe is in the midst of downsizing its newsroom by 50 people. But with fewer reporters, the paper is in more need than ever of someone who can intelligently aggregate content from a wide variety of sources. No one is better at it than Gaffin.

Recently, as you know, the Globe tried its hand at automated aggregation. It didn’t work out.

Gaffin’s ability to find what’s interesting, entertaining and important while holding down a demanding day job has always been awe-inspiring. If he were able to devote his full attention to it, Universal Hub would only become better. (In most respects, anyway. No doubt he would no longer offer his acidic observations about certain Globe columnists.)

Gaffin has been affiliated with the Globe in the past — for a while he wrote a roundup for the Sunday paper’s City Weekly supplement.

Do I have a conflict of interest? Yes, and thank you for asking, though it cuts the other way. Adam also runs the Boston Blogs ad network, which automatically places advertising on Media Nation and many other local blogs. Lately it’s been doing well enough to cover my Internet access fees. Were Adam to go to the Globe, I imagine we’d be left high and dry.

If the Globe is to reinvent itself, it’s going to have to act as a trusted guide to the best content out there. It should start with Gaffin.

Gaddafi to Israel: Drop dead

In the endlessly depressing category of “you can’t make this stuff up,” the New York Times today runs an op-ed by erstwhile Boston Globe columnist Muammar Gaddafi, the terrorist-coddling, human rights-abusing dictator of Libya.

Gaddafi has a solution to the Israeli-Palestinian conflict: wipe Israel off the map. Funny, but I somehow knew he was going to say that.

The Globe’s Kevin Cullen weighs in usefully on Gaddafi today, and Universal Hub wraps up the whole miserable affair.

Note: Gaddafi, Qaddafi and Khadafy are all the same person. I’m going with Gaddafi because that’s how the Globe recently spelled it.

Obama for sale

The newspaper business may be hurting, but Barack Obama — whether he realizes it or not — is doing what he can to help.

The latest paper to cash in on Obama’s popularity is the Boston Herald. According to a newsroom source, the paper has published an ad-free, 32-page color magazine called “Boston Celebrates President Obama,” which will cost $2.99 when it hits newsstands tomorrow. Overseen by city editor Jennifer Miller, the magazine will include contributions by everyone from Keith Lockhart to Tom and Ray Magliozzi, the hosts of NPR’s “Car Talk.”

The Boston Globe, meanwhile, printed 65,000 copies of an eight-page extra on Tuesday afternoon, following Obama’s swearing-in. The Los Angeles Times and several other papers did the same, and those that didn’t printed more copies of today’s paper than usual.

The New York Times is being unusually aggressive. I managed to scarf a couple of copies on Election Day, visions of eventual eBay riches dancing in my head. Yet the Times is still selling copies of that day’s paper, and has now added today’s edition, along with a lapel pin and a photo. So much for the three copies I scored in Danvers Square at 5:30 this morning.

Maybe I should invest in those Obama coins that Montel Williams is pushing? Uh, I think not.

More cuts coming at the Globe

Boston Globe editor Marty Baron tells his staff that as many as 50 newsroom positions will be eliminated soon — via buyout if possible, or layoffs if necessary. Baron concludes his memo with this:

All of us appreciate what a supremely dedicated and talented staff we have here, and we know the ache of seeing admired colleagues leave our newsroom. We also know the challenges of producing a high-quality newspaper and website when there are fewer of us to do the work.

Once again, we will have to assess everything we do. And so we will move promptly to evaluate a wide range of options. Not every option we review will come to pass, but reductions of this magnitude obviously will require us to make fundamental changes. Your ideas are welcome.

We have demonstrated repeatedly that we are a resilient bunch, capable of superb journalism even as we rethink our operations, reinvent our product, and refine our mission. We are being tested again, and a resourceful newsroom like ours can meet the test.

This is shockingly ugly stuff. I can’t imagine how the Globe can move forward without a dramatically redefined mission. Just focusing on local news isn’t going to do it, because that’s fundamentally about throwing bodies at stories.

Not exactly a novel observation that the newspaper business as we know it is rapidly coming to an end. (Via Romenesko.)

More: Adam Reilly of the Phoenix reports that Boston Newspaper Guild president Dan Totten wants any cuts to come exclusively from Globe management.

The art of the obit

Something for which the Boston Globe deserves a lot of credit is that it treats local obituaries with the seriousness they deserve. I especially like the way its obits shine a spotlight on the lives of ordinary people, who often turn out to be not ordinary in the least.

Today the Globe’s Bryan Marquard tells us about the life of Stella May Brown Weaco, a lovely soul of dubious sanity who died on Dec. 31 after many years of homelessness, which ended only after she became ill. Marquard writes:

Obituaries usually confer honorifics, but what title could capture Stella? Given occasionally to delusions, she offered no clear explanation of how she acquired the name Weaco, which is not on her birth certificate. Was she married or a mother? Workers at Women’s Lunch Place hope a relative will read this and inquire about Stella.

Born in Coffeeville, a small Mississippi town some 90 miles south of Tennessee, she spoke of having lived in Memphis. She also said she was born in Jerusalem, was a member of the Rockefeller family, “and was part of a very select group,” [Boston Health Care for the Homeless president Jim] O’Connell said. “And I think that last part was true.

“Among the homeless, he said, “she was an aristocrat.”

I tell my students that obituaries are the most important part of a newspaper, at least for friends and family members. But telling isn’t the same as showing, which Marquard does on a regular basis.

More: Mike Stucka rightly notes that Steve Landwehr of the Salem News has been performing similar journalistic artistry with obits.

A more optimistic take on the Times Co.

No one doubts that the New York Times Co. is in financial trouble, or that the Times as we know it will someday cease to exist.

But Rick Edmonds, who analyzes the news business for the Poynter Institute, has done a great job of demonstrating that there’s no there there in an attention-grabbing piece in the Atlantic arguing that the Times Co. is rapidly running out of money — and, in a worst-case scenario, could shut down as early as this May.

The Atlantic article, by Michael Hirschorn, is pegged to the writings of financial analyst Henry Blodget, who has been sounding the alarm about the Times Co.’s cash woes for some time now. Hirschorn says even the drastic measures that the Sulzbergers might consider could fall short of being enough: selling their share of the Red Sox (already under way, supposedly), selling About.com (even though it’s one of the few bright spots in their portfolio), even shutting down the Boston Globe.

But Edmonds carefully walks us through the numbers, demonstrating that the payment-due deadline the Times Co. faces in May is not at all what Hirschorn seems to think it is. Edmonds writes:

Long story short, the company will be able to meet the May deadline. And corporate finance is not like an auto loan, in which the repo man comes if you miss a few payments…. [C]reditors typically renegotiate the terms — as they have done to much sicklier newspaper companies than the New York Times Co.

Edmonds also shows that Hirschorn’s comparison of print and online readers isn’t just “not apples-to-apples,” as Hirschorn himself acknowledges, but more in the nature of apples to cinder blocks. In other words, Hirschorn doesn’t even come close.

There are three problems with the newspaper business right now: (1) the Internet is destroying its business model; (2) too many newspaper companies took on way too much debt in building their empires; and (3) the worst recession since the early 1980s, if not the ’30s, is wiping out the advertising that Craigslist didn’t already grab.

Right now, it’s the recession and the debt that are taking the biggest toll on the business; without those, newspapers might have some hope of making a downsized but successful transition to online.

The Times Co. took a couple of small but important steps this week, unrolling lucrative front-page ads in the Times and announcing that it will soon do the same in the Globe. The future of legacy media is going to look very different from what we’re all accustomed to, as Edmonds himself acknowledges. But the Times Co. should be able to make it through the recession. After that, we’ll see.

Photo (cc) by Steve Rhodes and republished here under a Creative Commons license. Some rights reserved.

Why the Times’ front-page ads don’t matter

Three reasons why the New York Times’ decision to sell display ads on its front page is nothing to get excited about:

1. The Times’ most important front page is the home page of NYTimes.com, which, like nearly all news Web sites, has included advertising from the beginning. In a world in which the Web is your primary delivery vehicle, it’s silly to pretend there’s anything sacrosanct about print.

2. Back in newspapers’ heyday, the Times was one of the few quality papers to run front-page ads at all. The reason we’re all saying that the Times is now selling display ads on page one is that it’s always run classifieds. Remember those ads reminding Jewish women to light candles for Shabbat?

3. The Times actually held out longer than many. As Richard Pérez-Peña notes, a number of excellent national papers have been publishing front-page ads for a while, including the Wall Street Journal, USA Today and the Los Angeles Times. Each of those papers has its own pathologies, but none is any more troubled than the New York Times is these days.

If front-page ads can help to offset newspapers’ mounting losses, then I’m fine with it. No doubt we can expect ads on the front of the Times Co.-owned Boston Globe in the near future.