Tag: Boston Globe

The Herald is still waiting for digital deliverance

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Having devoted a considerable number of pixels recently to writing about digital versions of the Boston Globe (here and here), I figured it was time to check in on the city’s second daily, the Boston Herald.

The good news, which you probably already know, is that the Herald has a vibrant, fast-loading free website that’s clearly differentiated from the print edition. But is there some way of paying for electronic delivery of the full Herald, as there is with the Globe through GlobeReader?

The short answer is yes, but no. The Herald does have an “Electronic Edition” (also known as the “Smart Edition”) that costs $11 every four weeks for seven-day access — $10 if you renew automatically. That’s not a bad deal, as it would cost a bit more than $17 every four weeks for print delivery, not counting tip. But though it would be overly harsh to call the Electronic Edition unusable, it’s certainly not good enough to entice me away from the Herald’s website.

Simply put, the e-edition is a full PDF of the paper with a few add-ons. You can make a page larger and try to read it that way. You can click on a story, and the software will attempt to render a text version — not bad when it works, but it doesn’t always capture the full story. If you diligently page through the entire digital paper, you’re likely to run across a few items that you’d miss if you just scanned the website. But it’s not a satisfying experience.

You can also click to have a story read to you out loud. It’s good for a laugh, but that’s all.

The Electronic Edition offers several other options as well. You can read the paper on your mobile device or an e-reader, save it for offline reading using a program called PressReader, or add an RSS feed to your aggregator. But without going into excruciating detail, let me just say that I’ve given all of those options a try (I’m still attempting to get the paper to download to the BlackBerry version of PressReader) and found that they still fell short of simply reading the Herald on the Web — or in print.

The problem is that reading online is simply a different experience from reading in print. The Herald website respects that difference; the Electronic Edition is the complete opposite, as it represents a kludgy attempt to shoehorn the print edition onto your computer screen. (I do not know whether the e-edition is different from the Herald’s NewsStand edition, another PDF delivery service. It does look like NewsStand costs a bit more.)

When the Globe announced last week that it would move some of its online content behind a pay wall next year, Herald publisher Pat Purcell acknowledged that he’s considering his options as well. I hope one of those options will be to drop the electronic edition and embrace a first-rate digital-delivery system similar to GlobeReader.

The primitive art of measuring online audience

Lucas Graves reports in the Columbia Journalism Review that the state of the art in counting online audiences remains abysmal.

Graves notes that statistics compiled by two of the leading services that rely on user surveys — Nielsen and comScore — can differ wildly. And, as every website operator knows, those numbers are often far lower than the numbers they get from Google Analytics and other internal measurements.

Why is it so hard? User reports are notoriously unreliable, and website operators have been complaining for years that the Nielsens are useless for measuring what people do when they’re at work. But the seemingly greater accuracy afforded by simply counting incoming traffic raises other problems: users who clear their cookies are counted every time they return; search engines that robotically visit sites are counted as users; and people who use more than one computer are counted multiple times.

My first encounter with the difficulties of counting came in 2007, when I was reporting this story for CommonWealth Magazine. I learned that the internal statistics at both the Boston Globe and the Boston Herald showed their Web audiences were three times larger than what Nielsen was reporting.

It hasn’t gotten much better since then. For instance, the New Haven Independent, a non-profit online news organization that I follow closely, was attracting some 70,000 unique visitors a month in 2009, according to founder and editor Paul Bass. That grew to 197,000 in September 2009, the month that Yale University graduate student Annie Le was murdered.

Yet according to Compete.com, the Independent was attracting just 25,000 to 30,000 uniques a month, a number that grew to 70,000 in September 2009. In other words, Bass’ internals placed the Independent’s traffic at about two and a half times what Compete.com was reporting, similar to what I had found with the Globe and the Herald two years earlier.

Then there’s the whole matter of “unique visitors per month” somehow becoming the most important measure of Web traffic. Wouldn’t you rather know how many people visit every day?

I’ve settled on Compete.com as being the easiest, most reliable free service available. It is supposedly based on surveying the behavior of some 2 million people. One thing I like is that its numbers seem reasonable. For instance, it regularly places the Globe’s Boston.com at roughly (very roughly) 5 million uniques per month, which is very close to the Nielsen figure.

Then again, maybe counting isn’t much better in other forms of media. As Graves’ CJR article points out, it’s easy to count how many newspapers are sold, but impossible to tell how many people read them. And television and radio audience measurements have been controversial for years.

So what is the solution? There may not be one, at least if “solution” is defined as something that is mathematically accurate. If people are reading and talking about you, you’ll know.

Three must-reads from today’s Globe

Manager of the Year?

I usually make the New York Times my first Sunday read, but there’s so much local news going on that I reached for the Boston Globe instead. I’m glad I did.

1. Was it Hunter Thompson who coined the phrase “to make a jackal puke”? Whoever it was, it definitely applies to Todd Wallack’s story on Massachusetts CEOs who reward themselves with ever-larger compensation packages even as their revenues dip and they lay off workers. Special bonus: the poster boy for this bad behavior is Sean Healey, husband of former lieutenant governor Kerry Healey, who paid himself $18 million in 2009 — a 73 percent increase over the previous year.

2. Red Sox  beat reporter Amalie Benjamin has a terrific overview of the disappointing season that ends today. She correctly observes that Terry Francona should get Manager of the Year for his skillful handling of a team decimated by injuries and underperformers. Then again, Francona should get Manager of the Year every year. While you’re at it, give a listen to general manager Theo Epstein’s interview with the “Sports Hub” (98.5 FM) — so interesting I found myself driving around on Friday so I could catch the whole thing.

3. I have no intention of seeing “The Town,” but I have little doubt that columnist Kevin Cullen’s profile of Charlestown lawyer Charlie Clifford, defender of small-time bank robbers, is a hell of a lot more enlightening — not to mention entertaining.

Photo (cc) by Keith Allison via Wikimedia Commons. Some rights reserved.

Publisher Chris Mayer on the Globe’s new pay model

Christopher Mayer

(Note: If the top of Media Nation looks mangled, please hit reload.)

I’m skeptical, but I’m impressed. Yesterday’s announcement that the Boston Globe will move most of its content to a subscription-based website sometime in the second half of 2011 shows that Globe executives know where their strengths are and that they’re prepared to think innovatively to protect those strengths.

The Globe’s dilemma is that it has an enormously successful free website, Boston.com, that is quite different from the paper itself. Start charging for access to Boston.com, and many of those 5 million unique visitors a month would vanish.

The solution: keep Boston.com free, but split off the Globe’s content into a separate, paid site called BostonGlobe.com, currently a free subsite. The decision raises lots of questions. Perhaps the biggest is how much free Globe content will be posted on Boston.com, and whether Boston.com will remain as popular once it has to stand on its own.

Still, it’s a far more interesting idea than the metered model embraced by the Globe’s parent company, the New York Times Co., which rolled it out at the Telegram & Gazette of Worcester recently and which will give it a go at the flagship paper sometime next year. Under the metered model, readers can access so many articles for free each month, after which they have to pay. It might work for the T&G and the Times, but it would have been deadly for Boston.com.

Yesterday I conducted an e-mail interview with Globe publisher Christopher Mayer, which he graciously agreed to do because I still can’t take notes. (Although it’s getting better. I’ve got a pillow propped up and am typing two-handed now for the first time since my accident.) Our unedited conversation follows. I’ve got a few closing thoughts after the jump.

Q: The metered model seemed to be the way the New York Times Co. was going. Why did you choose something different?

A: We’ve said all along that each organization would need to come up with a custom-made approach that takes into account unique market factors. We felt this was the best course for us, given the fact that we have two strong brands and essentially two different types of users of our Boston.com site. We have the opportunity to build a free site and a subscription-based site, and based upon extensive research, that emerged as the best option for us.

Q: The advantage of the metered model is that you’re not entirely cut off from the great conversation that’s taking place on blogs and in social media. Are you concerned about breaking a big story and not having as much impact as you should because people can’t link to you? Please address what Clay Shirky said about the importance of online sharing with respect to the Globe’s reporting on the pedophile-priest story.

A: We don’t intend to be cut off from the conversation. We haven’t announced, or even worked out, all the details of what will be on which site. But we can envision that some full-text Globe stories will be available on the free site. I suspect we would have put many of the initial priest sex-abuse stories on the free site because that Spotlight Team investigation was viewed as clear public service reporting. In the future, we’ll make those judgments as appropriate. Continue reading “Publisher Chris Mayer on the Globe’s new pay model”

For the Globe, a hybrid paid-content model

As you may have heard, the Boston Globe today finally made its long-anticipated announcement on placing some of its online content behind a paywall. I think publisher Chris Mayer’s decision to offer a free Boston.com site and a paid BostonGlobe.com is interesting. I’ve got some questions. I’ve got concerns.

I’ll have more to say tomorrow. Meanwhile, Ralph Ranalli at Beatthepress.org and Boston Phoenix editor Carly Carioli have some worthwhile thoughts.

David Beard leaves Globe for National Journal

Dave Beard

Over the past few years, we’ve grown accustomed to watching talented people leave the Boston Globe. But this one hurts more than most: David Beard, the editor of Boston.com, has accepted a top editing job with the Washington-based National Journal Group.

According to this announcement, posted at Romenesko, Beard will be deputy editor-in-chief and online editor of the group, which is adding a number of free online services to its subscription site in order to compete with Politico. Though there’s no mention of it in the announcement, the Journal is a sister publication of the Atlantic, which owner David Bradley yanked out of Boston, its ancestral home, in 2005.

Beard has done a great job of positioning Boston.com as something different from the Globe. Perhaps even more important, he has been a huge presence for the Globe outside 135 Morrissey Blvd., evangelizing not just on behalf of the Globe, but for new forms of journalism in general. Plus, he’s a great guy.

The Globe’s ability to replace key people and reinvent itself is impressive, but Dave is going to be a hard act to follow. Subscribe to his Twitter feed here.

What follows is a memo that Globe editor Marty Baron and deputy managing editor for multimedia Bennie DiNardo sent to the staff a little while ago, a copy of which was obtained by Media Nation:

To all:

David Beard has been many things for us since arriving at the Globe in 1998 — online evangelist, deputy foreign editor, tweeter-in-chief, Facebook promoter, soccer fan, zones chief, recruiter, community liaison, reader advocate, teacher, valued adviser, friend. Sadly for us, he is about to add another title to his portfolio — former colleague.

David is taking his unlimited energy and his enthusiasm for news to Washington, where he will become deputy editor-in-chief and online editor for the National Journal Group, which includes National Journal, CongressDaily, The Hotline, NationalJournal.com, and The Almanac of American Politics.

In a building full of amazing Rolodexes, no one has a more extensive list of contacts than Dave. He’s a human version of LinkedIn. Whether you are writing about Belmont or Bogota, David inevitably knows someone and connects you. Before coming to Boston to be our deputy foreign editor, Dave reported from South America, the Caribbean, the US South, and the Cleveland area for the Plain Dealer, Associated Press, and the South Florida Sun-Sentinel. He also served as Caribbean editor for the AP for three years, overseeing coverage of the US intervention to restore an elected president in Haiti. After his three-year stint on the Globe’s foreign desk, he immersed himself in local coverage, overseeing the regional editions.

Four years ago, he again staked out new territory, becoming editor of Boston.com. Since then, the website has grown from 150 million page views a month to almost 200 million, and our mobile traffic has gone from nonexistent to almost 13 million page views. In his recent digital years, he supervised online coverage of Barack Obama’s presidential election victory and the death of Senator Kennedy, cultivated a growing network of community bloggers, and helped launch “Secret Spaces,” an online project that turned into a book.

With Dave leaving us in two weeks, a search for the next editor of Boston.com begins immediately, but first things first: Please offer your thanks to Dave for the invaluable creativity and collegiality he brought to this organization for the past 12 years, and wish him well as he pursues a promising opportunity in Washington.

Marty and Bennie

How to make Reader editions better

No doubt the best coding brains at the New York Times Co. are focused on iPad development these days. But as a paid subscriber to the Reader editions of the New York Times and the Boston Globe, I have a few suggestions for how they could be better. I’d want to see these ideas incorporated into the iPad app as well, so please consider this a two-fer:

1. A front-page image of the print edition should be included, just as it is on the papers’ websites. We Reader readers, to coin a phrase, exist in a sort of electronic halfway house: we still read the paper as the paper, but we don’t mind giving up ink on dead trees. So we, of all customers, want to get a sense of what the front looks like.

2. The Reader organizational scheme should be as clear and easy-to-follow as the simple list format the papers use on their websites for that day’s edition (Globe here; Times here). Yes, I can skim through every Reader story very quickly, but sometimes I’d like to select a section front, then pick and choose.

3. Mega-dittoes for the Globe’s “g” section, which is just a mess in Reader. Way too many short items are just thrown up there. It needs a complete rethink.

4. Folks at the Globe need to take photos more seriously when putting together the Reader edition. There are too many instances of context-free pictures with no captions.

5. Reader editions should always link to multimedia extras such as videos. I know of a few occasions when I’ve found out hours after reading the paper that I missed on a terrific video.

My fear is that the Reader platform hasn’t attracted enough users to make further development worthwhile. I almost never see an ad other than a house ad, for instance. I still think it’s a promising idea, though, and perhaps development can take place in parallel with the iPad.

Boston Globe edges closer to paywall

The Boston Globe will soon start charging for online content, Eric Convey reports in the Boston Business Journal. As with plans being developed by its corporate cousin the New York Times, the Globe’s paywall will be deliberately porous so that bloggers and their readers can share a certain number of stories each month. Heavy users, though, will be expected to cough up.

I predict, at best, very limited success — so limited that it may prove not worth doing. The Times Co. reported today that its revenue from print advertising and circulation continues to fall, but that online ad revenues are up by 14 percent compared to a year ago. Yes, the overall volume is lower, but online is where the growth is.

Rupert Murdoch’s Times of London lost between two-thirds and 90 percent of its online readers when it erected an admittedly more rigid paywall earlier this year. The Globe’s website, Boston.com, draws about 5 million unique visitors each month. The paywall could wind up alienating readers and advertisers alike.

I’d keep Boston.com free but get rid of the “Today’s Globe” section, which is a perfect replica of the print edition. Post most Globe stories to Boston.com, but maybe not all of them. Make sure readers get the message that the Globe and Boston.com are not the same. And reserve the full contents of the Globe itself for paid platforms — not just print, but mobile, iPad, Reader, Kindle and the like.

The Boston Herald already does a good job of differentiating its print and online editions. And the Globe has a greater opportunity, because the Herald is lagging in alternative electronic platforms.

More from Ralph Ranalli at BeatthePress.org, whose post alerted me to this story. Also, another Times Co. property, the Telegram & Gazette of Worcester, started charging for online content last month.

O’Reilly called Nolan’s protest “outrageous”

Barry Nolan
Barry Nolan

Two years ago, the Phoenix newspapers bestowed one of their annual Muzzle Awards on Comcast for firing Barry Nolan, the Boston-based host of “Backstage,” which appeared locally on CN8.

Nolan’s apparent offense: speaking out against a decision by the National Academy of Arts & Sciences to present a coveted Governors Award to Fox News blowhard Bill O’Reilly. Nolan showed up at the Boston Emmy Awards to protest the choice.

“I got fired for saying demonstrably true things in a roomful of news people that people agreed with,” Nolan told me at the time. “Which tells you more, I think, about the times we live in than about the idiosyncrasies of somebody at Comcast.”

Now, at long last, Nolan’s story — and his $1.2 million wrongful-termination suit against Comcast — is getting a full airing. Earlier this week, the Columbia Journalism Review posted on its website a 2,700-word story by veteran Boston journalist Terry Ann Knopf. The chief revelation: a “carefully worded, lawyerly letter” from O’Reilly to Comcast chairman and CEO Brian Roberts in which O’Reilly said he considered Nolan’s one-man crusade to be “outrageous behavior” and “a disturbing situation.” O’Reilly wrote:

We at “The O’Reilly Factor” have always considered Comcast to be an excellent business partner and I believe the same holds true for the entire Fox News Channel. Therefore, it was puzzling to see a Comcast employee, Barry Nolan, use Comcast corporate assets to attack me and FNC.

(Disclosures: Knopf, a former longtime television critic for the Patriot Ledger of Quincy, interviewed me for her story, and quotes me. Also, I have spoken twice to her media-criticism students at Boston University.)

Now, it’s true that Nolan publicly referred to O’Reilly as “a mental case.” But the fact that O’Reilly would reach out to crush a critic who was in no position to do him any real harm only serves to underscore his reputation for bullying people. It’s even more disturbing that Comcast, which is now trying to acquire NBC, would cave.

Oddly enough, Knopf’s story was originally slated to run in the Boston Globe Magazine. When Knopf interviewed me, she was on assignment for the magazine. In late July, I received a call from a Globe Magazine fact-checker. Both Knopf and Globe Magazine editor Susanne Althoff declined to comment this week when I asked them why the piece was killed.

The story of Barry Nolan and Bill O’Reilly is the story of what happens when someone goes up against two of the most powerful media corporations on the planet. In the Age of the Internet, the moguls may not be what they used to be. But they’re still moguls. And they’ve still got a lot of power.

Photo (cc) by Bev Sykes and republished here under a Creative Commons license. Some rights reserved.