Axios perpetuates #bothsides journalism in the midst of insanity

Marjorie Taylor Greene. Photo (cc) 2020 by FYNTV FetchYourNews.

Many mainstream news organizations are genuinely struggling to come to terms with the current dynamic in Washington: an often feckless Democratic Party opposed by crazy and dangerous Republicans. It’s not an entirely new scenario, and has in fact been building since Newt Gingrich’s speakership in the mid-1990s. But it’s become acute since the Trump-inspired insurrection of Jan. 6 and the embrace of QAnon and sedition by large swaths of the GOP.

But while responsible journalists are trying to figure out how to navigate this reality, there’s another group that continues to embrace #bothsides-ism at its most mindless. At the center of this is Axios, which combines the politics-as-sports sensibility of Politico, whence it sprang, with bullet points and lots of boldface.

Take, for instance, “The Mischief Makers.” According to Axios reporters Alayna Treene and Kadia Goba, leaders in each of the two major parties are being tormented by “troublemakers” and “political thorns” within their ranks. And who are these feisty backbenchers?

Well, on the Republican side is House member Marjorie Taylor Greene, who has called for the execution of  Speaker Nancy Pelosi and other top Democrats and who believes that wildfires are caused by a Jewish-controlled laser in outer space. Also getting a nod are Matt Gaetz, Louie Gohmert and Mo Brooks, all of whom supported the insurrection.

What Democrats could possibly be as dastardly as that? Why, the Squad, of course! Because they’re liberal and/or progressive. So Alexandria Ocasio-Cortez, Ilhan Omar and Ayanna Pressley all get a shoutout, as well as like-minded newcomers such as Jamaal Bowman and Cori Bush.

In the Senate, Republicans Ted Cruz, Rand Paul and Josh Hawley, all of whom supported Trump’s coup attempt, are equated with Democrats Kyrsten Sinema and Joe Manchin, who are more conservative than most of their party peers, and independent Bernie Sanders, who’s to the left of most of his colleagues but who’s been notably supportive of President Joe Biden.

But wait! There’s to-be-sure paragraph buried amid all this:

Not all are created equal. Democrats often contend with an outspoken, very progressive wing of their caucus and try to keep centrists from crossing party lines. Republicans have senators who led efforts to invalidate the 2020 election results and flirted with the same conspiracy theories that fueled groups involved in the Capitol siege.

No kidding.

So, does anything Axios publishes cause genuine harm? It’s hard to say. But Axios is aimed primarily at insiders — congressional staff members, lobbyists and other journalists. And many of them would love nothing more than validation that they can return to business as usual.

Cynical takes such as this can serve to normalize what’s going on in Washington, providing the narcotic drip we need to help us forget that many powerful Republicans attempted to overthrow the results of the election less than a month ago. Five people died, and we haven’t even begun to get to the bottom of what happened.

‘Trumpcast’ draws to a close

Perhaps the only thing I’ll miss about the Trump era is “Trumpcast,” a podcast produced by Slate and hosted by the longtime journalist Virginia Heffernan. Wise, witty and profane, Heffernan has guided us through the insanity for the past five years. I started listening about two years ago, and I didn’t catch every episode. But I appreciated the way she and her guests guided us through a terrible time in our history. So it was with a sense of instant nostalgia that I listened to her final episode while I was out on a walk Saturday.

The guest on the grand finale was New York University journalism professor and PressThink blogger Jay Rosen. Rosen summarized his most recent piece, in which he argued that the media finally found their voice and stood up for democracy once it became clear in the aftermath of the election that Donald Trump really did intend to steal a second term. Before that, he said, the press too often wallowed in bothsides-ism and normalized Trump’s corrupt, authoritarian behavior.

As I wrote recently, I don’t think the media’s performance was quite that bad. Sure, there was some normalization that took place, which was inevitable in covering the president day to day. But after turning in a horrendous performance during the 2016 campaign, I think much of the media dug in and covered Trump with the harshness and investigative zeal that he deserved. The problem is larger than journalism alone can solve. Our culture has become profoundly tribal, and any negative coverage of Trump was seen by his supporters as just further evidence that the media were out to get their hero. The 52% disapprove/42% approve dynamic never budged.

After Rosen left, Heffernan and her producer, Melissa Kaplan, kicked around the show’s greatest hits. They sounded like they’re going to miss “Trumpcast” too, though not the reason for its existence. It was a fun retrospective, and I think both of them accurately identified what made “Trumpcast” special — its giving a voice to alternative perspectives and not just those from the “normcore.”

As for what’s next, they’re both going to continue to be involved in podcasting. Heffernan will be hosting a show about the aftermath of Trumpism for Lawfare, which I’m looking forward to hearing.

Ron Johnson’s home-state paper publishes his lies — with footnotes

Sen. Ron Johnson. Photo (cc) 2011 by Gage Skidmore.

Following the deadly attack on Congress on Jan. 6, the Milwaukee Journal Sentinel published an editorial calling on Sen. Ron Johnson, R-Wis., to resign or be kicked out “for his role in spreading disinformation about the presidential election.” Johnson submitted a response — and the Journal Sentinel published it along with 19 footnotes “to provide additional context.” For instance, here’s part of Johnson’s letter:

It is also important to acknowledge — instead of scornfully dismissing — the legitimate concerns of tens of millions of Americans and to recognize that it is not sustainable that so many have lost faith in our institutions and the fairness of our electoral process.

And here is the footnote:

Why have some Trump supporters lost faith in the fairness of the electoral process? It is precisely because irresponsible politicians like Trump and Johnson, aided by reckless allies at right-wing propaganda outlets, continually called those election results into question.

It’s an ingenious way of letting Johnson have his say while sticking to the journalistic imperative of providing our audience with the best available version of the truth. Of course, I’m sure Johnson doesn’t see it that way.

There’s nothing new about online white-supremacist terrorism

Commodore 64. Photo (cc) 2010 by Luca Boldrini.

The New York Times has an interesting long look at the history of online activism among violent white supremacists. Laura Smith traces it back to a former Ku Klux Klan “Grand Dragon” named Louis Beam, who launched a bulletin-board system for haters on his Commodore 64 back in the early 1980s. In one of his early screeds, Beam wrote:

Imagine, if you will, all the great minds of the patriotic Christian movement linked together and joined into one computer. Imagine any patriot in the country being able to call up and access these minds.

The people Beam was trying to reach could imagine it only too well. Among those who may have been influenced by such early online networking on the extreme right was the Oklahoma City bomber, Timothy McVeigh, who owned two Commodore 64s when he was in high school and may well have stumbled across Beam’s network.

And as Smith writes, the goals espoused by today’s extremely online domestic terrorists “can sound chillingly similar to those envisioned by Mr. Beam and his cohort.”

Tough words for James Bennet

Jennifer Barnett, a former managing editor of The Atlantic, absolutely eviscerates James Bennet (whom she does not name) in this smoking essay on Medium.

Bennet is the former Atlantic editor who became editorial-page editor of The New York Times — only to be forced out last summer after a series of screw-ups, culminating in his running a terrible op-ed by Sen. Tom Cotton that he later admitted he hadn’t read before publication.

Bennet was replaced at the Times by his deputy, Kathleen Kingsbury, at first on an interim basis and, last week, officially.

I’m guessing that we’re going to hear more about this.

For five years, Trump outrage has fueled media profits. So now what?

Trump supporter in North Carolina last September. Photo (cc) 2020 by Anthony Crider.

Previously published at GBH News.

Last Friday, The New York Times published the sort of story we’ve become quite familiar with — a blockbuster about Donald Trump. Times reporter Katie Benner revealed that, during Trump’s final days as president, he’d considered removing the acting attorney general as part of a plot to overturn the election results in Georgia.

For the past five years, such reporting has been very, very good for national news organizations. Trump outrage has provided elite newspapers, cable news stations and other prominent outlets with a jolt they hadn’t seen since the internet began eating away at their audience and revenue several decades earlier. But now it’s coming to an end.

The question is whether the Trump-era boost can outlast Trump.

In an interview with the public radio program “On The Media” over the weekend, co-host Brooke Gladstone asked McKay Coppins of The Atlantic — a news organization that has done especially well during the Trump years — if “Trump was good for the journalism business or bad?”

Coppins’ answer: “Well, from a bottom-line perspective, almost certainly good.”

The numbers tell quite a story. Consider The Times and The Washington Post, the two national newspapers that became most closely associated with covering the chaos and corruption of the Trump presidency. Between early 2017 and November 2020, The Times’ digital circulation grew from about 2 million to more than 7 million; 4.7 million are paying for the core news product, with the rest signed up for cheaper extras such as the crossword puzzle and the cooking app.

Growth has been equally impressive at The Post — from perhaps 100,000 to 200,000 in early 2016, according to an estimate by the newspaper industry analyst Ken Doctor, to 1 million at the end of 2017, to 3 million in November 2020, Axios reported.

Or consider cable news, which has experienced an enormous upsurge in audience throughout the Trump years. Figures compiled by Heidi Legg, a journalist and a research fellow at Harvard’s Institute for Quantitative Social Science, show that the combined prime-time audience of CNN, MSNBC and Fox News rose from about 3.1 million in 2015 to nearly 7.2 million in 2020, with the Trump-friendly Fox far ahead of the pack for most of that period.

In a similar vein, it’s instructive to look at what happened last February after NPR journalist Mary Louise Kelly conducted a contentious interview with Trump’s secretary of state, Mike Pompeo, who falsely claimed that Kelly had broken ground rules and angrily brought the proceedings to an abrupt end. The Post’s Erik Wemple reported that donations to NPR and member stations soared immediately afterward, though no numbers were available.

With Trump giving way to President Joe Biden, a far more low-key and disciplined politician, many journalists are breathing a massive sigh of relief as they contemplate returning to something like a normal life. But will audience and revenue resume the downward track they had been on for years before Trump demanded everyone’s unwavering attention?

There are reasons for hope. Following the November election, CNN — the highest quality of the three cable outlets, flawed though it is by the same talk-show mentality as its competitors — moved solidly into first place following years of ratings dominance by Fox News. And there are signs that it may stay there.

As CNN media reporter Brian Stelter wrote in his “Reliable Sources” newsletter, only a portion of the Fox audience has gravitated to the even Trumpier outlets Newsmax and OANN. More have given up on cable news altogether, most likely shifting to entertainment programming. If a larger share of the viewing public is watching CNN and its liberal counterpart, MSNBC, then that’s a boost for factual information.

Moreover, when Trump was running for president in 2015 and 2016, the public was still getting used to the idea that everything on the internet wasn’t free. Five years later, we are becoming accustomed to paying not just for news but for video services like Netflix and music apps like Spotify. Even with Biden slowing down the metabolism of the news cycle, media habits developed during the Trump years may be ingrained at this point. And it’s not as though there’s a shortage of crises to stay informed about, from COVID-19 and the economy to racial justice and the aftermath of the Jan. 6 Trumpist insurrection.

One last point: The Trump era may have been good for the business of journalism, at least on the national level (the local news crisis grows worse and worse). But it may not have been so good for the practice of journalism. In his interview with Brooke Gladstone, McKay Coppins spoke ruefully about how easy it was for reporters like him to gain a national following simply by trashing Trump.

“How do we move forward when you don’t have a president who’s shattering norms and breaking precedent and doing outlandish things every day?,” he asked, adding: “It’s really important that we not have our business models depend on that being the case. Because if they are, all of us are going to be pushed to insert artificial drama into every story we do, and that’s not good for anyone.”

The real story in Washington is dramatic enough. A Democratic president with razor-thin margins in Congress will attempt to govern while many of the most prominent members of the Republican opposition appear to favor authoritarianism over democracy — and who, like Sen. Rand Paul, R-Ky., continue to spout lies about election fraud. Trump aside, we may be moving through the country’s most dangerous moment since the Civil War.

That ought to be enough to hold anyone’s interest — and to keep the revenues flowing so that we can pay for the journalism that we need.

The Washington Post’s top editor, Marty Baron, will retire next month

Marty Baron, right, in conversation with Alberto Ibarguen, president of the Knight Foundation. Photo (cc) 2017 by the Knight Foundation.

Republished at GBH News.

Not unexpected, but stunning nevertheless: Washington Post executive editor Marty Baron is retiring after eight years at the helm, according to Brian Stelter of CNN. Baron was widely regarded as the best newspaper editor of his generation, and his leadership — not just at the Post but as a voice for journalism and the First Amendment — will be hugely missed.

Under Baron, the Post was fearless, negotiating the bizarre media landscape dominated by Donald Trump with a sure-footedness that its larger competitor, The New York Times, never quite seemed to master. Before coming to the Post, Baron was the editor of The Boston Globe, where he led the paper’s reporting that showed Cardinal Bernard Law was deeply involved in the pedophile-priest crisis.

I interviewed Baron several times over the years, including in early 2016 for my book “The Return of the Moguls: How Jeff Bezos and John Henry Are Remaking Newspapers for the Twenty-First Century.” Here is an excerpt about Baron’s reaction when he learned in August 2013 that Amazon founder Jeff Bezos was buying the Post:

“I was completely shocked, obviously,” Baron said when I asked him about his reaction to the news that Bezos would buy the Post. “I told people when I came here that while the Times would probably like to sell the Globe, it was highly unlikely that Don Graham would be selling the Washington Post. So I was kind of stunned when I heard about it. But I thought that it could have some real advantages for us”—a reference to Bezos’s preference for growth over cutting and his deep understanding of technology and consumer behavior. “I did not know if it would be a good thing for me personally,” Baron added, “because obviously when a new owner comes in he has the absolute right to pick who he wants to run the organization that he has acquired. He said positive things at the beginning, but my sense was that it would be a year of figuring out the place and deciding what he wanted to do.”

Bezos, to his credit, realized what he had inherited, kept Baron in place and by all accounts left him alone to do his job. The Post has built its paid digital subscription base from around 100,000 to 200,000 in early 2016 to 3 million today, and the newsroom has grown from 580 to more than 1,000 since Bezos bought the paper. It’s also been profitable for five years.

And the Post’s main selling point has been the excellence of its journalism. Baron is going to be incredibly difficult to replace.

Globe employees union launches publicity campaign as negotiations drag on

The following is a press release from the Boston Newspaper Guild, which represents more than 300 Boston Globe employees. Publication does not equal endorsement, though I am sympathetic to the Globe staff, which has been working without a contract for a long time. I would, of course, welcome a response from Globe management.

Largest Newspaper in New England Faces Upheaval 

Journalists and Staff Launch Campaign to Alert Readers of Deepening Crisis at The Boston Globe

BOSTON, MA — Amid ongoing labor strife within the newsroom and questions about management’s ties to Donald Trump’s election campaigns, Boston Globe staff and journalists are saying through a new public information campaign that newspaper executives are at risk of letting down their employees and readers at a time when reliable news sources are needed more than ever.

Today, the paper’s employees, who have won Pulitzer Prizes, Casey Medals for Meritorious Journalism, and other honors for distinguished news coverage, announced the launch of a new public information campaign: “Dear Globe Readers.” Hitting airwaves, mailboxes, social media, the “Dear Globe Readers” campaign will publicize the plight and concerns of Globe staff to a key audience — the newspaper’s readership.

Recently, Linda Pizzuti Henry was named Chief Executive Officer of Boston Globe Media Partners, on the same day that Globe employees criticized the company for its relationship with the Jones Day law firm. As a law firm of choice for Donald Trump’s election campaigns, Jones Day has been widely denounced for its role in a lawsuit that sought to challenge the electoral integrity of the November 2020 U.S. election.

“Ultimately, it is the readers who are hurt the most when Boston Globe executives and their Trump-affiliated law firm push policies that threaten to increase turnover among newsroom staff,” said Scott Steeves, President of the Boston Newspaper Guild and a 37-year employee of The Boston Globe. “In order for us to bring readers breaking news and the best coverage, we need The Boston Globe to take a new approach to how it treats its workforce, beginning by rescinding the proposals put forward by its Trump-affiliated law firm that would undermine journalistic freedom, quality, and independence in the newsroom.”

DearGlobeReaders.org provides readers with information about how the Henrys have empowered Jones Day, a law firm known for its aggressive tactics against media company unions, to push policies that journalists and union leaders say have hurt workers and harmed the quality of the news produced.

The campaign launch marks a coordinated and escalated response by journalists in response to ongoing attacks against the rights of newsroom staff that are being waged by Globe management and by Jones Day. Management and Jones Day continue to push policies to roll back workplace rights, even as members of the Boston Newspaper Guild have worked for more than two years without a new contract.

The “Dear Globe Readers” multimedia campaign will air ads during primetime television on top-rated cable networks such as CNN, MSNBC, ESPN, TNT, and more. Postcards promoting the “Dear Globe Readers” campaign will land in the mailboxes of thousands of Globe readers.

Under the Henrys’ direction, Jones Day has been brought in to create policies that Guild members say will continue to drain the newsroom of some of its most talented and seasoned frontline contributors. DearGlobeReaders.org claims that such practices will endanger The Boston Globe’s ability to provide its readers prompt, accurate and objective information.

Guild members have said that they feel subscriber money is being squandered on Jones Day and the protracted negotiations, and that the Henrys have turned their backs on journalists who report and produce the news each day, even as the pursuit of a story has led many Globe journalists to put their own health and safety at risk amidst a pandemic.

The “Dear Globe Readers” campaign informs the public about the challenges at the paper and urges readers to demand that the Henrys preserve The Boston Globe’s commitment to delivering New England the highest quality daily journalism.

“We’re proud of The Globe’s reputation and the work we do,” said Steeves. “We hope the Henrys will choose to change course and that they will take action to show they value those who bring the news to Globe readers.”

# # #

About The Boston Newspaper Guild:

The Boston Newspaper Guild is the employee union for The Boston Globe. We proudly represent more than 300 employees including reporters, editors, page designers, web producers, advertising salespeople and advertising sales support persons, ad-designers, circulation managers, accountants, marketers and information technology specialists, security guards, shippers/receivers, secretaries, and more. Our members produce Pulitzer Prize-winning, nationally-acclaimed work for The Boston Globe.

For $2,000, you too can be on the cover of the Rolling Stone

Photo (cc) 2010 by Jim Parkinson

Well, maybe not the cover. But if you want to pay $2,000, you can write an essay that will be published in Rolling Stone. The once-great magazine’s pay-to-play scheme was revealed by The Guardian, which reports: “Rolling Stone magazine is offering ‘thought leaders’ the chance to write for its website if they are willing to pay $2,000 to ‘shape the future of culture.’”

A few observations. First, actual thought leaders don’t have to pay $2,000 in order to be published. Second, they don’t call themselves thought leaders. Third, and most obvious: There is a name for this, and it’s called advertising.

As The Guardian notes, the scheme is at least a cousin to native advertising or branded content, which is advertising in the form of a feature story that is aimed at enticing readers rather than beating them over the head. Properly labeled, there’s nothing wrong with such ads.

But Rolling Stone proposes to go quite a bit further than that. Even if it’s properly labeled, they’ve made themselves a laughingstock. This is embarrassing, right down to the hilariously named “Culture Council” that’s going to vet this crap — a process that I assume will consist mainly of making sure the check cleared.