Media – Page 244 – Media Nation

The Herald is still waiting for digital deliverance

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Having devoted a considerable number of pixels recently to writing about digital versions of the Boston Globe (here and here), I figured it was time to check in on the city’s second daily, the Boston Herald.

The good news, which you probably already know, is that the Herald has a vibrant, fast-loading free website that’s clearly differentiated from the print edition. But is there some way of paying for electronic delivery of the full Herald, as there is with the Globe through GlobeReader?

The short answer is yes, but no. The Herald does have an “Electronic Edition” (also known as the “Smart Edition”) that costs $11 every four weeks for seven-day access — $10 if you renew automatically. That’s not a bad deal, as it would cost a bit more than $17 every four weeks for print delivery, not counting tip. But though it would be overly harsh to call the Electronic Edition unusable, it’s certainly not good enough to entice me away from the Herald’s website.

Simply put, the e-edition is a full PDF of the paper with a few add-ons. You can make a page larger and try to read it that way. You can click on a story, and the software will attempt to render a text version — not bad when it works, but it doesn’t always capture the full story. If you diligently page through the entire digital paper, you’re likely to run across a few items that you’d miss if you just scanned the website. But it’s not a satisfying experience.

You can also click to have a story read to you out loud. It’s good for a laugh, but that’s all.

The Electronic Edition offers several other options as well. You can read the paper on your mobile device or an e-reader, save it for offline reading using a program called PressReader, or add an RSS feed to your aggregator. But without going into excruciating detail, let me just say that I’ve given all of those options a try (I’m still attempting to get the paper to download to the BlackBerry version of PressReader) and found that they still fell short of simply reading the Herald on the Web — or in print.

The problem is that reading online is simply a different experience from reading in print. The Herald website respects that difference; the Electronic Edition is the complete opposite, as it represents a kludgy attempt to shoehorn the print edition onto your computer screen. (I do not know whether the e-edition is different from the Herald’s NewsStand edition, another PDF delivery service. It does look like NewsStand costs a bit more.)

When the Globe announced last week that it would move some of its online content behind a pay wall next year, Herald publisher Pat Purcell acknowledged that he’s considering his options as well. I hope one of those options will be to drop the electronic edition and embrace a first-rate digital-delivery system similar to GlobeReader.

Sex, rock-and-roll and the fall of Tribune Co.

We all knew it was bad. Today, New York Times media reporter David Carr tells us how bad in an exhaustive piece on Tribune Co. under real-estate mogul Sam Zell and his nutty co-conspirators, Randy Michaels and Lee Abrams.

There’s plenty of sex and rock-and-roll, though no drugs. The only false note is Carr’s description of the new barbarians desecrating the “shrine” that was the office of longtime Tribune owner Robert McCormick.

Then again, though the Colonel was a piece of work on the order of the foul-mouthed Zell himself, he never would have dreamed off stripping his newspaper and ushering it into bankruptcy.

Howard Kurtz is leaving for the Daily Beast

I realize this sort of thing is happening all the time these days. Still, it seems noteworthy when a Washington Post fixture like media reporter Howard Kurtz up and quits in order to go over to the new-media side — in his case, to Tina Brown’s Daily Beast.

Kurtz will continue hosting “Reliable Sources” on CNN.

It’s hard to think of this as anything other than a great move for Kurtz. What does that say about the Washington Post?

The primitive art of measuring online audience

Lucas Graves reports in the Columbia Journalism Review that the state of the art in counting online audiences remains abysmal.

Graves notes that statistics compiled by two of the leading services that rely on user surveys — Nielsen and comScore — can differ wildly. And, as every website operator knows, those numbers are often far lower than the numbers they get from Google Analytics and other internal measurements.

Why is it so hard? User reports are notoriously unreliable, and website operators have been complaining for years that the Nielsens are useless for measuring what people do when they’re at work. But the seemingly greater accuracy afforded by simply counting incoming traffic raises other problems: users who clear their cookies are counted every time they return; search engines that robotically visit sites are counted as users; and people who use more than one computer are counted multiple times.

My first encounter with the difficulties of counting came in 2007, when I was reporting this story for CommonWealth Magazine. I learned that the internal statistics at both the Boston Globe and the Boston Herald showed their Web audiences were three times larger than what Nielsen was reporting.

It hasn’t gotten much better since then. For instance, the New Haven Independent, a non-profit online news organization that I follow closely, was attracting some 70,000 unique visitors a month in 2009, according to founder and editor Paul Bass. That grew to 197,000 in September 2009, the month that Yale University graduate student Annie Le was murdered.

Yet according to Compete.com, the Independent was attracting just 25,000 to 30,000 uniques a month, a number that grew to 70,000 in September 2009. In other words, Bass’ internals placed the Independent’s traffic at about two and a half times what Compete.com was reporting, similar to what I had found with the Globe and the Herald two years earlier.

Then there’s the whole matter of “unique visitors per month” somehow becoming the most important measure of Web traffic. Wouldn’t you rather know how many people visit every day?

I’ve settled on Compete.com as being the easiest, most reliable free service available. It is supposedly based on surveying the behavior of some 2 million people. One thing I like is that its numbers seem reasonable. For instance, it regularly places the Globe’s Boston.com at roughly (very roughly) 5 million uniques per month, which is very close to the Nielsen figure.

Then again, maybe counting isn’t much better in other forms of media. As Graves’ CJR article points out, it’s easy to count how many newspapers are sold, but impossible to tell how many people read them. And television and radio audience measurements have been controversial for years.

So what is the solution? There may not be one, at least if “solution” is defined as something that is mathematically accurate. If people are reading and talking about you, you’ll know.

The dull disaster that is CNN’s “Parker Spitzer”

In my latest for the Guardian, I argue that CNN’s newest program, “Parker Spitzer,” hosted by Washington Post columnist Kathleen Parker and former New York governor (and noted pervert) Eliot Spitzer, isn’t just awful — it’s also awful in a painfully uninteresting way.

Join David Carr and me this Thursday at MIT

Please join New York Times media columnist David Carr and me this Thursday, Oct. 7, for a discussion about “The Online Migration of Newspapers.” The program, to be held from 5 to 7 p.m., is part of the MIT Communications Forum, hosted by director David Thorburn.

The event will take place in the Bartos Theater at 20 Ames St. in Cambridge, plotted on this Google map. And yes, it will be my first public anything since this happened a couple of weeks ago.

The Times takes on Barry Nolan v. Bill O’Reilly

Brian Stelter of the New York Times weighs in on the matter of Barry Nolan versus Bill O’Reilly, quoting me while so doing. Here is what I wrote for the Boston Phoenix about Comcast’s firing of Nolan in 2008, and here is Terry Ann Knopf’s recent Columbia Journalism Review piece on Nolan’s wrongful-termination suit against Comcast.

Comcast, you may recall, fired Nolan from his talk show on CN8 after he organized a protest of a local Emmy award for O’Reilly. Comcast could soon find itself to be the proud owner of NBC Universal, which would put the company in the awkward position of doing business with other networks (including O’Reilly’s employer, Fox News) as a cable provider and competing with them as a content provider.

Which is to ask: Will MSNBC’s Keith Olbermann be the next Barry Nolan? Comcast president David Cohen and Olbermann both tell Stelter no. I hope they’re right.

Photo via Wikimedia Commons.

Three must-reads from today’s Globe

I usually make the New York Times my first Sunday read, but there’s so much local news going on that I reached for the Boston Globe instead. I’m glad I did.

1. Was it Hunter Thompson who coined the phrase “to make a jackal puke”? Whoever it was, it definitely applies to Todd Wallack’s story on Massachusetts CEOs who reward themselves with ever-larger compensation packages even as their revenues dip and they lay off workers. Special bonus: the poster boy for this bad behavior is Sean Healey, husband of former lieutenant governor Kerry Healey, who paid himself $18 million in 2009 — a 73 percent increase over the previous year.

2. Red Sox beat reporter Amalie Benjamin has a terrific overview of the disappointing season that ends today. She correctly observes that Terry Francona should get Manager of the Year for his skillful handling of a team decimated by injuries and underperformers. Then again, Francona should get Manager of the Year every year. While you’re at it, give a listen to general manager Theo Epstein’s interview with the “Sports Hub” (98.5 FM) — so interesting I found myself driving around on Friday so I could catch the whole thing.

3. I have no intention of seeing “The Town,” but I have little doubt that columnist Kevin Cullen’s profile of Charlestown lawyer Charlie Clifford, defender of small-time bank robbers, is a hell of a lot more enlightening — not to mention entertaining.

Photo (cc) by Keith Allison via Wikimedia Commons. Some rights reserved.

Bob Giles to retire from Nieman Foundation

Best wishes to Nieman Foundation curator Bob Giles, who will retire this June.

Giles arrived at the Harvard-based organization in 2000, and has overseen an impressive expansion. The Nieman Journalism Lab, in particular, has emerged as one of a handful of go-to sites tracking the transformation of journalism. Nieman Reports (to which I have contributed occasionally) remains one of the leading journalism publications, and editor Melissa Ludtke was recently honored with a Yankee Quill Award.

At an age (77) when many journalists are grousing that we never should have moved away from hot type, Giles fully understands the crisis and opportunity presented by technological change. I’m glad he’s sticking around until the end of the academic year, because he’ll have a chance to take a well-deserved victory lap.

Publisher Chris Mayer on the Globe’s new pay model

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I’m skeptical, but I’m impressed. Yesterday’s announcement that the Boston Globe will move most of its content to a subscription-based website sometime in the second half of 2011 shows that Globe executives know where their strengths are and that they’re prepared to think innovatively to protect those strengths.

The Globe’s dilemma is that it has an enormously successful free website, Boston.com, that is quite different from the paper itself. Start charging for access to Boston.com, and many of those 5 million unique visitors a month would vanish.

The solution: keep Boston.com free, but split off the Globe’s content into a separate, paid site called BostonGlobe.com, currently a free subsite. The decision raises lots of questions. Perhaps the biggest is how much free Globe content will be posted on Boston.com, and whether Boston.com will remain as popular once it has to stand on its own.

Still, it’s a far more interesting idea than the metered model embraced by the Globe’s parent company, the New York Times Co., which rolled it out at the Telegram & Gazette of Worcester recently and which will give it a go at the flagship paper sometime next year. Under the metered model, readers can access so many articles for free each month, after which they have to pay. It might work for the T&G and the Times, but it would have been deadly for Boston.com.

Yesterday I conducted an e-mail interview with Globe publisher Christopher Mayer, which he graciously agreed to do because I still can’t take notes. (Although it’s getting better. I’ve got a pillow propped up and am typing two-handed now for the first time since my accident.) Our unedited conversation follows. I’ve got a few closing thoughts after the jump.

Q: The metered model seemed to be the way the New York Times Co. was going. Why did you choose something different?

A: We’ve said all along that each organization would need to come up with a custom-made approach that takes into account unique market factors. We felt this was the best course for us, given the fact that we have two strong brands and essentially two different types of users of our Boston.com site. We have the opportunity to build a free site and a subscription-based site, and based upon extensive research, that emerged as the best option for us.

Q: The advantage of the metered model is that you’re not entirely cut off from the great conversation that’s taking place on blogs and in social media. Are you concerned about breaking a big story and not having as much impact as you should because people can’t link to you? Please address what Clay Shirky said about the importance of online sharing with respect to the Globe’s reporting on the pedophile-priest story.

A: We don’t intend to be cut off from the conversation. We haven’t announced, or even worked out, all the details of what will be on which site. But we can envision that some full-text Globe stories will be available on the free site. I suspect we would have put many of the initial priest sex-abuse stories on the free site because that Spotlight Team investigation was viewed as clear public service reporting. In the future, we’ll make those judgments as appropriate. Continue reading “Publisher Chris Mayer on the Globe’s new pay model”